BUSINESS NEWS

March 15, 2026

NWSL: Why US soccer franchises have bespoke women’s football stadiums, and will WSL teams follow suit?

"If a women's football team does not have their own stadium in 10 years' time, they will be at a disadvantage." So says Chris Long, co-owner of Kansas City Current, who have played at the CPKC Stadium for the past two seasons. It is the world's first purpose-built ground for...

March 14, 2026

WNBA commissioner says progress made in collective bargaining talks after another marathon session

WNBA Commissioner Cathy Engelbert said progress is being made towards getting a new collective bargaining agreement done. The two sides met for another marathon negotiating session that started Sunday afternoon and ended around 3 a.m. Monday morning. “We’re working as hard as we can to get it done as quickly...

March 12, 2026

Panini America Unites With The NWSL and NWSLPA For Exclusive Multi-Year Trading Card Partnership

Panini America, the world’s largest sports and entertainment collectibles company, is the new exclusive trading card partner of the National Women’s Soccer League (NWSL) and the NWSL Players Association (NWSLPA). The alliance is a multi-year agreement. Panini will introduce multiple NWSL-related products, including trading card products featuring some of its...

March 12, 2026

National Women’s Soccer League and Front Office Sports Announce Content Partnership

The National Women’s Soccer League (NWSL) and Front Office Sports (FOS), the leading multiplatform media and news organization covering the business of sports, today announced a content partnership that will deliver fans deeper access to the business stories shaping women’s soccer as the league’s popularity continues to rise. Through this...

March 12, 2026

Athlete-built women’s sports media TOGETHXR invests in Sportsish

The deal unites two US female-forward media platforms under one commercial framework – a move that signals growing investor confidence in women’s sports media as a scalable standalone business. TOGETHXR, one of the US’s leading women’s sports media brands, has announced a strategic partnership and equity investment in Sportsish, a social-first...

March 9, 2026

WNBA labor talks intensify as deadline nears, but wiggle room left to start season as planned

WNBA collective bargaining agreement negotiations have intensified as Tuesday’s deadline nears. In March alone, the league and players union have exchanged three CBA proposals, including two over the weekend. No details have been shared on either of the two most recent offers. The lack of details on these offers suggests...

March 9, 2026

Utah private equity deal could boost women’s sports funding, sustain programs

Univ. of Utah President Taylor Randall believes that the university’s pending private equity deal with Otro Capital should “provide a reason to hope for the future of Utah women’s sports,” according to Jason Batacao of the SALT LAKE TRIBUNE. Randall said, “The whole concept is to create a sustainable business model that...

March 9, 2026

Salomon North America Appoints Laura Stauth as SVP of Sales, and Accelerates Strategic Growth With Robust Commercial Team

OGDEN, Utah (March 9, 2026) /SPORTSWIRE WOMEN/ — Salomon North America today announced the appointment of Laura Stauth as Senior Vice President of Sales, effective March 9, 2026. Stauth joins the brand from VF Corp-owned Vans, where she most recently served as Vice President of Sales, leading the Americas Wholesale strategy driving both...

March 4, 2026

Bradley University adding new women’s sports opportunities

Bradley University is expanding competitive sports opportunities for women with the addition of five new Premier Club Sports, an investment that President James Shadid says strengthens campus life, builds school spirit and advances the University’s commitment to the Premier Student Experience. Shadid said the expansion is made possible through the...

March 4, 2026

Parity Elevates Executive Leadership as Company Scales Impact Across Women’s Sports

March 4, 2026 /SPORTSWIRE WOMEN/ — Parity, the women’s sports consultancy focused on professional women athlete partnerships, today announced a pair of promotions to its executive team, underscoring the company’s commitment to driving meaningful change across women’s sports. Mandy Anderson has been promoted to Chief Revenue Officer (CRO), recognizing her...

March 3, 2026

Breanna Stewart, Kelsey Plum reportedly air frustrations over CBA negotiations in letter to WNBPA head

With the clock ticking on the WNBA's collective bargaining agreement negotiations, the union appears to be facing internal unrest from two of its biggest names. Breanna Stewart and Kelsey Plum, two of the seven players on the Women's National Basketball Players Assocation's executive committee, aired out a series of frustrations in a...

March 3, 2026

StubHub Launches Dedicated Women’s Sports Hub as Olympic Momentum Drives Sales

StubHub has introduced HerSportsHub, the resale industry’s first dedicated women’s sports ticket destination, as new company data points to sustained and accelerating demand for women’s professional sports beyond Olympic competition. The new platform centralizes ticket access for leagues including the WNBA, NWSL, PWHL and NCAA Women’s Basketball, creating a single...

