PRESS RELEASES

March 7, 2024

Revolutionary Web App ‘Lodestar’ Sets New Standard for Sustainable Outdoor Recreation

McCALL, ID (Thursday, March 7, 2024) /SPORTSWIRE WOMEN/ - Lodestar will be celebrating International Women’s Day on Friday, March 8, 2024 by proudly unveiling its groundbreaking web app. The Lodestar app is a do-it-all outdoor adventure platform with environmental stewardship built in. Lodestar is a women-led company built on the...

March 6, 2024

Wondery Outdoors and Sender One Climbing Celebrate International Women’s Day with “Climb With Her” Festival

March 6, Los Angeles, CA /SPORTSWIRE WOMEN/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, announces its 2nd annual International Women’s Day festival, Climb With Her. Welcoming climbers of all abilities to join the...

March 6, 2024

Runner Takes on Bold Challenge: 2 Half Marathons, 2 Coasts, 2 Days and $20,000 for Autoimmune Disease Research

Washington D.C. and Portland, OR, March 2024 /ENDURANCE SPORTSWIRE/ - Gretchen Schoenstein will run two half marathons, on two coasts, in two days to raise $20,000 for autoimmune disease research at Benaroya Research Institute (BRI), a global leader in human immune system research. She’ll run the Rock N’ Roll Marathon...

March 5, 2024

INFINIT Nutrition Proudly Presents the 2024 Team INFINIT Elite Athlete Roster

Cincinnati, Ohio, March 5, 2024 /SPORTSWIRE WOMEN/ - INFINIT Nutrition, the pioneer in custom sports nutrition, is thrilled to introduce the professional and elite caliber athletes that make up the 2024 Team INFINIT Elite roster. This diverse team of top-tier athletes represents a range of disciplines including triathlon, cycling, mountain...

March 5, 2024

ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay

Austin, Texas (March 5, 2024) /SPORTSWIRE WOMEN/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...

March 4, 2024

Women’s Football Alliance Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for League and Players

New York, NY and Los Angeles, CA /SPORTSWIRE WOMEN/ –  Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, has been named the Official Development Partner of Women's Football Alliance (WFA), the premier women’s tackle football league in the United States....

March 1, 2024

Athleta Partners with Katie Ledecky, the World’s Most Decorated Female Swimmer, as Newest Member of its Power of She Collective

SAN FRANCISCO, March 1, 2024 - Today, on the first day of Women's History Month, Athleta announces a historic five-year partnership with record-breaking athlete Katie Ledecky, the world's most decorated swimmer. Ledecky joins Athleta in a wide-reaching partnership that introduces the 21-time World Champion and 10-time Olympic medalist as the newest member of...

February 28, 2024

RBC GranFondo Whistler and XFondo accepted into gender equity Same Game Challenge

[Vancouver/Whistler, BC Canada] /SPORTSWIRE WOMEN/ - The organizing team behind the cycling events RBC GranFondo Whistler and XFondo announced today that they have been successfully accepted into the Canadian Women and Sport Same Game Challenge. The Same Game Challenge “helps sport and physical activity organizations across Canada build their capacity...

February 27, 2024

Women’s Running Festival Adds New 10K to Labor Day Weekend Event

CARMEL, Ind. (February 27, 2024) /SPORTSWIRE WOMEN/ – The Women’s Running Festival, the largest women’s running event in Indiana, added a 10K race in 2024 to complement its half marathon and 5K. In addition, race organizers CRRG Events returned the event to its original date during Labor Day weekend. Set...

February 26, 2024

Oboz Footwear and the 52 Hike Challenge launch Over 50 Outside into Year 3

Bozeman, Mont. (February 26, 2024) /OUTDOOR SPORTSWIRE/ – Over 50 Outside, a program created in 2021 to inspire women over the age of 50 to take to the trails and build upon their health, fitness, confidence, and well-being, has opened registration for the 2024 season. The 2024 program, which runs from...

February 21, 2024

ESPN and Athletes Unlimited Sign Multi-Year Rights Agreement

ESPN will air AU Pro Basketball for the first time; Deal now includes all four athletes unlimited sports Over 70% of games will be distributed on linear TV, with remaining games featured on ESPN+ Reflecting the impressive growth of Athletes Unlimited as well as ESPN’s ongoing commitment to women’s pro...

February 20, 2024

ESPN Reaches Agreement with CONCACAF for W Gold Cup 2024

ESPN has reached an agreement with CONCACAF – the Confederation of North America, Central America Caribbean Association Football – to be the exclusive, Spanish-language home of the inaugural W Gold Cup, a new flagship competition for women’s soccer that will showcase eight of the top teams from the Concacaf region...

