PRESS RELEASES

October 18, 2023

Krimson Klover Releases Winter and Outerwear 2023 Apparel Collection

Boulder, Colo. (Oct. 18, 2023)/SPORTSWIRE WOMEN/ – As the snow begins to fly, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, introduces its winter 2023 apparel collection. With cozy layers that are both practical and fashionable the collection is made for enjoying a crisp morning stroll through snow-covered...

October 18, 2023

Peloton, The NBA and WNBA Announce New Multi-Year Partnership To Create Special Access And Experiences For Peloton Members And Fans

NEW YORK, Oct. 18, 2023 -- Peloton (NASDAQ: PTON), the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA) today announced a multi-year partnership, naming Peloton an official fitness partner of the NBA and WNBA. The collaboration will make NBA League Pass, the league's premium live game subscription service, available to stream...

October 17, 2023

A New Novel Shows Young Girls Just How Strong They Can Be

/SPORTSWIRE WOMEN/ – The Strong Girl by Molly Hurford, author of the Shred Girls series, is hitting the shelves on October 17, 2023. This is Hurford’s first historical fiction novel and while it has a circus themed setting, the real focus is around the real strength that all girls possess....

October 16, 2023

Krimson Klover welcomes Katie Borgen to lead Pacific Northwest sales

Boulder, Colo. (October 16, 2023)/SPORTSWIRE WOMEN/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, announced the addition of Katie Borgen to its sales representatives roster. Based in Montana, Borgen will assume...

October 16, 2023

One For the Record Books: History Is Made at The First-Ever Women’s Only Vinfast IRONMAN World Championship in Kailua-Kona, Hawai`I

KAILUA-KONA, Hawai`i /SPORTSWIRE WOMEN/ - For the first time in IRONMAN’s 40+ year history, Kailua-Kona played host to a standalone women’s VinFast IRONMAN World Championship. Not only was this a moment for the record books, but history was also made on the course across both the women’s professional and age-group...

October 15, 2023

Lucy Charles-Barclay (GBR) Soars atop Stellar Field to Become The 2023 Vinfast Ironman World Champion in Kailua-Kona, Hawai`I

KAILUA-KONA, Hawai`i /SPORTSWIRE WOMEN/ - History was made today in Kailua-Kona, Hawai`i as the first-ever women’s-only VinFast IRONMAN World Championship unfolded on triathlon’s historic homeland, with Great Britain’s Lucy Charles-Barclay earning the crown in a perfectly executed performance. The female professional field featured defending and past IRONMAN World Champions, as...

October 13, 2023

How To Watch: Women’s 2023 Vinfast IRONMAN World Championship Kailua-Kona, Hawai’i

KAILUA-KONA, Hawai`i /SPORTSWIRE WOMEN/ - The women take center stage in the first-ever female-only race at the VinFast IRONMAN World Championship in Kailua-Kona. On Saturday, October 14, the best female professional and amateur triathletes in the world will battle it out in a bid to be crowned 2023 VinFast IRONMAN...

October 13, 2023

The Women’s Sports Foundation’s Annual Salute to Women in Sports® Convenes Hundreds to Celebrate Milestone Year and Girls and Women in Sports

NEW YORK, Oct. 12, 2023 -- As interest and investment in women's sports continues to grow globally, hundreds of supporters gathered on Thursday night at the Women's Sports Foundation's (WSF) Annual Salute to Women in Sports. Recognized as the biggest night in women's sports, the event's programming looked ahead to the organization's 50th...

October 12, 2023

How To Watch: Women’s 2023 VinFast IRONMAN World Championship Kailua-Kona, Hawai’i

- Live race day coverage for professional women will air globally on Saturday, October 14 beginning at 4:30 a.m. HAST / 10:30 a.m. ET / 4:30 p.m. CEST; full details found on IRONMAN Live - Live LÉquipe will begin their coverage at 6:00 p.m. CEST - HR Fernsehen and Sportschau...

October 12, 2023

Derby based boobydoo pledge to fit 1000 women with the best sports bras for them

12th October 2023 - Derby, UK /SPORTSWIRE WOMEN/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. The choice of elite...

October 11, 2023

National Women’s Soccer League Launches Performance Medicine Solution From Kitman Labs As Advanced EMR

New York, NY and Menlo Park, CA October 11, 2023/SPORTSWIRE WOMEN/ – The National Women’s Soccer League and Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organizations use data, today announced a new deal that, beginning in 2024, will provide all current and...

