BUSINESS NEWS

May 7, 2026

The $1 billion bet: The Bay Area is at the cutting edge of a women’s sports boom

The Golden State Valkyries, the Bay Area's WNBA expansion team that debuted in 2025, have reached a landmark $1 billion valuation, making them the first women's professional sports franchise to hit that mark. This figure, reported by CNBC, tops the league rankings ahead of the New York Liberty at $600...

May 7, 2026

BRANWYN Deepens Partnership with Zentera & Transitions to ZQ+ Merino Wool Standard

Bend, OR (May 7, 2026) /SPORTSWIRE WOMEN/ – BRANWYN continues to raise the bar for what Performance Innerwear can and should be by deepening its leadership at the intersection of uncompromising natural-fiber product performance, women’s health, and sustainability. The award-winning, seamless Merino wool brand announces its expanded partnership with Zentera Wool Company and has now...

May 6, 2026

The Business of Being Angel Reese: How She Built One Of The Most Powerful Portfolios In Women’s Sports

Angel Reese has built a massive business empire beyond basketball, earning nearly $9-10 million in 2025 mostly from endorsements like Beats by Dre, Cash App, Victoria's Secret, and her signature sneaker, far outpacing her modest WNBA salary of around $75,000. She's expanded into acting with a role in Netflix's "The...

May 5, 2026

Canadian Agency Monday Establishes U.S. Operations in Portland, Oregon

Portland, OR (May 5, 2026) /SPORTSWIRE WOMEN/ - Canadian agency Monday has established business operations in Portland, Oregon, formalizing its presence in the American market as part of a broader expansion that brings leadership closer to U.S. clients across the outdoor, active, and wellness space. With clients including Adidas, Arc’teryx,...

May 4, 2026

Gatorade Makes Major Investment in Women’s Health

The sports drink giant is partnering with Venus Williams and leaning into scientific research to close long-standing gaps in women’s sports science, the latest move in Gatorade’s recent brand evolution. Gatorade is going all-in on women’s health, pushing forward a new performance-driven scientific initiative. The legacy hydration brand is partnering...

May 4, 2026

Ohio will get a National Women’s Soccer League team, but residents oppose training facility location

Columbus, Ohio, is set to receive a National Women’s Soccer League (NWSL) expansion team, but the plan has sparked local controversy regarding the location of the team’s proposed training facility. Both the Columbus City Council and Franklin County commissioners have approved a total of $50 million in public funding to...

May 4, 2026

Meet the Women Who Have Been Building the Cycling Industry All Along

Despite the strides toward inclusivity and the growing number of women on bikes, the cycling industry remains heavily male-dominated. From manufacturing floor to executive boardrooms, the "old boys’ club" atmosphere often persists. However, a powerful shift is underway. Women are no longer just asking for a seat at the table;...

May 2, 2026

“This Isn’t The Flex You Think It Is”: WNBA Surpasses NBA for the First Time Ever, Fans Can’t Stop Talking

The WNBA has achieved a historic milestone by surpassing the NBA in value-to-revenue multiplier, reaching 13.6 compared to the NBA's 13.5, according to Sportico's latest valuations. This metric, calculated from an average WNBA team value of $427 million against $31.5 million in revenue, reflects a remarkable 59% jump in team...

May 1, 2026

Women’s Sports Agents Redefine Power Behind the Scenes as NIL Era Expands Opportunity

Women’s sports agents are increasingly reshaping the power structure behind the scenes, especially as name, image, and likeness (NIL) rules have opened new financial and branding opportunities for collegiate athletes. The article centers on sports agent Tracy Hughes, whose work illustrates how representation has shifted from simple contract‑driven deals to...

April 29, 2026

World champion sprinter sues Puma, claiming defective shoes

According to a report by Front Office Sports, on Friday, April 24, four-time NCAA champion and two-time world champion Abby Steiner of Dublin, Ohio, filed a lawsuit in the Massachusetts Superior Court against Puma and Mercedes-Benz Grand Prix, alleging that the spikes and shoes she was given injured her feet. Steiner is seeking more...

April 28, 2026

Data Drive: Women’s sports bars taking hold and expanding the model

With the NWSL and WNBA both about to be in play at the same time, women’s sports bars will be packing in the fans. And the model keeps evolving. Along with the dozens of permanent venues listed here, pop-ups bars continue springing up across major cities. SPORTS BUSINESS JOURNAL

April 28, 2026

Ex-Nebraska coach admits sexual relationship with player, records show

A former assistant women’s basketball coach at Nebraska admitted in a pretrial deposition he had a sexual relationship with a former Nebraska player who later sued the coach and the university in February 2024, according to recent court documents obtained by USA TODAY Sports. The nature of the relationship between the former Nebraska player —...

April 22, 2026

Lululemon Taps Former Nike Senior Exec Heidi O’Neill as New CEO

Lululemon Athletica, Inc. has hired former Nike senior executive Heidi O’Neill as its next chief executive officer (CEO). O’Neill will start as CEO and join the Board of Directors, effective September 8. She will be based in Vancouver, British Columbia, Canada. O’Neill succeeds Calvin McDonald, who stepped down, effective January...

