PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
February 14, 2024
Levelle Nutrition Launches Crowdfunding Campaign to Revolutionize Women’s Sports Nutrition
ITHACA, NY - February 14, 2024 /SPORTSWIRE WOMEN/ – As women continue to redefine their roles in sports and fitness, Levelle Nutrition is embarking on a groundbreaking crowdfunding campaign to address the critical gender gap in sports nutrition. With a mission to energize active women and provide them with sports nutrition...
-
February 13, 2024
Athleta Reimagines Performance Product with the Debut of Revolutionary Train Collection
SAN FRANCISCO, Feb. 13, 2024 /PRNewswire/ -- Today, Athleta, a Gap Inc. brand (NYSE: GPS), ushered in a new era of unparalleled performance technology with the debut of its new Train Collection. A brand rooted in performance and innovation, its new 8-piece collection is the culmination of more than three years of rigorous,...
-
February 13, 2024
Grandstand Expands Platform with First Collective of Professional Women Athlete Partners and Investors
New York, NY, February 13, 2023 /SPORTSWIRE WOMEN/ - Grandstand, the startup bringing the best of the creator economy to sports, today announced the launch of the platform’s first collective of women athletes, offering them an unparalleled avenue for revenue generation and direct engagement with their fanbases. Every Grandstand athlete is...
-
February 12, 2024
Milk Hosting EVERY WOMAN’S MARATHON – A Marathon Designed By Women, For Women
Savannah, Georgia, February 12, 2024 /SPORTSWIRE WOMEN/ - Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, proudly announces Every Woman’s Marathon, marathon designed by and for women. Scheduled for November 16, 2024, in Savannah, Georgia, this monumental event marks a new chapter in Milk's...
-
February 12, 2024
Deckers Brands Names Robin Green as President of HOKA
Deckers Brands (NYSE: DECK), a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories, today announced that it has named Robin Green as its next President of HOKA, effective immediately. Green will serve on the Executive Leadership Team, reporting directly to Dave Powers, Chief Executive Officer and...
-
February 8, 2024
Bay FC Announces Founding Partner Sponsorship with PNC Bank
SAN FRANCISCO, (Feb. 7, 2024) – Bay FC, the new women’s professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), today announced a multi-year partnership with PNC, one of the largest diversified financial services institutions in the United States. PNC Bank will be a Founding Partner...
-
February 7, 2024
Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players
New York, NY and Tampa, FL, February 7, 2023 /SPORTSWIRE WOMEN/ - In celebration of National Girls and Women in Sports Day (NGWSD) Tampa Bay Sun FC has announced a new partnership with sports marketing and sponsorship platform Parity. The partnership will enable the company to share their suite of services...
-
February 7, 2024
WNBA and the WNBA Changemakers Collective Team Up with Digital Community Platform VOICEINSPORT to Keep Girls in the Game
NEW YORK, February 7, 2024 – On National Girls and Women in Sports Day, the Women’s National Basketball Association (WNBA) and VOICEINSPORT (VIS) have announced a new community partnership in collaboration with the WNBA Changemaker Collective aimed at keeping girls in sport and developing diverse leaders on the court and...
-
February 6, 2024
Tifosi Optics Welcomes Stephanie Pi to Brand Ambassador Program
Watkinsville, GA (February 6, 2024) /SPORTSWIRE WOMEN/ - Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with marathoner, certified run coach, physical therapist, and content creator, Stephanie Pi. As a Tifosi ambassador, Stephanie will equip the Tifosi community with the knowledge and tools to establish...
-
February 5, 2024
Are you ready to Go Multisport?
New York, NY, /SPORTSWIRE WOMEN/ – We are pleased to announce the new release Go Multisport: Add Fun, Challenge & Exploration to Your World by endurance athlete Jennifer Strong McConachie. This all-in-one resource and first handbook for multisport athletes introduces the revolutionary concept of multisport and how it can help you...
-
February 1, 2024
Women’s Triathlon Events Expand In Carolinas
February 1, 2024. Mt. Pleasant, SC /SPORTSWIRE WOMEN/ – Charleston based She Tris Triathlon events announced this week an agreement with Jeremey Davis of Set Up Events to purchase and rebrand the NC based all women triathlon events, known as Ramblin’ Rose. The NC series started in 2007 and has events...
-
January 26, 2024
Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist
PORTLAND, OREGON (January, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as its newest Maven ambassador. Congdon’s colorful, graphic illustrations have graced art exhibits, murals, books,...
-
January 25, 2024
Zoot Sports Signs World Champion Triathlete, Holly Lawrence
Carlsbad, California /SPORTSWIRE WOMEN/ – Zoot Sports, the global leader in triathlon apparel, is thrilled to announce the signing of elite professional triathlete Holly Lawrence in a multi-year sponsorship. Lawrence is a World Champion long-course triathlete, with a major victory at the IRONMAN 70.3 World Championships in 2016. As part...
