BUSINESS NEWS

August 6, 2024

Parity Appoints Mandy Anderson As VP of Sales

[New York, NY, August 6, 2024] /SPORTSWIRE WOMEN/ - Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced industry executive Mandy Anderson has joined the company as Vice President, Sales. With multiple decades experience driving revenue growth initiatives for leading media...

August 5, 2024

85% of industry leaders forecast double-digit growth in women’s sports

PwC’s report stated that the sports sector is becoming highly sought-after due to continued revenue growth (based on media rights and sponsorship deals) and more sustainable business models emerging. Sports experts surveyed were optimistic about institutional investors’ prospects, especially with growth in the sports market. Though growth isn’t universal, PwC...

August 4, 2024

Female investors join new Charlotte professional women’s soccer team’s ownership

A group of women investors called Empower HER Fund, LLC now owns 25% of Carolina Ascent, Charlotte's new professional women's soccer team. Carolina Ascent is one of eight clubs that will play in United Soccer League Super League, a new professional women's league kicking off this month. It's also the Charlotte's...

August 1, 2024

UConn Star Paige Bueckers Inks NIL Deal With Unrivaled Basketball League, per Report

UConn women's basketball star Paige Bueckers will sign an NIL deal with the new professional women's 3-on-3 Unrivaled basketball league, according to a report from Shams Charania of The Athletic. The deal for Bueckers is historic, as she becomes the first NCAA athlete to receive ownership equity in a league as...

August 1, 2024

IPA Connect branches out into Fitness & Yoga

Hood River, OR/SPORTSWIRE WOMEN/ – IPA Connect, the leading outdoor recreation industry pro management company, has branched out to create a new fitness and yoga brand pro collective. Fitness industry professionals from personal trainers to instructors for yoga, spin, barre, Pilates, and CrossFit to gym and studio owners are eligible to...

July 31, 2024

San Diego Wave’s Jill Ellis Sues Ex-Employee for Defamation 

San Diego Wave FC president Jill Ellis says a “disgruntled former employee” of the club defamed her on X and Instagram earlier this month by portraying Ellis as fostering an abusive work environment and then used “fake emails” to validate that critique. Through her attorney, Ryan Stonerock of Harder Stonerock, Ellis sued former Wave video...

July 29, 2024

Angel City FC Launches Fund to Empower Los Angeles Youth

Angel City Football Club (ACFC) of the NWSL has launched the Angel City Impact Fund, the LA-based women’s professional soccer team’s philanthropic arm. The nonprofit’s inaugural initiative will expand ACFC’s community partnership with the City of Los Angeles Department of Recreation and Parks. The goal is to serve over 7,000...

July 29, 2024

Michele Kang launches first global multi-team women’s soccer organisation

Kang becomes the first person to own an international organisation entirely dedicated to women’s soccer. KIH, which is central to Kang’s mission, aims to raise US$100 million to support its goals. Kang will contribute US$50 million in combined seed funding and matching funds to support KIH. Under Kynisca, the National Women’s Soccer...

July 27, 2024

First women’s sports bar in California officially opens

The lines wrapped around the block and customers waited hours to get a table at California’s first sports bar dedicated to women's sports. Resting on the 6500 block of Pacific Coast Highway in Long Beach, Watch Me! Sports Bar celebrates women athletes and their achievements. Eddy and her partner, Jax...

July 26, 2024

deboer swim partners with NGO Relate Water to bring clean water to rural Africa 

London, 26 July 2024 /SPORTSWIRE WOMEN/ – deboer swim, a leading manufacturer of premium swim products, and Relate Water, a non-profit social enterprise, today announced a groundbreaking founding partnership aimed at providing clean, accessible water to rural South African villages. The partnership, which was formally announced at the London leg...

July 25, 2024

Olympic Coach Fired Before Opening Ceremony

Canadian women's soccer Olympic head coach Bev Priestman was fired following allegations of using a drone to spy on opponents hours after the team's 2024 Paris Olympics pre-Opening Ceremony match, the Canadian Olympic Committee announced Thursday (July 25). Assistant coach Andy Spence will serve as the team's head coach for the remainder of the 2024 Paris Olympic Games. Assistant coach Jasmine...

July 21, 2024

WNBA: Viewership tops records as rookies shine, women’s sports interest grows

Talks to finalize an "historic" WNBA media deal that press reports suggest would be around $200 million a year, up from $60 million currently, reinforces the rising popularity of the league and women's professional sports in general, Commissioner Cathy Engelbert said on Saturday. With Saturday's WNBA All Star Game followed...

