BUSINESS NEWS

November 20, 2023

Nike Tops List of Brands Supporting Women’s Sports

A survey conducted by Aggregate Sports found Nike to be the top brand respondents felt supported women’s sports the most, followed by Gatorade and Coca-Cola. The survey of 1,000 U.S. adults who consider themselves avid or casual sports fans was conducted in late September by Aggregate Sports, a sales, consulting,...

November 20, 2023

How Two Ten’s WIFI Organization Is Fueling Women’s Advancement in Footwear Industry

The Two Ten Foundation‘s Women in the Footwear Industry (WIFI) community is moving in full force as it relaunches. Founded more than a decade ago by industry leaders Diane Sullivan and Carol Baiocchi, WIFI has provided a community and forum for women to connect and support one another. Since its...

November 16, 2023

Athleta’s Q3 Sales Tumble 18 Percent

Gap, Inc. reported sales at its Athleta banner were down 18 percent in the third quarter to $279 million with same-store sales sliding 19 percent. Gap said in a press release, “Sales in the quarter continued to be challenged as the brand laps last year’s elevated discount levels and the...

November 14, 2023

Oiselle Names Arielle Knutson as CEO

Seattle, Wash. (November 14, 2023)/SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, today announced the appointment of its new CEO, Arielle Knutson, who joins the brand from her recent post as VP Marketing for sports hydration brand, Nuun. Knutson takes over from interim CEO, Atsuko Tamura, who has been with...

November 13, 2023

Woman-Owned VIM & VIGR Celebrates Tenth Anniversary with Record Growth in Sales and Compression Sock Market

Missoula, Mont. (Nov. 13, 2023)/SPORTSWIRE WOMEN/ – VIM & VIGR, maker of stylish and comfortable compression socks for all walks of life, celebrates a decade in business with record growth in 2023. Launched with a single style of compression socks in 2013, VIM & VIGR has grown to include dozens of...

November 9, 2023

Major Pay Increases Hitting International Women’s Soccer

As women’s sports continues its momentum in 2023, international soccer players are seeing significant boosts in salaries and prize money. In the U.K., this season’s Women’s FA Cup purse total will double to $7.34 million. The winning club of the final match will earn $527,000, in addition to other prize...

November 8, 2023

New Pro Volleyball Federation to expand to Kansas City in 2025

Women’s professional volleyball is coming to Kansas City in 2025. The Pro Volleyball Federation announced Wednesday that it has awarded an expansion franchise, which will operate in Kansas City, to co-owners Missy and Kent McCarthy. KSHB

November 2, 2023

WNBA Expansion: Portland Setback Opens Door For Several Cities

Portland’s on the backburner as the WNBA looks for its next expansion market, creating an unexpected opportunity for another city to quickly capitalize on the growth of women’s sports. While Portland could still be considered for a WNBA team down the road, the league in all likelihood needs to find...

October 31, 2023

These are 28 of the most influential women executives in sports media, driving deals with the NFL and NBA, expanding coverage of women’s sports, and more

These women are the most elite and influential executives in sports media. Amazon's Marie Donoghue and ESPN's Rosalyn Durant are striking media rights deals and Haley Rosen helps grow women's sports. Business Insider

October 24, 2023

Dove and Nike Team Up to Launch BODY CONFIDENT SPORT, a First-of-its-Kind Online Coaching Program to Help Build Body Confidence in Girls Globally

ENGLEWOOD CLIFFS, N.J., Oct. 24, 2023 / -- Girls who participate in physical activity – and stay with it through adolescence – are more likely to have higher body confidence and experience benefits throughout their lives. However, NEW research from Dove and Nike reveals 45% of teenage girls globally drop out of sports -...

October 23, 2023

Overtime launches new league for top high school girls basketball players

Beginning next summer, some of the top female high school basketball players in the United States will be able to take part in a new star-studded competition. Overtime, a sports media company with more than 85 million followers across social media platforms, is launching a league aimed at not only...

October 19, 2023

Parity Bolsters Team with Industry Veterans Devon Krivec And Marianne Schroer

[New York, NY, October 19, 2023] /SPORTSWIRE WOMEN/ - Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced industry executives Devon Krivec and Marianne Schroer have joined the company as Head of Product and Director of Marketing, respectively. With more than...

October 18, 2023

espnW and U.S. Department of State Launch Eleventh Year of Global Sports Mentoring Program

On Monday, Assistant Secretary of State for Educational and Cultural Affairs Lee Satterfield kicked off the 2023 U.S. Department of State-espnW Global Sports Mentoring Program, a public-private partnership between the Department and espnW that harnesses the positive power of sport and mentorship to engage international women in sport and American...

