BUSINESS NEWS

September 10, 2026

e.l.f. Beauty and Parity Release “Girls Who Play Change the Game”, Connecting Girls’ Sports Participation to Long-Term Workplace Impact

OAKLAND, CA – September 10, 2026 /SPORTSWIRE WOMEN/ - New research from e.l.f. Beauty (NYSE: ELF) and Parity reveals a powerful, data-backed link between girls' sports participation and women’s workplace performance. The study draws on more than 9,500 respondents across the United States, Canada, Germany and the United Kingdom, making...

September 3, 2026

Former Cal softball player files suit alleging ex-coach pressured her into sexual relationship

A former Cal softball player has filed a lawsuit claiming her coach — who abruptly resigned last summer — used her position of authority to pressure the student-athlete into a sexual relationship. The former UC Berkeley player, listed in the lawsuit as Jane Doe, accuses ex-coach Chelsea Spencer of retaliating...

September 3, 2026

Gainbridge℠, Parity, and Women’s Sports Foundation Award $250,000 to Organizations Expanding Opportunity for Girls and Women

Zionsville, Ind. (September 3, 2026) /SPORTSWIRE WOMEN/ – Gainbridge℠, Parity, and the Women's Sports Foundation (WSF®) today named the 2026 grant recipients of Gainbridge Assists Powered by Parity, awarding $250,000 across 32 organizations expanding access to sports and education for girls and women nationwide. The 2026 cohort spans 20 states plus Washington,...

September 1, 2026

Entries Open for ADWEEK Most Powerful Women in Sports 2027

Nominations are now open for ADWEEK’s Most Powerful Women in Sports 2027, an annual list recognizing top athletes, creators, media executives, and agency leaders driving impact in sports marketing as women’s sports attract growing audiences and ad spend. Entries must show demonstrable business results since January 1, 2026, plus an innovative/creative...

September 1, 2026

Women’s Capital Summit Announces Women in Sports Programming Focused on Investment, Ownership and Entrepreneurship

The Women's Capital Summit will bring together leading voices from sports, investing, business and media for a timely conversation on the rapidly expanding economic opportunity surrounding women's sports and women entrepreneurs. As investment in women's sports continues to accelerate, the Summit will examine what comes next: how investors, leagues, founders...

August 31, 2026

Women’s sports leaders gather at The Collective brunch to shape next era

Women’s sports leaders—team owners, athletes, investors, and executives—gathered in Portland for The Collective’s Women’s Sports Brunch during Epicenter Week to turn momentum into action, sharing ideas and building partnerships that advance the industry. Organizers Lisa Bhathal Merage (Portland Fire/Thorns) and Thayer Lavielle (The Collective at The Team) framed the event...

August 28, 2026

Lithuanian Soccer Team Finds Brilliant Way To Promote Women’s Sports By Inviting Jason Sudeikis To Coach Them

A Lithuanian soccer club has won the internet  by finding a fun and unusual way to support women’s sports. They asked none other than Jason Sudeikis to stop pretending to be a football coach and become one for real. Vilnius-based FK Žalgiris has formally invited the Ted Lasso star to take charge of its women’s team...

August 26, 2026

In Colorado and nationwide, women’s sports is big business

Women’s sports are experiencing rapid growth, with global revenues projected to hit at least $3 billion in 2026, a 340% increase over four years, driven by expanding professional leagues, rising participation, and greater media visibility. North America is expected to account for about 54% of that revenue, fueled not only...

August 26, 2026

Unrivaled Valued at $650M After Latest Funding Round, Players Own 30%

Unrivaled, the 3-on-3 women's basketball league that launched in 2025, announced a Series C funding round Tuesday, securing more than $100 million in funding that values the league at $650 million. The league has nearly doubled its valuation in a year; it was valued at $340 million in September after...

August 24, 2026

North Texas-based Good Good Golf receives backlash for viral ad

Good Good Golf, a Frisco-based golf apparel brand and content creator, faced widespread backlash after posting—and then deleting—an ad that showed co-founder Garrett Clark shoving employee Alexis Miestowski to the ground while telling her, “Do not touch my new driver.” Critics accused the video of making light of domestic violence,...

August 24, 2026

Oura targets up to $3B in US IPO at a valuation exceeding $16B – Bloomberg

Smart ring maker Oura Health Oy and select existing backers are seeking to raise as much as $3 billion in a U.S. initial public offering, according to a report from Bloomberg News citing people familiar with the matter. The listing could take place as early as September and value the...

August 22, 2026

Portland says it’s the epicenter of women’s sports — but Seattle, the Bay Area and the Twin Cities disagree

Portland is doubling down on its “epicenter of women’s sports” branding with Epicenter Week, a Nike- and RAJ Sports-backed summit that draws league leaders and stars to the city. The push is underscored by the new $150M Kaiser Permanente Performance Center, a shared training home for the NWSL’s Thorns and...

