BUSINESS NEWS

February 22, 2023

Black Woman-Owned Sock Brand, Tough Cutie, Lands Coveted Retail Partnership with REI Co-op

Austin, Texas (February 22, 2023) /SPORTSWIRE WOMEN/ – Tough Cutie, the active lifestyle sock brand dedicated to creating a positive impact for women adventurers and entrepreneurs, today announced a major retail expansion, bringing its best-selling sock style to 35 REI Co-op stores nationwide and online. In its first six months of...

February 22, 2023

Independent Running Apparel Brands Janji and Oiselle Announce Merger

February 22, 2023 /SPORTSWIRE WOMEN/ - Janji, a Boston-based running apparel brand on a mission to expand access to safe drinking water worldwide, and Oiselle, a Seattle-based by and for women athletic apparel company, announced that they will enter a collaborative partnership through a merger, facilitated by Digsbury Ventures. The...

February 16, 2023

Kate Johnson Aims Google At Fixing Women’s Sports Coverage Disparity

For Kate Johnson, Google’s Director of Global Sports, Media and Entertainment Marketing, finding ways to level the playing field between men’s and women’s sports has been a lifelong pursuit. Her work at Visa did much to help on the sponsorship side, specifically, part of a career arc that began back in...

February 14, 2023

Women’s sports revenues set for double-digit growth

Revenues for women's sports are expected to grow by 15% by 2026, according to a new report. The research signals a huge financial opportunity for companies looking to invest in women’s sports initiatives. The PwC Global Sports Survey, polled 507 senior sports executives from across 43 countries, and analysed the...

February 14, 2023

Jason Derulo and Danny White Launch Pro Volleyball Federation Team in Omaha

FRISCO, Texas and COLUMBUS, Ohio, Feb. 14, 2023 -- One of the United States' most rabid volleyball hotbeds now boasts a team in North America's premier women's professional volleyball league, as Omaha businessman Danny White and performance artist Jason Derulo announced that they will launch a Pro Volleyball Federation franchise in Omaha, Nebraska during the league's inaugural 2024 season. White and Derulo announced their new...

February 12, 2023

Canada threaten to sue players for ‘millions’ as Women’s team accused of ‘unlawful’ strike

Canada Soccer has threatened legal action against the women's side in order to ensure the SheBelieves Cup opener against the USWNT happens. Players decided to go on strike after Canada Soccer's budget cuts to the women's team have sparked mass rebellion among the ranks, forcing the players to strike regarding the 'unclear'...

February 12, 2023

Super Bowl Ads Are Increasingly Aimed at Women. Here’s Why.

Armchair critics like to opine on everything about the Super Bowl—not just the game itself but the halftime show, the announcers, and of course, the ads. But attentive viewers who stay in front of the screen this year instead of going to the bathroom or getting a refill in the...

February 9, 2023

WRCC Achieves Non-Profit Status, Launches Membership

CONROE, TEXAS - FEBRUARY 9, 2023 /SPORTSWIRE WOMEN/ - The Women's Running Coaches Collective (WRCC), a non-profit dedicated to promoting the opportunities and culture of track, field, and distance running for female coaches and athletes, is proud to announce the launch of its membership program. The WRCC is leading a...

February 7, 2023

Portland is in the running for a WNBA team

Engelbert said the league is looking to add up to two teams. Though an exact timeline was not offered, she said the teams could be added within the next few years; the announcement would come at least a year prior. If Portland is chosen to host a WNBA team, it...

February 6, 2023

Seattle Storm WNBA’s Most Valuable Team After Investment

The Seattle Storm now has the highest valuation of any team in the WNBA after selling minority stakes to 15 investors, valuing the club at $151 million, according to The Wall Street Journal — 15 times more than other teams. FOS

February 6, 2023

Serena Williams is ‘really proud’ that her star-studded Super Bowl commercial features an equal number of male and female athletes

The tennis legend is the main character of Michelob Ultra's new star-studded Super Bowl LVII commercial. The Caddyshack-inspired ad features a slew of megawatt athletes and actors convening at the fictional Bushwood Country Club for "New Members Day." Insider

February 6, 2023

Oakland Paves Way for WNBA Expansion Team

Oakland is getting closer to its own WNBA team. The city has entered into an exclusive negotiating agreement with the African American Sports and Entertainment Group over development of the city’s 50% stake of the Oakland Coliseum site — which could bring sports, entertainment, and housing to the area. FOS

February 3, 2023

Broad Beta launches new podcast with in-depth interviews of women, gender queer climbers and skiers

Bozeman, MT (Feb. 3, 2023) /SPORTSWIRE WOMEN/ – Through special events and written and audio media, Broad Beta — a newly launched media outlet — empowers, inspires and creates belonging for a diverse, underserved outdoor community. Conceived by Jeannie Wall and Leslie Gains-Germain while climbing the Nose on El Capitan,...

