BUSINESS NEWS

February 7, 2024

Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players

New York, NY and Tampa, FL, February 7, 2023 /SPORTSWIRE WOMEN/ - In celebration of National Girls and Women in Sports Day (NGWSD) Tampa Bay Sun FC has announced a new partnership with sports marketing and sponsorship platform  Parity. The partnership will enable the company to share their suite of services...

February 7, 2024

WNBA and the WNBA Changemakers Collective Team Up with Digital Community Platform VOICEINSPORT to Keep Girls in the Game

NEW YORK, February 7, 2024  –  On National Girls and Women in Sports Day, the Women’s National Basketball Association (WNBA) and VOICEINSPORT (VIS) have announced a new community partnership in collaboration with the WNBA Changemaker Collective aimed at keeping girls in sport and developing diverse leaders on the court and...

February 7, 2024

Women Shut Out from Highest-Paid Athletes Despite Investment Boom

Sportico’s annual feature on the world’s highest-paid athletes published Wednesday and featured zero women in the top 100. None. Nada. Zilch. An expanded look at the 200 top earners would have produced the same result. Female athletes have never been well represented at the top of the financial food chain in sports....

February 1, 2024

Women’s Triathlon Events Expand In Carolinas

February 1, 2024. Mt. Pleasant, SC /SPORTSWIRE WOMEN/ – Charleston based She Tris Triathlon events announced this week an agreement with Jeremey Davis of Set Up Events to purchase and rebrand the NC based all women triathlon events, known as Ramblin’ Rose. The NC series started in 2007 and has events...

January 29, 2024

Push to invest in women’s sports facilities is led by female investors

The Kansas City Current’s $117 million stadium will become the first specifically built for a women’s pro team when it opens this spring. Its importance to the NWSL, to women’s sports generally, is immense. It is both symbolic, for what it represents, and tangible in that it will provide a...

January 22, 2024

Tara VanDerveer sets record for most wins in NCAA hoops history

Step aside, Coach K. Stanford's Tara VanDerveer is the new winningest basketball coach in NCAA history. The Stanford women's basketball team defeated Oregon State 65-56 at Maples Pavilion Sunday to give VanDerveer her 1,203rd career victory, passing former Duke men's coach Mike Krzyzewski. Krzyzewski, who held the record since 2019,...

January 21, 2024

Sue Bird Says WNBA Players Are ‘Uniquely Positioned to Go After Everything’ in Next Contract Talks | Video

Former professional WNBA athlete Sue Bird anticipates a sweeping collective bargaining agreement (CBA) for women’s basketball players when they next negotiate their contract in the WNBA. The retired and winningest American basketball star sat down with the team behind “Sue Bird: In the Clutch” for an interview at TheWrap’s Sundance Portrait...

January 18, 2024

Andre De Grasse invests in new Canadian women’s soccer league

Six-time Olympic sprint medallist Andre De Grasse is investing in the future of women’s sports in Canada. The 29-year-old has reportedly bought a stake in team AFC Toronto City, one of eight teams in the new Canadian pro soccer league, Project Eight. Project Eight is a new Canadian women’s professional soccer league,...

January 16, 2024

Mallory Swanson signs record-breaking NWSL contract with Chicago Red Stars: ‘It’s the start of something new’

United States women's national team striker Mallory Swanson signed a record-setting contract with the Chicago Red Stars, the club announced on Tuesday. The striker will stay in Chicago through 2028 on a four deal with a fifth-year option, a newly allowed league contract. The deal's terms will make Swanson the...

January 16, 2024

From Trails to Trends: The Eco-Friendly Mission of Wander Trails

/SPORTSWIRE WOMEN/ - Wander Trails, a recently launched purpose-driven brand, is making waves in the realm of nature-inspired clothing and accessories. Founded with a deep commitment to environmental conservation, Wander Trails’ mission is to bring the essence of nature into everyday life, inspire adventures, and make a positive impact on...

January 15, 2024

Designing shoes for women’s feet with Wes and Allyson Felix of Saysh (2023)

On How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic shoe that Allyson wore during her gold medal performance at the 2020 Olympics in Tokyo....

January 12, 2024

Krimson Klover Welcomes Susie Wagner as Director of Sales to Lead Growth in Specialty Retail

Boulder, Colo. (January 12, 2024)/SPORTSWIRE WOMEN/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, has hired Susie Wagner as the new Director of Sales. Wagner comes to Krimson Klover with extensive...