-
January 23, 2024
Milk Hosting EVERY WOMAN’S MARATHON – The Only U.S. Marathon Designed for Women, by Women
SAVANNAH, Ga., Jan. 23, 2024 -- Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, proudly announces Every Woman's Marathon, the only U.S. marathon designed by and for women. Scheduled for November 16, 2024, in Savannah, Georgia, this monumental event marks a new chapter in Milk's commitment to supporting women -...
-
January 22, 2024
Free Fly Welcomes Nicole Gormley to the Surf Ambassador Team
Charleston, SC (January 22, 2024) /SPORTSWIRE WOMEN/ - Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole Gormley. A seasoned filmmaker, photographer, and waterwoman, Nicole brings a wealth of experience, passion, and a...
-
January 19, 2024
Krimson Klover Debuts Fall/Winter 2024 Collection at Coterie New York and Chicago Collective Women’s Edition
Boulder, Colo. (Jan. 19, 2024)/SPORTSWIRE WOMEN/ – For the first time in the brand’s history, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, will introduce its Fall/Winter 2024 apparel collection at premier fashion trade events, Coterie New York and Chicago Collective Women’s Edition. Coterie New York happening February...
-
January 16, 2024
The Lottery Is Open For The USA Women’s Half Marathon In Music City
NASHVILLE /SPORTSWIRE WOMEN/ – On your mark. Get set. Go! USA Endurance Events, a road race company offering luxury racing experiences in select cities throughout the U.S., has chosen Nashville for its upcoming USA Women’s Half Marathon on Sunday, May 19, from the Gaylord Opryland Resort & Convention Center to...
-
January 16, 2024
From Trails to Trends: The Eco-Friendly Mission of Wander Trails
/SPORTSWIRE WOMEN/ - Wander Trails, a recently launched purpose-driven brand, is making waves in the realm of nature-inspired clothing and accessories. Founded with a deep commitment to environmental conservation, Wander Trails’ mission is to bring the essence of nature into everyday life, inspire adventures, and make a positive impact on...
-
January 16, 2024
Canadian Track Sprinter Micha Powell has a Memoir Coming
FOR IMMEDIATE RELEASE /SPORTSWIRE WOMEN/ – Commonwealth Games gold medalist Micha Powell’s memoir-slash-workbook titled Sprinting Through Setbacks: An Olympian’s Guide to Overcoming Self-Doubt and Imposter Syndrome, will be released in Summer 2024 with Strong Girl Publishing. Micha is a world-class Canadian Olympic sprinter specializing in the 400m, currently running for...
-
January 12, 2024
Krimson Klover Welcomes Susie Wagner as Director of Sales to Lead Growth in Specialty Retail
Boulder, Colo. (January 12, 2024)/SPORTSWIRE WOMEN/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, has hired Susie Wagner as the new Director of Sales. Wagner comes to Krimson Klover with extensive...
-
January 11, 2024
Boston Champions & Global Stars Set to Square Off at 128th Boston Marathon presented by Bank of America
BOSTON/SPORTSWIRE WOMEN/ – The 128th Boston Marathon presented by Bank of America will feature the strongest women’s field in race history, led by defending champions Hellen Obiri and Susannah Scaroni. A total of 19 women with personal bests under 2:23:00 will line up in Hopkinton aiming to earn the Open...
-
January 11, 2024
Dovetail Workwear Announces 2024 Maven Brand Ambassadors
PORTLAND, OREGON (January 11, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in...
-
January 11, 2024
The Women’s Sports Foundation Welcomes New President and Six Board of Trustees Members, as it Celebrates its 50th Anniversary
Paralympian and world record holder in Track & Field, Scout Bassett, assumes her role as President of the Women's Sports Foundation. Ally Financial's Andrea Brimmer; HighlightHer Founder, Arielle Chambers; USWNT Legend, Ashlyn Harris; Bank of America Private Bank President, Katy Knox; Retired Morgan Stanley Executive, Kathleen Kunkler; and Co-founder of...
-
January 10, 2024
Run Proud, Run Strong: Women’s Participation Highlighted at the Double Bridge 15K in Pensacola.
Pensacola, Fla. /SPORTSWIRE WOMEN/ - Recognizing the strength, resilience and spirit of women in the running community, the 2024 Publix Pensacola Double Bridge Run, presented by aDoor Real Estate, aims to create an empowering experience for female participants. Limited to 4,000 runners, the Double Bridge Run has become renowned for its...
-
January 1, 2024
Betty Designs to Launch New Sportswear Line and Site Redesign In 2024
PARK CITY, UTAH/SPORTSWIRE WOMEN/ - Over a decade after taking triathlon fashion from boring to badass, Betty Designs aims to shake the sphere once more with BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman. Since its inception, Betty Designs has thrived off disrupting the racecourse,...