BUSINESS NEWS

May 13, 2025

Pro Padel League partners with Unrivaled women’s basketball, announces Season 2 schedule

The Pro Padel League (PPL), which is based in North America and uses a U.S.-style franchise model, is partnering with Unrivaled — the 3-on-3 professional women’s basketball league founded by WNBA’s Breanna Stewart and Napheesa Collier — to kick off the PPL’s 2025 season in Miami. The Athletic

May 12, 2025

WNBA Franchises Are the Next Big Sports Investment

The momentum of women’s sports as an asset class is real, and WNBA teams in particular may be the next big moneymaker, according to Kai Cunningham, a former Goldman Sachs banker who created his own venture capital firm to work with athletes before turning 30. FRONT OFFICE SPORTS

May 6, 2025

Fremantle and the Women’s Pro Baseball League Announce Strategic Partnership Across Media, Digital and Business Verticals

Fremantle and the Women’s Pro Baseball League (WPBL) announces that they have entered into a strategic partnership that will see the companies collaborating across numerous sectors of business. SPORTS VIDEO GROUP

May 6, 2025

BRANWYN Announces New Leadership Team

Bend, OR (May 6, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he...

May 6, 2025

Former LPGA golfer Michelle Wie West invests in women’s sports company Togethxr

On Tuesday, Wie West announced she has signed on as the latest athlete investor in Togethxr, the company behind the popular “Everyone Watches Women’s Sports” slogan. CNBC

May 6, 2025

Mikaela Shiffrin joins ownership group for NWSL expansion team in Denver

The two-time Olympic gold medalist and all-time leader in World Cup wins in Alpine skiing is now part of the ownership group for the NWSL's expansion team in Denver. USA TODAY

May 6, 2025

Michele Kang is spending millions to scoop up women’s soccer teams around the world. What’s her plan?

Earlier that day, Michele Kang announced her latest large investment in the U.S. Soccer Federation at an event a few blocks away. Seemingly everyone in town for the game between the U.S. women's national team and Brazil was asking the same question: Why? ESPN

May 6, 2025

Sue Bird to take over as managing director for U.S. women’s national basketball team

USA Basketball is set to make massive shifts in its structuring later this week, and among some of the most shocking moves includes the introduction of WNBA legend Sue Bird as the new managing director for the women's national team. USA TODAY

May 5, 2025

How Ally Financial started seeing results from its WNBA and Paige Bueckers deals well ahead of tip-off

Ally Financial has been all over women’s sports since 2022, when the company committed to splitting its media spend equally between men’s and women’s sports within five years. MARKETING BREW

May 3, 2025

Lisa Carrington invests in women’s basketball

New Zealand's most successful Olympian, Dame Lisa Carrington, is investing in other female athletes - on the basketball court. Dame Lisa has joined the ownership group of the Kāhu, who compete in the Tauihi Basketball Aotearoa league. The team made headlines last year when they became the first all-women-owned sports team...

April 30, 2025

Movemint Partners with For All Mothers+ to Launch the MomForward Movement Series and Introduce New Event Tags to Indicate Family-Friendly Features

BERKELEY, CA [4/30/2025] /SPORTSWIRE WOMEN/ - Movemint, a modern technology platform for endurance events, is proud to announce its partnership with For All Mothers+, an impact nonprofit breaking barriers for mothers through the lens of sport. As part of this collaboration, Movemint is powering the MomForward Movement Series, a month-long...

April 23, 2025

Nike Appoints Chief Strategy Officer to Assist In Turnaround

Nike announced that it appointed Jennifer Hartley, a 14-year company veteran, as chief strategy officer. Hartley also joins Nike’s Executive Leadership Team. SGB Media

April 21, 2025

Kansas City’s women’s soccer stadium has been a big economic success. Can Denver replicate that?

