BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
June 27, 2025
VC Firm Launches $16M Fund To Back Wellbeing Tech Startups
The San Francisco-based VC firm has locked in $16 million for the first close of its second fund, aiming to scale startups that put emotional intelligence and human resilience at the core of their tech. Athletech NEWS
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June 26, 2025
Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8
IM8, the supplement brand co-founded by David Beckham and health sciences company Prenetics, has signed female tennis star Aryna Sabalenka as a global ambassador in a deal that also sees Sabalenka become a shareholder of IM8, the sides announced during Wimbledon 2025. Athletech NEWS
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June 25, 2025
Carbitex Appoints Jen Hanna as Vice President of U.S. Sales
KENNEWICK, Washington (June 25, 2025) /SPORTSWIRE WOMEN/ – Carbitex – the leader in flexible carbon fiber composites focused on performance footwear, travel, and accessories – announces the appointment of Jen Hanna to the newly created role of Vice President of Sales for the U.S. market. Hanna brings over twelve years...
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June 25, 2025
How Should Sports Journalism Adapt To The Women’s Sports Boom?
You might already know this, but women’s sports are kind of a big deal these days. Whether we’re talking media rights deals, or ratings, or advertising, or even new leagues, the sports landscape has shifted significantly since 2024, when the Caitlyn Clark effect plus the Paris Olympics shifted the landscape....
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June 23, 2025
Lululemon Lays Off 150, Plans ‘Modest’ Price Increases
Lululemon is tightening its operations by eliminating roughly 150 corporate roles, a move the company says is part of an effort to operate with greater agility. The layoffs, which impact employees across Lululemon’s global store support centers, come as the popular brand prepares to implement strategic price increases, described by executives...
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June 19, 2025
Introducing GoNow: The Must-Have App for Life’s Most Urgent Moments
Worcester, MA (June 19, 2025) /SPORTSWIRE WOMEN/ — Whether you're navigating a new city, potty training your toddler, or training for your next marathon, there's one thing everyone needs — access to a bathroom. Enter GoNow, the innovative new smartphone app that helps users quickly locate public restrooms and portable toilets...
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June 18, 2025
Gambling and social media abuse of women in sport – what is going on?
According to Signify, which has been working with tennis authorities on detecting abuse through an artificial intelligence-led detection system called Threat Matrix, a significant proportion of abuse sent to tennis players stems from gamblers who have lost bets. Across the year, a category they call 'angry gamblers' sent 40% of...
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June 18, 2025
Gambling and social media abuse of women in sport – what is going on?
When tennis player Katie Boulter revealed to the BBC the shocking scale of abuse she receives on social media, she emphasised that many angry messages feature references to gambling. BBC SPORT
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June 17, 2025
Woman-Owned VIM & VIGR Named to Inc.’s 2025 Best Workplaces List
Missoula, Mont. (June 17, 2025) /SPORTSWIRE WOMEN/ - VIM & VIGR is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, honoring companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses. This year’s list, featured on Inc.com, is the result...
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June 16, 2025
Monumental Sports & Entertainment Becomes Early Investor in Women’s Sports Platforms The IX and The Next
Monumental Sports & Entertainment (MSE) announced today that it has made a strategic investment in sports media platform The IX and its dedicated women’s basketball vertical The Next. Monumental
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June 15, 2025
Souhan: Sarah Spain lauds success of Minnesota women’s sports, invests in Aurora
Sarah Spain is host to the podcast “Good Game with Sarah Spain,” has a new book entitled “Runs in the Family” and writes for espnW. She has created a national profile while fearlessly championing women sports and social justice. So maybe it shouldn’t have surprised anyone that she became an...
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June 12, 2025
New Research from Parity Offers Roadmap for Brands Entering Women’s Sports
NEW YORK — [June 12, 2025] /SPORTSWIRE WOMEN/ - Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical insights to guide how brands engage...
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June 11, 2025
Title Nine and Seattle Storm Announce 2025 WNBA Season Partnership
Emeryville, Calif. (June 11, 2025) /SPORTSWIRE WOMEN/ – Title Nine, the independent women-owned and operated outdoor apparel brand, and the Seattle Storm, today announced a partnership for the upcoming 2025 WNBA season. “We intentionally and thoughtfully pursued a partnership with a women-owned WNBA team," said Title Nine’s founder Missy Park....
