BUSINESS NEWS

October 15, 2021

Women’s Tour de France signs up Discovery and NTT as broadcast and tech partners

Race organiser the Amaury Sporting Organisation (ASO) has appointed Marion Rousse as race director and secured connected fitness platform Zwift as title sponsor for the inaugural edition of the relaunched ‘Tour de France Femmes’ to be held next year. Rousse unveiled an eight-stage race route with the peloton starting on...

October 15, 2021

Dawn Staley Signs Seven-Year, $22.4 Million Contract Extension with South Carolina

The University of South Carolina Gamecocks have officially signed their women’s basketball head coach Dawn Staley to a historical contract on Friday. The new deal not only makes her the highest paid Black head coach in her sport, but one of the highest paid women’s basketball coaches in the country....

October 14, 2021

Echelon Appoints Board Member

Connected fitness company Echelon announced today the appointment of Gabby Cohen to its Board of Directors. This board placement was supported by the company’s collaboration with the Women on Boards (WOB) Project and North Castle Partners. Cohen brings experience across fitness, lifestyle, technology, and retail to Echelon at a time...

October 12, 2021

Athletes Unlimited to Launch Basketball League in 2022

Basketball set to be fourth Athletes Unlimited player-driven women’s professional sports league, set to kick off January Natasha Cloud, Sydney Colson and Ty Young confirmed as first three players, will serve on Player Executive Committee Athletes Unlimited today announced the launch of a new professional women’s basketball league, set to...

October 12, 2021

USL appoints Amanda Vandervort as president of newly created women’s league

The United Soccer League's recently created women's league has named Amanda Vandervort appointed as its inaugural president. The USL Super League, which will be a professional Division II women's league, was originally announced in September and is set to launch in 2023. It will double the number of professional women's...

October 11, 2021

Quality Bicycle Products Hires VP Of Brand Marketing

Quality Bicycle Products has hired Shylo Masumi Farnsworth as VP of brand marketing. Farnsworth brings 18 years of experience in marketing, retail, digital, and brand experience and joins Quality Bicycle Products from Nike. She is responsible for all marketing and external communications and its proprietary brands, including Salsa Cycles, Surly, All-City,...

October 10, 2021

Marion Rousse appointed race director of Tour de France Femmes

Race organizers ASO confirmed Sunday that the French former rider and current television analyst Marion Rousse will head up the organization of next summer’s inaugural Tour de France Femmes avec Zwift. The women’s Tour de France will return July 24-31 after various previous incarnations of the race came to a...

October 6, 2021

Shalane Flanagan Partners with InsideTracker to Make Professional-Level Blood Data Insights Accessible to Every Athlete

CAMBRIDGE, Mass.— Oct. 6, 2021 /SPORTSWIRE WOMEN/ — InsideTracker, the leading truly personalized performance and nutrition system, today announced a limited-edition blood biometric panel created alongside Olympic medalist and New York City Marathon champion, Shalane Flanagan. The InsideTracker x Shalane Flanagan Panel tests more than 20 key biomarkers that are...

October 5, 2021

ESPN Anchor Sage Steele Removed From Air

The co-anchor of the noon “SportsCenter” is expected to be off for at least a week, said sources. Steele is also expected to skip her turn as host of the espnW: Women + Sports Summit, which takes place Oct. 18-20. Steele has tested positive for COVID-19, according to sources. But...

October 4, 2021

DAZN And YouTube Launch UEFA Women’s Champions League Coverage Live Around The World

  LONDON, Oct. 4, 2021 - With the group stage of the UEFA Women's Champions League officially kicking off, global sports streaming platform and host broadcaster DAZN together with partner YouTube are thrilled to begin live broadcast coverage for fans around the world, marking the official start to the landmark multi-year...

October 1, 2021

Shelley Villalobos Named Executive Director of Council for Responsible Sport

October 1, 2021, Portland, OR /SPORTSWIRE WOMEN/ — Today the Council for Responsible Sport announced that Shelley Villalobos (34), its longtime managing director, has been promoted to the position of executive director. Shelley served as the Council’s certification director for three years prior to being named managing director five years ago....

