BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
May 31, 2023
The Teen Invasion of Women’s Pro Soccer Is Under Way
The National Women’s Soccer League scrapped its age minimum, and now a wave of teens are going pro—and hoping to make the U.S. national team. WSJ
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May 25, 2023
San Diego is home to a new women’s professional volleyball team
The Pro-Volleyball Federation will be America's premiere women's professional volleyball league, and will start play in 2024. The inaugural season will begin with 8 teams, including a franchise in San Diego. 10 News
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May 25, 2023
Lululemon To Expand Vancouver HQ, Add 2,600 New Jobs Over Five Years
Lululemon announced today that it will create over 2,600 new jobs in Vancouver over the next five years. The expansion of lululemon’s global headquarters in its hometown promises to significantly boost British Columbia’s prosperity. With its British Columbia origins, Lululemon has employed and continues to employ thousands of Canadians, while...
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May 25, 2023
How New U.S. Ski & Snowboard CEO Sophie Goldschmidt Is Amplifying The Sports’ Visibility—And Revenue
She’s a Brit who, until taking over at the helm of U.S. Ski & Snowboard in 2021, had never worked in snowsports—and yet new CEO Sophie Goldschmidt is leading the organization into a golden era of visibility and profitability. As the national governing body (NGB) for competitive skiing and snowboarding...
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May 19, 2023
Garmin’s Women of Adventure Campaign Continues to Expand and Evolve
Outdoor device maker Garmin’s extensive Women of Adventure campaign has been a mainstay of the company’s outdoor division for more than five years, and the company continues to evolve it. Women of Adventure shares the stories of women who have overcome obstacles, accomplished impressive feats, and who live out their...
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May 16, 2023
WNBA expands Meta deal to stream games live in VR
The Women’s National Basketball Association (WNBA) has agreed a multi-year partnership extension with Meta that will see 20 games live streamed per season on Meta Quest platforms. The first game fans can watch on Meta Quest platforms will be the clash between the Chicago Sky and the Minnesota Lynx on...
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May 11, 2023
Nike adds former Kimberly-Clark CFO to board
Nike Inc. has named former Kimberly-Clark Corp. Chief Financial Officer Maria Henry to the company’s board of directors. Henry retired from Dallas-based Kimberly-Clark (NYSE: KMB) in 2022. She joined Kimberly-Clark as CFO in 2015 and played a significant role in the design and execution of the company’s strategy. She served...
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May 8, 2023
Brittney Griner Is Back. Her Detainment Could Change The WNBA Forever.
She’s one of those once-in-a-generation athletes with a resume so impressive — a frequent WNBA All-Star, two-time Olympic gold medalist, and WNBA champion — and a game so entertaining that she’s earned living legend status among her peers. But as a woman athlete in a league that suffers from drastically...
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April 29, 2023
Las Vegas Aces unveil first-of-its-kind WNBA practice facility
The Las Vegas Aces unveiled the team’s new training center and headquarters on Friday. The 2022 WNBA champions boast the first facility built solely for a WNBA team in league history. The new facility in Henderson, Nevada, features two basketball courts, a weight room, film room, nutrition bar, plush locker...
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April 26, 2023
Women’s World Cup Could Be Worth $300M In Media Rights
The 2023 women’s World Cup is the most recent women’s sports property set to cash in big on its next media rights deal. The tournament could be worth more than $300 million, according to The Wall Street Journal — which would make it the most expensive women’s tournament in the world. The...
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April 25, 2023
LPGA Eyes Fan Insights With SeatGeek Ticketing Partnership
The LPGA has signed its first tour-wide ticketing partnership with SeatGeek as it looks to learn more about its fans—insights that have long been absent from the golf association’s arsenal. Until now, ticketing for LPGA events has been handled by a fragmented group of individual tournament operators, who were under...
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April 24, 2023
The Audience for Women’s Sports Is Surging. Richer Media Deals Could Follow
The NCAA women’s basketball tournament, Women’s World Cup and others seek to turn rising ratings into much bigger broadcast fees. WSJ
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April 24, 2023
LIV Golf looking to create women’s league — what do we know about it?
