BUSINESS NEWS

August 5, 2025

WNBA Trade Deadline Hits Ahead of Looming CBA Chaos

The WNBA trade deadline is Thursday at 3 p.m. ET, and it’s particularly intriguing given the backdrop of the league’s CBA negotiations. About 80% of the league’s players will be free agents next offseason in preparation for a huge increase in the salary cap and player salaries (assuming a work stoppage...

August 5, 2025

Pro Volleyball Federation Joins Major League Volleyball in Blockbuster Women’s Sports Merger

Volleyball made headlines this week, with a merger seeing the two-season-old Pro Volleyball Federation (PVF) join with the incoming Major League Volleyball (MLV) for a joint 2026 launch. Though originally separate ventures, the eight-team PVF will now adopt MLV branding, setting up a unified league valued at over $325 million. Investors...

August 1, 2025

Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships

Edinburgh, UK (August 1, 2025) /SPORTSWIRE WOMEN/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir officially join...

July 30, 2025

Turtle Fur Names Erika Canfield as New CEO, Continuing Legacy of Purpose-Driven Leadership

MORRISVILLE, VT. (July 30, 2025) /SPORTSWIRE WOMEN/ - Turtle Fur, the Vermont-based leader in outdoor and lifestyle headwear and accessories, is proud to announce the appointment of Erika Canfield as Chief Executive Officer, effective August 1. A seasoned leader with over 20 years of experience building and growing globally recognized...

July 29, 2025

LPGA announces investment in Golf Foundation

The Golf Foundation has announced a new partnership with the LPGA Foundation, marking a significant moment for girls’ golf in the UK. Through a generous commitment of $150,000 over three years, the LPGA Foundation is investing in the Golf Foundation’s mission to introduce more girls to the game, support their development,...

July 29, 2025

Feisty Media launches new women’s sports podcast

July 29, 2025 /SPORTSWIRE WOMEN/ - Feisty Media announces the launch of a brand new women’s sports podcast, The Feist — covering the untold stories of your favorite sports with a fresh, feisty take. From the Olympics to March Madness to the Tour de France Femmes, women’s sports are setting viewership...

July 29, 2025

RunBuddy Expands Globally: Now Available in Europe and Canada

Worcester, MA (July 29, 2025) /SPORTSWIRE WOMEN/ — RunBuddy, the personal GPS-based safety app built for runners, cyclists, walkers, and solo outdoor athletes, is now officially available to users across Europe and Canada. Designed to bring peace of mind to those who train alone, RunBuddy uses real-time location sharing, smart...

July 28, 2025

The Women’s Sports Foundation Welcomes Meg Rushton in the New Role of Chief Communications Officer

The Women’s Sports Foundation (WSF®) announced today that Meg Rushton has joined in the new role of Chief Communications Officer. This addition to the WSF leadership team signals the Foundation’s next stage of growth – not just as a nonprofit, but as a high-impact platform advancing the case for women’s and girl’s...

July 25, 2025

Caitlin Clark just scored the highest-selling women’s sports trading card of all time

Caitlin Clark has just set another record. The latest, you ask? Oh, nothing, just setting the record for the highest sale of a women’s sports card of all time with her 2024 Panini Flawless WNBA Platinum Rookie Logowoman Patch Auto 1/1. This 1/1 sold in the Fanatics Collect July Premier Auction on...

July 24, 2025

WNBAs Sophie Cunningham defends Caitlin Clark in TikTok, gets fined

A WNBA player who recently reached the echelons of everyday fame says she was just fined $500 for criticizing referees in a TikTok video. In one viral incident, Sophie Cunningham grabbed Connecticut Sun player Jacy Sheldon and shoved her to the ground after Sheldon reportedly poked Clark in the eye...

July 23, 2025

Seahawks legend Bobby Wagner joins Storm ownership group

Seattle sports legend Bobby Wagner may not play in the city anymore, but he will still have a strong presence there. The Seattle Storm announced that Wagner has joined the team's ownership group. Wagner spent the first 10 seasons of his NFL career with the Seahawks, and he earned first-team All-Pro honors six times in...

July 17, 2025

Arsenal sign Canadian Olivia Smith in world-record deal

Canada forward Olivia Smith became the most expensive player in women’s soccer history at a reported one million pounds (US$1.34 million) when Arsenal signed her from Liverpool on Thursday. The new benchmark in women’s soccer would surpass the 900,000 pounds ($1.1 million) Chelsea paid when signing Naomi Girma from the San Diego...

