BUSINESS NEWS

December 2, 2021

Greensboro College Becomes 38th School to Add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - USA Triathlon, along with Greensboro College Director of Athletics Kim Strable, today announced that Greensboro College in Greensboro, North Carolina, will become the 38th school in the nation to offer women’s triathlon at the varsity level. The school also announced the hiring of Karen Buxton...

December 2, 2021

Parity and Morgan Stanley Global Sports & Entertainment to launch financial education-focused campaign, “Practice Makes Perfect”

NEW YORK (December 2, 2021) /SPORTSWIRE WOMEN/ — Parity, an online sponsorship platform, announced today it has teamed up with Morgan Stanley (NYSE: MS) to collaborate on a joint mission to empower women athletes through financial education. The digital campaign “Practice Makes Perfect” highlights personal money management stories and key...

December 1, 2021

Flagg Bicycle Group acquires Terry Bicycles

The Flagg Bicycle Group announced Wednesday that it acquired women's cycling company Terry Bicycles, which will be renamed Terry Precision Cycling. Liz Robert will remain president and CEO and shareholder in Terry Precision Cycling and continue to lead the staff at its Burlington facility. Flagg Bicycle Group also has full...

December 1, 2021

USA Cycling announces first all-female set of athlete reps on board of directors

As of today, four new athlete representatives sit on USA Cycling’s 10-person board of directors. Former pro racers Cari Higgins and Meredith Miller, along with Tokyo Olympian Maddie Godby, join Alison Tetrick, who returns for a second term on the USAC board. It is the first time all four positions...

November 26, 2021

Peloton has sued Lululemon in feud over cycle maker’s new apparel line

Peloton has sued Lululemon after the leggings maker threatened legal action against the connected fitness equipment company earlier this year. The suit, filed in Manhattan federal court on Wednesday, comes just a few weeks after Peloton rolled out a massive marketing blitz behind its own apparel line. The company has...

November 24, 2021

LPGA Tour seizing on more sponsor interest in women’s sports

People have had an awakening around women’s sports, often seen as an undervalued asset. And because of the world’s focus on diversity, equity and inclusion, people have looked at women’s sports and realized that it is an area in the world where there is no great deal of parity -...

November 24, 2021

Secrets from an angel investor: How to get your women-led outdoor startup funded

According to Harvard Business Review, women founders received only 2.3 percent percent of all venture capital funding in 2020. To put that in perspective, 2.3 percent equates to roughly $3.7 billion that went to women, as opposed to the $160 billion that male founders received. This isn’t all that surprising...

November 24, 2021

Inside The Call: Athleta Expands Double-Digits In Q3

For Athleta, year-over-year comparisons were challenged by the pandemic-driven surge in year-ago results, but growth was still achieved, along with hefty increases against the 2019 third quarter. Athleta’s comparable sales increased 2 percent in the quarter year-over-year and grew 41 percent versus 2019. Total sales for the Athleta chain reached...

November 19, 2021

Serena Williams’ Net Worth Explains Why She’s One of the Highest Paid Tennis Players of All Time

There’s no doubt that Serena is one of the greatest tennis players of all time. But how much is Serena Williams’ net worth and how much as she made from her prize money and endorsement deals with Nike, Puma and more? Read on for what we know about Serena Williams’ net...

November 18, 2021

Momentum behind women’s pro sports has fans — and investors — cheering

During Covid, almost every single men’s sports ratings went down, but WNBA and NWSL ratings went way up. There’s new support for professional women’s sports. Big names are committing big dollars — and it is finally paying off. WGN9

November 18, 2021

GU Energy Labs Announces Leadership Changes

Berkeley, Calif. — November 18, 2021  /SPORTSWIRE WOMEN/ - GU Energy Labs, a leader in the endurance sports nutrition market, announced the promotion of Magdalena Boulet to President. This appointment represents an investment in the future of GU leadership that will sharpen its focus on innovation and growth. “Magda’s long history...

November 17, 2021

Women’s Basketball Shoe Brand Moolah Kicks Lands Dick’s Sporting Goods as Its First Retail Partner

The footwear brand made by female ballers, for female ballers, announced that it has entered into an exclusive partnership with Dick’s Sporting Goods for the upcoming basketball season. According to Moolah Kicks, its sneakers will be available at more than 140 stores and on Dickssportinggoods.com starting Nov. 19. FN

November 17, 2021

rabbit Partners with Women-Led Wednesday to Empower Women Leaders

November 17th, 2021. Santa Barbara, California /SPORTSWIRE WOMEN/ — California-based running apparel company, rabbit, has partnered with Women-Led Wednesday to support and promote women in leadership. Founded by two women, Monica DeVreese and Jill Deering, with decades of experience in the running industry, rabbit has long championed gender equality and a diverse...

