BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
July 26, 2022
Saucony® Appoints Kathryn Pratt as Chief Marketing Officer
WALTHAM, MA (July 26, 2022)/SPORTSWIRE WOMEN/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Kathryn Pratt to the position of Chief Marketing Officer, effective immediately. In this role, Pratt will be responsible for providing strategic...
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July 23, 2022
Allyson Felix and Chloe Kim on Building Careers Through Women’s Sports
Speaking about her career transition at Variety‘s Sports and Entertainment Breakfast on July 21, Felix expressed her excitement for the growing number of opportunities that await star female athletes as media personalities, investors and entrepreneurs when they decide to come off the field. Variety
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July 22, 2022
Lululemon Workers Look to Unionize D.C. Store, the First Location to Do So
A Lululemon store in Washington, D.C. has started the process of organizing a union, and has filed a request with the National Labor Relations Board to hold a union election. The group is looking for the company to voluntarily recognize their union, which is called the “Association of Concerted Educators,” likely...
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July 22, 2022
Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote
NEW YORK (July 22, 2022) /SPORTSWIRE WOMEN/ – The Parity NFT Marketplace - one of Parity’s verticals driving revenue to women athletes - is collaborating with HEARTLENT Group, the WNBPA, and Rock The Vote on their Hoopers United initiative. Parity’s marketplace will host the Hoopers United Commissioner's Cup NFT collection...
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July 18, 2022
Dovetail Workwear Appoints Molly Smithson Callahan to Marketing Manager
PORTLAND, OR (July 18, 2022) /SPORTSWIRE WOMEN/ - Dovetail Workwear, the first-of-its-kind exclusively women’s workwear brand in the US, announces today the promotion of Molly Smithson Callahan to Marketing Manager. Callahan joined Dovetail in 2018 as a digital marketing consultant with particular emphasis on social and email campaigns and content...
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July 13, 2022
Women’s Sports Media Rights Surge Toward $1B in Value
The NWSL struck a reported $4.5 million, three-year media rights deal with CBS in 2020 — a huge jump from its early days on Youtube, which only brought in a few thousand viewers. With the league’s next set of rights up for grabs in 2023, NWSL commissioner Jessica Berman said...
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July 13, 2022
Hopkins Becomes Part of Women’s Football Team Ownership Group
Hopkins, who is suspended for six games to start the upcoming season for violating the NFL's performance-enhancing drug policy, announced Tuesday on social media that he's part owner of a four-person ownership group that bought the Women's National Football Conference's Houston franchise. SI
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July 13, 2022
Kane Footwear partners with Hilary Knight to launch athlete-designed shoe
Westport, CT (July 13, 2022) /SPORTSWIRE WOMEN/ - Kane Footwear is thrilled to announce the release of their Kane x Knight shoe, designed by hockey star Hilary Knight in honor of her journey in women’s sports. The Antique White/Blue colors remind Knight of her childhood, and how much she’s overcome...
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July 12, 2022
WNBA Expands Schedule, Increases Playoff Money
The WNBA isn’t quite ready to expand its number of teams next season, but the league isn’t passing up other opportunities to grow. Commissioner Cathy Engelbert announced this week that 40 games will be played during the 2023 session, a record for the league. FOS
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July 12, 2022
Global Exercise Physiologist and Nutrition Scientist, Dr. Stacy Sims Launches Micro-Learning Collections on Supplements, Energy Levels and Women’s Health
/SPORTSWIRE WOMEN/ - Forward thinking exercise physiologist Dr. Stacy Sims introduces a collection of short, comprehensive courses around nutrition, supplement and women’s health topics designed to give women athletes fact-based science and research on the most pressing and trending topics. Known for her ‘Women are Not Small Men’ lectures and...
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July 8, 2022
Gates Foundation, Women’s Tennis Partnering on Health Issues
French Gates, Lawler and 10 former players, including past Wimbledon champions Billie Jean King and Marion Bartoli, took the first concrete step toward that collaboration during a roundtable meeting for about an hour Friday at the All England Club boardroom in the Centre Court stadium. US News
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July 7, 2022
Raiders name Morgan as first Black female president in NFL history
The Las Vegas Raiders have named Sandra Douglass Morgan as the team's new president, making her the first Black woman to hold that position in NFL history. Morgan is a former Nevada Gaming Control Board chairwoman and was most recently with the law firm Covington & Burling, LLP. Reuters
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July 5, 2022
WTA to Reportedly Sell $180M Stake to CVC Capital
The Women’s Tennis Association is securing a deal to sell a 20% stake in the organization to private equity firm CVC Capital Partners for $180 million, according to The Times. The potential sale follows talks between CVC Capital, the WTA, and the Association of Tennis Professionals for a $600 million...
