BUSINESS NEWS

October 21, 2025

HETTAS Launches FrontFundr Equity Campaign to Accelerate Growth

Vancouver, Canada - (October 21, 2025) /SPORTSWIRE WOMEN/ - HETTAS, the Canadian women’s running shoe company redefining performance footwear for female runners, has launched an equity crowdfunding campaign on FrontFundr, Canada’s leading online investment platform. The campaign invites investors, customers, fans, and running enthusiasts to become shareholders and join HETTAS...

October 15, 2025

After Athlos success, Alexis Ohanian ventures into another women’s sports building on LA’s rich heritage

Serena Williams' husband Alexis Ohanian, through his investment firm 776, is set to become the major investor for the seventh professional volleyball team in the League One Volleyball (LOVB) league, based in Los Angeles, launching in 2027. This marks the third major sports investment for Ohanian in Los Angeles, alongside...

October 15, 2025

Halfdays Raises $10 Million in Series A Funding

Outdoor apparel brand Halfdays has secured $10 million in a Series A funding round led by Kellwood Company, with support from Dick’s Sporting Goods Ventures and model Taylor Hill, reported Business of Fashion. SHOPeatSURF

October 11, 2025

‘My Showgirl Era’ – British triathlon star becomes an OnlyFans athlete on eve of IRONMAN World Champs

“I’ve never really been one to do things the way they have always been done,” said top British triathlete Steph Clutterbuck when she made the eye-catching announcement that she has become an OnlyFans athlete. OnlyFans is a subscription site, which has been associated with adult material, although it is not exclusively a...

October 10, 2025

WNBA Quietly Increased Finals Bonuses Amid CBA Negotiations

This year the WNBA Finals lengthened to a best-of-seven contest for the first time. As a result, the league increased the prize pool again. Winners will get $22,908 each—roughly $25,000 more as a team compared to 2024—while the runners-up receive $8,521 each, up from $7,746. Players eliminated in the first...

October 10, 2025

A new generation is embracing the WNBA, including young boys

The article explores how young boys are increasingly becoming fans of the WNBA, signaling a cultural shift in perceptions of women’s sports. Through marketing efforts, engaging gameplay, and relatable athletes, the league is attracting a more diverse fan base. Parents and educators note that these boys see female athletes as...

October 10, 2025

WNBA Officiating Task Force Still Taking Shape After Outcry

The WNBA has formed an officiating task force under commissioner Cathy Engelbert to address growing concerns about referee consistency and transparency. The group will review training, evaluation, and communication processes to enhance the credibility of officiating across the league. FOS

October 10, 2025

Track Start-Up Athlos Makes ‘Millions’ but No Profit Yet

The track and field start-up Athlos “has not been a profitable endeavor yet,” founder Alexis Ohanian said at a press conference in New York City on Thursday. Asked by Front Office Sports about Athlos’s revenue and ownership structure, Ohanian declined to say how much revenue it was pulling in, only disclosing that...

October 8, 2025

The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions

Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...

October 8, 2025

Athlos NYC track meet hits grand slam with new payment sponsor

Heading into its second year, the women-only track meet Athlos has secured a major sponsor to ensure athletes get paid—fast. On Thursday, co-founder Alexis Ohanian announced that Cash App will be the official payments sponsor, promising what he calls “a faster future.” Last year’s payouts took three business days, which Ohanian says wasn’t good...

October 7, 2025

M+C Saatchi acquires Women’s Sports Group to bolster rights representation

Global marketing agency M+C Saatchi has acquired Women’s Sports Group (WSG), a specialist advisory and media rights consultancy operating in women’s sport. Founded in 2019 by former Football Association (FA) director Dame Heather Rabbatts, WSG provides services across media rights, broadcast and content, data, communications, and diversity, equality and inclusion....

October 7, 2025

How Monarch Collective scored some of the biggest early deals in women’s sports

This week on StrictlyVC Download, TechCrunch Editor-in-Chief Connie Loizos speaks with Kara Nortman, co-founder of Monarch Collective, the first fund dedicated exclusively to women’s sports. Nortman launched this $250 million fund in 2023, right before women’s sports exploded into the mainstream. But she didn’t just get lucky: She helped create...

