BUSINESS NEWS

June 7, 2022

Let’s Do This backed by Usain Bolt and Serena Williams gets $60M to bring endurance sports events to everyone

Let’s Do This, the online marketplace that makes it easy for people to find, book and prepare for endurance sports events such as running, triathlon, cycling and obstacle experiences around the world has just announced raising $60M in its concluded Series B funding round. The platform is quickly gaining recognition,...

June 6, 2022

Wasserman’s influence in women’s sports extends to athletes, brands and leagues

Talent and brand agency Wasserman has few peers when it comes to making the business case for aligning female athletes and leagues with major corporate players. By leaning into the women’s sports movement — long before it became fashionable — the agency has become a market leader. SBJ

June 2, 2022

WNBA expansion could add 2 teams before 2024. Here are 6 possible cities

Portland, Philadelphia and Oakland are among cities with interest, and the potential financial backing, to add a team. The Athletic (paywall)

June 1, 2022

Be Inspired Brands (formerly ZOOMA Women’s Race Series) Acquires She Runs This Town

June 1, 2022, Orlando, Florida /SPORTSWIRE WOMEN/ - Be Inspired Brands, the owner of Skirt Sports, Momentum Jewelry and ZOOMA Women’s Race Series has acquired She RUNS This Town/Moms RUN This Town, effective June 1, 2022. “I am thrilled to be adding She Runs This Town to our family of brands....

May 31, 2022

Michelle Wie West partners with LA Golf, forms initiative aiming to support LPGA players

Michelle Wie West will lead a new women's partnership initiative with golf equipment company LA Golf, aiming for equitable and fair support on and off the course for LPGA players. Pledging to treat women golfers in the same respect as their male counterparts, LA Golf will provide its LPGA partners...

May 30, 2022

Why this ex-sportswoman and dancer started a sports management company for women athletes in India

Mumbai-based sports management company ENGN solely aims to invest its effort in Indian sportswomen and give them the platform they deserve. It also wants to encourage young girls across India to take sports as a career. Her Story

May 27, 2022

The U.S. Soccer equal pay deal was historic, but 3 big factors could undermine it

Last week, the U.S. Soccer Federation reached a historic collective bargaining agreement with the U.S. men’s and women’s national teams, which encompasses identical game payments for all players. Workforce expert Joan Kuhl argues the USWNT accepted the U.S. Soccer labor agreement because of its unprecedented step toward equal pay, but...

May 27, 2022

Swin Cash Wants to Be 1st Woman President of NBA Team

Swin Cash is one of women’s basketball’s all-time greats. Now, she’s making strides in the men’s game and blazing a trail along the way. In a recent interview with Sports Illustrated, Cash said that she wants to be the first woman president of an NBA team in history. FOS

May 26, 2022

Star Female Athletes Are Fighting for More Financial Control—and Winning

Soccer player Alex Morgan and others are leveraging their growing popularity to push for change; ‘we’ve been undervalued as athletes our whole lives." WSJ (paywall)

May 26, 2022

Legacy Triathlon Women’s Training Program for Beginners

/SPORTSWIRE WOMEN/ - Elevate MultiSport Endurance Training 4 Women, Parathletes & Beginners (an affiliate of the LA Tri Club) is very excited to announce the inaugural Women’s only training program at the Toyota Legacy Triathlon and Paratriathlon National Championships in Long Beach, CA, July 15-17, 2022. The Elevate Women 4Tri...

May 25, 2022

Proposed Women’s Hockey League Teams With Billie Jean King

North America’s top women’s hockey players are teaming up with former tennis star Billie Jean King and Los Angeles Dodgers chairman Mark Walter to explore launching a pro league within the next year, a person with direct knowledge of the agreement told The Associated Press on Tuesday night. US News

May 23, 2022

‘This is why it mattered’: Women’s pro hockey is about to have its moment

With details still forthcoming, at least one thing is clear: the future of women’s hockey was built on history. Lessons from the generations of women’s hockey players and leaders who pushed the sport to where it is now, but also lessons from women’s soccer and basketball and tennis, too. And...

