BUSINESS NEWS

February 16, 2022

Milestone Reached: Cal Poly Humboldt Becomes 40th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - USA Triathlon, along with Cal Poly Humboldt’s Executive Director of Intercollegiate Athletics and Campus Recreation Cooper Jones, today announced that Cal Poly Humboldt in Arcata, Calif., will become the 40th school in the nation to offer women’s triathlon at the varsity level. The NCAA Division...

February 14, 2022

Lake Superior State University Becomes 39th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - USA Triathlon, along with Lake Superior State University Director of Athletics Dr. Dave Diles, today announced that Lake Superior State University in Sault Ste. Marie, Michigan, will become the 39th school in the nation to offer women’s triathlon at the varsity level. The NCAA...

February 11, 2022

Elite Distance Runner Kate Sanborn signs agency contract with Elite Runner Management

/SPORTSWIRE WOMEN/ - Kate Sanborn, an Olympic Trials qualifier and 2:33 marathoner, has signed an agency contract with Elite Runner Management (ERM), the Michigan based sports agency headed by Chris Mengel. It was also announced today that Sanborn will be sponsored by Tracksmith, the Boston-based independent running brand. “It’s a...

February 8, 2022

Krimson Klover Promotes Victoire Dumont to VP of Sales

Media Release — Boulder, Colorado (February 8, 2022) /SPORTSWIRE WOMEN/ - Krimson Klover, an activewear clothing company created by women, for women, announces the promotion of Victoire Dumont to the newly created position of Vice President of Sales. Victoire has been with Krimson Klover for three years, previously serving as Director...

February 8, 2022

Outdoor Retailer Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer

MANCHESTER, Vt. (Feb. 8) /SPORTSWIRE WOMEN/ - Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For...

February 8, 2022

Pro Triathlete and Paralympic Guide Jillian Elliot Joins Team MPI Coaching Team

Boise, ID (February 2022) /SPORTSWIRE WOMEN/ - Team MPI is thrilled to welcome professional triathlete and paralympic guide Jillian Elliot to the coaching team! Jillian brings a wealth of experience racing around the world. During her professional career, she specialized in non-drafting Olympic distance races. Jillian enjoyed great success in...

February 7, 2022

$10,000 in Grants Available for Women Alpinists; Act Fast

GRIT&ROCK’s First Ascent Expedition Prize started along with the organization itself in 2016. Each year since the program has distributed $10,000 in grants to selected majority-female alpine climbing expeditions. This month, it puts another $10,000 on the table. Gear Junkie

February 7, 2022

Nike joins all-star lineup with WNBA equity investment

Nike Inc. is now an equity investor in the WNBA, the company announced Thursday, building upon its 25-year partnership with the league. Nike (NYSE: NKE) is not the only one investing in the WNBA, as it also announced Thursday the largest-ever capital raise for a women’s sports property, featuring new...

February 3, 2022

WNBA Announces Close Of Capital Raise To Fuel Investment In Long-Term Transformation Of League

– Business, Sports and Entertainment Leaders Michael and Susan Dell, Karen Finerman, Linda Henry, Dee Haslam and Whitney Johnson, Secretary Condoleezza Rice to be Among Equity Partners – – WNBA Changemaker NIKE, Inc. Strengthens Support by Investing in League – – League’s First-Ever Capital Raise to Build on Momentum Around...

February 3, 2022

Athletes Unlimited and Sportradar are all-in on betting in women’s sports

AU has agreed to terms on a multi-year sports integrity partnernship with Sportradar, an industry leader in sports data collection and analysis. The deal will help Athletes Unlimited further delve into the sports betting market by offering the network's five leagues protection from match fixing and other betting-related corruption. Insider

February 2, 2022

Feisty Media launches The Women’s Performance Podcast to help active women feel and perform their best

Victoria, BC— February 2, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is releasing its 8th podcast with a focus on connecting active women to relevant information that will help them meet their goals. The podcast will focus on the four pillars of women’s performance: physiology, nutrition, mental health, and culture. Weekly...

February 1, 2022

Women’s Sports Network seeks to spotlight female athletes

This summer, L.A.-based Fast Studios plans to launch the Women’s Sports Network, a 24-hour television channel entirely devoted to covering female athletes on and off the field. The Women’s Sports Network is partnering with several prominent organizations, including the Ladies Professional Golf Assn., U.S. Ski and Snowboard, and World Surf...

February 1, 2022

Washington Spirit Announce Partnership with RealResponse For Safe, Secure Reporting, Feedback and Monitoring

Washington, D.C. and Charlotte, NC (02/01/22) /SPORTSWIRE WOMEN/ - The Washington Spirit have partnered with RealResponse (@RealResponseHQ), the award-winning leading safe and secure feedback, monitoring and anonymous reporting platform for athletic teams and organizations. RealResponse will allow both players and staff in the organization to anonymously report feedback and concerns....

