EVENT NEWS

September 14, 2022

London Marathon follows Boston in adding non-binary category

Five of the six largest marathons in the world will soon allow runners to compete without registering as men or women. The London Marathon changed its policy on Wednesday. Inside The Games

September 13, 2022

WNBA Finals Draws 550K Viewers Opposite First NFL Sunday

Game 1 of the WNBA Finals had to go up against the first Sunday of the NFL regular season, but still drew an impressive audience. The Las Vegas Aces’ 67-64 victory over the Connecticut Sun broadcast on ABC averaged 550,000 viewers, the network announced ahead of Tuesday’s Game 2. Sunday’s...

September 12, 2022

Oiselle and Run4AllWomen Host 3rd Annual “Women Run the Vote” Virtual Relay

VIRTUAL /SPORTSWIRE WOMEN/ – In the lead up to the 2022 Midterm Elections, Oiselle and Run4AllWomen are teaming up to host the third annual “Women Run the Vote” Virtual Relay. Organizers and runners are driving registration now ahead of the virtual event in the Fall. “Running can be a political act,”...

September 12, 2022

Record Broken: One of the Hardest FKTs in the US

After 2 years, Sabrina Stanley’s women’s supported FKT on Nolan’s 14 is no more. Andrea Sansone began a record attempt — running south to north — in the early hours of the morning on Sept. 10 and finished less than 2 days later, on the morning of Monday, Sept. 12....

September 9, 2022

rabbit Co-Founders Keep Dreaming at Cascade Express Marathon

/SPORTSWIRE WOMEN/ - Monica DeVreese and Jill Deering, co-founders of rabbit, the free-spirited, California running apparel brand, know what it means to dream. Their original dream? To create a running apparel brand that married style, function and fit. When they first concocted the idea years ago, they utilized their 30-plus...

September 8, 2022

Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...

September 7, 2022

Olympic Champion Duffy Highlights Unique Opportunity for Amateurs To ‘Race and Watch’ At The PTO US Open

Weds 7 September, London /SPORTSWIRE WOMEN/ -  The Professional Triathletes Organisation has announced a second group of professional triathletes who will compete in the women’s and men’s races at the inaugural $1 million PTO US Open (17-18 September), including Olympic Champion Flora Duffy. But whilst Bermuda’s finest will go head-to-head against...

September 7, 2022

U.K. Doubles Women’s Sports Viewership From 2021

In the U.K., 36.1 million people watched women’s sports between January and July of this year — more than double the 17.5 million people that watched during the same period in 2021, according to the Women’s Sport Trust. Not only were more people watching, but each individual’s average viewing time...

September 6, 2022

A Family Affair at She Tris

Charleston, SC (September 6, 2022) /SPORTSWIRE WOMEN/ - If you’re local to the Charleston, SC area, you’ve probably heard or read about the all-women short distance triathlon events called She Tris Sprint Triathlon. Started by Angela Klick of Mt. Pleasant, the event series is designed to welcome women to a...

September 6, 2022

Serena’s Swan Song – ESPN’s Most-Watched Tennis Telecast on Record

Friday’s US Open Third Round match on ESPN – apparently the last in the remarkable career of Serena Williams, as she lost to Ajla Tomljanovich of Australia 7-5, 6-7, 6-1 – is the most-watched tennis telecast on record in ESPN’s 43-year history.  An average of 4.6 million viewers (P2+) tuned...

September 5, 2022

ABC to broadcast NCAA Women’s Basketball championship game in 2023

The NCAA Division I Women’s Basketball Championship game will be broadcast live on ABC for the first time in 2023. The game will air Sunday, April 2, at 3 p.m. ET and will be played at American Airlines Center in Dallas. The 2023 Women’s Final Four semifinal matchups will air...

September 1, 2022

Serena Williams’ Last Dance Continues To Spark Big TV Numbers

Serena Williams’ last dance at the U.S. Open produced monster TV numbers for ESPN. The retiring Williams’ second-round victory over Anett Kontaveit Wednesday night averaged 2.3 million viewers in the “PrimeTime at the US Open” window from 7 pm to 12:13 am ET. That was up 289% from ESPN’s comparable primetime...

August 31, 2022

Women’s Euro 2022 Is Most-Watched Ever

A month after its Wembley Stadium finale, the Women’s Euro 2022 tournament keeps setting records. UEFA revealed on Wednesday that across TV, out-of-home viewing, and streaming, the 16-team tournament had a projected global cumulative live viewership of 365 million — the most-watched women’s Euro ever. The figure is more than double 2017’s viewership of 178 million...

