BUSINESS NEWS

January 3, 2024

Planet Fitness busts gym barriers with help from Megan Thee Stallion

Low-cost gym chain Planet Fitness partnered with Megan Thee Stallion for a new campaign meant to break down fitness barriers in the new year, according to a press release. To capitalize on the interest in fitness that typically arrives in January, the rapper is playing the role of Mother Fitness,...

December 28, 2023

Who made the most triathlon prize money in 2023?

Long-distance racers dominated the prize money lists in 2023, according to the detailed analysis by Trirating.com’s Thorsten Radde. While two of the top-five money earners from the year did compete in short-course races, the lion’s share of their income came from Professional Triathletes Organisation (PTO) and Ironman races. Here’s a...

December 26, 2023

Pro Triathlete Ruth Astle Reveals 2023 Finances

After a big 2022, Ruth Astle candidly shares what a not-so-successful season looks like, financially, for a pro triathlete. Triathlete

December 21, 2023

Pro Volleyball Federation nets CBS Sports as first ever broadcast partner

The Pro Volleyball Federation (PVF) has announced CBS as its first official television partner in a multi year deal that will see matches broadcast on the CBS Sports Network. The broadcast deal continues CBS’s commitment to women’s sport having recently agreed a new deal for the National Women’s Soccer League (NWSL). SportsPro Media

December 21, 2023

he World’s Highest-Paid Female Athletes 2023

The list of the world’s highest-paid female athletes has a new No. 1: 22-year-old Polish tennis star Iga Świątek, who made an estimated $23.9 million in 2023 (before taxes and agents’ fees). Since Forbes introduced the ranking in 2008, Maria Sharapova is the only other woman beyond Williams and Osaka to have...

December 19, 2023

How playing sports can make women better leaders

According to data from non-profit organization Canadian Women & Sport, there is a dramatic drop in girls playing sports as their bodies change during puberty, with one in three girls leaving sport by their late teen years. By comparison, only one in 10 teenaged boys leave sports during that time. Girls...

December 11, 2023

From athlete to advocate: How Kate Johnson drives brand investments in women’s sports

In 1995, Nike released an ad called “If You Let Me Play,” which emphasized the benefits of sports for girls and women at a time when fewer of them were encouraged to be athletes. Kate Johnson remembers it well. At the time, she was a teenager in Oregon (Nike’s home...

December 6, 2023

Highest-Paid Female Athletes 2023: Coco Scores Top Slot at $23M

Tennis players continue to dominate the top of the pay charts, holding nine of the 15 slots among the highest-paid female athletes, followed by soccer and skiing with two each, and single athletes from golf (Nelly Korda) and gymnastics (Simone Biles). The top 15 earned a combined $174 million, down...

December 6, 2023

Minnesota’s first women’s sports bar to open next spring in Minneapolis

A Bar of Their Own, which will exclusively show and promote women's sports, will open in the old Tracy's Saloon in Minneapolis' Seward neighborhood next spring, it said on social media Wednesday. Owner Jillian Hiscock launched a crowdfunding campaign in October and raised over $140,000 in two months. Though interest...

November 29, 2023

Women’s Sports Revenue Set to Hit $1B In 2024

In yet another sign of the increasing popularity of women’s sports, elite competitions around the world are projected to surpass $1 billion in annual revenue for the first time next year. A new report from Deloitte predicts that top women’s leagues will generate global revenues of $1.28 billion in 2024....

November 28, 2023

The Rise of Female Leaders in Fitness & Wellness

During a panel discussion entitled “Women in Charge: Leading beyond Boundaries in Fitness & Wellness,” part of Athletech News’ DISRUPT 2023 video series, a group of highly successful female fitness executives reflected on their journeys to the top of their field, the circumstances that helped get them there and the advice...

November 27, 2023

Outdoor Industry Association Welcomes Julie Brown as New Director of Sustainable Business Innovation

BOULDER, CO (November 27, 2023)/SPORTSWIRE WOMEN/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her new role, Brown will direct and manage OIA’s sustainability department...

November 20, 2023

Nike Tops List of Brands Supporting Women’s Sports

A survey conducted by Aggregate Sports found Nike to be the top brand respondents felt supported women’s sports the most, followed by Gatorade and Coca-Cola. The survey of 1,000 U.S. adults who consider themselves avid or casual sports fans was conducted in late September by Aggregate Sports, a sales, consulting,...

