BUSINESS NEWS

June 28, 2022

Superstar Female Athletes Are Investing In Rapidly Growing Kids Food Brand Yumi

The fastest-growing kids’ health and food sciences company in the country just secured funding from some of the biggest names in women’s sports. Eleven-time Olympic medalist Allyson Felix leads an all-star group of investors in a new funding round for Yumi, Front Office Sports has exclusively learned. FOS

June 27, 2022

Camber Outdoors Names Tiffany Smith as CEO

BOULDER, Colo. (June 27, 2022) /SPORTSWIRE WOMEN/ - Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces Tiffany Smith as the organization’s new CEO, following an intensive selection process. Most recently serving as Chief Development Officer of Camber, Smith...

June 24, 2022

Professional Triathletes Organisation Announces Appointment of Jane Hansom as Advisor to The PTO Athlete Board

London/SPORTSWIRE WOMEN/ - The Professional Triathletes Organisation (PTO) today announced that Jane Hansom, currently Head of Communications, will take up a new role advising the PTO Athlete Board alongside PTO Chairman, Charles Adamo. Anthony Scammell, a London-based sports communication specialist, also joins as Communications Director. Hansom has more than a...

June 22, 2022

Report: NWSL Expansion Group Headed By Four Women’s Players

At the ESPNW Summit in May, NWSL commissioner Jessica Berman said “the time is now” for the league to consider expansion teams. Brandi Chastain, Leslie Osborne, Aly Wagner, and Danielle Slaton — all former players — are heading up a group aiming to create an expansion team, The Athletic reported....

June 22, 2022

Abbott World Marathon Majors appoints Dawna Stone as CEO

Stone will drive the expansion of the Abbott World Marathon Majors Her vast experience in developing engaging, relevant content will enhance the brand’s ability to inspire more people through marathons. /SPORTSWIRE WOMEN/ – Dawna Stone has been appointed as the Chief Executive Officer of the Abbott World Marathon Majors (AbbottWMM)....

June 21, 2022

Naomi Osaka launches media company in partnership with Lebron James

Naomi Osaka is launching a media production company in partnership with The SpringHill Company, a media conglomerate created by Lebron James. The production company, called Hana Kuma, will produce scripted and non-fiction content. An announcement says Hana Kuma will highlight “empowering” and “culturally specific” stories. CNBC

June 21, 2022

Athleta and Allyson Felix Champion Equity for Female Athletes through Expanded Child Care Support

SAN FRANCISCO-- Athleta and Allyson Felix will pioneer the next chapter of advocating for mothers by providing free, accessible child care, in partnership with nonprofit organization &Mother, for select track & field events in 2022. Together, Athleta and Felix aim to remove barriers for mom athletes who oftentimes must choose between...

June 21, 2022

With expansion coming, WNBA players want owners willing to spend

The WNBA, which celebrated its 25th season last year, is entering a transitional phase with a chance to lay the foundation for the next quarter-century. Commissioner Cathy Engelbert knows this is a critical stretch and has been adamant about building the financial base that will allow the league to flourish....

June 16, 2022

WNBA Legend Sue Bird Will Retire After This Season

Sue Bird is retiring — but one of the greatest careers in women’s basketball history isn’t over just yet. Bird announced via her social media channels that this WNBA season will be her last. The 41-year-old is the league’s all-time leader in assists (3,114), All-Star appearances (12), games played (559), and seasons played (19)....

June 16, 2022

Just Women’s Sports Inks Media Partnership With NWSL

Just Women’s Sports has inked a media partnership with the National Women’s Soccer League that includes rights to distribute NWSL highlights from this and past seasons across the sports media company’s social and digital platforms. The goal is to drive more fans toward NWSL broadcasts, which are currently carried by...

June 9, 2022

Just Women’s Sports Raises $6 Million From New and Returning Investors

LOS ANGELES-- Just Women’s Sports, the leading media platform dedicated exclusively to women’s sports, today announced that it has raised $6 million from new and returning investors. The funding round was led by Blue Pool Capital, Alibaba co-founder Joe Tsai’s family office. New investors include tennis icon Billie Jean King; Washington Spirit...

June 8, 2022

Gymnasts abused by Nassar suing FBI for more than $1 billion over investigation failures

Gymnasts including four-time Olympic champion Simone Biles are suing the Federal Bureau of Investigation (FBI) for its mishandling of an investigation into disgraced doctor and convicted sex offender Larry Nassar. A group of around 90 gymnasts, who all suffered abuse by Nassar and many say this happened after he was...

