BUSINESS NEWS

May 31, 2023

The Teen Invasion of Women’s Pro Soccer Is Under Way

The National Women’s Soccer League scrapped its age minimum, and now a wave of teens are going pro—and hoping to make the U.S. national team.  WSJ

May 31, 2023

Announcing Strong Girl Publishing: Moving Stories For Strong Girls, By Strong Girls

/SPORTSWIRE WOMEN/ – Strong Girl Publishing is creating books and content to inspire girls in sport, written by young women who’ve been there. The new micro-publishing company was founded by author and journalist Molly Hurford, who has been writing stories for young women athletes for years—including the popular Shred Girls...

May 25, 2023

San Diego is home to a new women’s professional volleyball team

The Pro-Volleyball Federation will be America's premiere women's professional volleyball league, and will start play in 2024. The inaugural season will begin with 8 teams, including a franchise in San Diego. 10 News

May 25, 2023

Lululemon To Expand Vancouver HQ, Add 2,600 New Jobs Over Five Years

Lululemon announced today that it will create over 2,600 new jobs in Vancouver over the next five years. The expansion of lululemon’s global headquarters in its hometown promises to significantly boost British Columbia’s prosperity. With its British Columbia origins, Lululemon has employed and continues to employ thousands of Canadians, while...

May 25, 2023

How New U.S. Ski & Snowboard CEO Sophie Goldschmidt Is Amplifying The Sports’ Visibility—And Revenue

She’s a Brit who, until taking over at the helm of U.S. Ski & Snowboard in 2021, had never worked in snowsports—and yet new CEO Sophie Goldschmidt is leading the organization into a golden era of visibility and profitability. As the national governing body (NGB) for competitive skiing and snowboarding...

May 19, 2023

Garmin’s Women of Adventure Campaign Continues to Expand and Evolve

Outdoor device maker Garmin’s extensive Women of Adventure campaign has been a mainstay of the company’s outdoor division for more than five years, and the company continues to evolve it. Women of Adventure shares the stories of women who have overcome obstacles, accomplished impressive feats, and who live out their...

May 16, 2023

WNBA expands Meta deal to stream games live in VR

The Women’s National Basketball Association (WNBA) has agreed a multi-year partnership extension with Meta that will see 20 games live streamed per season on Meta Quest platforms. The first game fans can watch on Meta Quest platforms will be the clash between the Chicago Sky and the Minnesota Lynx on...

May 16, 2023

Liv Cycling Announces Campaign to Celebrate Catalysts of the Sport

NEWBURY PARK, CALIF. /MAY 16, 2023 /SPORTSWIRE WOMEN/ – Liv Cycling, the brand dedicated to getting more women and girls on bikes, today announces the fourth year of its Liv Committed campaign to celebrate and increase awareness for "cycling catalysts." Through this campaign, Liv looks to recognize individuals around the world who are...

May 16, 2023

Orvis Appoints Carla Feely Chief Product Officer

MANCHESTER, Vt. (May 16, 2023) /SPORTSWIRE WOMEN/ - Orvis, the family-owned-and-operated outdoor lifestyle retailer and leader in fly-fishing and wingshooting gear, dog products and apparel, announces today that Carla Feely has been named chief product officer. In this role, Feely will oversee the next chapter of Orvis’s commitment to product...

May 11, 2023

Nike adds former Kimberly-Clark CFO to board

Nike Inc. has named former Kimberly-Clark Corp. Chief Financial Officer Maria Henry to the company’s board of directors. Henry retired from Dallas-based Kimberly-Clark (NYSE: KMB) in 2022. She joined Kimberly-Clark as CFO in 2015 and played a significant role in the design and execution of the company’s strategy. She served...

May 9, 2023

Rab, Lowe Alpine Name Annales Loomer US Marketing Manager

Louisville, Colo. (May 9, 2023) /SPORTSWIRE WOMEN/ - Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today it has named Annalee Loomer as its U.S. Marketing Manager, marking a promotion for the outdoor industry veteran and...

May 9, 2023

Parity Appoints Leela Srinivasan as CEO

New York, May, 2023 /SPORTSWIRE WOMEN/ – Parity, and its parent company Group 1001, today announced the hiring of Leela Srinivasan as its chief executive officer. Srinivasan, an experienced executive whose 25-year career has spanned roles in marketing, sales and management consulting at a series of high-profile public and private companies, is...

May 8, 2023

Brittney Griner Is Back. Her Detainment Could Change The WNBA Forever.

She’s one of those once-in-a-generation athletes with a resume so impressive — a frequent WNBA All-Star, two-time Olympic gold medalist, and WNBA champion — and a game so entertaining that she’s earned living legend status among her peers. But as a woman athlete in a league that suffers from drastically...

