BUSINESS NEWS

January 29, 2023

The RunnerBox and Another Mother Runner Release Limited Edition Valentine’s Day Box That Will Make Any Runner’s Heart Race

/SPORTSWIRE WOMEN/ - The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box. The pair have collaborated on a Valentine’s Day special edition twice in the past, both times producing hits that...

January 27, 2023

Meet the Runner Determined to Get More Women of Color Coaching

The experience inspired Peralta-Mitchell to bring more women of color into the fold. In 2020, she launched Game Changers, a program that provides mentorship, career guidance, and funding to support women of color in becoming certified run coaches. The initiative aims to address a lack of representation among coaches in...

January 26, 2023

Women’s Cricket League in India sells five teams for $570 million

The BCCI designed the Women’s Premier League as a sister version of the IPL. Of the five franchises, three went to existing IPL team owners. Reliance Industries, the owners of the Mumbai Indians, spent $112 million to add the Mumbai women’s team to their portfolio. Diageo, which runs the Royal...

January 25, 2023

WNBA Players’ Push for Charter Flights Grounded by Money

The WNBA has been accused of a traveling violation—one that could cost as much as $30 million per year to solve if it’s done the way the players want, which means ditching commercial flights in favor of private planes. Sportico

January 24, 2023

Heidi Muller Leads a Buy Out of the Adventure Racing World Series

23/01/2023 /SPORTSWIRE WOMEN/ - The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller has been CEO for the past year, and in full operational charge of the global adventure...

January 17, 2023

The $116 Million Broadcast Deal Set To Be A Game-Changer For Women’s Cricket

Ahead of the inaugural Women’s Indian Premier League launching in March, Viacom 18 will pay 9.51 billion Indian rupees ($116 million) for the media rights for the next five years. The value per-game is around $1 million. Forbes

January 16, 2023

Simone Biles On How Athletics Gave Her the Skills to Enter Business and Partner With Athleta

The decorated Olympic gymnast, who grew up in foster care before being adopted by her grandparents, said she was always determined to beat the statistics of her situation. Now at age 25, Biles is largely considered one of the greatest gymnasts of all time. But even after winning the gold...

January 14, 2023

Lululemon Taps Burberry Veteran Elizabeth Binder as First Chief Merchandising Officer

Lululemon is bolstering its executive leadership with a brand new hire on its product team. The Vancouver, British Columbia-based athleisure brand has tapped Elizabeth Binder to serve as its first chief merchandising officer. She starts Jan. 16, reporting to chief product officer Sun Choe. FN

January 10, 2023

Uniting to Preserve Women’s Sports: Global Launch of International Consortium on Female Sport

CONNECTICUT, US /SPORTSWIRE WOMEN/ - The new International Consortium on Female Sport (ICFS) launched globally, debuting January 9, 2023, as the preeminent international lobby group to advocate for the preservation of the female sport category worldwide. This comes at a time when more international governing sports bodies, including the International Olympic Committee...

January 6, 2023

Angel City’s first-year success accelerates goal of $1B valuation

Angel City FC has perhaps “most pushed the bar higher and higher for NWSL teams, and many pro women’s sports teams,” as they “seem to print money compared to predecessors,” according to Steph Yang of THE ATHLETIC. They have accumulated over $40M “in sponsorships, when you factor in long-term contracts like...

January 3, 2023

Los Angeles Sparks Name Leading Industry Executive Karen Bryant Chief Administrative Officer & General Manager

LOS ANGELES (Jan. 3, 2023) – Los Angeles Sparks Owner and Managing Partner Eric Holoman announced today the appointment of Karen Bryant to the role of Chief Administrative Officer and General Manager. Bryant will oversee both business and basketball operations for the three-time WNBA champions. Bryant has served in executive leadership...

December 27, 2022

From coverage to sponsorship, 2022 was pivotal for growth of women’s sports

Popularity across women's sports has grown steadily over the past few years, but 2022 marked a pivotal moment as several sports saw increases in viewership and ratings, sponsorship deals and prime-time coverage. CBC

December 23, 2022

Virginia’s Blue Ridge TWENTY24 Releases Full 2023 Team Roster

ROANOKE, Va. (December 2022) /SPORTSWIRE WOMEN/ – Virginia’s Blue Ridge TWENTY24 professional cycling has released its full roster for the 2023 season, featuring a diverse squad of track, mountain biking, gravel, ultra, Zwift eSports, and para-cycling athletes. The list includes longtime team member, Tokyo Olympic medalist, and 2022 Omnium World...