February 15, 2024

Itacate Foods, a Latin Cuisine Backpacking Meals Brand, Diversifies REI Co-op Shelves with Retail Partnership

SACRAMENTO, Calif. (Feb. 15 , 2024)/SPORTSWIRE WOMEN/ – Itacate Foods, the dehydrated meals brand bringing the richness of Latin cuisine and culture to the outdoors, proudly announces its retail partnership with REI Co-op. Founded by Martha Y Díaz in 2021, Itacate (meaning “food for the journey” in the Aztec language Nahuatl)...

February 14, 2024

Levelle Nutrition Launches Crowdfunding Campaign to Revolutionize Women’s Sports Nutrition

ITHACA, NY - February 14, 2024 /SPORTSWIRE WOMEN/ – As women continue to redefine their roles in sports and fitness, Levelle Nutrition is embarking on a groundbreaking crowdfunding campaign to address the critical gender gap in sports nutrition. With a mission to energize active women and provide them with sports nutrition...

February 13, 2024

Athleta Reimagines Performance Product with the Debut of Revolutionary Train Collection

SAN FRANCISCO, Feb. 13, 2024 /PRNewswire/ -- Today, Athleta, a Gap Inc. brand (NYSE: GPS), ushered in a new era of unparalleled performance technology with the debut of its new Train Collection. A brand rooted in performance and innovation, its new 8-piece collection is the culmination of more than three years of rigorous,...

February 13, 2024

Grandstand Expands Platform with First Collective of Professional Women Athlete Partners and Investors

New York, NY, February 13, 2023 /SPORTSWIRE WOMEN/ - Grandstand, the startup bringing the best of the creator economy to sports, today announced the launch of the platform’s first collective of women athletes, offering them an unparalleled avenue for revenue generation and direct engagement with their fanbases. Every Grandstand athlete is...

February 12, 2024

Milk Hosting EVERY WOMAN’S MARATHON – A Marathon Designed By Women, For Women

Savannah, Georgia, February 12, 2024  /SPORTSWIRE WOMEN/ - Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, proudly announces Every Woman’s Marathon,  marathon designed by and for women. Scheduled for November 16, 2024, in Savannah, Georgia, this monumental event marks a new chapter in Milk's...

February 12, 2024

Deckers Brands Names Robin Green as President of HOKA

Deckers Brands (NYSE: DECK), a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories, today announced that it has named Robin Green as its next President of HOKA, effective immediately. Green will serve on the Executive Leadership Team, reporting directly to Dave Powers, Chief Executive Officer and...

February 8, 2024

Bay FC Announces Founding Partner Sponsorship with PNC Bank

SAN FRANCISCO, (Feb. 7, 2024) – Bay FC, the new women’s professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), today announced a multi-year partnership with PNC, one of the largest diversified financial services institutions in the United States. PNC Bank will be a Founding Partner...

February 7, 2024

Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players

New York, NY and Tampa, FL, February 7, 2023 /SPORTSWIRE WOMEN/ - In celebration of National Girls and Women in Sports Day (NGWSD) Tampa Bay Sun FC has announced a new partnership with sports marketing and sponsorship platform  Parity. The partnership will enable the company to share their suite of services...

February 7, 2024

WNBA and the WNBA Changemakers Collective Team Up with Digital Community Platform VOICEINSPORT to Keep Girls in the Game

NEW YORK, February 7, 2024  –  On National Girls and Women in Sports Day, the Women’s National Basketball Association (WNBA) and VOICEINSPORT (VIS) have announced a new community partnership in collaboration with the WNBA Changemaker Collective aimed at keeping girls in sport and developing diverse leaders on the court and...

February 6, 2024

Tifosi Optics Welcomes Stephanie Pi to Brand Ambassador Program

Watkinsville, GA (February 6, 2024) /SPORTSWIRE WOMEN/ - Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with marathoner, certified run coach, physical therapist, and content creator, Stephanie Pi. As a Tifosi ambassador, Stephanie will equip the Tifosi community with the knowledge and tools to establish...

February 5, 2024

Are you ready to Go Multisport?

New York, NY, /SPORTSWIRE WOMEN/ – We are pleased to announce the new release Go Multisport: Add Fun, Challenge & Exploration to Your World by endurance athlete Jennifer Strong McConachie. This all-in-one resource and first handbook for multisport athletes introduces the revolutionary concept of multisport and how it can help you...

February 1, 2024

Women’s Triathlon Events Expand In Carolinas

February 1, 2024. Mt. Pleasant, SC /SPORTSWIRE WOMEN/ – Charleston based She Tris Triathlon events announced this week an agreement with Jeremey Davis of Set Up Events to purchase and rebrand the NC based all women triathlon events, known as Ramblin’ Rose. The NC series started in 2007 and has events...

January 26, 2024

Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist

PORTLAND, OREGON (January, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as its newest Maven ambassador. Congdon’s colorful, graphic illustrations have graced art exhibits, murals, books,...