January 11, 2024

The Women’s Sports Foundation Welcomes New President and Six Board of Trustees Members, as it Celebrates its 50th Anniversary

Paralympian and world record holder in Track & Field, Scout Bassett, assumes her role as President of the Women's Sports Foundation. Ally Financial's Andrea Brimmer; HighlightHer Founder, Arielle Chambers; USWNT Legend, Ashlyn Harris; Bank of America Private Bank President, Katy Knox; Retired Morgan Stanley Executive, Kathleen Kunkler; and Co-founder of...

January 5, 2024

Women’s Sports Hit New Heights with Landmark ESPN-NCAA Deal

ESPN and the NCAA struck an eight-year, $920 million deal for broadcast rights to 40 championships, including the women’s March Madness tournament. Women’s Division I sports comprised more than half of the value in the deal at $65 million annually. FOS

January 4, 2024

Portland Thorns sold for $63 million to Bhathal family

The Portland Thorns sale has officially gone through, with the Bhathal family acquiring the NWSL team from Merritt Paulson for a record $63 million, according to multiple outlets. The Thorns announced the sale to RAJ Sports, led by siblings Lisa Bhathal Merage and Alex Bhathal, who also own the NBA’s...

January 3, 2024

Planet Fitness busts gym barriers with help from Megan Thee Stallion

Low-cost gym chain Planet Fitness partnered with Megan Thee Stallion for a new campaign meant to break down fitness barriers in the new year, according to a press release. To capitalize on the interest in fitness that typically arrives in January, the rapper is playing the role of Mother Fitness,...

December 28, 2023

Who made the most triathlon prize money in 2023?

Long-distance racers dominated the prize money lists in 2023, according to the detailed analysis by Trirating.com’s Thorsten Radde. While two of the top-five money earners from the year did compete in short-course races, the lion’s share of their income came from Professional Triathletes Organisation (PTO) and Ironman races. Here’s a...

December 26, 2023

Pro Triathlete Ruth Astle Reveals 2023 Finances

After a big 2022, Ruth Astle candidly shares what a not-so-successful season looks like, financially, for a pro triathlete. Triathlete

December 21, 2023

Pro Volleyball Federation nets CBS Sports as first ever broadcast partner

The Pro Volleyball Federation (PVF) has announced CBS as its first official television partner in a multi year deal that will see matches broadcast on the CBS Sports Network. The broadcast deal continues CBS’s commitment to women’s sport having recently agreed a new deal for the National Women’s Soccer League (NWSL). SportsPro Media

December 21, 2023

he World’s Highest-Paid Female Athletes 2023

The list of the world’s highest-paid female athletes has a new No. 1: 22-year-old Polish tennis star Iga Świątek, who made an estimated $23.9 million in 2023 (before taxes and agents’ fees). Since Forbes introduced the ranking in 2008, Maria Sharapova is the only other woman beyond Williams and Osaka to have...

December 19, 2023

How playing sports can make women better leaders

According to data from non-profit organization Canadian Women & Sport, there is a dramatic drop in girls playing sports as their bodies change during puberty, with one in three girls leaving sport by their late teen years. By comparison, only one in 10 teenaged boys leave sports during that time. Girls...

December 11, 2023

From athlete to advocate: How Kate Johnson drives brand investments in women’s sports

In 1995, Nike released an ad called “If You Let Me Play,” which emphasized the benefits of sports for girls and women at a time when fewer of them were encouraged to be athletes. Kate Johnson remembers it well. At the time, she was a teenager in Oregon (Nike’s home...

December 6, 2023

Highest-Paid Female Athletes 2023: Coco Scores Top Slot at $23M

Tennis players continue to dominate the top of the pay charts, holding nine of the 15 slots among the highest-paid female athletes, followed by soccer and skiing with two each, and single athletes from golf (Nelly Korda) and gymnastics (Simone Biles). The top 15 earned a combined $174 million, down...

December 6, 2023

Minnesota’s first women’s sports bar to open next spring in Minneapolis

A Bar of Their Own, which will exclusively show and promote women's sports, will open in the old Tracy's Saloon in Minneapolis' Seward neighborhood next spring, it said on social media Wednesday. Owner Jillian Hiscock launched a crowdfunding campaign in October and raised over $140,000 in two months. Though interest...

November 29, 2023

Women’s Sports Revenue Set to Hit $1B In 2024

In yet another sign of the increasing popularity of women’s sports, elite competitions around the world are projected to surpass $1 billion in annual revenue for the first time next year. A new report from Deloitte predicts that top women’s leagues will generate global revenues of $1.28 billion in 2024....