LIV Golf, the professional golf tour owned by Saudi Arabia's Public Investment Fund, is reportedly contemplating the creation of a new tour for women golfers. The rumor first appeared in 2022 as LIV began to make a splash in professional golf, but there are few details about the structure or...
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April 17, 2023
Serena Williams Serves New Multimedia Company, 926 Productions
No stranger to the entertainment industry, the tennis icon is launching a production company — naming Grand Electric alum Caroline Currier as president. Hollywood Reporter
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April 11, 2023
Women’s Sports Becoming Bigger Business, Better Investment
Plenty of investors agree, as they’re ploughing money into women’s sports amid the sports’ growing popularity. And that trend will continue, experts say. Recent investments include the National Women’s Soccer League announcement last week that an investment group would pay $53 million to form a team in the San Francisco...
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April 11, 2023
Despite Increasing Viewership, a Massive Pay Gap Between the NBA and WNBA Still Exists
According to Spotrac.com, the largest annual contract currently in the WNBA is held by Jackie Young, who earns $252,450 each year. Young’s contract is for two years, and she will be a free agent in 2025. As for NBA players, according to Spotrac.com, the current largest annual contract belongs to...
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April 10, 2023
WNBA Expands Private Travel For 2023 After Player Pressure
Charter flights, long grounded by insufficient revenue to pay for them, will now be provided for all postseason games, starting with this year’s WNBA playoffs, as well as a select number of regular-season contests. Private travel during the regular season will be accommodated when teams have back-to-back games scheduled. Teams competing in the...
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April 10, 2023
Women’s sports are having a huge moment. The WNBA is missing it.
The WNBA has remained a 12-team league for more than a decade now, despite interest from prospective ownership groups and cities as the league’s reach has grown across the country. In fact, there are two right here in the Bay Area: the African American Sports and Entertainment Group wants to...
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April 8, 2023
Why Caitlin Clark and Angel Reese are not in the 2023 WNBA Draft
The league's eligibility rules are keeping two of the 2023 NCAA Tournament's biggest stars on campus. The WNBA official rules require players to be 22 years old the year of the draft. The other option according to the rules is to have already graduated from a four-year college or university, or...
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March 31, 2023
Women’s Sports Are Raking in Investments. The Final Four Shows Why.
With stars, story lines and skill, the TV rights for the women’s Division I basketball tournament could be worth over $80 million, part of a larger wave of investors flocking to women’s sports. NY Times
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March 28, 2023
Who Is The Highest-Paid Women’s College Basketball Coach?
In October 2021, Staley, who earned a third straight trip to the Final Four, inked a seven-year, $22.4 million contract — a $1 million annual increase. The contract made her one of the top three highest-paid coaches in the sport, along with UConn’s Geno Auriemma and LSU’s Kim Mulkey, who...
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March 28, 2023
Oofos Completes Funding Round Led by Pro Athletes Derek Carr, Alex Smith and Dawn Staley
Oofos has completed a new round of funding, which was led by Derek Carr of the New Orleans Saints, retired NFL quarterback Alex Smith and WNBA star turned championship-winning women’s college basketball coach Dawn Staley. The trio of sports stars all had ties to the active recovery footwear brand prior...
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March 27, 2023
A new $100 million fund from a founder of Angel City FC will invest in women’s sports
A new fund being launched is seeking to capitalize on the potential of women’s sports. Kara Nortman, a former managing partner at Upfront Ventures, and Jasmine Robinson, a former partner at VC firm Causeway and ex-executive at the San Francisco 49ers, are debuting Monarch Collective. The $100 million fund will...
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March 21, 2023
A lot of money is on the line for women’s pro soccer in the U.S.
The NWSL hired Berman in March 2022. Previously, she was deputy commissioner at the National Lacrosse League, spent 13 years with the NHL and worked as a labor lawyer at Proskauer Rose. Her biggest priorities? Restore faith in women’s soccer and grow the business. CNBC
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March 17, 2023
FIFA Increases Women’s World Cup Prize to $150M
FIFA has upped the ante for its 2023 Women’s World Cup — but it still has a long way to go to achieve equal pay to the men’s game. During his closing remarks at the governing body’s annual congress in Kigali, Rwanda, FIFA president Gianni Infantino — who was reelected...
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