March 2, 2026

Alo Partners With Female-Owned Fitness Studios for Women’s Day Activation

Activewear giant Alo continues to push deeper into fitness. Its latest activation brings 270 free classes spanning Pilates to sound baths, at studios stretching from Seoul to LA To amplify the global celebration of International Women’s Day on March 8, Alo is partnering with over 100 female-owned wellness studios in...

March 2, 2026

ESPN executive sees Caitlin Clark as ‘gateway drug’ to watching women’s sports

The conversation around Caitlin Clark and her impact on women’s sports has always been a weird one. The Indiana Fever superstar has been co-opted by various groups to prove whatever point they’d like to make about women’s sports, the WNBA, white female athletes, and many other things. She’s become an avatar for ugly, divisive opinions...

March 2, 2026

Angel City started as a local football club. It changed women’s sports

The Angel City Football Club is one of USA TODAY’s 2026 Women of the Year, a recognition of women who have made a significant impact in their communities and beyond.  Meet this year's honorees here. If you’re heading to your first Angel City Football Club home game at BMO Stadium in Los Angeles, you will experience a vibe. Girls wearing too-large player jerseys −...

February 27, 2026

WNBA rumors: Players split on CBA details after ‘heated’ meeting

As the WNBA continues to try to come to an agreement on labor negotiations, things became tense in the latest virtual meeting amongst the players, according to Annie Costabile of Front Office Sports. “The tone quickly became tense as players discussed the best path forward, according to multiple sources with direct knowledge of the...

February 27, 2026

WNBPA offers revenue sharing, housing concessions in latest proposal

The Women's National Basketball Players Association submitted a new counterproposal to the WNBA on Friday evening with some concessions on revenue share and housing, a source familiar with the collective bargaining negotiations told ESPN. In the new CBA proposal, the players' union is asking for players to receive 26% of...

February 25, 2026

NYC bar combines women’s sports viewing with knitting

Wilka's is NYC's dedicated women's sports bar hosting a unique knitting club. This NBC News video highlights how the venue on Bowery in lower Manhattan blends watching women's sports with fiber arts like knitting and crocheting.​​ Wilka's, opened in 2025 by Melissa Ng and Lauren McKenna, focuses exclusively on women's sports...

February 25, 2026

Report: Atlanta NWSL shatters women’s sports history with $28M record deal with Aflac

Atlanta NWSL and Arthur Blank have shattered the women’s sports record with their front-of-jersey sponsorship with Aflac. The previous records belonged to Portland Thorns and Bay FC. The Atlanta NWSL franchise doesn’t start league play until 2028, but that hasn’t stopped them from making history. According to Sportico’s Kurt Badenhausen, Aflac...

February 25, 2026

UNC women’s tennis star reaches deal with NCAA in prize money case

North Carolina women’s tennis star Reese Brantmeier and the NCAA have reached an agreement to settle her federal class action lawsuit over prize money. The parties told the judge in a court filing Wednesday that they “have reached agreement on material terms of a class action settlement fully resolving this...

February 24, 2026

WNBA targets March 10 as deadline for new CBA—or 2026 season will be delayed

On Monday, the WNBA informed the WNBPA and teams that a new collective bargaining agreement (CBA) must be agreed to by March 10 to avoid a delayed start to the 2026 WNBA season, according to ESPN’s Alexa Philippou. Philippou writes, “It is thought to be the first deadline of sorts the...

February 23, 2026

WNBA Team Hires Reporter From Athletic for Front Office Role

Another reporter has joined the basketball executive ranks. The Portland Fire have hired Ben Pickman, who previously covered the league for The Athletic, to its front office. The Fire are one of two WNBA expansion teams that will begin play this year. Pickman will be a salary cap and strategy analyst for Fire...

February 23, 2026

Kari Traa Named Title Sponsor of TWELVE, a New Women-Led Ski Film Celebrating Friendship, Commitment, and Chasing Snow Year-Round

BOULDER, Colo. (February 23, 2025) /SPORTSWIRE WOMEN/ – Kari Traa, the women-founded Norwegian performance apparel brand built for women, by women, is proud to announce its role as title sponsor of TWELVE, an upcoming ski film that follows two best friends on a year long commitment to ski together every...

February 22, 2026

Tennis Pro Sues WTA for $20M, Says Doping Ban Stems from Bad Meat

A women’s tennis professional is suing the WTA for failing to protect players from consuming contaminated meat, leading to her doping violation. British tennis player Tara Moore, 33, was handed a four-year ban in July after testing positive for steroids boldenone and nandrolone at a tournament in Colombia in 2022....

February 19, 2026

ESPN Will Replace MLB ‘Sunday Night Baseball’ With Full Slate of Women’s Sports

MLB’s broadcasting will look different in 2026 as the league’s full media deal with ESPN ended after last season. One of the biggest changes will be the elimination of Sunday Night Baseball on ESPN after 35 years, as the network will now showcase 30 weeknight games in the season instead...