BUSINESS NEWS

November 17, 2021

rabbit Partners with Women-Led Wednesday to Empower Women Leaders

November 17th, 2021. Santa Barbara, California /SPORTSWIRE WOMEN/ — California-based running apparel company, rabbit, has partnered with Women-Led Wednesday to support and promote women in leadership. Founded by two women, Monica DeVreese and Jill Deering, with decades of experience in the running industry, rabbit has long championed gender equality and a diverse...

November 16, 2021

Leading Change: 5 Female Founders Talk Being Women in the Outdoor Industry

Women CEOs are taking the outdoor industry by storm, blending decades of experience with a new, much-needed perspective. The outdoor industry is becoming more conscious and more diverse as women and people of color take the lead to actualize change. They’re building products and businesses to fulfill their needs. Gear...

November 15, 2021

Flobikes will broadcast first Tour de France Femmes in Canada

FloBikes, a part of FloSports, announced it has secured the exclusive Canadian broadcaster rights for Tour de France Femmes Avec Zwift for 2022 and 2023. Coverage of the eight-day women’s professional stage race starts on July 24, 2022. Canadian Cycling Mag

November 15, 2021

Togethxr Sets New Goals for Women’s Sports

Santa Monica-based sports and culture platform AXM, which operates as Togethxr, was created by soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel and basketball player Sue Bird to highlight the achievements of female athletes and advocate for other media companies to do the same. LA Business Journal

November 12, 2021

Colorado Ski Industry Has More Women In Leadership Positions Than Ever Before

The ski industry has more women in leadership positions than ever before with. Kirsten Lynch took over for long-time CEO Rob Katz on Nov. 1 and is now the official operator of 37 ski resorts, and today four out of five resorts in Colorado are run by women. CBS

November 12, 2021

7 questions with Olympian Allyson Felix about entrepreneurship, pay equity and the future

The most decorated U.S. track athlete in Olympic history was in Milwaukee Friday to talk about her journey as an olympian, her advocacy for working mothers and business. Allyson Felix headlined Tempo's 16th annual Leadership Event Friday at the Wisconsin Center. The event focuses on empowering people in leadership. Tempo is...

November 10, 2021

New Weighted Workout Brand Omorpho Includes Equity Stakes For Athletes, Including Ajla Tomljanović

The Omorpho Gravity Sportswear line, created with MicroLoad weighting, offers minimal impact to movement, speed or mechanics while providing resistance training that still enables sport-specific movements. Pairing Tomljanović's interest in both resistance training and fashion, she's already excited about the possibilities of growth with Omorpho, hoping for an opportunity to...

November 10, 2021

Lune Active now distributed in North America by In-Sport Fashions

Canadian distributor In-Sport Fashions distributes Lune Active in North America Lune Active is an Amsterdam-based athleisure apparel brand They are inspired by nature, and driven by powerful women Montreal, Canada /SPORTSWIRE WOMEN/ - Lune Active is an athleisure brand committed to creating collections that blur the lines between sportswear and...

November 4, 2021

Women’s Pro Hockey Rebrands Under Private Owners and New Sponsors

Alongside the announcement of a new broadcast deal with ESPN, the National Women's Hockey League has rebranded, launching a new identity as the Premier Hockey Federation. Sportico

November 3, 2021

VF Corporation Named One of the World’s Top Female Friendly Companies by Forbes

DENVER--(BUSINESS WIRE) --VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, has been ranked No. 12 of 300 on the Forbes list of the World’s Top Female Friendly Companies 2021. This prestigious award is presented by Forbes and Statista Inc. “VF is incredibly proud to...

November 3, 2021

Why the CEO of Wild Rye Started Women Led Wednesday

Cassie Abel, co-founder of  Wild Rye, a mountain bike and ski apparel brand, launched Women Led Wednesday, and started promoting it on social media through a hashtag, then its own account, and a website that now hosts a directory of some 500 women-identifying owned businesses across two dozen industries like...