May 5, 2023

Advice For Girls, An All-Women’s Ski Film, Launches Kickstarter

Salt Lake City, UT (April 5, 2023) /SPORTSWIRE WOMEN/ - “Advice for Girls” is a brand-new, feature-length ski film showcasing the collective experience of women in the ski industry. Throughout the film, athletes will share the lessons they have learned through their experiences and pass advice on to the next...

April 29, 2023

Las Vegas Aces unveil first-of-its-kind WNBA practice facility

The Las Vegas Aces unveiled the team’s new training center and headquarters on Friday. The 2022 WNBA champions boast the first facility built solely for a WNBA team in league history. The new facility in Henderson, Nevada, features two basketball courts, a weight room, film room, nutrition bar, plush locker...

April 26, 2023

Women’s World Cup Could Be Worth $300M In Media Rights

The 2023 women’s World Cup is the most recent women’s sports property set to cash in big on its next media rights deal. The tournament could be worth more than $300 million, according to The Wall Street Journal — which would make it the most expensive women’s tournament in the world. The...

April 26, 2023

Introducing Gnara Apparel: Women-Led Startup SheFly Apparel Changes Name For Growth & Inclusivity

GUNNISON, COLORADO /SPORTSWIRE WOMEN/ - All-female led outdoor apparel company SheFly announces company rebrand as Gnara. After gaining early traction from industry awards and grants, and earning viral popularity with consumers on social media, the company made the decision to change their name in order to expand licensing opportunities, continue...

April 25, 2023

Bradshaw Taylor Welcomes Emily McKissock as Director of US Sales for ARTILECT and Sherpa Adventure Gear

OAKHAM, United Kingdom /SPORTSWIRE WOMEN/ - Bradshaw Taylor, an outdoor, country and lifestyle company that brings dynamic brands to market across the UK, Europe, and USA, today announces that Emily McKissock has joined the company as Director of US Sales for ARTILECT and Sherpa Adventure Gear. McKissock will oversee all...

April 25, 2023

LPGA Eyes Fan Insights With SeatGeek Ticketing Partnership

The LPGA has signed its first tour-wide ticketing partnership with SeatGeek as it looks to learn more about its fans—insights that have long been absent from the golf association’s arsenal. Until now, ticketing for LPGA events has been handled by a fragmented group of individual tournament operators, who were under...

April 24, 2023

The Audience for Women’s Sports Is Surging. Richer Media Deals Could Follow

The NCAA women’s basketball tournament, Women’s World Cup and others seek to turn rising ratings into much bigger broadcast fees. WSJ

April 24, 2023

LIV Golf looking to create women’s league — what do we know about it?

LIV Golf, the professional golf tour owned by Saudi Arabia's Public Investment Fund, is reportedly contemplating the creation of a new tour for women golfers. The rumor first appeared in 2022 as LIV began to make a splash in professional golf, but there are few details about the structure or...

April 20, 2023

WNBA and Scripps Partner on Multi-Year Agreement for Friday Night Spotlight Games on ION

NEW YORK and CINCINNATI – The Women’s National Basketball Association (WNBA) and The E.W. Scripps Company (NASDAQ: SSP) have signed a multi-year agreement to televise games on Friday nights during the regular season on ION, a national entertainment network that reaches every U.S. TV household over-the-air and on all major pay...

April 19, 2023

Women’s Apparel Brand Peppermint Cycling Co. Rolls into US Market

MONTREAL (April, 2023) /SPORTSWIRE WOMEN/ – Peppermint Cycling Co., the premium women’s cycling apparel brand based in Quebec, is expanding sales and distribution into the US marketplace. Founded in 2015, Peppermint offers high-quality, stylish women’s apparel for road, mountain bike, and gravel riding. Peppermint’s Spring 2023 line is available online...

April 19, 2023

Apex® Ski Boots Welcomes Jax Mariash Mustafa as New President

GOLDEN, Colorado, April 19th, 2023  /SPORTSWIRE WOMEN/ – Apex® Ski Boots, a pioneer in the development of high-performance, comfortable ski boot solutions, is pleased to announce the appointment of Jax Mariash Mustafa as the company's new President. Mustafa, an accomplished professional athlete, entrepreneur, and passionate skier, brings a wealth of...

April 18, 2023

Women’s Sports Network Taps Connect Partnership Group to Drive Media and Sponsorship Sales Efforts

DALLAS-- FAST Studios’ Women's Sports Network (WSN), the first ever streaming network dedicated to women’s sports, today announced the selection of Dallas-based Connect Partnership Group (“Connect”) as its media and sponsorship sales agency of record. Connect will be responsible for executing a comprehensive corporate partnership strategy as the Women’s Sports Network continues to break...