October 9, 2023

Historic Day Awaits for Female Triathletes As Kailua-Kona Welcomes First Standalone Women’s Vinfast IRONMAN World Championship Race

KAILUA-KONA, Hawai`i (October 9, 2023) /SPORTSWIRE WOMEN/ - For the first time in the event’s 40-plus year history, the spotlight will exclusively shine on female triathletes as Kailua-Kona, Hawai`i will welcome the first standalone Women’s VinFast IRONMAN® World Championship triathlon on October 14. Over 2,000 registered of the world best...

October 5, 2023

Dovetail Workwear Announces 2023 Partnership with Geological Society of America

PORTLAND, OREGON (October 5, 2023)/SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere made by, for, and with women - is excited to announce its official sponsorship of the Geological Society of America (GSA) annual conference, GSA Connects, held in Pittsburgh, PA from...

October 4, 2023

RECCO partners with AIARE to support Women’s Mentorship Program

STOCKHOLM, Sweden. (Oct. 4, 2023)/SPORTSWIRE WOMEN/ – RECCO, manufacturer of rescue technology that makes backcountry travelers more searchable, has partnered with the American Institute for Avalanche Research and Education (AIARE) to support the institute’s Women’s Mentorship Program. The partnership will enhance AIARE instructor and student awareness of RECCO technology and how...

September 28, 2023

MEC Expands Sizing for Both Technical Hiking and Skiing Collections

VANCOUVER, B.C. — (September 28, 2023) /SPORTSWIRE WOMEN/ – Mountain Equipment Company(MEC), Canadian retailer and outdoor gear brand, is beyond excited to announce the addition of plus sizes to their technical apparel collections for fall and winter. MEC believes that every woman should have the opportunity to participate in and enjoy...

September 27, 2023

Women’s Professional Athlete Field Announced for VinFast IRONMAN World Championship in Kailua-Kona, Hawai`I

- For the first time in the 40-plus year history of triathlon’s pinnacle event, professional and age group women will have their own edition of the VinFast IRONMAN World Championship triathlon in Kailua-Kona, Hawai`i on October 14 - Defending IRONMAN World Champion Chelsea Sodaro (USA) headlines the field in a...

September 26, 2023

Wild Rye Expands Lifestyle Collection With New Fleece Kit for Fall 2023

Sun Valley, ID (Sept. 26, 2023)/SPORTSWIRE / – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, announces the launch of its fall 2023 collection featuring an on-trend Hi-Pile Fleece Pullover and Jogger, the ultimate comfort-forward lifestyle kit. The collection also features a rollout of new...

September 26, 2023

boobydoo announced as Official Sports Bra Supplier for Bristol Sport

26th September 2023 - Derby, UK/SPORTSWIRE WOMEN/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. Their vision is to provide...

September 22, 2023

Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship

Seattle, Wash. (September 22, 2023)/SPORTSWIRE WOMEN/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for the 2024 Olympic Marathon Trials in Orlando, FL. Oiselle has selected four unsponsored Olympic hopeful...

September 18, 2023

Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team

Westport, CT (September 19, 2023) /SPORTSWIRE WOMEN/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...

September 14, 2023

Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections

NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...

September 14, 2023

Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections

NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...

September 14, 2023

Revamped Indiana Women’s Running Festival Adds Events, Fundraising for Breast Cancer Awareness Month

CARMEL, Ind. (September 14, 2023) /SPORTSWIRE WOMEN/ – CRRG Events announced today that the 13th annual Indiana Women’s Half Marathon has grown to include four races as the revamped Indiana Women’s Running Festival. In addition to the half marathon, the Indiana Women’s Running Festival will include the Women’s 4-Miler, Women’s...

September 5, 2023

Dovetail Workwear & Northwest Maritime Center Set Sail On ‘23/24 Partnership

PORTLAND, OREGON (September 5, 2023) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the Northern Hemisphere’s largest exclusively women’s workwear apparel company made by, for, and with women – is excited to announce its official partnership with the Northwest Maritime Center to continue to build community on and off the water, empower...

August 30, 2023

Wondery Outdoors Relaunches Toward Greater Diversity, Inclusivity, Empowerment

August 30, Los Angeles, Calif. /SPORTSWIRE WOMEN/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is relaunching to consumers, today. Beyond new paths of engagement through messaging, visuals, and social channels, Wondery is looking...