BUSINESS NEWS

February 4, 2026

The Most Powerful Women in Sports 2026: Wielding Influence to Elevate Others

There’s never been more high-profile women in the world of sports, both on the court and behind the scenes, making the kind of deals previously unheard of for female athletes. Whether it’s building a new league from scratch, elevating voices no one has heard before, or fighting for athletes’ post-competition...

February 4, 2026

Ulta Spotlights 6 Female Athletes with New Beauty Roster, Strengthens Support for Women’s Sports

Ulta Beauty has teamed up with six female athletes from both established and emerging sports for its first-ever Ulta Beauty Roster. Through omnichannel marketing and digital content, these athletes will help Ulta Beauty redefine sports through the lens of beauty and empowerment. Additionally, Ulta has launched the Roster for Change grant program, designed to...

February 4, 2026

Ariel Investments’ Project Level women’s sports fund raises US$250m

Ariel Investments’ dedicated sports fund, Project Level, has completed its first close with US$250 million in committed capital. Launched in January 2025 by Chicago-based asset management firm Ariel, which manages approximately US$14.3 billion in assets, the fund aims to supercharge growth in women’s sports through ‘diversified investments and significant ownership...

February 3, 2026

WNBA strike ‘still on the table’ after Monday’s meeting

For the first time in months, the WNBA’s leadership met with players in person on Monday afternoon. Front Office Sports reported that the meeting — which lasted over 3 hours — was held so the sides could communicate without having to go through middlemen. Communication and negotiations have been solely through lawyers...

February 3, 2026

Former Jordan Exec Becomes First Commissioner for League One Volleyball

League One Volleyball (LOVB) announced that Sandra Idehen, a former executive for Nike’s Jordan brand, will become the first commissioner for the LOVB Pro league. Idehen served at Nike from June 2018 to June 2025. Her last position was global VP/GM, Jordan Basketball + Sport. Prior roles included VP/GM, Jordan...

February 3, 2026

Title Nine Unveils a Bold Rebrand to Reflect the Adventurous Outdoor Woman

Emeryville, Calif. (Feb. 3, 2026) /SPORTSWIRE WOMEN/ - Title Nine, the outdoor adventure apparel retailer on a mission to build a community of women who lead, risk and own in the outdoors and beyond, today unveiled a major rebrand. The update features a new ethos and visual identity that reinforces...

February 3, 2026

Women’s sports win before the Games begin: new study by Parity and SurveyMonkey reveals growing fan demand for women’s Winter Olympic sports and greater gender equity at the Games

February 3, 2026 /SPORTSWIRE WOMEN/ — Parity, the leading platform for professional women athlete partnerships, and SurveyMonkey, the world’s most popular platform for surveys and forms, today released new international research showing that women’s sports are entering the 2026 Winter Olympics with increasing fan momentum, matching or surpassing men’s events in...

February 2, 2026

Caitlin Clark ‘confident’ the WNBA, players union will break stalemate in CBA negotiations ahead of 2026 season

The WNBA and the players association still have yet to agree on a new collective bargaining agreement ahead of the start of next season, but Indiana Fever star Caitlin Clark is hopeful things will be settled here soon. Clark joined NBC as a contributor for its “Sunday Night Basketball” pregame...

January 29, 2026

LOVB taps ex-Nike executive as pro league’s first commissioner

LOVB hired ex-Nike and Jordan Brand executive Sandra Idehen as its first commissioner. She spent seven years at Nike before joining LOVB, most recently serving as global vice president of Jordan Basketball and Sport. In her new role, her responsibilities will include league operations, long-term strategy, brand development and the...

January 29, 2026

Bay Club To Offer In-Facility Training Hubs for WNBA Players

As strike or lockout concerns grow, luxury fitness operator Bay Club is opening 29 West Coast locations to WNBA players through the union’s new global training hub initiative With the threat of a strike or lockout looming over the WNBA, numerous fitness hubs are swooping in to support players in...

January 29, 2026

Women’s Health, Sports & Performance Institute Launches as First-of-Its-Kind Organization for Female Athletes

For decades, female athletes have been treated based on male physiology. Now, the Women's Health, Sports & Performance Institute (WHSP) is changing that. Launching today, WHSP is the first and only organization to unite leading-edge research, practical education, and world-class medical care under one roof to address the unique health...

January 29, 2026

Kari Traa Brings Winter Warmth to Cassiopeia with New In-Store Pop-Up and Community Film Night

BOULDER, Colo. (January 29, 2026) /SPORTSWIRE WOMEN/— Kari Traa, the women-focused Norwegian activewear brand known for performance baselayers and bold Scandinavian design, is now open at Cassiopeia with a new winter pop-up inside the Boulder-based cycling and community hub, offering an easy transition from bike season into winter adventures. With...