June 7, 2022

Peloton taps Amazon Web Services finance VP as new chief financial officer

Peloton Interactive, Inc. has appointed Amazon Web Services executive Liz Coddington as the company's chief financial officer to succeed Jill Woodworth, who has decided to step down after serving the company since 2018. Coddington joins New York City-based Peloton from Amazon Web Services, where she most recently served as vice...

June 7, 2022

Let’s Do This backed by Usain Bolt and Serena Williams gets $60M to bring endurance sports events to everyone

Let’s Do This, the online marketplace that makes it easy for people to find, book and prepare for endurance sports events such as running, triathlon, cycling and obstacle experiences around the world has just announced raising $60M in its concluded Series B funding round. The platform is quickly gaining recognition,...

June 6, 2022

Wasserman’s influence in women’s sports extends to athletes, brands and leagues

Talent and brand agency Wasserman has few peers when it comes to making the business case for aligning female athletes and leagues with major corporate players. By leaning into the women’s sports movement — long before it became fashionable — the agency has become a market leader. SBJ

June 2, 2022

WNBA expansion could add 2 teams before 2024. Here are 6 possible cities

Portland, Philadelphia and Oakland are among cities with interest, and the potential financial backing, to add a team. The Athletic (paywall)

June 1, 2022

Be Inspired Brands (formerly ZOOMA Women’s Race Series) Acquires She Runs This Town

June 1, 2022, Orlando, Florida /SPORTSWIRE WOMEN/ - Be Inspired Brands, the owner of Skirt Sports, Momentum Jewelry and ZOOMA Women’s Race Series has acquired She RUNS This Town/Moms RUN This Town, effective June 1, 2022. “I am thrilled to be adding She Runs This Town to our family of brands....

May 31, 2022

Michelle Wie West partners with LA Golf, forms initiative aiming to support LPGA players

Michelle Wie West will lead a new women's partnership initiative with golf equipment company LA Golf, aiming for equitable and fair support on and off the course for LPGA players. Pledging to treat women golfers in the same respect as their male counterparts, LA Golf will provide its LPGA partners...

May 30, 2022

Why this ex-sportswoman and dancer started a sports management company for women athletes in India

Mumbai-based sports management company ENGN solely aims to invest its effort in Indian sportswomen and give them the platform they deserve. It also wants to encourage young girls across India to take sports as a career. Her Story

May 27, 2022

The U.S. Soccer equal pay deal was historic, but 3 big factors could undermine it

Last week, the U.S. Soccer Federation reached a historic collective bargaining agreement with the U.S. men’s and women’s national teams, which encompasses identical game payments for all players. Workforce expert Joan Kuhl argues the USWNT accepted the U.S. Soccer labor agreement because of its unprecedented step toward equal pay, but...

May 27, 2022

Swin Cash Wants to Be 1st Woman President of NBA Team

Swin Cash is one of women’s basketball’s all-time greats. Now, she’s making strides in the men’s game and blazing a trail along the way. In a recent interview with Sports Illustrated, Cash said that she wants to be the first woman president of an NBA team in history. FOS

May 26, 2022

Star Female Athletes Are Fighting for More Financial Control—and Winning

Soccer player Alex Morgan and others are leveraging their growing popularity to push for change; ‘we’ve been undervalued as athletes our whole lives." WSJ (paywall)

May 26, 2022

Legacy Triathlon Women’s Training Program for Beginners

/SPORTSWIRE WOMEN/ - Elevate MultiSport Endurance Training 4 Women, Parathletes & Beginners (an affiliate of the LA Tri Club) is very excited to announce the inaugural Women’s only training program at the Toyota Legacy Triathlon and Paratriathlon National Championships in Long Beach, CA, July 15-17, 2022. The Elevate Women 4Tri...

May 25, 2022

Proposed Women’s Hockey League Teams With Billie Jean King

North America’s top women’s hockey players are teaming up with former tennis star Billie Jean King and Los Angeles Dodgers chairman Mark Walter to explore launching a pro league within the next year, a person with direct knowledge of the agreement told The Associated Press on Tuesday night. US News

May 23, 2022

‘This is why it mattered’: Women’s pro hockey is about to have its moment

With details still forthcoming, at least one thing is clear: the future of women’s hockey was built on history. Lessons from the generations of women’s hockey players and leaders who pushed the sport to where it is now, but also lessons from women’s soccer and basketball and tennis, too. And...