BUSINESS NEWS

November 25, 2025

Pair of Fever stars extend WNBA athlete list joining Project B league

Indiana Fever guards Kelsey Mitchell and Sophie Cunningham are the latest WNBA players to sign on with women's basketball startup league Project B, which begins play in Europe, Asia and Latin America in 2026. On Monday and Tuesday, the league revealed that Mitchell and Cunningham would join its expanding roster that...

November 24, 2025

Running Brands See Bright Future for Women’s-Focused Events

Through rain and relentless desert heat, over 4,000 women (and a handful of men) pounded Scottsdale’s streets in a sea of colorful energy, community and pain as they came together to run 26.2 miles in the second annual Every Woman’s Marathon. Featuring major sponsors like Saucony and Rabbit, the race...

November 24, 2025

UC Berkeley Haas takes the lead in advancing equal pay, women’s sports leadership

Kellie McElhaney, executive director of the Center for Equity, Gender, and Leadership (EGAL), which helped promote the conference, said women’s sports have a “special sauce”: positive community impact, role models, inclusive fan engagement, and purpose. Recognizing the need for professional development for athletes and business leaders to drive the industry, EGAL has...

November 21, 2025

Standoff between WNBA, players union continues after new CBA proposal

The standoff between the WNBA and its players doesn't appear close to ending with less than 10 days remaining before the league's collective bargaining agreement expires. The Women's National Basketball Player's Association has determined the latest CBA proposal from the WNBA won't move negotiations forward, according to a report from ESPN. The proposal reportedly...

November 18, 2025

Source: WNBA proposes max salary over $1.1M in latest CBA talks

The WNBA's latest collective bargaining proposal would include revenue sharing with a maximum salary of more than $1.1 million available to more than one player per team growing each year, a source confirmed to ESPN on Tuesday. WNBA officials updated the board on the latest proposal at meetings this week....

November 18, 2025

Lindsey Vonn Has Nothing Left to Prove

She arrived barefaced, hair damp from her post-gym shower, and went straight into hair and makeup—three stylists working at once while she offered calm, exact feedback. She’s done this countless times, toggling between athlete and model, snow and studio. That’s the duality of Lindsey Vonn, the consummate professional, who floats...

November 18, 2025

Lumia snags $7M to bring real-time blood flow sensing to smart earrings

Lumia combines nearly six years of clinical research conducted alongside Johns Hopkins, Duke, and Harvard, with engineering innovation from former Bose experts, to create the world’s smallest smart wearable. This device continuously tracks real-time blood flow to the head, offering users immediate insights into how circulation impacts energy levels, focus,...

November 17, 2025

Sky Sports ditches new women’s TikTok account after viewers brand it ‘sexist’ and ‘patronizing’

Subscription TV company Sky Sports has scrapped its new TikTok account targeting female sports fans after just three days, after the style and tone of its videos faced backlash. Social media users labeled the account “condescending,” “patronizing” and “sexist,” accusing it of perpetuating the problems it purported to address. “Our intention for Halo was...

November 11, 2025

Nike Opens Female-Focused Retail Store in London

Nike opened a female-centric store on London’s King’s Road and a shop-in-shop inside Selfridges’ flagship department store, Level 3, at 400 Oxford Street in London. The King’s Road store, a 4,300-square-foot space, features modular displays and dedicated areas for personalized services, styling consultations and industry-led workshops. The store design is...

November 7, 2025

New Pro League Signs WNBPA President Nneka Ogwumike, Offers Other WNBA Players $2 Million

The WNBA has a big problem on its hands. It is almost guaranteed to find itself in the midst of a lockout once the league’s collective bargaining agreement comes to an end on Nov. 30, but that’s far from the only significant issue it is facing. Now there is yet...

November 7, 2025

JuJu Watkins Makes History As The First College Athlete To Invest In A Women’s Professional Sports Team

You can never predict JuJu Watkins’ next move. The University of Southern California (USC) basketball player is now an investor in the National Women’s Soccer League’s Boston Legacy Football Club (Boston Legacy FC), according to a press release. Watkins makes history in the process as the first college athlete to...

November 6, 2025

Sports greats join new NWSL advisory board aimed at growing league

Soccer World Cup winner Alex Morgan, baseball Hall of Famer Ken Griffey Jr and basketball's Magic Johnson and Sue Bird are among the sports greats joining a new advisory board to accelerate the growth of the NWSL, the top-flight U.S. league said on Thursday. USA TODAY

November 6, 2025

Fleet Feet Continues National Expansion With Two Key Executive Hires

CARRBORO, N.C. (November 6, 2025) /SPORTSWIRE WOMEN/ — Fleet Feet, the largest franchisor of locally owned and operated running stores, has named Stacey Donley as vice president of merchandising strategy and planning, and Jason Williams vice president of store development and real estate. In her role, Donley will lead Fleet...

