BUSINESS NEWS

February 3, 2022

Athletes Unlimited and Sportradar are all-in on betting in women’s sports

AU has agreed to terms on a multi-year sports integrity partnernship with Sportradar, an industry leader in sports data collection and analysis. The deal will help Athletes Unlimited further delve into the sports betting market by offering the network's five leagues protection from match fixing and other betting-related corruption. Insider

February 2, 2022

Feisty Media launches The Women’s Performance Podcast to help active women feel and perform their best

Victoria, BC— February 2, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is releasing its 8th podcast with a focus on connecting active women to relevant information that will help them meet their goals. The podcast will focus on the four pillars of women’s performance: physiology, nutrition, mental health, and culture. Weekly...

February 1, 2022

Women’s Sports Network seeks to spotlight female athletes

This summer, L.A.-based Fast Studios plans to launch the Women’s Sports Network, a 24-hour television channel entirely devoted to covering female athletes on and off the field. The Women’s Sports Network is partnering with several prominent organizations, including the Ladies Professional Golf Assn., U.S. Ski and Snowboard, and World Surf...

February 1, 2022

Washington Spirit Announce Partnership with RealResponse For Safe, Secure Reporting, Feedback and Monitoring

Washington, D.C. and Charlotte, NC (02/01/22) /SPORTSWIRE WOMEN/ - The Washington Spirit have partnered with RealResponse (@RealResponseHQ), the award-winning leading safe and secure feedback, monitoring and anonymous reporting platform for athletic teams and organizations. RealResponse will allow both players and staff in the organization to anonymously report feedback and concerns....

January 28, 2022

Let’s Just Crowdfund Women’s Sports Teams into Existence

The Minnesota Aurora FC’s existence is entirely thanks to a $1 million community investment campaign that required a $100 minimum investment from each contributor and concluded in December 2021. The team is funded by 3,080 investors from 48 states, 8 countries, 2 military bases, and an embassy, according to a...

January 27, 2022

Ikea’s digital chief tapped to head global sporting goods company

Global sports company Decathlon has named Ikea’s chief digital officer as its next CEO. Barbara Martin Coppola, who will join France-based Decathlon in mid-March, is a French and Spanish co-national who has lived and worked in nine countries worldwide. She currently has overall responsibility for the digital business and technology...

January 27, 2022

Women’s Running Inspires Female Empowerment in New 360 YOU Program

BOULDER, CO — January 27, 2022 /SPORTSWIRE WOMEN/ - Women’s Running, owned by Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, has announced 360 YOU, a member-only program designed to empower female runners. The program will feature a different female pro athlete...

January 26, 2022

Serena Williams card breaks record for highest-selling women’s sports card at $117,000

Serena Williams has added another record to her resume. At PWCC Marketplace on Monday night, a 1999 SI For Kids Series 4 Serena Williams Rookie card has sold for $117,000. This shatters the record for a women's sports card. The previous record for a women's sports card was $44,280, set by,...

January 20, 2022

Lolë Welcomes New Vice-President of Sales

MONTREAL (January 20, 2022)  /SPORTSWIRE WOMEN/ - Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Nadine Garneau as the brand’s vice president of sales. “We are thrilled to have Nadine join the Lolë team,” said Todd Steele, president and CEO of Lolë. “She has over...

January 20, 2022

Serena Williams appointed as board advisor for NFT platform Sorare

Serena Williams is joining Sorare as an advisor to its board of directors, according to a statement from the company. The company plans to expand into women’s sports in 2022. The Block Crypto

January 19, 2022

Sport legends Jackie Joyner-Kersee, Cynthia Cooper-Dyke, and Jayna Hefford join forces with Parity and Aventus to headline the first NFT marketplace exclusively dedicated to women athletes

NEW YORK - January 19, 2022 /SPORTSWIRE WOMEN/ Three legends of women’s sport will headline the launch of the Parity NFT Marketplace (powered by Aventus Network), the first non-fungible token (NFT) marketplace created to exclusively benefit women athletes, beginning with the iconic Jackie Joyner-Kersee. This revolutionary venture led by Parity...

January 19, 2022

Women’s Sports Foundation Welcomes New President and Board of Trustees Chair

NEW YORK, Jan. 19, 2022  -- The Women's Sports Foundation (WSF) is pleased to welcome Olympic and World Champion in ice hockey and New Jersey Devils (NHL) Manager, Player Development Meghan Duggan as its new President, and also welcome Executive Director of the Ivy League Robin Harris as its Board of...