November 16, 2021

Leading Change: 5 Female Founders Talk Being Women in the Outdoor Industry

Women CEOs are taking the outdoor industry by storm, blending decades of experience with a new, much-needed perspective. The outdoor industry is becoming more conscious and more diverse as women and people of color take the lead to actualize change. They’re building products and businesses to fulfill their needs. Gear...

November 15, 2021

Flobikes will broadcast first Tour de France Femmes in Canada

FloBikes, a part of FloSports, announced it has secured the exclusive Canadian broadcaster rights for Tour de France Femmes Avec Zwift for 2022 and 2023. Coverage of the eight-day women’s professional stage race starts on July 24, 2022. Canadian Cycling Mag

November 15, 2021

Togethxr Sets New Goals for Women’s Sports

Santa Monica-based sports and culture platform AXM, which operates as Togethxr, was created by soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel and basketball player Sue Bird to highlight the achievements of female athletes and advocate for other media companies to do the same. LA Business Journal

November 12, 2021

Colorado Ski Industry Has More Women In Leadership Positions Than Ever Before

The ski industry has more women in leadership positions than ever before with. Kirsten Lynch took over for long-time CEO Rob Katz on Nov. 1 and is now the official operator of 37 ski resorts, and today four out of five resorts in Colorado are run by women. CBS

November 12, 2021

7 questions with Olympian Allyson Felix about entrepreneurship, pay equity and the future

The most decorated U.S. track athlete in Olympic history was in Milwaukee Friday to talk about her journey as an olympian, her advocacy for working mothers and business. Allyson Felix headlined Tempo's 16th annual Leadership Event Friday at the Wisconsin Center. The event focuses on empowering people in leadership. Tempo is...

November 10, 2021

New Weighted Workout Brand Omorpho Includes Equity Stakes For Athletes, Including Ajla Tomljanović

The Omorpho Gravity Sportswear line, created with MicroLoad weighting, offers minimal impact to movement, speed or mechanics while providing resistance training that still enables sport-specific movements. Pairing Tomljanović's interest in both resistance training and fashion, she's already excited about the possibilities of growth with Omorpho, hoping for an opportunity to...

November 10, 2021

Lune Active now distributed in North America by In-Sport Fashions

Canadian distributor In-Sport Fashions distributes Lune Active in North America Lune Active is an Amsterdam-based athleisure apparel brand They are inspired by nature, and driven by powerful women Montreal, Canada /SPORTSWIRE WOMEN/ - Lune Active is an athleisure brand committed to creating collections that blur the lines between sportswear and...

November 4, 2021

Women’s Pro Hockey Rebrands Under Private Owners and New Sponsors

Alongside the announcement of a new broadcast deal with ESPN, the National Women's Hockey League has rebranded, launching a new identity as the Premier Hockey Federation. Sportico

November 3, 2021

VF Corporation Named One of the World’s Top Female Friendly Companies by Forbes

DENVER--(BUSINESS WIRE) --VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, footwear and accessories, has been ranked No. 12 of 300 on the Forbes list of the World’s Top Female Friendly Companies 2021. This prestigious award is presented by Forbes and Statista Inc. “VF is incredibly proud to...

November 3, 2021

Why the CEO of Wild Rye Started Women Led Wednesday

Cassie Abel, co-founder of  Wild Rye, a mountain bike and ski apparel brand, launched Women Led Wednesday, and started promoting it on social media through a hashtag, then its own account, and a website that now hosts a directory of some 500 women-identifying owned businesses across two dozen industries like...

November 2, 2021

Angel City FC, Determined To Build Differently, Adds Klarna In A Different Kind Of Sponsorship Deal

ACFC’s new multi-year deal with Klarna, an all-in-one shopping platform, represents that company’s first foray into a sports organization anywhere in the world. Forbes

November 1, 2021

‘I like to feel we can do it differently’: What if women’s sport went its own way?

xperts from across the industry look at how those who govern and market women's sport are taking a fresh approach in areas like competition structure, content distribution, sponsorship packaging and fan acquisition. SP