November 4, 2025

Nuyarn® Appoints Wool Textile Industry Veteran as Vice President, Sales N. America

New Zealand (November 4, 2025) /SPORTSWIRE WOMEN/ - Nuyarn® technologies, a proven innovator in performance yarn and fabric, has appointed Monica Ebert as VP of Sales North America to spearhead strategic product partnerships and business development. This appointment underscores Nuyarn's expansion across the premium apparel, footwear, and accessories sectors. A...

November 3, 2025

Halfdays Co-Founder Ariana Ferwerda on Raising Capital, Wholesale Strategy and Blending Fashion with Performance

Colorado-based Halfdays has grown a loyal following for its fashion-forward skiwear and base layers since launching five years ago. With a team of 30 full-time employees, co-founders Ariana Ferwerda and professional freestyle skier Kiley McKinnon are deeply involved in the design process. Seasonal concepting and color direction is led by...

October 30, 2025

Top women’s sports influencers on TikTok who are changing the game

Everybody watches women's sports, and that sentiment rings true on TikTok. With women's athletics reaching new heights of exposure in recent years, it's no surprise that female sports influencers have found a pocket of success on social media apps like TikTok. The Sporting news

October 29, 2025

WNBA offers 30-day extension to players as collective agreement deadline looms: report

The WNBA has offered a 30-day extension to players to continue negotiations for a new collective bargaining agreement, two people familiar with the decision told The Associated Press on Tuesday night. The current CBA is set to expire Friday and tensions have been rising in recent weeks as the sides...

October 29, 2025

Support Every Game: New Initiative Tackles Hidden Barrier Keeping Girls Out of Sports

[Roswell, GA] October 29, 2025] /SPORTSWIRE WOMEN/ - The RCX Sports Foundation and NFL FLAG, as part of the Females in Flag initiative, today announced the launch of the Support Every Game campaign, with support from Gillette Venus and Head & Shoulders. Starting today, the campaign aims to address one...

October 28, 2025

Alexis Ohanian: Angel City Ownership Setup Was a ‘Terrible Idea’

Reddit co-founder Alexis Ohanian acknowledges he made a mistake in ceding control of NWSL club Angel City to three of his cofounders—actress Natalie Portman, venture capitalist Kara Nortman, and entrepreneur Julie Uhrman—who he says put up “no money.” Last year’s record-breaking takeover of Angel City by Bob Iger and Willow Bay...

October 28, 2025

WNBA CBA negotiations: Everything to know as deadline nears before potential lockout

The current collective bargaining agreement between the WNBA and Women's National Basketball Players Association (WNBPA) will expire later this week on Oct. 31, and there is no indication that a new deal will be in place by that deadline. CBS SPORTS

October 24, 2025

Sonia Raman makes history as first Indian head coach in WNBA with Seattle Storm, AP Source says

New York assistant Sonia Raman has agreed to a deal to become the head coach of the Seattle Storm, a person familiar with the hire told The Associated Press. The person spoke on condition of anonymity on Friday because no official announcement has been made. Newsday

October 23, 2025

Autistic Ultrarunner and World Record Holder Camille Herron Calls for Greater Disability Inclusion After Her ADA Request Was Not Accommodated at the 24-Hour World Championship

Tucson, Arizona (October 23, 2025) /SPORTSWIRE WOMEN/ - Camille Herron has spent her career redefining what’s possible in human endurance. After setting 12 world records in a single six-day race in 2024-- an achievement that led BBC Sport to hail her as “the greatest ultramarathon runner of all time”-- she’s...

October 22, 2025

Caitlin Clark Named Most ‘Powerful’ Athlete In All Of Women’s Sports

On October 22, Forbes named the top 25 most powerful women in sports. To the surprise of absolutely no one, Caitlin Clark cracked the list. Clark, the No. 1 pick from the 2024 WNBA Draft, has been the most popular player in women's basketball for a few years now. yahoo!...

October 21, 2025

HETTAS Launches FrontFundr Equity Campaign to Accelerate Growth

Vancouver, Canada - (October 21, 2025) /SPORTSWIRE WOMEN/ - HETTAS, the Canadian women’s running shoe company redefining performance footwear for female runners, has launched an equity crowdfunding campaign on FrontFundr, Canada’s leading online investment platform. The campaign invites investors, customers, fans, and running enthusiasts to become shareholders and join HETTAS...

October 21, 2025

Women’s Pro Baseball League picks New York, Boston, LA, and San Francisco for inaugural season

The Women's Professional Baseball League has chosen New York, Boston, Los Angeles and San Francisco as the cities that will represent the four teams that will compete in the inaugural season, the league announced Tuesday. CBS NEWS