November 20, 2023

How Two Ten’s WIFI Organization Is Fueling Women’s Advancement in Footwear Industry

The Two Ten Foundation‘s Women in the Footwear Industry (WIFI) community is moving in full force as it relaunches. Founded more than a decade ago by industry leaders Diane Sullivan and Carol Baiocchi, WIFI has provided a community and forum for women to connect and support one another. Since its...

November 16, 2023

Athleta’s Q3 Sales Tumble 18 Percent

Gap, Inc. reported sales at its Athleta banner were down 18 percent in the third quarter to $279 million with same-store sales sliding 19 percent. Gap said in a press release, “Sales in the quarter continued to be challenged as the brand laps last year’s elevated discount levels and the...

November 14, 2023

Oiselle Names Arielle Knutson as CEO

Seattle, Wash. (November 14, 2023)/SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, today announced the appointment of its new CEO, Arielle Knutson, who joins the brand from her recent post as VP Marketing for sports hydration brand, Nuun. Knutson takes over from interim CEO, Atsuko Tamura, who has been with...

November 13, 2023

Woman-Owned VIM & VIGR Celebrates Tenth Anniversary with Record Growth in Sales and Compression Sock Market

Missoula, Mont. (Nov. 13, 2023)/SPORTSWIRE WOMEN/ – VIM & VIGR, maker of stylish and comfortable compression socks for all walks of life, celebrates a decade in business with record growth in 2023. Launched with a single style of compression socks in 2013, VIM & VIGR has grown to include dozens of...

November 9, 2023

Major Pay Increases Hitting International Women’s Soccer

As women’s sports continues its momentum in 2023, international soccer players are seeing significant boosts in salaries and prize money. In the U.K., this season’s Women’s FA Cup purse total will double to $7.34 million. The winning club of the final match will earn $527,000, in addition to other prize...

November 8, 2023

New Pro Volleyball Federation to expand to Kansas City in 2025

Women’s professional volleyball is coming to Kansas City in 2025. The Pro Volleyball Federation announced Wednesday that it has awarded an expansion franchise, which will operate in Kansas City, to co-owners Missy and Kent McCarthy. KSHB

November 2, 2023

WNBA Expansion: Portland Setback Opens Door For Several Cities

Portland’s on the backburner as the WNBA looks for its next expansion market, creating an unexpected opportunity for another city to quickly capitalize on the growth of women’s sports. While Portland could still be considered for a WNBA team down the road, the league in all likelihood needs to find...

October 31, 2023

These are 28 of the most influential women executives in sports media, driving deals with the NFL and NBA, expanding coverage of women’s sports, and more

These women are the most elite and influential executives in sports media. Amazon's Marie Donoghue and ESPN's Rosalyn Durant are striking media rights deals and Haley Rosen helps grow women's sports. Business Insider

October 24, 2023

Dove and Nike Team Up to Launch BODY CONFIDENT SPORT, a First-of-its-Kind Online Coaching Program to Help Build Body Confidence in Girls Globally

ENGLEWOOD CLIFFS, N.J., Oct. 24, 2023 / -- Girls who participate in physical activity – and stay with it through adolescence – are more likely to have higher body confidence and experience benefits throughout their lives. However, NEW research from Dove and Nike reveals 45% of teenage girls globally drop out of sports -...

October 23, 2023

Overtime launches new league for top high school girls basketball players

Beginning next summer, some of the top female high school basketball players in the United States will be able to take part in a new star-studded competition. Overtime, a sports media company with more than 85 million followers across social media platforms, is launching a league aimed at not only...

October 19, 2023

Parity Bolsters Team with Industry Veterans Devon Krivec And Marianne Schroer

[New York, NY, October 19, 2023] /SPORTSWIRE WOMEN/ - Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced industry executives Devon Krivec and Marianne Schroer have joined the company as Head of Product and Director of Marketing, respectively. With more than...

October 18, 2023

espnW and U.S. Department of State Launch Eleventh Year of Global Sports Mentoring Program

On Monday, Assistant Secretary of State for Educational and Cultural Affairs Lee Satterfield kicked off the 2023 U.S. Department of State-espnW Global Sports Mentoring Program, a public-private partnership between the Department and espnW that harnesses the positive power of sport and mentorship to engage international women in sport and American...