July 20, 2024

Top 10 richest women’s sports teams in 2024

The rising popularity of women’s sports is evident with Angel City FC, a National Women’s Soccer League (NWSL) team, becoming the world’s most richest women’s sports franchise, now valued at $250 million. This is about $110 million more than the WNBA’s two-time champion Las Vegas Aces, who were previously the...

July 20, 2024

WNBA: Viewership tops records as rookies shine, women’s sports interest grows

Soaring viewership, surging media attention and an electrifying rookie class featuring standouts Caitlin Clark and Angel Reese marked the strongest first half of the WNBA season since the league's 1997 inception. Talks to finalize an "historic" WNBA media deal that press reports suggest would be around $200 million a year,...

July 18, 2024

Angel City FC to Become World’s Most Valuable Pro Women’s Sports Team

Angel City FC is getting a major boost thanks to Willow Bay and her husband and Disney CEO, Bob Iger. On Wednesday, it was announced that Iger and Bay will become the new controlling owners of the Los Angeles-based women’s soccer team. With the deal, Angel City FC becomes the most valuable women’s...

July 17, 2024

Paris Olympics marketing blitz powered by female athletes

Global advertisers are hiring more female athletes to launch marketing campaigns ahead of the Paris Summer Olympics, a move aimed at capitalizing on recent record ratings for women's sports in the U.S. and Europe to reach new audiences. While the Olympics has long been considered the pinnacle of women’s sports,...

July 17, 2024

Willow Bay, Disney CEO Bob Iger take majority stake in Angel City FC

Angel City FC is now the most valuable women's sports team in the world following an agreement by Willow Bay and Bob Iger to purchase a controlling stake in the National Women's Soccer League franchise at a $250 million valuation. Bay, the dean of the USC Annenberg School for Communication...

July 16, 2024

Women’s Sports Merch Is a $4 Billion Market, but Supply Isn’t Meeting Demand

As women’s sports continue to hit new heights in revenue and ongoing investment, fans of all genders are clamoring to snap up merch. The women’s sports apparel market has soared to an estimated $4 billion in the U.S. alone, according to data from Klarna and fan-intelligence company Sports Innovation Lab (SIL)....

July 9, 2024

Reign FC, Storm team up to bring women’s amateur soccer to Ballard

Reign players Lu Barnes, Jess Fishlock and Olivia Van der Jagt and NJ/NY Gotham FC’s Sam Hiatt headline a host of new investors set to bring a USL W, an amateur women’s soccer league, team to Ballard. The pre-professional soccer team will be a sister club to Ballard FC, with...

July 9, 2024

Los Angeles Sparks Sign Lease Extension with Crypto.com Arena

The Los Angeles Sparks announced today the signing of a five-year extension with AEG, the owners of Crypto.com Arena, to continue playing its home games at the state-of-the-art arena through 2029. The agreement prolongs a productive partnership between the team and the iconic downtown Los Angeles venue. The Sparks, founded...

July 4, 2024

Peloton Interactive Successfully Sues Women’s Cycling Community for Use of Word ‘Peloton’

Billion-dollar fitness behemoth Peloton Interactive successfully sued a women’s cycling group for using the term “Peloton.” The Women’s Peloton, a Belgian community that promotes and advocates for women’s cycling, will have to change its three-year-old brand name within the next three months or pay 500 Euros [$540 USD] per day,...

July 3, 2024

Disney CEO Bob Iger, wife Willow Bay on verge of purchasing controlling stake in NWSL’s Angel City FC: reports

Bob Iger is one of the most powerful figures in the media. The longtime Walt Disney Co. CEO and his wife, Willow Bay, the dean of USC's journalism school, appear to be close to striking a deal that would see them make a significant investment in a professional women's sports franchise. The...

July 2, 2024

Fever, Sky Pushing WNBA Resale Ticket Prices Upward

Logitix, a ticketing platform, published a report that monitors multiple secondary ticket exchanges for WNBA games. Among its findings are that the average resale ticket price, without ticketing fees, has grown to $87.75 through the first half of the 2024 season, up from $50.10 during the 2023 season. While there’s...

June 26, 2024

Companies pass up $4 billion in women’s sports merch market

The lack of merchandise options, or lack of merchandise period, isn’t just a source of annoyance to women’s sports fans. It’s one more example of the economic inequities that have held women’s sports back. And it's costing the companies that make and sell merch, as well as teams and leagues. As...

June 24, 2024

Peloton Instructor Exits Add to Fitness Company’s Woes

As June winds down, three popular Peloton instructors are set to exit the at-home fitness giant following a round of contract negotiations that has left some Peloton devotees disheartened. Kristin McGee, Kendall Toole and Ross Rayburn each took to social media to announce their upcoming departures. It’s another blow to...