SPONSORSHIP NEWSWant to stay up to date on the latest press releases and news about sponsorships in the women's sports industry? Scroll below to view all women's sports sponsorship news.
May 31, 2023
Trailblazer Marley Blonsky Joins as Supersapiens’ Newest Ambassador
Atlanta – 31 May 2023 /SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Marley Blonsky. Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, will work with Blonsky to champion athletes of all ages, sizes, abilities, and racial...
May 30, 2023
Frito-Lay North America signs on as Tournament Supporter for FIFA Women’s World Cup Australia & New Zealand 2023™
On the heels of its support of the FIFA World Cup 2022™, Frito-Lay North America continues to celebrate soccer fans as the Official USA Snack of the FIFA Women's World Cup™ Frito-Lay North America is proud to continue its relationship with FIFA, signing on as a Tournament Supporter for the upcoming FIFA Women's World Cup 2023™ Frito-Lay is the Official USA Snack...
May 30, 2023
Angel City FC Announces TicketManager as Official Ticket Management and Corporate Ticket Re-Sale Partner
LOS ANGELES-- The most valuable franchise in the National Women's Soccer League has teamed up with TicketManager to provide the company's technology and services to corporate clients, including corporate partners, suite holders, corporate season ticket members and club seat holders at BMO Stadium. Business customers of Angel City FC will...
May 29, 2023
Virginia’s Blue Ridge TWENTY24 Second in Individual GC at UCI Joe Martin Stage Race
ROANOKE, Virginia — May 29, 2023 /SPORTSWIRE WOMEN/ - Virginia’s Blue Ridge TWENTY24 pro cycling team traveled to Fayetteville, AR for the four-day Joe Martin Stage Race May 18-21. The team earned podiums in every stage including the top step on the final day, along with the overall Team General...
May 26, 2023
Google becomes official sponsor of German women’s team
The German FA (DFB) has signed a three-year deal with Google to become the official sponsor of the national women’s team with its Google Pixel brand. Google will have a set of digital rights, in particular in social media, and is committing to use its digital technology to increase the...
May 26, 2023
Commissioner Cathy Engelbert Sees NIL As ‘Huge Positive’ For WNBA
Commissioner Cathy Engelbert told Front Office Sports in an interview that NIL has been a “huge positive” for the WNBA and women’s sports. While LSU gymnast Olivia Dunne ranks first among On3’s women’s NIL earnings list, college basketball players account for ten of the top-15 spots. “If you look at...
May 23, 2023
Lululemon to sponsor ‘ultramarathon’ for women
Lululemon is launching an initiative that will put a spotlight on female athletes. Called Further, the initiative is designed to demonstrate how far women can go when they are supported with resources and product innovations typically reserved for men, the company said. It will culminate in a six-day, "first-of-its-kind" ultramarathon...
May 19, 2023
Under Armour Signs WNBA Ballers Diamond Miller, Laeticia Amihere and Marina Mabrey
Under Armour announced it has signed Minnesota Lynx guard Diamond Miller, the No. 2 pick in the 2023 WNBA Draft, and the No. 8 pick Laeticia Amihere of the Atlanta Dream. Also, Under Armour has added veteran sharpshooter Marina Mabrey of the Chicago Sky to its roster. FN
May 18, 2023
Champion Vibram U.S. Athlete Heads to Denali for FKT
Boston, Massachusetts, May 18th, 2023 /SPORTSWIRE WOMEN/ - Meredith Edwards, a US mountain endurance athlete and member of Team Vibram is headed to Alaska to start her FKT attempt of Denali – the highest mountain peak in North America. With a summit elevation of 20,310 feet above sea level, and...
May 17, 2023
CarMax expands WNBA sponsorship, becomes ‘Changemaker’
CarMax will remain as the official auto retailer of the WNBA and NBA and the presenting partner of WNBA Tip-Off. CarMax will work on driving brand awareness of the league and its players through player visibility in sponsorship ads, host annual personal brand building sessions with players, and collaborate with...
May 9, 2023
WNBA No. 1 Pick Aliyah Boston Signs With Adidas
Aliyah Boston, the newest member of the Indiana Fever, has signed an endorsement deal with Adidas. The German sportswear giant announced today it has added the no. 1 overall pick at the 2023 WNBA Draft to its roster of athletes. FN
April 27, 2023
LSU gymnast Livvy Dunne signs NIL deal, joins 2023 SI Swimsuit edition
Livvy Dunne has a multi-year partnership as the face of Vuori Clothing. She is the most followed college athletes on social media. Now she’s signed an NIL deal with Sports Illustrated to join the company’s swimsuit edition this year. SI
April 26, 2023
World Champion Torri Huske Signs With WME Sports for NIL Representation
2022 world champion and Tokyo Olympic medalist Torri Huske has signed with WME Sports for a NIL representation. Huske, a rising junior at Stanford University, will remain in college and compete in the NCAA as her deal falls under the NCAA’s NIL (name, image and likeness) agreement that started in July 2021....
