PRESS RELEASES

March 18, 2024

Women’s Product Entrepreneur & Inventor Summit Set for April

Lead and Empower Her She Talks, in collaboration with BoldSKY Foundation, proudly presents the inaugural Women’s Product Entrepreneur & Inventor Summit April 27 and 28 in Coronado. https://leadandempowerher.com/women-inventors/ The Women’s Product Entrepreneur & Inventor Summit is conceived BY women with extraordinary product concepts, FOR women with extraordinary product concepts. The landscape...

March 12, 2024

Thousand Answers the Call of Parents, Launches Toddler Helmet

Los Angeles (March 12, 2024)/SPORTSWIRE WOMEN/ – Thousand, the urban mobility brand creating vintage-inspired helmets and safety accessories, is proud to announce the launch of its Toddler Helmet. At the overwhelming request of its dedicated shoppers, the urban mobility brand is unveiling a helmet for ages 1+ to support family rides...

March 12, 2024

Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team

Richmond, Calif. [March 12, 2024] /SPORTSWIRE WOMEN/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...

March 11, 2024

Ally Financial Continues to Make Women’s Sports Unmissable, Sponsors U.S. Tour for Wrexham AFC Women

DETROIT, March 11, 2024  -- Ally Financial Inc. (NYSE: ALLY), a financial services company with the United States' largest all-digital bank and a leading brand in women's sports, today announced its historic sponsorship of Wrexham AFC Women to help bring the club to the U.S. for the first time this summer for the 2024 Wrex...

March 7, 2024

Revolutionary Web App ‘Lodestar’ Sets New Standard for Sustainable Outdoor Recreation

McCALL, ID (Thursday, March 7, 2024) /SPORTSWIRE WOMEN/ - Lodestar will be celebrating International Women’s Day on Friday, March 8, 2024 by proudly unveiling its groundbreaking web app. The Lodestar app is a do-it-all outdoor adventure platform with environmental stewardship built in. Lodestar is a women-led company built on the...

March 6, 2024

Wondery Outdoors and Sender One Climbing Celebrate International Women’s Day with “Climb With Her” Festival

March 6, Los Angeles, CA /SPORTSWIRE WOMEN/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, announces its 2nd annual International Women’s Day festival, Climb With Her. Welcoming climbers of all abilities to join the...

March 6, 2024

Runner Takes on Bold Challenge: 2 Half Marathons, 2 Coasts, 2 Days and $20,000 for Autoimmune Disease Research

Washington D.C. and Portland, OR, March 2024 /ENDURANCE SPORTSWIRE/ - Gretchen Schoenstein will run two half marathons, on two coasts, in two days to raise $20,000 for autoimmune disease research at Benaroya Research Institute (BRI), a global leader in human immune system research. She’ll run the Rock N’ Roll Marathon...

March 5, 2024

INFINIT Nutrition Proudly Presents the 2024 Team INFINIT Elite Athlete Roster

Cincinnati, Ohio, March 5, 2024 /SPORTSWIRE WOMEN/ - INFINIT Nutrition, the pioneer in custom sports nutrition, is thrilled to introduce the professional and elite caliber athletes that make up the 2024 Team INFINIT Elite roster. This diverse team of top-tier athletes represents a range of disciplines including triathlon, cycling, mountain...

March 5, 2024

ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay

Austin, Texas (March 5, 2024) /SPORTSWIRE WOMEN/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...

March 4, 2024

Women’s Football Alliance Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for League and Players

New York, NY and Los Angeles, CA /SPORTSWIRE WOMEN/ –  Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, has been named the Official Development Partner of Women's Football Alliance (WFA), the premier women’s tackle football league in the United States....

March 1, 2024

Athleta Partners with Katie Ledecky, the World’s Most Decorated Female Swimmer, as Newest Member of its Power of She Collective

SAN FRANCISCO, March 1, 2024 - Today, on the first day of Women's History Month, Athleta announces a historic five-year partnership with record-breaking athlete Katie Ledecky, the world's most decorated swimmer. Ledecky joins Athleta in a wide-reaching partnership that introduces the 21-time World Champion and 10-time Olympic medalist as the newest member of...

February 28, 2024

RBC GranFondo Whistler and XFondo accepted into gender equity Same Game Challenge

[Vancouver/Whistler, BC Canada] /SPORTSWIRE WOMEN/ - The organizing team behind the cycling events RBC GranFondo Whistler and XFondo announced today that they have been successfully accepted into the Canadian Women and Sport Same Game Challenge. The Same Game Challenge “helps sport and physical activity organizations across Canada build their capacity...

February 27, 2024

Women’s Running Festival Adds New 10K to Labor Day Weekend Event

CARMEL, Ind. (February 27, 2024) /SPORTSWIRE WOMEN/ – The Women’s Running Festival, the largest women’s running event in Indiana, added a 10K race in 2024 to complement its half marathon and 5K. In addition, race organizers CRRG Events returned the event to its original date during Labor Day weekend. Set...

