BUSINESS NEWS

November 28, 2022

The Fastest-Growing Audiences On TV Are For Women’s Sports

Long an afterthought to men’s sports, women’s sports have seen huge gains in viewership in recent years, albeit from very small bases. While no women’s sports outside of Olympic gymnastics or ice skating can compete with men’s for ratings, interest in them is clearly on the rise—and could represent an...

November 22, 2022

The Athletic to double women’s sports coverage

The Athletic plans to double its coverage of professional women's sports through a multiyear partnership with Google, its chief commercial officer Seb Tomich told Axios. Beginning this week, The Athletic will start to post job openings for a new slate of journalism roles to cover women’s sports specifically, with an...

November 19, 2022

Meet Victoria Brumfield, the Trailblazing New CEO of USA Triathlon

Prior to her appointment as interim CEO Brumfield served as USA Triathlon's Chief of Staff and Chief Business Development Officer, where she built a reputation as an innovative and results-driven leader for the sport and organization. Her vision and leadership led the development and implementation of USA Triathlon's most recent...

November 17, 2022

Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...

November 11, 2022

Canada Soccer President claims “epic, historical deal for pay equity” on the way

Canada Soccer President Nick Bontis predicts that ongoing labour talks will produce "an epic, historical deal for pay equity." The association's collective bargaining agreement (CBA) with the women's team - the reigning Olympic champions - expired last December. Inside the Games

November 10, 2022

The Business of Fitness Podcast with Molly Hurford is Feisty Media’s new show bringing sport + business together for women

Victoria, BC— November 10, 2022 /SPORTSWIRE WOMEN/ - Feisty Media is releasing its 10th show, The Business of Fitness Podcast with Molly Hurford. The podcast explores all things athletic industry-related through the lens of the women who have been working in the endurance sport and fitness industries for years, and...

November 8, 2022

Former Harvard co-captain, professional basketball player Maura Healey elected governor of Massachusetts

The current Attorney General of Massachusetts is projected to defeat Republican Geoff Diehl, flipping the office back to Democrats after two terms under Charlie Baker. Not only is Healey the first woman to be elected to the office, she's also the first open lesbian to be elected governor in U.S....

November 7, 2022

Victoria Brumfield Named USA Triathlon Chief Executive Officer

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – Victoria Brumfield today was announced by USA Triathlon Board of Directors Chair Joel Rosinbum as the Chief Executive Officer for the National Governing Body. Brumfield, who has served as USA Triathlon’s interim CEO since early September, becomes the organization’s first female CEO in its...

November 2, 2022

Serena Williams is on extensive list of investors in Tiger Woods’ new venture

Serena Williams is on an extensive list of new investors announced today by TMRW Sports, a Winter Park, Florida-based firm started by golfers Tiger Woods and Rory McIlroy to create a tech-focused golf league called TGL. The startup has raised more than $15 million. The TGL will consist of six...

November 1, 2022

Naomi Osaka, Hyperice and Modern Health Unite to Improve Mental Wellness

Hyperice, a global high-performance wellness brand,  furthered its commitment to helping people improve their mental wellness with the launch of a guided meditation narrated by four-time Grand Slam singles champion and mental health advocate Naomi Osaka, now available in the Core App and developed by global workplace mental health platform, Modern Health....

October 31, 2022

Women’s Soccer Continues to Grow, Drawing More Investors

Setting the Pace — FIFA’s benchmarking report covering women’s soccer — found that the number of women’s leagues with title sponsors has risen 11% from 2021 to 77%, while the roster of leagues securing broadcasting revenue grew from nine to 10. FIFA’s second edition of the report, which analyzes 30 leagues and 294 clubs, also revealed...

October 27, 2022

Camber Outdoors Names Mindy Silva as Chief of Staff

BOULDER, Colo. (Oct. 27, 2022) /SPORTSWIRE WOMEN/ - Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity and diversity for outdoor-recreation focused organizations, announces Mindy Silva as Chief of Staff, effective immediately. In this newly created Chief of Staff position, Silva will act as a right...

October 27, 2022

Highest-Paid Female Athletes 2022: Osaka And Serena Score Nearly $90M

Naomi Osaka and Serena Williams have played only 30 matches between the two of them in 2022, as injuries and extended breaks kept them off the court. But the two tennis aces remained the biggest draws for brands looking to reach a global audience through female sports stars. The result:...

