BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
August 15, 2023
DAZN acquires women’s soccer platform Ata Football
Sports streaming company DAZN has reached a deal to acquire women’s soccer content platform Ata Football. The acquisition will see DAZN further consolidate its women’s soccer offering, adding to its extensive rights portfolio that include the global rights to the Uefa Women’s Champions League (UWCL) and both the domestic and...
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August 14, 2023
Denver investors making play for WNBA expansion team as league commissioner visits this week, source says
WNBA Commissioner Cathy Engelbert will visit Denver on Wednesday as the league assesses the city’s potential for an expansion team, possibly as early as 2025. The group, which includes Robert Cohen, chairman and chief executive officer of IMA Financial Group; Navin Dimond, CEO and co-founder of Stonebridge Companies, a hospitality...
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August 3, 2023
Former NYC Marathon Head Named President of NWSL’s Gotham FC
Mary Wittenberg, the former president and chief executive of the New York City Marathon’s parent company has been hired as the new president of the National Women’s Soccer League’s Gotham FC. The team’s ownership group includes New Jersey Gov. Phil Murphy and his wife, Tammy. Strategic investors include NBA star...
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August 3, 2023
Women’s Soccer Is Playing the Long Game
The US women’s team barely made it through the group stage at the World Cup, and for the owners of a major American soccer club, that’s a good thing. It suggests the game is becoming more popular around the world. Yahoo
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August 2, 2023
UCI announces creation of second division of women’s professional cycling teams
The International Cycling Union (UCI) has announced plans to create a second division of women’s professional teams, a move that would bring the sport’s team structure in line with their male counterparts. The UCI women’s pro team division is set to come into the sport in 2025 and is due...
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August 1, 2023
Prana Names Tricia Shumavon President
Columbia Sportswear Company announced that Tricia L. Shumavon will be joining the company as president of Prana. Shumavon most recently worked at Adidas in Europe where she was the global vice president of women’s, men’s, and kids sportswear apparel. She has also worked in merchandising with such companies as Nike, The...
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July 29, 2023
Women are finally racing in a Tour de France—here’s what took so long
The day before the start of the Tour de France Femmes on July 23, professional cyclist Ashleigh Moolman Pasio was lying on a massage table in Clermont-Ferrand, France, marveling at the amenities around her. Thanks to the sponsors of her cycling team, AG Insurance – Soudal Quick-Step, she would be...
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July 21, 2023
World Cup Media Rights Are the Key to Equal Pay
Since FIFA began hosting women’s World Cups in 1991, the international soccer governing body had always sold those broadcast rights in a bundle with the men’s tournament. It was giving away the women’s game as a free extra, a perk. Now, for the first time in history, FIFA has unbundled...
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July 20, 2023
Female soccer players earn 25 cents to the dollar of men at World Cup, new CNN analysis finds
Soccer players at the 2023 Women’s World Cup will on average earn just 25 cents for every dollar earned by men at their World Cup last year, a new CNN analysis found. The gender pay gap will be very much alive and kicking at a tournament which begins on July 20 in Australia...
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July 20, 2023
Who Are The Highest-Earning Players At The 2023 FIFA Women’s World Cup? Where Do Alex Morgan And Megan Rapinoe Rank?
As the world’s eyes fixate on the spectacle of the 2023 FIFA Women’s World Cup, we’re turning our attention to an equally intriguing aspect of the game – the financial scorecard. Just who are the top-earning athletes taking to the pitch this year? The Sports Daily
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July 18, 2023
Visa and U.S. Soccer Announce Multi-Year Partnership Extension Ahead of FIFA Women’s World Cup 2023™
Visa and the U.S. Soccer Federation (USSF) announced a renewed partnership agreement to remain the exclusive payment services partner of the U.S. Women’s and Men’s National Soccer Teams, while providing unique benefits to cardholders through 2028. Businesswire
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July 18, 2023
‘Disappointed’ Lionesses pause dispute with FA over World Cup bonuses
With no sign of a breakthrough, the England squad has paused discussions with the FA hold to focus on the World Cup, ahead of their opening game against Haiti on Saturday. Players are unhappy that some rival countries, such as the United States, are set to receive performance-related bonuses from their national...
