BUSINESS NEWS

February 27, 2024

How Ally made the biggest men’s sports event of the year about women

Ahead of this year’s Super Bowl, a group of more than 100 CMOs, media execs, and leaders from sports teams and leagues like the NWSL, MLS, and Nascar met to discuss something other than the big game. Participants were focused on the women’s game—not just women’s football, but women’s sports...

February 26, 2024

UCI hands out suspensions after Cynisca Cycling found guilty of participating ‘in a fraud’

The UCI has suspended members of Cynisca Cycling after the team disguised a mechanic as a rider in an effort to gain entry to last year's Argenta Classic. American team Cynisca were missing one of their five riders due to illness for the road race in Belgium. Mechanic Moira Barrett dressed as...

February 21, 2024

Biden-Harris Administration’s ARPA-H commits $100 million to accelerate women’s health research

As the first major deliverable of the White House Initiative on Women’s Health Research, the Advanced Research Projects Agency for Health (ARPA-H), an agency within the U.S. Department of Health and Human Services (HHS), announced the ARPA-H Sprint for Women’s Health, which commits $100 million towards transformative research and development...

February 21, 2024

ESPN and Athletes Unlimited Sign Multi-Year Rights Agreement

ESPN will air AU Pro Basketball for the first time; Deal now includes all four athletes unlimited sports Over 70% of games will be distributed on linear TV, with remaining games featured on ESPN+ Reflecting the impressive growth of Athletes Unlimited as well as ESPN’s ongoing commitment to women’s pro...

February 20, 2024

ESPN Reaches Agreement with CONCACAF for W Gold Cup 2024

ESPN has reached an agreement with CONCACAF – the Confederation of North America, Central America Caribbean Association Football – to be the exclusive, Spanish-language home of the inaugural W Gold Cup, a new flagship competition for women’s soccer that will showcase eight of the top teams from the Concacaf region...

February 15, 2024

Nike Is Laying Off 2% of Workforce as Company Works to ‘Right-Size’ Organization

After months of speculation, Nike confirmed late Thursday that it is laying off 2 percent of its workforce. The move comes after the athletic giant revealed in December that it was taking steps to “streamline” the organization and would look to save up to $2 billion in costs over the...

February 13, 2024

Jenny Cavnar Becomes First Female MLB Play-By-Play Announcer

NBC Sports California, the team’s regional sports network, has named Jenny Cavnar as the primary play-by-play announcer for A’s games, making her the first female primary play-by-play voice in the history of Major League Baseball. Cavnar spent the past 12 years as a backup play-by-play announcer, and reporter, as well...

February 13, 2024

Grandstand Expands Platform with First Collective of Professional Women Athlete Partners and Investors

New York, NY, February 13, 2023 /SPORTSWIRE WOMEN/ - Grandstand, the startup bringing the best of the creator economy to sports, today announced the launch of the platform’s first collective of women athletes, offering them an unparalleled avenue for revenue generation and direct engagement with their fanbases. Every Grandstand athlete is...

February 12, 2024

Deckers Brands Names Robin Green as President of HOKA

Deckers Brands (NYSE: DECK), a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories, today announced that it has named Robin Green as its next President of HOKA, effective immediately. Green will serve on the Executive Leadership Team, reporting directly to Dave Powers, Chief Executive Officer and...

February 8, 2024

Women’s sport viewership grew to record levels in 2023

A total of 46.7 million people viewed 1+ minute of women’s sports on linear TV, a record tally that is almost 1 million more than the previous high, set in 2019. Streaming service viewership also saw a marked growth surrounding major women’s sporting events, most notably soccer’s FIFA Women’s World...

February 7, 2024

Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players

New York, NY and Tampa, FL, February 7, 2023 /SPORTSWIRE WOMEN/ - In celebration of National Girls and Women in Sports Day (NGWSD) Tampa Bay Sun FC has announced a new partnership with sports marketing and sponsorship platform  Parity. The partnership will enable the company to share their suite of services...

February 7, 2024

WNBA and the WNBA Changemakers Collective Team Up with Digital Community Platform VOICEINSPORT to Keep Girls in the Game

NEW YORK, February 7, 2024  –  On National Girls and Women in Sports Day, the Women’s National Basketball Association (WNBA) and VOICEINSPORT (VIS) have announced a new community partnership in collaboration with the WNBA Changemaker Collective aimed at keeping girls in sport and developing diverse leaders on the court and...

February 7, 2024

Women Shut Out from Highest-Paid Athletes Despite Investment Boom

Sportico’s annual feature on the world’s highest-paid athletes published Wednesday and featured zero women in the top 100. None. Nada. Zilch. An expanded look at the 200 top earners would have produced the same result. Female athletes have never been well represented at the top of the financial food chain in sports....