January 23, 2026

Report: WNBA yet to respond to union’s December CBA proposal

The WNBA has yet to respond to the WNBA players union's collective bargaining proposal it provided nearly a month ago, Front Office Sports reported on Friday. That lack of movement may put the start of the WNBA season, scheduled for May, in jeopardy, according to multiple sources who spoke with...

January 23, 2026

The Pickle Juice Company Appoints Anya Powe as Vice President of Marketing

Mesquite, TX (January 23, 2026) /SPORTSWIRE WOMEN/ – The Pickle Juice Company, the original performance hydration brand scientifically proven to help prevent muscle cramps, announced the appointment of Anya Powe as Vice President of Marketing. Powe will lead global marketing strategy and brand initiatives as The Pickle Juice Company continues...

January 22, 2026

The Women’s Sports Foundation Welcomes New President and Board of Trustees Members

The Women's Sports Foundation (WSF®) announces the addition of new members and leaders of its Board of Trustees including the appointment of Swin Cash, Naismith Memorial Basketball Hall of Famer, as Board President, and new Board of Trustees members: Diana Flores, global flag football champion, two-time gold medalist, Captain of the Mexican Flag...

January 21, 2026

Female sport coaches twice as likely as men to be bullied, study finds

Women who coach sports in the UK are experiencing bullying and harassment at far higher rates than men, according to a new study. The survey of 2,000 coaches conducted by the charity Women in Sport and Leeds Beckett University found 30% of women surveyed said they had experienced bullying in...

January 19, 2026

OA Defense, makers of the 2311 add Heather Eckhardt to leade Business Development

January 19, 2026 /SPORTSWIRE WOMEN/ - OA Defense is proud to announce that they have named Heather Eckhardt as the National Vice President of Business Development. Based in North Carolina, OA Defense is an American firearms manufacturer grounded in faith, family, and freedom. They believe building world-class firearms starts with...

January 18, 2026

L.A. Takes The Top Spot As America’s Best City For Women’s Sports

Los Angeles is the best city for sports regardless of gender, and this new study proves it. According to a new nationwide ranking from Covers.com, L.A. officially landed in the No. 1 spot as the best city in the United States for women’s sports. The study measured attendance, media visibility, youth participation, college...

January 16, 2026

WNBA Exploring Buying Back 16% Stake Sold in 2022

Five years ago, the WNBA’s business was in a desperate place. Fresh off a pandemic season, the effects of which reverberated well into 2021, the league needed money. Commissioner Cathy Engelbert led a capital raise that the league trumpeted as “the largest-ever” for a women’s sports property, eventually selling a...

January 15, 2026

Alex Morgan Leads Investor Group for Women’s Indoor Golf League

WTGL, the newly announced women’s indoor team golf league, will launch with a strong list of high-profile female investors across sports and entertainment. Former U.S. women’s national soccer team star Alex Morgan’s Trybe Ventures will be the lead capital partner for WTGL, which is set to debut in the winter of...

January 14, 2026

Women Shut Out Again From List of Top 100 Highest-Paid Athletes

Female athletes are earning more than ever as dollars flow into professional leagues in basketball, soccer, softball, hockey and volleyball. A record 15 female pros earned more than $10 million last year via salaries, prize money and endorsements, up from only six in 2023. Yet for the third straight year, no women...

January 12, 2026

WNBA, players’ union agree to moratorium, halting initial stages of free agency

The WNBA and its players’ union agreed to a moratorium for league business Monday. The moratorium, which was confirmed by the league, was necessary because the sides failed to reach a deal on a new collective bargaining agreement or an extension of the current one by Friday night’s deadline. The...

January 12, 2026

WNBA free agency: How are continued CBA negotiations affecting offseason schedule?

The WNBA and the Women's National Basketball Players Association have entered a period of "status quo" after the 2020 collective bargaining agreement expired on Friday without a new deal or another extension. Though a work stoppage is now a possibility, both sides have signaled a desire to continue negotiations. "The...

January 9, 2026

Former WNBA player, Atlanta Dream owner invests in The Sports Bra

Former WNBA player and part-owner of the Atlanta Dream Renee Montgomery is now an investor in The Sports Bra, the Portland-based sports bar dedicated to women’s sports and their fans. The move comes as The Sports Bra founder and CEO Jenny Nguyen embarks on a franchising strategy for the business. New Sports...

January 8, 2026

The Surging Femtech Sector Is Racing Toward a $267B Future

Market data points to femtech’s evolution beyond fertility apps, creating new openings for fitness brands, wearable makers and hospitality players to embrace women’s health It’s hard to avoid a conversation about women’s health these days, as if decades of neglect are now being repaid all at once. Hormonal health, fertility,...