BUSINESS NEWS

January 28, 2025

Oofos Names Liz White Chief Marketing Officer

Oofos has hired Liz White for its newly-created chief marketing officer role. White will use her expertise in “combining data analytics and creative storytelling” to shape its marketing strategies. Footwear News

January 28, 2025

Canada Goose Appoints Luxury Fashion Vet as SVP Merchandising

Canada Goose has appointed Judit Bankus as SVP of merchandising. Bankus will play a key role in shaping the brand’s product roadmap through a lens of sustainability and innovation to support long-term growth. SGB Media

January 22, 2025

Naomi Girma: Chelsea agree first $1m transfer in women’s football

Chelsea are set to make USA defender Naomi Girma the first $1m transfer in women’s football after agreeing a world-record fee with San Diego Wave. Yahoo Finance

January 22, 2025

EXEC: REI Names Mary Beth Laughton as Next CEO as Eric Artz Plans Exit

REI Co-op President and CEO Eric Artz will retire in March, marking a new chapter in the co-op’s 87-year history. The Board of Directors said the outgoing CEO shared his intentions to retire with the Board as part of a planned succession process and he will actively support Laughton during...

January 20, 2025

Angel City co-founder targets ‘minority stake’ in Chelsea women’s team

Kara Nortman, one of the co-founders of the National Women’s Soccer League’s (NWSL) Angel City, is reportedly exploring the purchase of a minority stake in Women’s Super League (WSL) champions Chelsea through her Monarch Collective investment platform. According to Sky News, Monarch Collective is among the parties eyeing a minority interest...

January 17, 2025

Unrivaled Is Built for Its Mom Athletes With On-Site Nannies

For all the glitz and glam of the new 3-on-3 league Unrivaled, one practical element is standing out to a number of players: nannies. Unrivaled is founded by WNBA players Napheesa Collier and Breanna Stewart, both of whom are mothers. Inside Unrivaled’s Florida complex of an 850-person capacity show court, weight...

January 16, 2025

The Women’s Sports Foundation Welcomes Seven New Trustees Who Will Help Propel its 50-Year Legacy into 2025 and Beyond

Val Ackerman (BIG EAST Conference); Stacey Allaster (United States Tennis Association); David Friedman (Earlystone Management Inc.); Rachel Garcia (USA Softball); Alexander Popov (Carlyle Group); Bill Shelton (Group 1001); and Gabby Thomas (USA Track & Field), join an innovative group of cross-sector experts who are fiercely fighting for gender equity throughout the sports ecosystem. WSF President Scout Bassett will continue in her role for...

January 16, 2025

$78M training facility to be built for Fever in downtown Indianapolis

After a run to the postseason behind Caitlin Clark, the WNBA's Rookie of the Year, the Indiana Fever will be on the receiving end of a $78 million "sports performance center" to be built in downtown Indianapolis. Reuters

January 15, 2025

Unrivaled Basketball’s luxury touches raising the bar for women’s pro sports

Williams had plopped herself onto the wooden bench as part of her recovery from Lunar Owls practice. She had plans to get a massage, too, after she wrapped up her Unrivaled media obligations. New York Post

January 15, 2025

March Madness will pay women’s teams under a new structure approved by the NCAA

The unanimous vote by NCAA membership was met by a round of applause both inside the ballroom and around the sport. This was the final step toward a pay structure for women playing in March Madness. MSN

January 15, 2025

Did Pickleball Ace Pay Equity For Women Athletes? Greater Investment Wins Big For Athletes, Sports And Fans

Professional pickleball volleyed for equal pay and scored. Major League Pickleball (MLP) and the Professional Pickleball Association (PPA Tour) recently announced that their equal pay and play approach resulted in the sport’s more than 60 pro women athletes earning an average annual salary of $260,000 in 2024. Forbes

January 13, 2025

WNBA Free Agency Is Nigh, but CBA Uncertainty Raises Huge Questions

WNBA Free agency has started as teams may hand out co re designations—but this year’s offseason is significantly impacted by what’s to come next year. Front Office Sports

January 10, 2025

Melanin MVP Joins The Everyday Athlete Podcast Network by Run Tri Bike

LOS ANGELES. Jan 10, 2025 /SPORTSWIRE WOMEN/ - Run Tri Bike is proud to announce that Melanin MVP, a newsletter and podcast that celebrates Black and Brown women athletes, has joined the Everyday Athlete Podcast Network by Run Tri Bike. This strategic partnership aims to engage and inspire endurance athletes...