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June 10, 2025
Track Star Sha’Carri Richardson Partners With Reddit Co-Founder Alexis Ohanian To Build Multicity Athlos Track Empire
Olympic gold medalist and global track sensation Sha'Carri Richardson joined startup Athlos as an owner-advisor, stepping into a leadership role with the women-focused athletics startup as it plans a massive expansion into a team-based, multi-meet league beginning in 2026. yahoo!
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June 10, 2025
Eddie Nunez’s Ambitious Makeover Of Women’s Sports at Houston Continues With New Softball Coach Chrissy Schoonmaker — Inside the Transformation Plan
University of Houston athletic director Eddie Nuñez found himself returning to the coach who he felt really wanted to be at UH again and again. Chrissy Schoonmaker jumped out early, stayed in the mix throughout the search and ended up being the choice in the end. PAPER CITY
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June 10, 2025
Wild Rye Launches Wefunder Community Round to Scale Women-Led Outdoor Apparel
KETCHUM, Idaho — June 10, 2025 /SPORTSWIRE WOMEN/ - Wild Rye, a premium women-led brand known for its beautifully designed technical apparel that empowers women in the outdoors and beyond, today announced the launch of a $1 million equity crowdfunding campaign on Wefunder. The raise will help Wild Rye mitigate...
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June 9, 2025
WNBA Launches Nationwide Game Changing Campaign For Women’s Sports
The WNBA continues to grow after a record-breaking 2024 season behind Caitlin Clark, Angel Reese, and their respective draft class. heavy.
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June 7, 2025
Women’s sports are thriving in Saudia Arabia, thanks to the government’s Vision 2030 plan
Women’s sports are growing in popularity globally, and athletes from the Middle East are increasingly making their mark on the world stage. FORTUNE
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June 5, 2025
Title Nine and Caraway & Co. Launch TrailBlazeHer to Offer Woman-Led Brands Affordable Sales Representation
Emeryville, Calif. (June 5, 2025) /SPORTSWIRE WOMEN/ – Title Nine and Caraway & Co., a woman-owned outdoor and action sports sales agency, today announce the launch of TrailBlazeHer – a first-of-its-kind sales representation model designed to prioritize gender equity in the outdoor industry. In the program, reserved for women-owned businesses,...
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June 5, 2025
Seattle Storm Stakes Sold at $325 Million Valuation
Owners of the Seattle Storm recently sold small pieces of the WNBA team at a $325 million valuation. The transaction represented roughly 1.5% of the team's equity. SPORTICO
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June 4, 2025
Peyton Manning joins Denver NWSL franchise ownership
Hall of Fame quarterback Peyton Manning has joined the ownership group of the Denver NWSL expansion franchise that will begin play next year. Manning is a five-time NFL MVP and a two-time Super Bowl champion who played his final four seasons with the Denver Broncos, retiring in 2016 shortly after leading the team to...
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June 3, 2025
Game On: The Sports Bra Adds Four New Cities to Its Roster
PORTLAND, Ore. (June 3, 2025) — The Sports Bra, the world’s first sports bar dedicated to exclusively showing women’s sports, is on a winning streak, and it's adding four new cities to its roster. Today, The Sports Bra announced it will open franchises in Boston, Indianapolis, Las Vegas, and St. Louis, bringing...
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June 2, 2025
The Richest Female Sports Team Owners 2025
Chaos in the public markets over the past year has taken a bite out of Miriam Adelson’s fortune, dropping her net worth 3%. But the 79-year-old widow of former Las Vegas Sands CEO Sheldon Adelson can always count on her sports team. Forbes
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June 2, 2025
The Richest Female Sports Team Owners 2025
Chaos in the public markets over the past year has taken a bite out of Miriam Adelson’s fortune, dropping her net worth 3%. But the 79-year-old widow of former Las Vegas Sands CEO Sheldon Adelson can always count on her sports team. Forbes
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June 2, 2025
How Startups Tap into the Women’s Sporting Goods Boom
Startup companies including Moolah Kicks and Round 21, as well as star athlete-owned Togethxr, are seeking to capitalize on this niche, which drove an estimated $4 billion in merchandise sales last year, according to a report from Deloitte. CO