October 6, 2025

Barbie Unveils Ilona Maher Doll to ‘Reflect the Build of Many Strong Athletes’

Mattel announced Team Barbie — Maher, English player Ellie Kildunne, New Zealander Portia Woodman-Wickliffe and French player Nassira Konde — on Oct. 6, encouraging young girls to "own their confidence proudly." TODAY

October 5, 2025

The Fight for the Future of Women’s Basketball

Napheesa Collier is a smooth, coolheaded forward for the Minnesota Lynx. She is not the most famous player in the W.N.B.A., but she is one of the best.  Before injuring her ankle, in early August, she was the front-runner for Most Valuable Player. THE NEW YORKER

October 1, 2025

San Diego Wave Owners Sue Jill Ellis for Abandoning Team After Sale

AT THE 2025 BIG TEN MEDIA DAYS in July, which unofficially marks the beginning of the season, the head coach of Penn State’s Nittany Lions women’s volleyball team, the reigning NCAA champions, sat calmly on the dais alongside players Gillian Grimes and Izzy Starck. Women's Health Magazine

October 1, 2025

Google Boosts YouTube Select with College and Women’s Sports Lineups

Google has updated its YouTube Select program with College Sports and YouTube TV Women's Sports lineups, enabling marketers to target engaged sports fans during peak seasons for better ad precision and ROI. WebProNews

September 29, 2025

Caitlin Clark fuels women’s memorabilia market growth

Caitlin Clark has made a career out of breaking records: all-time NCAA Division I men's and women's scoring leader, most points and assists made by a rookie in WNBA history, first triple-double by a rookie in WNBA history. ESPN

September 27, 2025

Title Nine Announces Winners of 2025 Pitchfest Outdoor Edition

Emeryville, Calif. /OUTDOOR SPORTSWIRE/ - Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its eighth-annual Pitchfest Outdoor Edition – Saturday Strides, Luxxefit, Tobiq, Saturday Swimwear. The women entrepreneurs behind these brands will receive a purchase order...

September 25, 2025

Los Angeles Sparks Announce $150 Million El Segundo Practice Facility, Marking Largest Single Investment in Women’s Sports History

The Los Angeles Sparks are set to make a historic move in women’s sports. On Wednesday, the franchise announced plans for a new 55,000-square-foot practice and training facility in El Segundo, scheduled to open in 2027. THE PLAYOFFS

September 24, 2025

SEGG Media to Acquire Racing Women

SEGG Media , a global leader in sports, entertainment, and gaming, today confirmed that Sports.com Media Group Ltd has signed a Letter of Intent to invest in women's sports by acquiring all the assets of Racing Women Limited, the pioneering initiative dedicated to creating opportunities for female drivers in motorsport....

September 24, 2025

Olympic Track Athlete Colleen Quigley Joins Superfeet Team

FERNDALE, Wash. (September 24, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is expanding its growing athlete roster by adding Colleen Quigley. Known for her dedication to sport and community, Quigley embodies the holistic athlete ethos at the heart of Superfeet. Quigley – a 2016 Olympian in the...

September 22, 2025

Kara Lawson Named Head Coach For U.S. Women’s Basketball

You might as well put Duke in the official U.S. Olympic basketball coach description because women’s coach Kara Lawson is now the head coach of the women’s U.S. Olympic team. yahoo! sports

September 22, 2025

Oura Sees Ring Sales Surge Amid Rumored $11B Valuation

The smart ring maker says it’s on track to more than double its annual revenue to $1 billion in 2025. Oura is also reportedly eyeing a mega-funding round that would value it at a staggering $11 billion. Athletech NEWS

September 17, 2025

The Market Is Mispricing Women’s Sports. It’s Time To Catch Up.

NWSL average viewership per game is higher than that of the MLS, yet the MLS is making more than 4x as much as the NWSL in broadcast deals. But this isn’t just about math. crunchbase news

September 17, 2025

Adam Silver Defends WNBA Involvement in Sun Sale

The Connecticut Sun sale is at a standstill. Among the proposals are a pair of $325 million offers from Steve Pagliuca and Marc Lasry, both former NBA minority owners. FRONT OFFICE SPORTS