February 26, 2024

Oboz Footwear and the 52 Hike Challenge launch Over 50 Outside into Year 3

Bozeman, Mont. (February 26, 2024) /OUTDOOR SPORTSWIRE/ – Over 50 Outside, a program created in 2021 to inspire women over the age of 50 to take to the trails and build upon their health, fitness, confidence, and well-being, has opened registration for the 2024 season. The 2024 program, which runs from...

February 21, 2024

ESPN and Athletes Unlimited Sign Multi-Year Rights Agreement

ESPN will air AU Pro Basketball for the first time; Deal now includes all four athletes unlimited sports Over 70% of games will be distributed on linear TV, with remaining games featured on ESPN+ Reflecting the impressive growth of Athletes Unlimited as well as ESPN’s ongoing commitment to women’s pro...

February 20, 2024

ESPN Reaches Agreement with CONCACAF for W Gold Cup 2024

ESPN has reached an agreement with CONCACAF – the Confederation of North America, Central America Caribbean Association Football – to be the exclusive, Spanish-language home of the inaugural W Gold Cup, a new flagship competition for women’s soccer that will showcase eight of the top teams from the Concacaf region...

February 15, 2024

Itacate Foods, a Latin Cuisine Backpacking Meals Brand, Diversifies REI Co-op Shelves with Retail Partnership

SACRAMENTO, Calif. (Feb. 15 , 2024)/SPORTSWIRE WOMEN/ – Itacate Foods, the dehydrated meals brand bringing the richness of Latin cuisine and culture to the outdoors, proudly announces its retail partnership with REI Co-op. Founded by Martha Y Díaz in 2021, Itacate (meaning “food for the journey” in the Aztec language Nahuatl)...

February 14, 2024

Levelle Nutrition Launches Crowdfunding Campaign to Revolutionize Women’s Sports Nutrition

ITHACA, NY - February 14, 2024 /SPORTSWIRE WOMEN/ – As women continue to redefine their roles in sports and fitness, Levelle Nutrition is embarking on a groundbreaking crowdfunding campaign to address the critical gender gap in sports nutrition. With a mission to energize active women and provide them with sports nutrition...

February 13, 2024

Athleta Reimagines Performance Product with the Debut of Revolutionary Train Collection

SAN FRANCISCO, Feb. 13, 2024 /PRNewswire/ -- Today, Athleta, a Gap Inc. brand (NYSE: GPS), ushered in a new era of unparalleled performance technology with the debut of its new Train Collection. A brand rooted in performance and innovation, its new 8-piece collection is the culmination of more than three years of rigorous,...

February 13, 2024

Grandstand Expands Platform with First Collective of Professional Women Athlete Partners and Investors

New York, NY, February 13, 2023 /SPORTSWIRE WOMEN/ - Grandstand, the startup bringing the best of the creator economy to sports, today announced the launch of the platform’s first collective of women athletes, offering them an unparalleled avenue for revenue generation and direct engagement with their fanbases. Every Grandstand athlete is...

February 12, 2024

Milk Hosting EVERY WOMAN’S MARATHON – A Marathon Designed By Women, For Women

Savannah, Georgia, February 12, 2024  /SPORTSWIRE WOMEN/ - Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, proudly announces Every Woman’s Marathon,  marathon designed by and for women. Scheduled for November 16, 2024, in Savannah, Georgia, this monumental event marks a new chapter in Milk's...

February 12, 2024

Deckers Brands Names Robin Green as President of HOKA

Deckers Brands (NYSE: DECK), a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories, today announced that it has named Robin Green as its next President of HOKA, effective immediately. Green will serve on the Executive Leadership Team, reporting directly to Dave Powers, Chief Executive Officer and...

February 8, 2024

Bay FC Announces Founding Partner Sponsorship with PNC Bank

SAN FRANCISCO, (Feb. 7, 2024) – Bay FC, the new women’s professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), today announced a multi-year partnership with PNC, one of the largest diversified financial services institutions in the United States. PNC Bank will be a Founding Partner...

February 7, 2024

Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players

New York, NY and Tampa, FL, February 7, 2023 /SPORTSWIRE WOMEN/ - In celebration of National Girls and Women in Sports Day (NGWSD) Tampa Bay Sun FC has announced a new partnership with sports marketing and sponsorship platform  Parity. The partnership will enable the company to share their suite of services...

February 7, 2024

WNBA and the WNBA Changemakers Collective Team Up with Digital Community Platform VOICEINSPORT to Keep Girls in the Game

NEW YORK, February 7, 2024  –  On National Girls and Women in Sports Day, the Women’s National Basketball Association (WNBA) and VOICEINSPORT (VIS) have announced a new community partnership in collaboration with the WNBA Changemaker Collective aimed at keeping girls in sport and developing diverse leaders on the court and...