February 1, 2024

Women’s Triathlon Events Expand In Carolinas

February 1, 2024. Mt. Pleasant, SC /SPORTSWIRE WOMEN/ – Charleston based She Tris Triathlon events announced this week an agreement with Jeremey Davis of Set Up Events to purchase and rebrand the NC based all women triathlon events, known as Ramblin’ Rose. The NC series started in 2007 and has events...

January 29, 2024

Push to invest in women’s sports facilities is led by female investors

The Kansas City Current’s $117 million stadium will become the first specifically built for a women’s pro team when it opens this spring. Its importance to the NWSL, to women’s sports generally, is immense. It is both symbolic, for what it represents, and tangible in that it will provide a...

January 22, 2024

Tara VanDerveer sets record for most wins in NCAA hoops history

Step aside, Coach K. Stanford's Tara VanDerveer is the new winningest basketball coach in NCAA history. The Stanford women's basketball team defeated Oregon State 65-56 at Maples Pavilion Sunday to give VanDerveer her 1,203rd career victory, passing former Duke men's coach Mike Krzyzewski. Krzyzewski, who held the record since 2019,...

January 21, 2024

Sue Bird Says WNBA Players Are ‘Uniquely Positioned to Go After Everything’ in Next Contract Talks | Video

Former professional WNBA athlete Sue Bird anticipates a sweeping collective bargaining agreement (CBA) for women’s basketball players when they next negotiate their contract in the WNBA. The retired and winningest American basketball star sat down with the team behind “Sue Bird: In the Clutch” for an interview at TheWrap’s Sundance Portrait...

January 18, 2024

Andre De Grasse invests in new Canadian women’s soccer league

Six-time Olympic sprint medallist Andre De Grasse is investing in the future of women’s sports in Canada. The 29-year-old has reportedly bought a stake in team AFC Toronto City, one of eight teams in the new Canadian pro soccer league, Project Eight. Project Eight is a new Canadian women’s professional soccer league,...

January 16, 2024

Mallory Swanson signs record-breaking NWSL contract with Chicago Red Stars: ‘It’s the start of something new’

United States women's national team striker Mallory Swanson signed a record-setting contract with the Chicago Red Stars, the club announced on Tuesday. The striker will stay in Chicago through 2028 on a four deal with a fifth-year option, a newly allowed league contract. The deal's terms will make Swanson the...

January 16, 2024

From Trails to Trends: The Eco-Friendly Mission of Wander Trails

/SPORTSWIRE WOMEN/ - Wander Trails, a recently launched purpose-driven brand, is making waves in the realm of nature-inspired clothing and accessories. Founded with a deep commitment to environmental conservation, Wander Trails’ mission is to bring the essence of nature into everyday life, inspire adventures, and make a positive impact on...

January 15, 2024

Designing shoes for women’s feet with Wes and Allyson Felix of Saysh (2023)

On How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic shoe that Allyson wore during her gold medal performance at the 2020 Olympics in Tokyo....

January 12, 2024

Krimson Klover Welcomes Susie Wagner as Director of Sales to Lead Growth in Specialty Retail

Boulder, Colo. (January 12, 2024)/SPORTSWIRE WOMEN/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, has hired Susie Wagner as the new Director of Sales. Wagner comes to Krimson Klover with extensive...

January 11, 2024

The Women’s Sports Foundation Welcomes New President and Six Board of Trustees Members, as it Celebrates its 50th Anniversary

Paralympian and world record holder in Track & Field, Scout Bassett, assumes her role as President of the Women's Sports Foundation. Ally Financial's Andrea Brimmer; HighlightHer Founder, Arielle Chambers; USWNT Legend, Ashlyn Harris; Bank of America Private Bank President, Katy Knox; Retired Morgan Stanley Executive, Kathleen Kunkler; and Co-founder of...

January 5, 2024

Women’s Sports Hit New Heights with Landmark ESPN-NCAA Deal

ESPN and the NCAA struck an eight-year, $920 million deal for broadcast rights to 40 championships, including the women’s March Madness tournament. Women’s Division I sports comprised more than half of the value in the deal at $65 million annually. FOS

January 4, 2024

Portland Thorns sold for $63 million to Bhathal family

The Portland Thorns sale has officially gone through, with the Bhathal family acquiring the NWSL team from Merritt Paulson for a record $63 million, according to multiple outlets. The Thorns announced the sale to RAJ Sports, led by siblings Lisa Bhathal Merage and Alex Bhathal, who also own the NBA’s...