BUSINESS NEWS

March 7, 2025

Portland Thorns & WNBA Team Plan $150 Million Women’s Sports Campus

RAJ Sports announced plans for a groundbreaking dual-sport women’s performance center in Hillsboro for both Portland Thorns and WNBA team. HillsBoro

March 6, 2025

WTA players to receive maternity pay for first time

Female tennis players will receive paid maternity leave on the WTA Tour for the first time. More than 320 players will be eligible for up to 12 months paid leave through a new maternity fund introduced by governing body, the Women's Tennis Association. Everyone will receive the same amount, which...

March 5, 2025

Rooted in Community: Smith x Wild Rye Announce Limited Edition Women’s Cycling Apparel and Protection Collection

Sun Valley, ID (March 5, 2025) /OUTDOOR SPORTSWIRE/ – Born in the mountains and influenced by mountain landscapes, cultures, and communities, Smith and Wild Rye are excited to announce their collaborative roots-inspired collection of women’s technical cycling apparel, complemented by co-branded unisex protective helmets and performance eyewear for Spring/Summer 2025....

March 4, 2025

X Games Names WNBA Exec Annie Lokesh as Head of X Games League 

X Games has appointed Annie Lokesh as Head of X Games League, bringing her expertise in business transformation, league operations and growth strategy to the highly anticipated launch of the world’s first multi-sport action sports league in 2026. SHOPeatSURF

March 4, 2025

Utah Athletics receives anonymous $14 million donation for use with women’s sports programs

The University of Utah received a $14 million estate gift from an anonymous donor that will be used to form an endowment and support the university’s women’s athletics programs, the school announced Tuesday. DeseretNews

March 4, 2025

UConn star Paige Bueckers touts financial literacy as NIL boosts women’s sports

Uconn star Paige Bueckers, on the cusp of becoming a WNBA No. 1 pick, is taking her talents to the realm of financial literacy. CNBC  

March 3, 2025

Serena joins ownership group of WNBA’s Tempo

Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. Williams will play a role in designing jerseys and creating merchandise collaborations with the team. espn

March 3, 2025

Serena joins ownership group for WNBA’s new Toronto Tempo team

Twenty-three-time Grand Slam winner Serena Williams is joining the Toronto Tempo ownership group, the organization announced Wednesday. ESPN

February 27, 2025

WeWard lines up Venus Williams to stand out in fitness app crowd

Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards. MarketingDive

February 26, 2025

76% of fans want more coverage of women’s soccer

More than three quarters (76 per cent) of women’s soccer fans feel they do not see enough coverage of the sport, according to research from Sportfive. Confirmed: 81 per cent of fans want to see specific content formats produced for women’s soccer. 62 per cent of fans consider sponsors of women’s soccer...

February 26, 2025

Venus Williams Joins WeWard to Push Healthier Living

Tennis champion and entrepreneur Venus Williams has invested in the walking game. WeWard, the app that rewards over 20 million users for every step they take, has announced Williams as both an investor and ambassador. Athletech News

February 24, 2025

Linda Henry pulls out from ownership stake in Boston’s NWSL expansion team

Linda Henry, the Boston Globe’s chief executive, has backed out of her ownership stake in the NWSL’s expansion team in Boston. Henry is the CEO of Boston Globe Media, whose portfolio includes the Boston Globe. She co-owns the media company with her husband, John Henry, who is also the principal...

February 21, 2025

The Toronto Tempo, Canada’s First WNBA Team, Names First General Manager

The Toronto Tempo, Canada’s first WNBA team, has appointed Monica Wright Rogers as the club’s first general manager. As general manager, Wright Rogers will lead basketball operations for the Tempo, including, most immediately, the hiring of a head coach and building out the roster for the team’s inaugural season. A...

February 21, 2025

LPGA sues Korean broadcast partner over unpaid rights fees and tournament sponsorships

The LPGA may soon give us a case in point. That tour is suing Korean company JoongAng Ilbo Co., Ltd., parent of Korean broadcaster JTBC, over unpaid rights fees and sponsorships. Awful Announcing

February 20, 2025

$500M San Diego FC Debut Highlights Surging MLS Valuations

MLS expansion club San Diego FC will make its regular-season debut Sunday at LAFC, as the league grows to 30 teams and franchise valuations continue to soar.  MSN

February 20, 2025

Celsius Acquires Female-Focused Alani Nu for $1.65B

Celsius Holdings has struck a deal to acquire energy drink brand Alani Nutrition, maker of Alani Nu beverages, for $1.65 million comprised of cash and stock. Athletech News

February 19, 2025

WNBA to Boston? Group Led By Donnie Wahlberg, Former NBA ROY Prepping Bid

The WNBA continues to grow at a rapid rate—with interest as high as it's ever been and the league planning to expand to 16 franchises by 2028. An ownership group led by Donnie Wahlberg and former NBA Rookie of the Year Michael Carter-Williams is planning a bid to bring a WNBA...

February 19, 2025

WNBA to Boston? Group Led By Donnie Wahlberg, Former NBA ROY Prepping Bid

The WNBA continues to grow at a rapid rate—with interest as high as it's ever been and the league planning to expand to 16 franchises by 2028. SI

February 18, 2025

Angel City FC Appoints Bona to Lead Business Ops, Names Uhrman CEO

NWSL club Angel City FC, the most valuable women’s sports team in the U.S., has hired Carmen Bona as its president of business operations in a newly created role. Sportico

February 13, 2025

No women crack annual list of 100 highest-paid athletes topped by Cristiano Ronaldo

Cristiano Ronaldo again topped the list of the world's highest-paid athletes with total income of $260 million US in 2024, according to sports industry news site Sportico, but there were no women in the top 100. CBC

February 12, 2025

No Women Among 100 Highest-Paid Athletes Despite Business Gains

Women’s sports had a blockbuster 2024 that featured records for attendance, TV ratings and franchise sales, along with numerous other metrics across multiple sports properties. The interest from sponsors helped the 15 highest-paid female athletes earn an estimated $221 million last year, up 27% year-over-year. Eleven women made at least $10 million,...

February 12, 2025

Los Angeles flexing its muscle as the center of Big Ten women’s basketball

UCLA and USC are running away from the pack in their inaugural Big Ten campaigns. The rivals are winning conference games by an average of 19 points. Yahoo Sports

February 11, 2025

Adidas tackles sports sideline pressures with ‘You Got This’ campaign

Adidas is entering the next phase of its latest global brand campaign with an effort focused on the pressures athletes experience on the sidelines and the people who inspire them to overcome self-doubt. A series of new videos show star athletes including Aitana Bonmatí, Aliyah Boston, Anthony Edwards, Lamine Yamal...

February 11, 2025

New Publicis Offering To Help Clients Invest In Women’s Sports

Publicis Sports has a created a new offering designed to help clients get involved with women’s sports media opportunities more efficiently and at scale.  MediaPost

February 11, 2025

Barre3 Acquires Studio Barre to Expand Female-Owned Business

Barre3, founded in 2008 by Sadie and Chris Lincoln, has acquired Studio Barre, the San Diego, CA-based barre brand founded in 2008 by Shannon Higgins. SGB Media