August 31, 2022

Katie Schide highlights successful UTMB campaign for CTS athletes

(Colorado Springs, CO – August 31, 2022) / SPORTSWIRE WOMEN/ - Seventeen CTS Athletes competed in the Ultra Trail du Mont Blanc (UTMB®) events held in Chamonix, France between August 22 – 28, 2022, with Katie Schide scoring a runaway victory in ultramarathon’s premier 171-kilometer event. As a testament to...

August 31, 2022

Serena Williams’ U.S. Open Match Averages 2.7M Viewers

Serena Williams’ farewell tour during the U.S. Open is generating big TV ratings for ESPN. The Worldwide Leader’s coverage of Williams’ straight-sets victory over Danka Kovinic on Monday night averaged 2.7 million viewers — nearly four times the viewership ESPN earned in the comparable primetime window in 2021. FOS

August 29, 2022

Leah Kirchmann announces retirement following road world championships

After a 12-year career,  the Canadian rider will make her last appearance in Team DSM colors at the Simac Ladies Tour this week before competing at the world championships in Australia next month. VeloNews

August 29, 2022

Mountain biker Haley Batten reaches World Championship podium twice in Les Gets

Haley Batten was aiming for a world championship podium finish this week in Les Gets, France. She captured two. Four days after helping the U.S. to a third-place finish in the cross-country team relay at the UCI Mountain Bike World Championships, Batten finished third Sunday in the elite women’s cross-country...

August 26, 2022

The NCAA Plans to Fund and Host a Women’s NIT

The NCAA’s Division I women’s basketball committee is planning to host a tournament similar to the men’s National Invitational Tournament (NIT) — a secondary event to March Madness, according to minutes of an August NCAA meeting that Front Office Sports reviewed. The minutes confirm an Athlon Sports/D1 Ticker report. FOS

August 24, 2022

Leah Reid prepares to take on her 100th Rock ‘n’ Roll Series Event at St. Jude Rock ‘n’ Roll Running Series Washington on September 3-4, 2022

BELLEVUE, Wash. (August 24, 2022)/ENDURANCE SPORTSWIRE/ – Thousands of runners are scheduled to participate in the St. Jude Rock ‘n’ Roll® Running Series Washington on Saturday and Sunday, September 3-4, 2022 as the Rock ‘n’ Roll Running Series makes its return to the Pacific Northwest. For one runner in particular, the...

August 23, 2022

San Diego Wave to break NWSL single-game attendance record, Alex Morgan reveals

The San Diego Wave has sold in excess of 27,000 tickets for its Sept. 17 match against Angel City FC, enough to break the National Women's Soccer League's all-time attendance record for a standalone game. The Wave and U.S. international forward Alex Morgan revealed the attendance numbers in an exclusive...

August 22, 2022

Tickets to see Serena Williams in her last U.S. Open are selling fast

Tickets for the opening night and the two following nights virtually sold old, and resale prices are surging, The tennis superstar, a seven-time Wimbledon champion, announced earlier this month her intention to retire at age 41 after losing in the first round of the tournament this year to Harmony Tan, the...

August 22, 2022

A New All-Women’s Ski Contest Is Coming this Winter

To kick off the next winter season, pro skiers Lexi duPont and Hedvig Wessel, alongside snowboarders Fanny Avril and Leanne Pelosi, are launching a new women’s-only ski event: Sister Summit. DuPont’s time digging at Redbull Formation, a progression session in southern Utah for female freeride mountain bikers, inspired the new...

August 17, 2022

Madaleine Sorkin becomes the first woman to free climb Dunn-Westbay Direct (5.14-)

On August 10, Madaleine Sorkin, 40, enjoyed a no-falls day on the Dunn-Westbay Direct (IV 5.14-, 4 pitches, 1,000') on the Diamond of Longs Peak (Neniisotoyou'u, 14,255') in Rocky Mountain National Park. This makes her the first woman and fifth person overall to free climb the route on lead. The crux...

August 17, 2022

WNBA posts its highest viewership on ESPN in 16 years

The 2022 WNBA season finished as the league’s most-watched regular season on ESPN in 16 years, and its most-watched season overall in 14 years. The WNBA averaged 372,000 viewers across 25 WNBA games on ESPN networks, a 19 percent increase over last season and the highest average viewership since 2008....

August 16, 2022

The NCL Launches First-Of-Its-Kind Professional Cycling League with Venture and Celebrity Investors and A 2023 Race Series

MIAMI, FL /SPORTSWIRE WOMEN/ - Today, the NCL (National Cycling League, Inc.) announced the launch of a first-of-its-kind professional cycling league. With 60 million riders in the United States and over 2 billion worldwide, American professional cycling is positioned to become one of the most popular sports in the world...