January 28, 2022

Let’s Just Crowdfund Women’s Sports Teams into Existence

The Minnesota Aurora FC’s existence is entirely thanks to a $1 million community investment campaign that required a $100 minimum investment from each contributor and concluded in December 2021. The team is funded by 3,080 investors from 48 states, 8 countries, 2 military bases, and an embassy, according to a...

January 27, 2022

Ikea’s digital chief tapped to head global sporting goods company

Global sports company Decathlon has named Ikea’s chief digital officer as its next CEO. Barbara Martin Coppola, who will join France-based Decathlon in mid-March, is a French and Spanish co-national who has lived and worked in nine countries worldwide. She currently has overall responsibility for the digital business and technology...

January 27, 2022

Women’s Running Inspires Female Empowerment in New 360 YOU Program

BOULDER, CO — January 27, 2022 /SPORTSWIRE WOMEN/ - Women’s Running, owned by Outside Interactive, Inc., the world’s leading creator of active & healthy lifestyle content, events, and experiences, has announced 360 YOU, a member-only program designed to empower female runners. The program will feature a different female pro athlete...

January 26, 2022

Serena Williams card breaks record for highest-selling women’s sports card at $117,000

Serena Williams has added another record to her resume. At PWCC Marketplace on Monday night, a 1999 SI For Kids Series 4 Serena Williams Rookie card has sold for $117,000. This shatters the record for a women's sports card. The previous record for a women's sports card was $44,280, set by,...

January 20, 2022

Lolë Welcomes New Vice-President of Sales

MONTREAL (January 20, 2022)  /SPORTSWIRE WOMEN/ - Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Nadine Garneau as the brand’s vice president of sales. “We are thrilled to have Nadine join the Lolë team,” said Todd Steele, president and CEO of Lolë. “She has over...

January 20, 2022

Serena Williams appointed as board advisor for NFT platform Sorare

Serena Williams is joining Sorare as an advisor to its board of directors, according to a statement from the company. The company plans to expand into women’s sports in 2022. The Block Crypto

January 19, 2022

Sport legends Jackie Joyner-Kersee, Cynthia Cooper-Dyke, and Jayna Hefford join forces with Parity and Aventus to headline the first NFT marketplace exclusively dedicated to women athletes

NEW YORK - January 19, 2022 /SPORTSWIRE WOMEN/ Three legends of women’s sport will headline the launch of the Parity NFT Marketplace (powered by Aventus Network), the first non-fungible token (NFT) marketplace created to exclusively benefit women athletes, beginning with the iconic Jackie Joyner-Kersee. This revolutionary venture led by Parity...

January 19, 2022

Women’s Sports Foundation Welcomes New President and Board of Trustees Chair

NEW YORK, Jan. 19, 2022  -- The Women's Sports Foundation (WSF) is pleased to welcome Olympic and World Champion in ice hockey and New Jersey Devils (NHL) Manager, Player Development Meghan Duggan as its new President, and also welcome Executive Director of the Ivy League Robin Harris as its Board of...

January 19, 2022

Megan Ritch and Kristina Mena get commissions with World Triathlon

USA Triathlon has announced that Megan Ritch has been appointed to the World Triathlon Equity, Diversity and Inclusion Commission; and Kristina Mena has been appointed to the World Triathlon Sustainability Commission. Endurance Biz

January 18, 2022

Women’s Hockey Gets $25 Million Boost Amid Expansion Plans

The Premier Hockey Federation, formerly known as the NWHL, announced a $25 million investment in its players and the league over the next three years from its Board of Governors, the largest one-time independent investment in the history of professional women’s hockey. Team owners will fund the investment, each committing to invest an...

January 18, 2022

Professional Triathletes Organisation Announces Appointment of Lisa Bentley to The PTO Board

18th January 2022. LONDON, ENGLAND /SPORTSWIRE WOMEN/ - The Professional Triathletes Organisation today announced that it has appointed 11-time IRONMAN® Champion and Collins Cup Team International Captain, Lisa Bentley to the PTO Board. Bentley raced for 20 years as a professional triathlete winning 11 IRONMAN® races and 11 IRONMAN® 70.3 races. She...

January 18, 2022

Women’s Hockey League Doubles Salary Cap, Getting $25M

Two weeks before the 2022 Beijing Winter Olympics open, the Premier Hockey Federation announced plans to raise each team’s salary cap from $300,000 to $750,000 and add two more teams next season. The sole North American women’s hockey league — previously called the National Women’s Hockey League — has six...