July 17, 2025

England Soccer Star Launches a Women’s Sports Agency

For women’s soccer fans, all eyes are on Switzerland this summer, as women’s national teams from 16 countries face off at the European Championships. The English women’s national team is the defending champion and boasts a star-studded roster including Manchester United’s Ella Toone. Now, she has teamed up with her...

July 17, 2025

Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say

C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach to understanding female consumers that combines data and dialogue At the ATN Innovation Summit 2025, C-Suite executives discussed how to rectify such issues and move the industry forward. The conversation, which featured barre3 co-founder and CEO Sadie Lincoln, CorePower Yoga chief marketing...

July 17, 2025

Unrivaled Founder Says Growing League Has ‘No Conflict’ With WNBA

Downtown Indianapolis is fully decorated for the WNBA All-Star Weekend. But in an unassuming warehouse less than a mile from Gainbridge Fieldhouse sits a makeshift headquarters for Unrivaled, the 3-on-3 women’s professional basketball league that played its inaugural season in January. FRONT OFFICE SPORTS

July 15, 2025

Portland bringing Fire name back to WNBA team

The Portland Fire are back. Portland's WNBA expansion team, which will begin play in 2026, announced Tuesday that it is readopting the name that was held by the city's WNBA team from 2000 to 2002. espn

July 14, 2025

WNBA star Aliyah Boston joins NWSL’s Boston Legacy FC ownership group

After winning two championships and being named Gatorade Player of the Year three times at Worcester Academy in Massachusetts, Aliyah Boston had her #00 jersey retired in 2024. Now, she is coming back to the state in an entirely different role and sport. Today, Boston Legacy FC announced that they...

July 11, 2025

WNBA CBA Tensions Rising Ahead of All-Star Break

Add Las Vegas Aces star A’ja Wilson to the list of WNBA players frustrated by the current state of collective bargaining negotiations. The three-time league MVP says the league’s recent counter-proposal—which she called an “eyebrow-raiser”—doesn’t include the equitable revenue-sharing system that the players’ union seeks amid a league-wide economic boom....

July 10, 2025

Brandi Chastain on the evolution of the business of women’s soccer

When Brandi Chastain scored the winning goal of the World Cup for the 1999 US Women’s National Soccer Team during penalty kicks, she celebrated by taking off her jersey and falling to her knees. It didn’t take long before her celebration became an instantly recognizable moment in sports history. The...

July 9, 2025

The L.P.G.A. Is Getting a New Commissioner. He’s Got Some Work to Do.

The LPGA is getting a new commissioner, Craig Kessler, who starts on July 15th. Kessler, previously the COO of the PGA of America, is tasked with capitalizing on the growing interest in women's sports and leveraging the LPGA's potential. The New York Times

July 7, 2025

As growth soars, WNBA players tell commissioner Cathy Engelbert pay scale should follow

Stars across the WNBA, including Indiana Fever guard Caitlin Clark, recently called out Cathy Engelbert. The direct messages to the WNBA commissioner have a common theme: We deserve more. USA TODAY

July 6, 2025

WNBA All-Stars Will Earn $2,575 for Playing in Game

The WNBA’s All-Star reserves were announced on Sunday, with the Storm’s Skylar Diggins and the Mercury’s Alyssa Thomas headlining the group set to join the league’s 10 starters in Indiana later this month. Each player will receive a $2,575 bonus for their participation, regardless of whether they are a starter...

July 6, 2025

WNBA All-Stars Will Earn $2,575 for Playing in Game

The WNBA’s All-Star reserves were announced on Sunday, with the Storm’s Skylar Diggins and the Mercury’s Alyssa Thomas headlining the group set to join the league’s 10 starters in Indiana later this month. FRONT OFFICE SPORTS

July 5, 2025

USA Today makes Heather Burns its first women’s sports editor

For the first time in its history, USA Today has a women’s sports editor. Heather Burns, who until April led ESPN’s digital NFL coverage, has been hired for the job. Burns’ extensive experience in journalism is detailed on Digital Women Leaders. Awful Announcing

July 4, 2025

USA Today makes Heather Burns its first women’s sports editor

For the first time in its history, USA Today has a women’s sports editor. Heather Burns, who until April led ESPN’s digital NFL coverage, has been hired for the job. AWFUL ANNOUNCING