September 29, 2021

After backlash, NCAA extends ‘March Madness’ brand to women’s basketball tournament

A little over six months after an outcry drew attention to inequities between the NCAA men’s and women’s basketball tournaments, the NCAA announced Wednesday that it will extend “March Madness,” its trademark for the Division I men’s tournament, to the women’s tournament, which is held at the same time annually...

September 29, 2021

Nike Expands Its New York City Retail Footprint With a Hyperlocal and Women-Led Williamsburg Store

Nike said its footwear and apparel offering is popular with women in the neighborhood, and the store will offer services such as individual bra fitting and styling sessions. And for the first time in a Nike Live store format, the second floor will feature genderless mannequins, which also includes a...

September 29, 2021

Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry

San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021

Former WSL CEO Named Leader of US Ski & Snowboard

U.S. Ski & Snowboard announced the appointment of Sophie Goldschmidt as the organization’s next President and CEO, officially beginning on October 18, taking over from current President and CEO Tiger Shaw. Shop Eat Surf

September 27, 2021

Dick’s Sporting Goods CEO Lauren Hobart on Reinventing Outdoor Retail and Female Leadership in a Male-Dominated Industry

Since Lauren Hobart took over as CEO of Dick's Sporting Goods effective Feb. 1., the sporting goods retail giant has unleashed several initiatives to expand its physical footprint, attract more shoppers and inspire consumers — all while reaping the benefits of the athletic and outdoor shopping boom. Check out her...

September 25, 2021

Under-fire USA Gymnastics appoints chief communications officer

Jill Geer, who has almost 20 years’ experience within the Olympic Movement, has secured the post at a governing body which has come under fire over its handling of allegations against disgraced doctor Larry Nassar. The former USA Track and Field (USATF) chief communications and marketing officer will be responsible for...

September 21, 2021

MKTG gets domestic sponsorship brief for 2022 Women’s Basketball World Cup

The MKTG Sports and Entertainment agency has been unveiled as the official commercial partner for the 2022 Fiba Women’s Basketball World Cup. A subsidiary of Dentsu Sports International, MKTG will work with the tournament’s local organising committee to source domestic sponsorships for the competition, which will be held in Australia...

September 21, 2021

prAna’s Responsible Packaging Movement Receives Honorable Mention in Fast Company’s 2021 Innovation by Design Awards

Carlsbad, CA – September 21, 2021 /SPORTSWIRE WOMEN/ — prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, is pleased to announce its Responsible Packaging Movement (RPM) was honored in Fast Company’s Innovation by Design Awards for 2021 in the Packaging category. The 10th anniversary...

September 10, 2021

U.S. Soccer asks USMNT, USWNT to divide FIFA World Cup prize money equally

U.S. Soccer Federation president Cindy Parlow Cone on Friday sent an open letter asking the unions of the women's and men's national teams to agree to equalize FIFA's World Cup prize money. She called for the men's national team to allow the USSF to reallocate a portion of FIFA's World...

September 9, 2021

Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand

PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand. Mirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change....

September 9, 2021

Title Nine’s Fourth Annual Pitchfest Outdoor Edition Announces 2021 Finalists

Emeryville, Calif. (Sept. 9, 2021) - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its fourth annual Pitchfest Outdoor Edition. As finalists, these women rose to the top as...

September 8, 2021

The National Women’s Hockey League is history. Welcome, Premier Hockey Federation.

North America’s first women’s professional hockey league to pay players a salary is adopting the new name on Tuesday as part of a rebranding to reflect sweeping changes made to its management structure, coupled with an influx of private ownership entering its seventh season. “The league has come a long...

September 8, 2021

Athleta Expands Its REI Co-op Partnership by 130 Stores to Hit $2B in Net Sales by 2023

Athleta has expanded its wholesale partnership with REI Co-op. With the expansion, the women’s activewear label will now deliver a curated selection of products in 135 of the outdoor retailer’s doors, as well as online. Prior to today’s announcement, Athleta was sold in just five REI locations. FN

September 8, 2021

Lululemon Surges on Post-Pandemic Growth

Lululemon posted $1.45 billion in second quarter earnings, a 61% rise from the same period last year, when the pandemic had shuttered much of its in-person retail. The growth represented more than just a pandemic bounceback: Revenue was also up 64% from Q2 2019. FOS