October 18, 2023

Peloton, The NBA and WNBA Announce New Multi-Year Partnership To Create Special Access And Experiences For Peloton Members And Fans

NEW YORK, Oct. 18, 2023 -- Peloton (NASDAQ: PTON), the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA) today announced a multi-year partnership, naming Peloton an official fitness partner of the NBA and WNBA. The collaboration will make NBA League Pass, the league's premium live game subscription service, available to stream...

October 16, 2023

Krimson Klover welcomes Katie Borgen to lead Pacific Northwest sales

Boulder, Colo. (October 16, 2023)/SPORTSWIRE WOMEN/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, announced the addition of Katie Borgen to its sales representatives roster. Based in Montana, Borgen will assume...

October 11, 2023

National Women’s Soccer League Launches Performance Medicine Solution From Kitman Labs As Advanced EMR

New York, NY and Menlo Park, CA October 11, 2023/SPORTSWIRE WOMEN/ – The National Women’s Soccer League and Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organizations use data, today announced a new deal that, beginning in 2024, will provide all current and...

October 9, 2023

Northern Colorado’s new women’s pro soccer team has its own unique name

The USL W professional women's soccer team coming to Windsor in 2024 will officially be called the Northern Colorado Rain FC, Future Legends announced Saturday night during the Hailstorm's final regular-season home match. The team will play in TicketSmarter Stadium at Future Legends Complex, which will be home to the men's USL...

October 6, 2023

NWSL Strikes 4-Year Media Deals With ESPN, Amazon, CBS and Scripps

The NWSL has reached agreements on its next round of media deals, divvying up league rights between ESPN, CBS, Amazon and Scripps. The deals run for four years, allowing the league to hit the market again directly after the 2027 World Cup. The league is emphasizing reach with its media deals. Spread between multiple linear and streaming...

October 4, 2023

Angel City FC leads Sportico’s NWSL team valuations at $180 million

NWSL team valuations continue to soar, according to new calculations from Sportico. Not a single team’s market value is below $40 million. Angel City FC is atop the table with a valuation of $180 million, double that of the second-place San Diego Wave. JWS

October 4, 2023

RECCO partners with AIARE to support Women’s Mentorship Program

STOCKHOLM, Sweden. (Oct. 4, 2023)/SPORTSWIRE WOMEN/ – RECCO, manufacturer of rescue technology that makes backcountry travelers more searchable, has partnered with the American Institute for Avalanche Research and Education (AIARE) to support the institute’s Women’s Mentorship Program. The partnership will enhance AIARE instructor and student awareness of RECCO technology and how...

October 4, 2023

New women’s pro volleyball league just doubled its funding, thanks to famous investors

League One Volleyball just brought in $35 million in its second round of fundraising — more than doubling the money invested in the startup league. Investors comprise a roster of bold-face names, such as Amy Schumer — who played high school volleyball — and Boston Celtics star Jayson Tatum. The...

October 4, 2023

WNBA agrees to grant Golden State Warriors an expansion team in 2025, AP source says

The WNBA has agreed to grant the Golden State Warriors an expansion franchise in 2025, a person familiar with the situation told The Associated Press on Wednesday. While the deal hasn’t been finalized, WNBA Commissioner Cathy Engelbert is expected to be in the San Francisco Bay Area on Thursday to...

September 27, 2023

League One Volleyball Raises $35 Million To Serve Growing Fanbase

Volleyball in America is having a moment, and League One Volleyball (LOVB) is hoping to maintain that momentum with its soon-to-debut new pro league. The Los Angeles-based venture, founded in 2020, recently raised $35 million in Series B funding. The round was led by Left Lane Capital, with support from Ares...

September 23, 2023

New survey shows widening salary gap in women’s cycling

The Cyclists’ Alliance published the results of its annual rider survey with figures showing that almost 50 percent of respondents worked a second job to sustain their racing. Of the 140 that filled out the survey, 41 percent worked with a WorldTour team while 53 percent raced with a Continental squad. Others raced...

September 21, 2023

National Women’s Soccer League is coming back to Boston

The National Women’s Soccer League is expanding, and one of those teams will be coming to Boston, the mayor's office said Monday. According to a public schedule released by Boston Mayor Michelle Wu, the league has awarded Boston expansion rights to bring a 15th team to the league. A formal...