May 20, 2022

Seattle Storm to develop city’s first center for basketball performance

Force 10 Facilities, LLC (F10F) submitted a Master Use Permit application for a new, state-of-the-art professional basketball performance center. The center will serve as the dedicated practice facility for the WNBA’s Seattle Storm. Its design will both celebrate the Storm’s success in Seattle and allow the franchise to expand its...

May 17, 2022

Alessandra Faciperi joins MarathonFoto as Director of Operations.

/SPORTSWIRE WOMEN/ - MarathonFoto, the world’s largest publisher of amateur endurance sports photos, announces that Alessandra Faciperi will join the team as the Director of Operations. Alessandra will oversee event staffing and Customer Service. Alessandra worked with MarathonFoto previously as Director of Client Relations in Europe. “We are thrilled to...

May 16, 2022

Women Joining Sports Betting Apps at Faster Rate Than Men

More than 4.6 million women joined sports betting apps in 2021, according to Global Wireless Solutions, and female user rates grew 115% compared to 2020. FanDuel added around 1.7 million female users last year. DraftKings brought in an estimated 900,000 women. While the number of men on sports betting apps was 250% more than...

May 16, 2022

7 Questions With Eniola Aluko, the Woman Changing Pro Soccer With Angel City FC

Eniola Aluko is the sporting director of Angel City FC, a new expansion team in the National Women’s Soccer League (NWSL). Born in Lagos, Nigeria and raised in Birmingham, England, Aluko went on to play for England’s national team and a host of other teams around the world, including Chelsea...

May 16, 2022

Exclusive: Six Trailblazing Women From Nike Sound Off On Their Unique Sisterhood and Igniting Change Inside the Company

For the first time, the women at the center of the company’s transformation are coming together for a joint interview and photo shoot. Nike is using its 50th anniversary to make a powerful statement about its future, which will be driven by, and dependent upon, the instrumental leaders here today....

May 16, 2022

Women in Power

In the May “Women in Power” issue, six of Nike’s trailblazing execs at the center of the brand’s ambitious strategy sat down with FN for exclusive interviews to discuss their unique career paths, Nike’s 50th anniversary and lighting the path for the next generation. FN

May 12, 2022

How Naomi Osaka became one of the world’s most marketable athletes

Naomi Osaka is an incredible athlete, a champion, history maker and role model. The four-time Grand Slam winner has gained significant recognition as an activist and she has most recently become an advocate for mental health awareness, making her one of the world’s recognized and most marketable sportspeople. Givemesport

May 12, 2022

Adidas Ad Featuring Bare Breasts Banned in the UK

Adidas went controversial when it decided to display the bare breasts of 25 women in a recent advertising campaign for its sports bras. Now, an independent advertising regulator in the UK has banned the campaign. FN

May 12, 2022

Women-Led Brand Wild Rye Partners With Red Bull Formation

Sun Valley, ID /SPORTSWIRE WOMEN/ -  Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...

May 11, 2022

Naomi Osaka Leaves IMG to Start Own Sports Agency

The world’s highest-paid female athlete is venturing out on her own for representation. Tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE. FOS

May 11, 2022

Serena Williams & Naomi Osaka are only women in top-100 highest-paid athletes

Sports business website Sportico has published a list of the top 100 highest-paid athletes in the world and it makes grim reading for female athletes. Give Me Sport

May 9, 2022

WNBA Eyeing 2 Expansion Teams, Seeking Financial Stability

In response to players speaking out against the WNBA’s restrictive roster sizes, commissioner Cathy Engelbert is addressing their concerns by charting a path for the future of the league’s finances. The WNBA is looking to add two expansion teams within the next few years, per the Seattle Times. FS

May 6, 2022

Nike to Close Offices Again For a Week in August, Offer Summer Fridays, As It Brings Employees Back Into the Office

Nike is continuing its efforts to emphasize employee well-being as it starts the process of bringing employees back into the office. The sportswear giant will once again close all of its offices worldwide for a week in August to give its employees additional time off to recover and rest, according...