January 29, 2023

The RunnerBox and Another Mother Runner Release Limited Edition Valentine’s Day Box That Will Make Any Runner’s Heart Race

/SPORTSWIRE WOMEN/ - The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box. The pair have collaborated on a Valentine’s Day special edition twice in the past, both times producing hits that...

January 27, 2023

Meet the Runner Determined to Get More Women of Color Coaching

The experience inspired Peralta-Mitchell to bring more women of color into the fold. In 2020, she launched Game Changers, a program that provides mentorship, career guidance, and funding to support women of color in becoming certified run coaches. The initiative aims to address a lack of representation among coaches in...

January 26, 2023

Women’s Cricket League in India sells five teams for $570 million

The BCCI designed the Women’s Premier League as a sister version of the IPL. Of the five franchises, three went to existing IPL team owners. Reliance Industries, the owners of the Mumbai Indians, spent $112 million to add the Mumbai women’s team to their portfolio. Diageo, which runs the Royal...

January 25, 2023

WNBA Players’ Push for Charter Flights Grounded by Money

The WNBA has been accused of a traveling violation—one that could cost as much as $30 million per year to solve if it’s done the way the players want, which means ditching commercial flights in favor of private planes. Sportico

January 24, 2023

Heidi Muller Leads a Buy Out of the Adventure Racing World Series

23/01/2023 /SPORTSWIRE WOMEN/ - The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller has been CEO for the past year, and in full operational charge of the global adventure...

January 17, 2023

The $116 Million Broadcast Deal Set To Be A Game-Changer For Women’s Cricket

Ahead of the inaugural Women’s Indian Premier League launching in March, Viacom 18 will pay 9.51 billion Indian rupees ($116 million) for the media rights for the next five years. The value per-game is around $1 million. Forbes

January 16, 2023

Simone Biles On How Athletics Gave Her the Skills to Enter Business and Partner With Athleta

The decorated Olympic gymnast, who grew up in foster care before being adopted by her grandparents, said she was always determined to beat the statistics of her situation. Now at age 25, Biles is largely considered one of the greatest gymnasts of all time. But even after winning the gold...

January 14, 2023

Lululemon Taps Burberry Veteran Elizabeth Binder as First Chief Merchandising Officer

Lululemon is bolstering its executive leadership with a brand new hire on its product team. The Vancouver, British Columbia-based athleisure brand has tapped Elizabeth Binder to serve as its first chief merchandising officer. She starts Jan. 16, reporting to chief product officer Sun Choe. FN

January 10, 2023

Uniting to Preserve Women’s Sports: Global Launch of International Consortium on Female Sport

CONNECTICUT, US /SPORTSWIRE WOMEN/ - The new International Consortium on Female Sport (ICFS) launched globally, debuting January 9, 2023, as the preeminent international lobby group to advocate for the preservation of the female sport category worldwide. This comes at a time when more international governing sports bodies, including the International Olympic Committee...

January 6, 2023

Angel City’s first-year success accelerates goal of $1B valuation

Angel City FC has perhaps “most pushed the bar higher and higher for NWSL teams, and many pro women’s sports teams,” as they “seem to print money compared to predecessors,” according to Steph Yang of THE ATHLETIC. They have accumulated over $40M “in sponsorships, when you factor in long-term contracts like...

January 3, 2023

Los Angeles Sparks Name Leading Industry Executive Karen Bryant Chief Administrative Officer & General Manager

LOS ANGELES (Jan. 3, 2023) – Los Angeles Sparks Owner and Managing Partner Eric Holoman announced today the appointment of Karen Bryant to the role of Chief Administrative Officer and General Manager. Bryant will oversee both business and basketball operations for the three-time WNBA champions. Bryant has served in executive leadership...

December 27, 2022

From coverage to sponsorship, 2022 was pivotal for growth of women’s sports

Popularity across women's sports has grown steadily over the past few years, but 2022 marked a pivotal moment as several sports saw increases in viewership and ratings, sponsorship deals and prime-time coverage. CBC