April 21, 2026

Parity Launches “Athlete, Actually” Podcast Featuring Untold Stories from Professional Women Athletes

April 21, 2026 /SPORTSWIRE WOMEN/ — Parity, the women’s sports consultancy specializing in professional athlete partnerships, today announced the launch of Athlete, Actually, a new podcast centered on deeper, athlete-led storytelling from across women’s sports. The series features conversations designed to highlight personal stories athletes haven’t previously shared. The series...

April 14, 2026

Allyson J. Davis and Melissa Forman Launch Allez! Sports to Build the Future of Women’s Sports Media

(April 14, 2026, Los Angeles, CA) /SPORTSWIRE WOMEN/ - Veteran sports media executives Allyson J. Davis and Melissa Forman are filling the massive void in the women’s sports media ecosystem by launching Allez! Sports, a global multi-format, multi-distribution premium content and integrated marketing media company. Two months in, the company’s...

April 10, 2026

Running Industry Alliance (RIA) Announces Evolution of 
Women’s MultiSport Action Group (WMAG)

April 10, 2026 /SPORTSWIRE WOMEN/ - Running Industry Alliance (RIA) is proud to announce the evolution of the Women’s MultiSport Action Group (WMAG) - a dynamic, member‑led platform created to champion women across all areas of the running and triathlon business sector. First launched at The Running Conference presented by...

April 8, 2026

The Future of Female Performance: Muse Capital Announces Launch of Revolutionary Optima Program Accelerating Women’s Health Innovations in Sports

Muse Capital and its sports advisory arm, Muse Sport, announced the launch of The Optima Program (Optima), a revolutionary program set to define the future of female sports performance. As the first scalable health and performance program of its kind, Optima recognizes the unique needs of elite female athletes and executives in professional sport...

April 8, 2026

Always Alpha Acquires Tennis Management Firm Courtside Talent

On Wednesday, Always Alpha, a women-founded and led sports talent agency, announced that it had acquired Courtside Talent, a tennis-focused, woman-owned management and advisory firm. This is Always Alpha’s first acquisition. As part of the deal, Casey Reede, the founder of Courtside, will become Always Alpha’s head of strategy and...

April 8, 2026

NBC tabs Hall of Famer Sue Bird for WNBA analyst job

Former UConn and WNBA star Sue Bird is expected to be named as an analyst for NBC Sports' coverage of the WNBA games this season, according to a report from Front Office Sports. The report doesn't say whether Bird will be in the studio or calling games live on NBC and...

April 8, 2026

Global women’s sports revenue to top $3 billion in 2026, according to new report

Global women’s sports revenues are projected to exceed $3 billion in 2026, a significant increase over the $2.4 billion in revenues generated in 2025, according to a report released Wednesday. The report produced by accounting firm Deloitte said women’s sports revenues internationally have increased 340% over the last four years. That has...

April 8, 2026

Hall of Famer Sue Bird joins NBC as WNBA analyst

Former UConn and WNBA star Sue Bird has been named as an analyst for NBC Sports' coverage of the WNBA games this season. Bird will join NBC Sports as a studio analyst for WNBA games on NBC and Peacock in 2026. Bird, a 2025 inductee in the Basketball Hall of...

April 7, 2026

Clarifying the record about Ultrarunner Camille Herron, Wikipedia, and lululemon

Tucson, Arizona (April 7, 2026) /SPORTSWIRE WOMEN/– Borderland Trailrunning has released a formal clarification addressing comments made in a previous podcast episode from September 2024 with journalist Marley Dickinson regarding ultrarunner Camille Herron, providing additional context to ensure an accurate understanding of the facts. The statement is being republished to...

April 6, 2026

Amazon to Add Fulfillment Surcharge to Third-Party Sellers as Fuel Costs Surge

Amazon is adding a 3.5 percent fuel and logistics surcharge for third-party sellers in the U.S. and Canada amid a spike in energy prices due to the war in Iran. Amazon wrote in a notice on its Amazon Seller’s Platform, “Elevated costs in fuel and logistics have increased the cost...

April 5, 2026

Virginia women’s basketball coach fired after investigation over alleged ‘nightmarish’ culture

The University of Virginia fired its head women’s basketball coach, Amaka Agugua-Hamilton, in a shocking move after the Cavaliers made a surprise run to the Sweet 16, though reports suggest a toxic culture had developed within the program. Virginia had been coming off one of the program’s most successful seasons...

April 4, 2026

Columbus City Council Proposes Ticket Fee to Fund Women’s Pro Soccer Expansion

Columbus City Council announced a plan yesterday to raise $25 million to fund the potential expansion of National Women’s Soccer League to Columbus. The proposal, which has been agreed upon by team ownership partners Haslam Sports Group, Nationwide and the The Edwards families, would see the implementation of a two...