BUSINESS NEWS

February 13, 2026

Unrivaled Leans In to NBA Arenas After Making Millions in Philly

Unrivaled is hitting the road again. After bringing in $2 million in revenue—including ticket sales, merchandise, and sponsorships—from their tour stop in Philadelphia, the 3-on-3 women’s basketball league is moving its March 2 semifinals games from Miami to Brooklyn. “We’ve been in conversations with Barclays for a while,” Unrivaled CEO...

February 10, 2026

Six former players sue major college basketball program over coach’s alleged ‘harassment’

Six former women’s basketball players at the University of Pittsburgh are suing the school and its head coach over alleged mistreatment. The players claim women’s basketball head coach Tory Verdi created a hostile environment, psychologically abused players, and then retaliated against them when they complained, according to a lawsuit filed Friday in Pittsburgh....

February 9, 2026

Ultrarunner and World Record Holder Camille Herron Receives Support from the Sport & Rights Alliance While Advancing Athlete Safety and Integrity

Tucson, Arizona (February 9, 2026) /SPORTSWIRE WOMEN/ – Ultrarunner and sports integrity advocate Camille Herron has received support through the Sport & Rights Alliance Emergency Fund, a program created to assist individuals impacted by violence in the context of sport by providing access to legal, emotional, physical, or digital support...

February 8, 2026

Under Armour and DICK’S Foundation Commit $1 Million to Girls Flag Football Grant Program

Under Armour and The DICK’S Sporting Goods Foundation announced a combined $1 million commitment to the Click Clack: Next Era Grant, a new initiative delivered by Beyond Sport focused on expanding access to girls flag football. The grant combines financial support with equipment, apparel, and structured coach education provided through...

February 7, 2026

WNBA’s Latest CBA Proposal Includes Housing Concessions as Negotiations Continue

The WNBA's latest collective bargaining agreement proposal from Friday included some concessions on housing and facility standards, but it did not include a significant update on the league's proposed revenue sharing system, sources told ESPN on Saturday. As part of the housing concessions, players on their applicable minimum salary and...

February 6, 2026

Vanderbilt Athletics seeks $50M for women’s sports

Fundraising efforts have begun for a new $50 endowment at Vanderbilt University to support women's sports. Via the fund, dubbed Anchored for Her, the school is looking to raise money to help support coaches, staff and facility upgrades for various programs, while also bolstering athletic scholarships. The release notes that...

February 4, 2026

The Most Powerful Women in Sports 2026: Wielding Influence to Elevate Others

There’s never been more high-profile women in the world of sports, both on the court and behind the scenes, making the kind of deals previously unheard of for female athletes. Whether it’s building a new league from scratch, elevating voices no one has heard before, or fighting for athletes’ post-competition...

February 4, 2026

Ulta Spotlights 6 Female Athletes with New Beauty Roster, Strengthens Support for Women’s Sports

Ulta Beauty has teamed up with six female athletes from both established and emerging sports for its first-ever Ulta Beauty Roster. Through omnichannel marketing and digital content, these athletes will help Ulta Beauty redefine sports through the lens of beauty and empowerment. Additionally, Ulta has launched the Roster for Change grant program, designed to...

February 4, 2026

Ariel Investments’ Project Level women’s sports fund raises US$250m

Ariel Investments’ dedicated sports fund, Project Level, has completed its first close with US$250 million in committed capital. Launched in January 2025 by Chicago-based asset management firm Ariel, which manages approximately US$14.3 billion in assets, the fund aims to supercharge growth in women’s sports through ‘diversified investments and significant ownership...

February 3, 2026

WNBA strike ‘still on the table’ after Monday’s meeting

For the first time in months, the WNBA’s leadership met with players in person on Monday afternoon. Front Office Sports reported that the meeting — which lasted over 3 hours — was held so the sides could communicate without having to go through middlemen. Communication and negotiations have been solely through lawyers...

February 3, 2026

Former Jordan Exec Becomes First Commissioner for League One Volleyball

League One Volleyball (LOVB) announced that Sandra Idehen, a former executive for Nike’s Jordan brand, will become the first commissioner for the LOVB Pro league. Idehen served at Nike from June 2018 to June 2025. Her last position was global VP/GM, Jordan Basketball + Sport. Prior roles included VP/GM, Jordan...

February 3, 2026

Title Nine Unveils a Bold Rebrand to Reflect the Adventurous Outdoor Woman

Emeryville, Calif. (Feb. 3, 2026) /SPORTSWIRE WOMEN/ - Title Nine, the outdoor adventure apparel retailer on a mission to build a community of women who lead, risk and own in the outdoors and beyond, today unveiled a major rebrand. The update features a new ethos and visual identity that reinforces...