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July 5, 2022
ESPN Rising Star Chiney Ogwumike Poised To Hit Free Agency
Chiney Ogwumike helped pioneer the trend of professional athletes launching media careers as active players. Now the WNBA star is poised to test free-agency waters in her second career as a sports personality/host/analyst at ESPN. The 30-year-old Ogwumike’s current contract is set to expire in mid-August, said sources. FOS
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June 29, 2022
Nnenna Lynch to be the next NYRR Chairwoman of the Board
New York, June 29, 2022 – New York Road Runners (NYRR) today announced that Nnenna Lynch is nominated to serve as the next Chairwoman of the NYRR Board of Directors. It is a historical appointment as she will become the first woman and the first African American in the position. Since...
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June 28, 2022
Superstar Female Athletes Are Investing In Rapidly Growing Kids Food Brand Yumi
The fastest-growing kids’ health and food sciences company in the country just secured funding from some of the biggest names in women’s sports. Eleven-time Olympic medalist Allyson Felix leads an all-star group of investors in a new funding round for Yumi, Front Office Sports has exclusively learned. FOS
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June 27, 2022
Camber Outdoors Names Tiffany Smith as CEO
BOULDER, Colo. (June 27, 2022) /SPORTSWIRE WOMEN/ - Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces Tiffany Smith as the organization’s new CEO, following an intensive selection process. Most recently serving as Chief Development Officer of Camber, Smith...
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June 24, 2022
Professional Triathletes Organisation Announces Appointment of Jane Hansom as Advisor to The PTO Athlete Board
London/SPORTSWIRE WOMEN/ - The Professional Triathletes Organisation (PTO) today announced that Jane Hansom, currently Head of Communications, will take up a new role advising the PTO Athlete Board alongside PTO Chairman, Charles Adamo. Anthony Scammell, a London-based sports communication specialist, also joins as Communications Director. Hansom has more than a...
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June 22, 2022
Report: NWSL Expansion Group Headed By Four Women’s Players
At the ESPNW Summit in May, NWSL commissioner Jessica Berman said “the time is now” for the league to consider expansion teams. Brandi Chastain, Leslie Osborne, Aly Wagner, and Danielle Slaton — all former players — are heading up a group aiming to create an expansion team, The Athletic reported....
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June 22, 2022
Abbott World Marathon Majors appoints Dawna Stone as CEO
Stone will drive the expansion of the Abbott World Marathon Majors Her vast experience in developing engaging, relevant content will enhance the brand’s ability to inspire more people through marathons. /SPORTSWIRE WOMEN/ – Dawna Stone has been appointed as the Chief Executive Officer of the Abbott World Marathon Majors (AbbottWMM)....
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June 21, 2022
Naomi Osaka launches media company in partnership with Lebron James
Naomi Osaka is launching a media production company in partnership with The SpringHill Company, a media conglomerate created by Lebron James. The production company, called Hana Kuma, will produce scripted and non-fiction content. An announcement says Hana Kuma will highlight “empowering” and “culturally specific” stories. CNBC
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June 21, 2022
Athleta and Allyson Felix Champion Equity for Female Athletes through Expanded Child Care Support
SAN FRANCISCO-- Athleta and Allyson Felix will pioneer the next chapter of advocating for mothers by providing free, accessible child care, in partnership with nonprofit organization &Mother, for select track & field events in 2022. Together, Athleta and Felix aim to remove barriers for mom athletes who oftentimes must choose between...
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June 21, 2022
With expansion coming, WNBA players want owners willing to spend
The WNBA, which celebrated its 25th season last year, is entering a transitional phase with a chance to lay the foundation for the next quarter-century. Commissioner Cathy Engelbert knows this is a critical stretch and has been adamant about building the financial base that will allow the league to flourish....
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June 16, 2022
WNBA Legend Sue Bird Will Retire After This Season
Sue Bird is retiring — but one of the greatest careers in women’s basketball history isn’t over just yet. Bird announced via her social media channels that this WNBA season will be her last. The 41-year-old is the league’s all-time leader in assists (3,114), All-Star appearances (12), games played (559), and seasons played (19)....
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June 16, 2022
Just Women’s Sports Inks Media Partnership With NWSL
Just Women’s Sports has inked a media partnership with the National Women’s Soccer League that includes rights to distribute NWSL highlights from this and past seasons across the sports media company’s social and digital platforms. The goal is to drive more fans toward NWSL broadcasts, which are currently carried by...