October 25, 2022

Did Serena Williams Just Drop A Comeback Hint? Tennis Legend Claims She’s ‘not Retired’

Serena Williams may not be not done with tennis after the legendary US tennis star dropped a huge statement over her possible comeback. Williams 'evolved' away from the game following her US Open exit but it looks like she has some unfinished business in store. Republic World

October 24, 2022

Eurovision Sport secures 2023 Women’s World Cup rights for 28 countries

Eurovision Sport has secured the rights to the 2023 Fifa Women’s World Cup for its members in 28 countries, as world soccer’s governing body continues to hold out for more lucrative offers in larger markets. The European Broadcasting Union (EBU) members covered by the deal have committed to showing at...

October 20, 2022

FIFA Rejects World Cup Tv Bids In Favor Of Pay ‘Women’s Game Deserves’

FIFA is calling on broadcasters to increase their TV bids for the 2023 Women’s World Cup after rejecting a number of offers for being too low. Romy Gai, FIFA’s chief partnerships and media officer, said the body has already turned down offers to broadcast the World Cup in Italy, Germany,...

October 18, 2022

SDSU Athletics Announces Women’s Fund

San Diego State Athletics announced the launch of the Women's Fund to benefit the 12 Aztec women's sports programs in conjunction with the 50th anniversary of Title IX legislation. The SDSU Athletics Women's Fund aims to raise awareness and financial support to achieve and maintain excellence across all Aztec women's...

October 18, 2022

Wild Rye and Skida Launch Exclusive Collaborative Collection for Title Nine

Ketchum, ID, Emeryville, CA, Burlington, VT, (Oct. 18, 2022) /SPORTSWIRE WOMENSte/ - Women-owned, led, and founded mountain and active lifestyle brands, Wild Rye and Skida, are proud to announce a new bike and snow apparel and accessories collaborative collection, designed exclusively for women-founded retailer, Title Nine. Founded in 1989, Title...

October 13, 2022

Women-Powered Outdoor and Lifestyle Apparel Brand, Krimson Klover, Brings on Powers-Pedersen Sales Group as Midwest Rep

BOULDER, COLO., October 13, 2022 /SPORTSWIRE WOMEN/ – Fast-growing, women-owned and women-led apparel brand Krimson Klover is proud to announce Powers-Pedersen Sales Group will be representing the company in the Midwest territory. Founded in 2009, Krimson Klover designs eye-catching, ethically-sourced, low impact apparel that blends high-quality, long-lasting performance with fun,...

October 13, 2022

Title Nine’s Pitchfest Outdoor Edition Announces 2022 Winners

Emeryville, Calif, Oct 13, 2022 /SPORTSWIRE WOMEN/ – Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk and own, is proud to announce the winners of its fifth-annual Pitchfest Outdoor Edition. One of three Pitchfest programs hosted by Title Nine to encourage entrepreneurial women to pitch...

October 12, 2022

Tom Brady, Kim Clijsters to Buy Major League Pickleball Team

Two legendary athletes, football star Tom Brady and four-time tennis Grand Slam winner Kim Clijsters, are joining the growing number of high-profile investors in Major League Pickleball. Pickleball, a sport that combines aspects of tennis, badminton and ping-pong on outdoor badminton-sized courts, has been called the fastest-growing sport in the country. Major League...

October 3, 2022

How to Make Outdoor Products Go Viral

Going viral is every marketing team’s dream. With more than 4.7 billion users active on social media around the world every day, the power of virality—even of a single post—can revive a struggling product or brand almost overnight. But content creation takes time, energy, and creativity, and even the best...

September 30, 2022

IRONMAN Champion Amelia Watkinson Joins MANA Group

/SPORTSWIRE WOMEN/ - MANA Sports and Entertainment Group welcomes Ironman Asia Pacific champion Amelia Rose Watkinson to its roster of managed athletes. The 2020 Ironman Asia Pacific title holder and multiple middle distance triathlon winner from New Zealand believes by working with MANA she can take her professional career to...

September 29, 2022

Women’s Pro League Athletes Unlimited Lands $30M Funding Round

Athletes Unlimited, the multi-sport women’s league launched in 2020, has completed its first outside capital raise. The company announced a $30 million funding round on Thursday that included Kevin Durant’s 35V, David Blitzer, and Angela Ruggiero. (It was announced just a day earlier that Durant and Blitzer also invested in...

September 29, 2022

OneFootball Acquires Gloria, a Soccer-Centric Social Network, in a Deal That Will Help Grow Women’s Soccer Content on OneFootball

OneFootball has more than 100 million active users globally and features live scores, news and stats in addition to regional rights to livestream matches from top leagues such as Bundesliga, Scottish Premiership, Serie A, K League 1, the Champions League, Liga MX, Brasileiro Série A and more. Gloria has more...