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August 12, 2021
Study: Female athletes earned record-high ratio of NBC’s primetime Olympic coverage, but inequities remain
The Tokyo Olympics were a milestone moment for the women of Team USA. They made up nearly 54% of the team and won 58.4% of the medals, including 23 golds. They also set a record on television screens, taking up 59.1% of NBC’s primetime coverage of the Games . It is the highest percentage of...
August 10, 2021
VISTA, Calif. (August 10, 2021) – Aqualung, the leading global designer and manufacturer of dive and water sports gear, today announced it has appointed Kendall Brandau as Director of Go-To-Market, North America. Brandau will play a key role in helping to coordinate the planning, development and execution of go-to-market activities...
August 10, 2021
Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee has worked in the ski industry for over 30 years and has held numerous positions across prominent mountains and brands. Dee joined SVAM in...
August 9, 2021
Brooks Running Revenue Grew 75% in Q2 as It Continues to Steal Share in Women’s From Nike and Adidas
The running shoe brand, which is a subsidiary of Berkshire Hathaway Inc., reported that its global revenue rose 75% in Q2 of 2021 compared to 2020. Overall, revenues for Berkshire Hathaway’s consumer units, which include its apparel and footwear operations such as Brooks, increased about $1.5 billion, or 68%, in Q2. FN
August 5, 2021
The acquisition will bring the athletic and lifestyle apparel brand Beyond Yoga brand to more consumers through direct-to-consumer expansion, including brick-and-mortar retail, gender and category growth, and further develop its wholesale footprint with premium partners. With this transaction, LS&Co. enters the activewear category. Businesswire
August 3, 2021
Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in the competitive women’s activewear category. FN
August 2, 2021
prAna Reaches 100% Plastic-Free Packaging Goal on Anniversary of Responsible Packaging Movement Launch
Carlsbad, CA – August 2, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable outdoor fashion, announced today that it has officially reached its long-term goal of 100% plastic-free packaging with the launch of the Fall/Winter 2021 collection. The accomplishment coincides with the one-year anniversary...