January 19, 2022

Megan Ritch and Kristina Mena get commissions with World Triathlon

USA Triathlon has announced that Megan Ritch has been appointed to the World Triathlon Equity, Diversity and Inclusion Commission; and Kristina Mena has been appointed to the World Triathlon Sustainability Commission. Endurance Biz

January 18, 2022

Women’s Hockey Gets $25 Million Boost Amid Expansion Plans

The Premier Hockey Federation, formerly known as the NWHL, announced a $25 million investment in its players and the league over the next three years from its Board of Governors, the largest one-time independent investment in the history of professional women’s hockey. Team owners will fund the investment, each committing to invest an...

January 18, 2022

Professional Triathletes Organisation Announces Appointment of Lisa Bentley to The PTO Board

18th January 2022. LONDON, ENGLAND /SPORTSWIRE WOMEN/ - The Professional Triathletes Organisation today announced that it has appointed 11-time IRONMAN® Champion and Collins Cup Team International Captain, Lisa Bentley to the PTO Board. Bentley raced for 20 years as a professional triathlete winning 11 IRONMAN® races and 11 IRONMAN® 70.3 races. She...

January 18, 2022

Women’s Hockey League Doubles Salary Cap, Getting $25M

Two weeks before the 2022 Beijing Winter Olympics open, the Premier Hockey Federation announced plans to raise each team’s salary cap from $300,000 to $750,000 and add two more teams next season. The sole North American women’s hockey league — previously called the National Women’s Hockey League — has six...

January 15, 2022

The Two Women’s Cycling Unions Are at Odds Over the Prize Money Management System

One organization representing the women’s peloton has taken aim at another organization representing the women’s peloton this week. Cycling Tips

January 14, 2022

Highest-Paid Female Athletes Earned $167M in 2021

The world’s highest-paid female athletes have made a name for themselves in their respective sports, but most of the women make more money from endorsements than they do competing. The top 10 accounted for a combined $167 million in pretax earnings according to Forbes, a 23% increase compared to 2020. Tennis star Naomi...

January 14, 2022

The Two Women’s Cycling Unions Are At Odds Over The Prize Money Management System

As women’s cycling continues to grow, with higher salaries, more racing, and more at stake, the systems in place on the men’s side of the sport are creeping into the women’s. The UCI has announced that a Centralized Prizemoney Management (CPM) system will be used in 2022, like the one...

January 11, 2022

VF Corporation Appoints Nicole Otto as Global Brand President, The North Face®

DENVER--VF Corporation today announced that it has appointed Nicole Otto to the position of Global Brand President, The North Face®. Otto joins VF following a successful 16-year career at Nike and will succeed Steve Murray, who is retiring and returning to the UK. The leadership transition will be effective June 2022....

January 11, 2022

Delfina Athletics and Betty Designs Partner to Expand Their Custom Triathlon and Cycling Program

Austin, Texas – Jan. 11, 2022 /SPORTSWIRE WOMEN/ - Delfina Athletics has partnered with endurance apparel company Betty Designs to expand its custom offerings and become the new, one-stop-shop for triathlon teams and organizations across the U.S. and beyond. The Austin-based company was founded in 2020 with the mission to...

January 5, 2022

Sierra Designs Announces Reach Out Partners for 2022

January 5th, 2022– Broomfield, CO /SPORTSWIRE WOMEN/ - In 2020, award-winning camping equipment manufacturer Sierra Designs launched Reach Out, an interdisciplinary initiative to increase participation and accessibility in outdoor recreation. Since the program’s inception, Sierra Designs has donated nearly $40,000 in both gear and web sales to eight nonprofits dedicated...

December 31, 2021

Deloitte’s sport business forecast: Women’s football to reach new heights in 2022

This year has been one to remember for women’s football, with further significant growth in the women’s game, including a £30m sponsorship deal announced for the FA Women’s Super League and Women’s Championship, marking a new record for investment in women’s sport in the UK. More broadly beyond the UK, according to Deloitte’s analysis, 19...

December 31, 2021

Saucony President Anne Cavassa on How the Supply Chain Backlog Will Impact 2022 and Maintaining the Brand’s Momentum in the New Year

When parent company Wolverine World Wide Inc. revealed its first-quarter 2021 earnings in May, it stated sales at Saucony surged close to 60% for the three months ended April 3. And most recently, Saucony continued to prove it is a standout brand for Wolverine in Q3. For the three months ended Oct. 2, it...

December 23, 2021

Kate Hudson takes a new role at Fabletics

Kate Hudson will transition from her role as the principal face of Fabletics, the athletic and leisure wear brand she co-founded eight years ago, to an advisory function, the company said, calling the move “long-planned.” Bizjournals