August 19, 2026

‘We Can’t Sell It Fast Enough’: Amazon Gets Creative Amid Growing Women’s Sports Demand

Amazon is ramping up creative ad strategies for its women’s sports inventory as demand from advertisers surges and some brands are being “iced out” of traditional buys. Women’s sports are delivering strong performance, with a WPP Media report citing a 79% year-over-year jump in ad impressions and 20% higher ad...

August 18, 2026

Bimble & Bolt launches “Find Your Fit” initiative to help female runners find the best kit for them

 Sheffield, UK (August 18, 2026) /ENDURANCE SPORTSWIRE/ - Bimble & Bolt, the women's running apparel brand built for runners by runners, has launched "Find Your Fit" - a new initiative designed to help women find running kit that actually fits, regardless of their height, shape or size. Founded on the belief that no...

August 11, 2026

The Mothership Collective Brings Rally the Village Back With 160 Events Across North America and Beyond

ASHEVILLE, N.C. (August 11, 2026) / SPORTSWIRE WOMEN / — Because motherhood was never meant to be done alone, The Mothership Collective is bringing Rally the Village back this September with 160 community-led events designed to help women find their people in real life. The month-long series will bring women...

August 7, 2026

Super Girl Surf Festival’s 20-Year Growth Story Reflects The Rise of Women’s Sports

OCEANSIDE, Calif. (August 7, 2026) /SPORTSWIRE WOMEN/ — Twenty years before women’s sports became a fast-growing priority for brands and media companies, Super Girl made an early investment in female athletes. What began in Oceanside with 16 young surfers and 200 spectators has grown into the world’s largest women’s professional...

August 6, 2026

OS1st Promotes Jennifer Hazard to National Sales Manager

Hickory, NC | SPORTSWIRE WOMEN — OS1st®, a leader in performance socks and foot wellness innovation, today announced the promotion of Jennifer Hazard from Regional Territory Manager to National Sales Manager. In this expanded role, Hazard will lead OS1st’s national sales strategy and field organization as the company deepens its...

August 5, 2026

WNBA Season-Ticket Holders Grapple With Soaring Prices

As the WNBA continues to grow, some of its most loyal fans fear they’re being priced out. Coming off an All-Star Game that saw the get-in price quintuple from year to year, Front Office Sports spoke to season-ticket holders in several markets who say they were hit with sticker shock...

August 4, 2026

Cleveland’s WNBA Team Name is Unveiled

It was announced that in 2028, a new WNBA franchise will reside in Cleveland, Ohio. In a live-stream unveiling on August 4th, a presentation group include Cleveland Cavaliers president of basketball operations Koby Altman, it was revealed what the newest chapter of Cleveland's part in the WNBA. The name decided...

July 31, 2026

New Women’s Professional Baseball League is looking like ‘a movement’

Too many times, Kelsie Whitmore was so livid, she wanted to scream to the heavens. Too many times, Whitmore was so depressed, she wanted to grab all of her baseball equipment, and toss it in the ocean. Too many timea, she wondered, whether life was fair, deprived of her love...

July 30, 2026

WNBA Posts, Deletes Video of Apparent Bueckers–Reese Bet on Game

The WNBA posted, then quickly deleted, a video showing Paige Bueckers and Angel Reese appearing to joke about a $400 bet on a Wings-Dream game. The league later said the post “missed the mark,” reminded players about its anti-betting rules, and addressed it internally; a league source said the players...

July 29, 2026

Female athletes surge in NIL deals as Learfield reports a 123% jump in participation

Female college athletes are participating in name, image and likeness opportunities at a much faster rate than before, with Learfield reporting a 123% jump in female athlete participation in NIL compensation activities over the 2025-26 fiscal year. Female athlete engagement in NIL activities more than doubled in 2026, rising from...

July 29, 2026

There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To Change

Women’s sports is attracting more advertiser interest because audiences and viewership are growing, but inventory is still scarce because mainstream media coverage remains limited. The big opportunity is increasingly in creator-led social content and better measurement, not just traditional TV slots. Agencies like Deep Blue are helping build new women’s...

July 27, 2026

ESPN Facing Growing Pressure To Cut Ties With Monica McNutt

ESPN is facing growing pressure to cut ties with WNBA analyst Monica McNutt on Monday, July 27. The ESPN analyst, who also serves as an in-game analyst for the New York Knicks, publicly called out Caitlin Clark during a "Women's Sports Sundays" segment for the Worldwide Leader in Sports. McNutt...

July 24, 2026

Barbie Honors WNBA Star Angel Reese with New Doll: ‘It Truly Feels Like Me’ (Exclusive)

Angel Reese is joining the list of superstar athletes who have their very own Barbie doll! On Friday, July 24, just ahead of WNBA All-Star Weekend, Barbie announced that it would be unveiling an Angel Reese Barbie Signature Doll. The toy brand is also dropping special Reebok Angel Reese 1...