Explore the potential for Denver to follow Kansas City's success with women's soccer stadiums. Learn about the economic impact of CPKC Stadium and the challenges Denver faces in securing funding for a similar project. THE COLORADO SUN

April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

The frenzy at 2025’s WNBA draft is a testament to how far WNBA coverage has come—a path charted by ESPN as it enters its 29th consecutive season broadcasting the league. FRONT OFFICE SPORTS

April 18, 2025

How an influential businesswoman and a former NFL president are changing women’s sports investment

As her investments grew, with stakes in burgeoning leagues like League One Volleyball, or LOVB, Mellody Hobson continued to look for opportunities that were rooted in purpose and fueled by the relationships with those around her. So, when a friend approached her with advice to invest in women’s sports, Hobson...

April 16, 2025

Future of Triathlon Showing Positive Signs: IRONMAN Releases Data Highlighting Areas of Growth Globally, Survey Results Revealing Areas of Opportunity, and a Vision for Growing the Sport of Triathlon

TAMPA, Fla. (April 15, 2025) /SPORTSWIRE WOMEN/ – IRONMAN today released new participation data and research that provides insights into global athlete trends for the IRONMAN® and IRONMAN® 70.3® Triathlon Series over the past five years, including the areas of opportunity believed to be most impactful to grow the sport...

April 13, 2025

Sources: Paige Bueckers to sign 3-year deal with Unrivaled

Projected No. 1 WNBA draft pick Paige Bueckers is signing a three-year deal with the 3-on-3 league Unrivaled, sources told ESPN on Sunday. Bueckers' first-year salary for the 10-week Unrivaled season will exceed what she would make in four years of her WNBA rookie contract, sources said. If Bueckers is the top...

April 9, 2025

Supporting and elevating women in sport, the RYA launches ‘The Female Futures Group’

A new wave of change is emerging in British sailing as the Royal Yachting Association (RYA) launches The Female Futures Group, dedicated to increasing female participation and unlocking new opportunities for women and girls in the sport. Yachts and Yachting

April 8, 2025

Locker Room Capital Joins Growth Capital Round for Women’s Sports Media Startup Togethxr

Los Angeles-based Togethxr, a four-year-old women’s sports media and commerce brand, has closed an undisclosed growth capital round led by co-founder Alex Morgan’s Irish firm, Trybe Ventures. citybiz

April 5, 2025

Serena Williams bids for flag football

With the Olympic discipline scheduled to make its debut at LA28, the investment company 776 created by the former tennis player and her husband Alexis Ohanian has submitted a bid to partner with the NFL, which plans to launch professional leagues starting next year, Front Office Sports reported. Inside The Games

April 3, 2025

Coco Gauff Launches New Venture With WME’s Support

The world’s highest-paid female athlete is taking greater control of her off-court game. Wednesday night, tennis star Coco Gauff announced via social media the launch of Coco Gauff Enterprises in conjunction with talent firm WME to manage her career. WME will represent and support the new enterprise, but it does not have any ownership in the business, according...

April 3, 2025

Women’s Running Brand Oiselle Announces New Ownership

Seattle, Wash. (April 3, 2025) /SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, proudly announced today that they are now a woman-owned company. This milestone comes after the brand welcomed new leadership in late 2023 and has since experienced impressive growth and momentum, culminating in a majority investment from long-time...

April 3, 2025

Women’s Running Brand Oiselle Announces New Ownership

Seattle, Wash. (April 3, 2025) /SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, proudly announced today that they are now a woman-owned company. This milestone comes after the brand welcomed new leadership in late 2023 and has since experienced impressive growth and momentum, culminating in a majority investment from long-time...

April 2, 2025

Superfeet Named Insole Supplier of the Professional Women’s Hockey League

FERNDALE, Wash. (April 2, 2025) /SPORTSWIRE WOMEN/ — Superfeet, the global leader in performance insoles, is proud to announce it is an official supplier of the Professional Women’s Hockey League (PWHL). As an official insole supplier to the league, Superfeet will equip elite ice hockey athletes with its state-of-the-art Hockey...

March 31, 2025

Front Office Sports hires Costabile to cover women’s sports

Front Office Sports has hired Annie Costabile as a women’s sports reporter. In her role, she will help further define and expand the organization’s existing coverage of women’s sport. Costabile has spent seven years at the Chicago Sun-Times, where she primarily covered the Chicago Sky and Chicago Red Stars. Prior to joining the Sun-Times, she...