January 9, 2025

Next Is Now Women’s Sports Docuseries Wants More Brands on Its Team

Getting women’s sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal. Adweek

January 8, 2025

Olympic champion Gabby Thomas gets Vogue cover

American 200m star Gabby Thomas made history at the Paris Olympics when she ended a 12-year U.S. gold drought in the women’s 200m. She’s now also making waves in world of fashion, modelling for the winter 2025 edition of Vogue. Running Magazine

January 7, 2025

Coco Gauff Invests in Unrivaled Basketball League, Hopes to ‘Uplift Women’s Sports’

Women's tennis star Coco Gauff has invested in the professional 3-on-3 women's basketball league, Unrivaled Basketball.  The 20-year-old shared a statement on social media, emphasizing her commitment in "uplifting women's sports." Unrivaled is an "innovative" 3-on-3 women's basketball league founded by U.S. Olympians Napheesa Collier and Breanna Stewart. The league...

January 6, 2025

Enter the Golden Age of Branding in Professional Women’s Sports

While some teams in other women’s professional sports leagues are upping their branding games as well—with clubs like the Angel City FC and the San Diego Wave setting the bar in the NWSL— there is still ample room for growth (and investment) across the industry. Printmag

January 3, 2025

National Women’s Soccer League team coming to Colorado for record $110 million fee

The National Women's Soccer League's (NWSL) 16th team is coming to Denver, Gov. Jared Polis announced in an X post on Jan. 2. According to our Denver news partners, the city is expected to pay a record $110 million expansion fee, a report from Sportico states – a sum that's more than double...

December 28, 2024

Front Office Sports seeks a business of women sports reporte

Front Office Sports is seeking a dynamic reporter to lead our coverage of the business of women’s sports. This role requires someone who understands the workload and focus that comes with working at a dynamic and fast-paced media company. talkingbiznews

December 27, 2024

Phoenix’s first female sports bar called Title 9 Sports Grill set to open amid rise in women’s sports

A new sports bar called Title 9 is planning to open at the end of January. The bar is going to feature women's sports and is co-owned by two former women athletes. As women’s sports rise in popularity, fans are finding a slight problem: There’s nowhere to watch them. When Audrey...

December 19, 2024

Franklin Sports Announces a Multi-Year Licensing Agreement with the WNBA

Franklin Sports, a leading brand in the sporting goods industry, announced today a multi-year licensing agreement with the Women’s National Basketball Association (WNBA). Franklin’s youth and fan products—slated to debut in the summer of 2025—will create greater engagement with basketball and the WNBA’s brand among a generation of young fans, a...

December 19, 2024

Pickleball leads the way in women’s sports pro salaries as sport continues growth

In the year of the women's sports boom, the most lucrative sport for female athletes wasn't basketball or soccer, but pickleball. The pro pickleball tour paid out on average $269,000 to its female competitors. Awful Announcing

December 18, 2024

Women’s Sports Network Expands Reach With Samsung TV Plus Deal

FAST Studios’ Women’s Sports Network has expanded its distribution with the addition of Samsung TV Plus, potentially bringing 88 million active users in 30 territories to the channel. With the addition of Samsung TV Plus, Women’s Sports Network is now available via Roku, Amazon Sports, MyFree DirecTV, LG Channels on LG Smart...

December 17, 2024

A’ja Wilson Reportedly Signs Six-Year Contract Extension With Nike, ‘One of the Richest’ Deals in Women’s Basketball History

It looks as if A’ja Wilson and Nike are going to be aligned for a long time. ESPN senior NBA insider Shams Charania reported via Twitter (X) on Tuesday that Wilson is signing a six-year contract extension with Nike. What’s more, Charania stated it is “one of the richest shoe deals for a women’s basketball player.” In May,...

December 17, 2024

FELT Bicycles Extends Partnership with Virginia’s Blue Ridge TWENTY28 as Team Celebrates Milestone 20th Anniversary

Roanoke, VA, December 17, 2024 /SPORTSWIRE WOMEN/ – Newly acquired FELT Bicycles has extended its long-standing partnership with Virginia’s Blue Ridge TWENTY28, marking 2025 as a year of milestones. The team, founded by Nicola Cranmer in 2005, is celebrating its 20th anniversary as the longest-running professional women’s team in the...