November 2, 2021

Angel City FC, Determined To Build Differently, Adds Klarna In A Different Kind Of Sponsorship Deal

ACFC’s new multi-year deal with Klarna, an all-in-one shopping platform, represents that company’s first foray into a sports organization anywhere in the world. Forbes

November 1, 2021

‘I like to feel we can do it differently’: What if women’s sport went its own way?

xperts from across the industry look at how those who govern and market women's sport are taking a fresh approach in areas like competition structure, content distribution, sponsorship packaging and fan acquisition. SP

October 29, 2021

Changing the Game: A New Era in Women’s Sports

From media coverage to exercise science and startup funding, women’s sports have long been overlooked. But now, a growing number of entrepreneurs and investors are shining a spotlight on female athletics. Can they change the game? Let’s take a look. Fitt Insider

October 28, 2021

WNBA Star Alana Beard Leads Effort For Oakland Team

A WNBA expansion team could be coming to Oakland through an investor group led by retired player Alana Beard. The WNBA champion is partnering with the African American Sports and Entertainment Group, an organization reportedly seeking a 50% stake in the Oakland Coliseum Complex. Oakland’s Vice Mayor Rebecca Kaplan has been supportive of the...

October 27, 2021

More women are taking ownership stakes in sports teams

Though women have held a place in the ownership ranks of American pro teams for years, female-led control bids have been exceedingly rare, if not altogether nonexistent, throughout the country’s top leagues. Yet there are now clear signs of change and two key factors — namely, loosening ownership restrictions and...

October 27, 2021

Sports Innovation Lab Raises Total Funding to US$5.8 Million with Latest Round

Sports Innovation Lab, a data-driven fan intelligence company, has completed raising a round of funding that increases the company’s total capital raised to $5.8 million. This latest round was co-led by Elysian Park Ventures, the private investment arm of the Los Angeles Dodgers’ ownership group, and Eileen Murray, the former...

October 26, 2021

First stadium in U.S. built specifically for women’s soccer team announced in Kansas City

The very first stadium built specifically for a women’s soccer team in the U.S. will be built in Kansas City. KCTV5 reports a $70 million riverfront National Women’s Soccer League stadium is coming to Kansas City. It said the 11,000-seat stadium, the future home of the Kansas City National Women’s...

October 25, 2021

Serena Williams rookie card goes for $44,280, a new record price for female-athlete cards at auction

A Serena Williams autographed rookie card from 2003 was sold at New Jersey-based Goldin Auctions on Sunday for $44,280. The price was a record for any women's sports card, beating the record sale previously held by a 1992 S.I. for Kids Mia Hamm rookie card, which sold in late June with Goldin...

October 22, 2021

There’s a Growing Business Case for Investing in Women’s Sports

The profit potential for women’s sports is gaining a lot of attention these days. For venture capitalists, celebrities and sports legends, new revenue streams and shifting fan behavior may soon deliver huge returns. Bloomberg

October 22, 2021

WNBA finals TV ratings up 42% on 2019 season

The Women’s National Basketball Association (WNBA) scored its most viewed finals since 2017 via domestic broadcast partner Disney, with an average 548,000 viewers tuning in across the four games on ESPN and ABC. SP

October 21, 2021

Angel City FC announce revenue-sharing plan with their players

NWSL (National Women's Soccer League) expansion team Angel City FC announced that one percent of the net ticketing revenue from all of Angel City’s home regular season NWSL games will be divided equally amongst each player on the ACFC roster who opts in and supports marketing initiatives to drive ticket...

October 20, 2021

Blackstone buys majority stake in shapewear maker Spanx

Investment firm Blackstone Inc will buy a majority stake in Spanx, valuing the shapewear maker at $1.2 billion, allowing Spanx to further expand globally and help it strengthen its online business. The New York Post

October 19, 2021

Are you ready for some volleyball? A new women’s pro league hopes the answer is yes

U.S. women's volleyball is second to none, sitting atop the world rankings. The game is thriving from the youth level up to the Olympics. But every year, the top U.S. women head to international leagues after college. That's because the rest of the world has something the U.S. does not: dozens...

October 19, 2021

espnW Unveils Campaign For Women’s Sports Channel

espnW unveiled a branding campaign today that asserts what a “W.” is. espnW is challenging female athletes and fans alike, noting that a W is a way of looking at the world of sport and seeing more than a game or a race, according to the company. With “That’s a...