April 26, 2023
Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration
Québec City – April 26, 2023 /SPORTSWIRE WOMEN/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of the ‘Fever Talk’ podcast, are thrilled to announce a new custom helmet sponsorship. While...
April 14, 2023
NCAA March Madness generates $174m in sponsor media value for brands
Television broadcasts of the Final Four of ‘March Madness’, the NCAA men’s and women’s college basketball tournaments, generated $174 million in sponsor media value (SMV), according to a new report. Sportcal
April 13, 2023
NWSL sponsor increases Challenge Cup prize pool to $1 million
The NWSL Challenge Cup once again will offer an increased payout. Challenge Cup partner UKG has committed $1 million in prize money to the tournament, which will be distributed among the four teams to reach the semifinals. The tournament will run concurrently with the regular season for the first time,...
April 11, 2023
Visa Adds 33 Players to Sponsor Roster Ahead of Women’s World Cup
The sponsorship provides crucial financial support for many of the athletes involved given the large discrepancies that remain between FIFA’s World Cup prize pools for the men’s and women’s tournaments. The $110 million to be divided between this summer’s participants marks a major jump over the $30 million awarded in...
April 4, 2023
Where Are the Beauty Sponsorships in Women’s Basketball?
On April 2, the NCAA Women's Basketball National Championship game aired to much fanfare. With 9.9 million people watching from all over the country, according to The Athletic, Louisiana State University beat the University of Iowa by 17 points. The conversations that followed were about sportsmanship, double standards, and even...
March 31, 2023
Science in Sport (SiS) announces an exclusive partnership with Eilish McColgan, Britain’s top female long-distance runner
31st March - London, UK /SPORTSWIRE WOMEN/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds up to her eagerly awaited marathon debut at the London Marathon at the end of April...
March 28, 2023
Women’s Sports Network signs sponsor deal with Michelob Ultra as the network continues to expand OTT approach
The fledgling Women’s Sports Network — the streaming platform that claims it is to women athletes what the NFL Network is to football players — just had its OTT risk pay off. Only five months after its launch, the free ad-supported streaming television (FAST) channel announced on Tuesday its first-ever...
March 23, 2023
Cannondale Welcomes Anita Naidu to Athlete Roster
Wilton, Conn. – March 23, 2023 /SPORTSWIRE WOMEN/ – Today, Cannondale is thrilled to welcome gravity athlete, acclaimed mountain bike coach and anti-racism consultant, Anita Naidu, to its athlete roster for 2023. A pioneer in diversifying the outdoors, Naidu was the first professional mountain biker of East Indian heritage. She brings...
March 23, 2023
Why PepsiCo’s women’s soccer sponsorship is about more than signage
Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. Marketing Dive
March 20, 2023
New LPGA Tour Title Sponsor Announces Full Field of 120 Players to Receive Complimentary Lodging Accommodations During The Inaugural Mizuho Americas Open
Jersey City, NJ, – Mizuho Americas, the NYC-headquartered arm of one of the largest financial institutions in the world and new title sponsor on the LPGA Tour, today announced the full field of 120 LPGA players will receive complimentary lodging accommodations during the inaugural Mizuho Americas Open, May 29th – June...
March 16, 2023
Science in Sport (SiS) announces a multi-year partnership with women’s world marathon champion Gotytom Gebreslase and the Elite Running Team
16th March 2023 - London, UK /SPORTSWIRE WOMEN/ – Science in Sport has signed a multi-year partnership with women’s world marathon champion Gotytom Gebreselase and the Elite Running Team. Science in Sport is the official sports nutrition partner to over 320 elite athletes and professional sports teams including the INEOS Grenadiers...
March 14, 2023
2023 Women’s March Madness Ad Inventory Sells Out
On Tuesday, ESPN announced that it had filled all “in-game sponsorship opportunities” for the women’s tournament. Theresa Palmieri, VP of Disney Advertising Sports Brand Solutions, said that advertisers have “flocked to these offerings.” In total, ESPN has galvanized 15 broadcast sponsors and close to 100 advertisers, from Aflac and Under...