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July 18, 2023
Liv Racing-TeqFind to be merged with Jayco-AlUla, development team created
Jayco-AlUla and Liv Racing-TeqFind will be merged into one Women's WorldTeam in 2024, combining under the Australian squad’s GreenEDGE umbrella and forming a new development squad to run alongside the combined top-tier women's team. The two Liv sponsored Women’s WorldTeams are being brought together with the stated aim of creating...
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July 17, 2023
Women’s World Cup Puts Prize Money Disparity In Spotlight
Australia’s national women’s soccer team has called out FIFA for offering far less prize money at the Women’s World Cup than it does the men’s event — just days before the 2023 edition begins in their home nation and New Zealand on Thursday. FOS
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July 14, 2023
Lululemon Lays Off 100 Employees as It Reorganizes Studio Business
Lululemon has laid off about 100 employees as the company restructures its Studio business, a company spokesperson confirmed to FN. The cuts stemmed from Lululemon’s decision to “fully integrate” the recently launched fitness platform within Lululemon, the spokesperson said in a statement, adding that a majority of impacted employees were...
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July 10, 2023
WNBA’s Breanna Stewart and Napheesa Collier launching offseason basketball league
The New York Liberty’s Breanna Stewart and Napheesa Collier of the Minnesota Lynx are launching a new women’s basketball league to give Women’s National Basketball Association (WNBA) players the chance to play domestically in the offseason rather than abroad. Stewart and Collier told ESPN that the new league, called ‘Unrivaled’, will run from January...
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July 10, 2023
Meet the woman who helped bring four U.S. Women’s Opens to Pebble Beach
The fact that three additional U.S. Women’s Opens (2035, 2040, 2048) are now on the calendar is due in part to Pebble Beach Company co-chair Heidi Ueberroth. A power player in sports business for decades, Ueberroth currently serves as president and managing partner of Globicon, a private investment and advisory...
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July 10, 2023
Women’s sport investment – where is the money coming from?
A recent report carried out by The Sports Consultancy and accountancy and business advisory firm BDO concluded that women’s sport properties could be a better long-term investment than their male equivalents. The theory is that there is more scope for audiences to grow, plenty of time for media rights revenue...
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July 7, 2023
Women’s professional hockey finally has a unified league. Now what?
The Professional Women's Hockey Players' Association (PWHPA) ratified a collective bargaining agreement (CBA) with the Walter group to begin a new unnamed pro league in January 2024. There will reportedly be six teams evenly divided between Canada and the U.S., with player salaries ranging from $35,000 to $80,000 US. Included in...
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June 29, 2023
Candace Parker Wants WNBA Players to Become Team Owners
Two-time WNBA MVP Candace Parker has her eye on team ownership as she embarks on the twilight of her playing career. Now in her 16th season, Parker intends to build upon her ownership portfolio, including a stake in NWSL club Angel City FC. FOS
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June 21, 2023
Pippa Mann Wants More Women in Motorsports—And She’s Making It Happen with Shift Up Now
The British racing driver is leading an organization that is working to provide support and funding for women in F1 feeder series, IndyCar, endurance racing and more. SI
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June 14, 2023
Sweaty Betty has a new global brand president
Wolverine World Wide Inc. has appointed Melissa Mullen as global brand president of Sweaty Betty, a women’s activewear brand it acquired in August 2021. Mullen previously worked at Nike for more than eight years in a variety of e-commerce and merchandising roles across Europe, Asia and North America. She most...
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June 14, 2023
Threat of Women’s World Cup blackout averted after terrestrial TV deal agreed
European viewers will be able to watch every match of the Women’s World Cup in Australia and New Zealand live on terrestrial television this summer after threats of a tournament blackout were averted. With the tournament five weeks away, broadcasters finally reached a compromise deal with Fifa on Wednesday when...
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June 13, 2023
USC to Build $38 Million Women’s Soccer, Lacrosse Stadium
USC’s women’s soccer and lacrosse programs are getting a new $38 million home called Rawlinson Stadium. The stadium is set to open in 2025 and will more than double the seating capacity for fans compared to the school’s current women’s soccer and lacrosse field. The Fritz B. Burns Foundation donated...
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June 11, 2023
Women’s Super League revenue grew 60% in 2020-21 season on broadcast, commercial deals, Deloitte says
Women's Super League (WSL) clubs recorded revenue growth of 60% for the 2020-21 season, driven by a rise in commercial agreements and a new broadcast deal, according to analysis from Deloitte published on Monday. The 12 clubs in the English top flight generated 32 million pounds ($40 million) in aggregate...
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