February 3, 2026

Women’s sports win before the Games begin: new study by Parity and SurveyMonkey reveals growing fan demand for women’s Winter Olympic sports and greater gender equity at the Games

February 3, 2026 /SPORTSWIRE WOMEN/ — Parity, the leading platform for professional women athlete partnerships, and SurveyMonkey, the world’s most popular platform for surveys and forms, today released new international research showing that women’s sports are entering the 2026 Winter Olympics with increasing fan momentum, matching or surpassing men’s events in...

February 2, 2026

Caitlin Clark ‘confident’ the WNBA, players union will break stalemate in CBA negotiations ahead of 2026 season

The WNBA and the players association still have yet to agree on a new collective bargaining agreement ahead of the start of next season, but Indiana Fever star Caitlin Clark is hopeful things will be settled here soon. Clark joined NBC as a contributor for its “Sunday Night Basketball” pregame...

January 29, 2026

LOVB taps ex-Nike executive as pro league’s first commissioner

LOVB hired ex-Nike and Jordan Brand executive Sandra Idehen as its first commissioner. She spent seven years at Nike before joining LOVB, most recently serving as global vice president of Jordan Basketball and Sport. In her new role, her responsibilities will include league operations, long-term strategy, brand development and the...

January 29, 2026

Bay Club To Offer In-Facility Training Hubs for WNBA Players

As strike or lockout concerns grow, luxury fitness operator Bay Club is opening 29 West Coast locations to WNBA players through the union’s new global training hub initiative With the threat of a strike or lockout looming over the WNBA, numerous fitness hubs are swooping in to support players in...

January 29, 2026

Women’s Health, Sports & Performance Institute Launches as First-of-Its-Kind Organization for Female Athletes

For decades, female athletes have been treated based on male physiology. Now, the Women's Health, Sports & Performance Institute (WHSP) is changing that. Launching today, WHSP is the first and only organization to unite leading-edge research, practical education, and world-class medical care under one roof to address the unique health...

January 29, 2026

Kari Traa Brings Winter Warmth to Cassiopeia with New In-Store Pop-Up and Community Film Night

BOULDER, Colo. (January 29, 2026) /SPORTSWIRE WOMEN/— Kari Traa, the women-focused Norwegian activewear brand known for performance baselayers and bold Scandinavian design, is now open at Cassiopeia with a new winter pop-up inside the Boulder-based cycling and community hub, offering an easy transition from bike season into winter adventures. With...

January 23, 2026

Report: WNBA yet to respond to union’s December CBA proposal

The WNBA has yet to respond to the WNBA players union's collective bargaining proposal it provided nearly a month ago, Front Office Sports reported on Friday. That lack of movement may put the start of the WNBA season, scheduled for May, in jeopardy, according to multiple sources who spoke with...

January 23, 2026

The Pickle Juice Company Appoints Anya Powe as Vice President of Marketing

Mesquite, TX (January 23, 2026) /SPORTSWIRE WOMEN/ – The Pickle Juice Company, the original performance hydration brand scientifically proven to help prevent muscle cramps, announced the appointment of Anya Powe as Vice President of Marketing. Powe will lead global marketing strategy and brand initiatives as The Pickle Juice Company continues...

January 22, 2026

The Women’s Sports Foundation Welcomes New President and Board of Trustees Members

The Women's Sports Foundation (WSF®) announces the addition of new members and leaders of its Board of Trustees including the appointment of Swin Cash, Naismith Memorial Basketball Hall of Famer, as Board President, and new Board of Trustees members: Diana Flores, global flag football champion, two-time gold medalist, Captain of the Mexican Flag...

January 21, 2026

Female sport coaches twice as likely as men to be bullied, study finds

Women who coach sports in the UK are experiencing bullying and harassment at far higher rates than men, according to a new study. The survey of 2,000 coaches conducted by the charity Women in Sport and Leeds Beckett University found 30% of women surveyed said they had experienced bullying in...

January 19, 2026

OA Defense, makers of the 2311 add Heather Eckhardt to leade Business Development

January 19, 2026 /SPORTSWIRE WOMEN/ - OA Defense is proud to announce that they have named Heather Eckhardt as the National Vice President of Business Development. Based in North Carolina, OA Defense is an American firearms manufacturer grounded in faith, family, and freedom. They believe building world-class firearms starts with...

January 18, 2026

L.A. Takes The Top Spot As America’s Best City For Women’s Sports

Los Angeles is the best city for sports regardless of gender, and this new study proves it. According to a new nationwide ranking from Covers.com, L.A. officially landed in the No. 1 spot as the best city in the United States for women’s sports. The study measured attendance, media visibility, youth participation, college...

January 16, 2026

WNBA Exploring Buying Back 16% Stake Sold in 2022

Five years ago, the WNBA’s business was in a desperate place. Fresh off a pandemic season, the effects of which reverberated well into 2021, the league needed money. Commissioner Cathy Engelbert led a capital raise that the league trumpeted as “the largest-ever” for a women’s sports property, eventually selling a...