December 22, 2022

Under Armour’s New CEO Joins the Growing Roster of Female Leaders at Sportswear Companies

Under Armour announced that Stephanie Linnartz will become president, CEO and member of its board of directors, effective Feb. 27, 2023. She replaces Patrik Frisk, who stepped down from the role in June. With this appointment, Linnartz joins the ranks of other female CEOs and executives at the top of major sportswear and...

December 22, 2022

The top ten highest-paid women in sport in 2022

A new generation of marketable female sports stars is now maturing and making millions of dollars. In fact, eight of the top-earning female athletes in 2022 earned at least $10 million, which is more than double the number from a year ago and the most females to reach that milestone since...

December 21, 2022

Under Armour Taps Marriott International Veteran Stephanie Linnartz as Its Next President and CEO

Under Armour has a new CEO. The Baltimore-based athletic giant announced today that Stephanie Linnartz will become president, CEO and member of its board of directors, effective Feb. 27, 2023. Linnartz is currently the president of Marriott International Inc., a company she has been employed by for more than 25...

December 20, 2022

Phoenix Suns sale: Mat Ishbia to purchase NBA franchise and WNBA’s Mercury for $4 billion, per reports

The NBA's Phoenix Suns and WNBA's Phoenix Mercury are being sold to Mat Ishbia, the billionaire CEO of United Wholesale Mortgage. The purchase price will be $4 billion, and the deal is pending NBA approval. The sale effectively ends the tenure of embattled owner Robert Sarver, who announced in September that he would sell his...

December 16, 2022

Bengals’ Joe Burrow Buys into New Pro Women’s Volleyball League

Bengals quarterback Joe Burrow is adding his name to the growing list of believers in women’s volleyball as a founding partner of the Pro Volleyball Federation, the sport’s newest indoor professional league. The NFL star’s parents, Jimmy and Robin, are also investing in the league, which is set to debut in early 2024....

December 14, 2022

Naomi Osaka And Patrick Mahomes Join Wave Of Celebrities Investing In Pickleball

Following in the footsteps of NBA stars LeBron James and Kevin Durant, tennis ace Naomi Osaka and Kansas City Chiefs quarterback Patrick Mahomes are investing in a new Major League Pickleball team in a deal expected to be announced Thursday. Celebrity investors have poured into the league over the last...

December 14, 2022

Women’s Hockey League’s Salary Cap Jumps 900%

After raising it from $300,000 to $750,000 for the 2022-23 season, the women’s hockey league announced plans on Wednesday to raise it again for the 2023-23 season — this time to $1.5 million, representing a 900% increase since 2021. The move is part of a three-year, $25 million commitment approved...

December 14, 2022

WNBA reportedly will not announce expansion plans by the end of the year, still hopes team starts by 2025

The WNBA expansion process is taking a little longer than expected. WNBA commissioner Cathy Engelbert told The Athletic the league would not announce a new expansion site by the end of the year. Engelbert said in September she would love to make an expansion announcement by the end of 2022....

December 11, 2022

WNBA Wants More Money in Players’ Pockets

The WNBA is working on a way to keep players working in the U.S. Since before the league began in 1997, players have been going overseas, first to play and then to complement their salaries — the WNBA minimum is $62,285. FOS

December 8, 2022

Lululemon Lifts Outlook As Q3 Comps Surge 22 Percent

Lululemon Athletica, Inc. again raised its outlook for sales and earnings for the year after reporting third-quarter results that topped guidance. Comparable sales in the quarter increased by 22 percent, or 25 percent on a constant dollar basis. Sales of $1.9 billion exceeded guidance in the range of $1.780 billion to $1.805 billion. EPS of $2.00...

December 7, 2022

Sue Bird, Megan Rapinoe announce launch of A Touch More production company

Sue Bird and Megan Rapinoe have launched A Touch More, a production company that focuses on the "stories of revolutionaries who move culture forward." The power couple announced the start of the venture created in partnership with TOGETHXR — the media and commerce company Bird co-founded — on Wednesday in an interview...

December 5, 2022

Metabolism tracker Lumen raises US$62 million

Metabolism measurement platform Lumen, has raised US$62 million in a series B funding round led by Pitango Venture Capital. Participating investors include Hanwha Group, Resolute Ventures, RiverPark Ventures, Unorthodox Ventures, Almeda Capital and Disruptive VC. Endurance Biz