SPONSORSHIP NEWS

September 23, 2022

LPGA, Michelle Wie West Lure New Sponsor, Push Total Purse to $93.5M

The Mizuho Americas Open will take place May 29 to June 4, 2023, in the shadow of New York City at Liberty National Golf Club in Jersey City, N.J., which has hosted the Presidents Cup and the PGA Tour playoffs. The event represents Mizuho Americas’ first foray into sports sponsorship,...

September 19, 2022

UConn women’s basketball star Paige Bueckers has NIL endorsement deal with Bose

Paige Bueckers won't be on the court of the UConn women's basketball team this season as she recovers from ACL surgery. But Bueckers, among the most marketable college athletes in the country, will continue to be visible in the name, image and likeness space. On Monday, she announced to her...

September 14, 2022

WNBA names FanDuel as sportsbook partner in expanded deal

The Women’s National Basketball Association (WNBA) has signed a multi-year extension of its betting partnership with FanDuel. The renewal designates the Flutter Entertainment-owned gambling brand as the WNBA’s official sportsbook partner and daily fantasy partner. SP

September 13, 2022

Sprouts Farmers Market Aligns with Arizona State University, University of California, Los Angeles, University of Southern California, and University of Texas to Empower Women’s Sports and Health

PHOENIX, Sept. 13, 2022  -- Sprouts Farmers Market today announced a complement to its long-term commitment and investment to women’s athletics through individual sponsorship agreements with the athletics departments for Arizona State University, University of California, Los Angeles, University of Southern California and University of Texas. Sprouts will sponsor season-long activity and...

September 8, 2022

Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...

September 8, 2022

Polar Explorer Caroline Côté is Breaking Records to Raise Awareness

VANCOUVER, CANADA (September 2022) /SPORTSWIRE WOMEN/ - For so many, the knowledge that winter follows fall is a certainty. For many others, like Helly Hansen ambassador and polar explorer Caroline Côté, the knowledge that winters are critically endangered drives them to action. Caroline, a professional adventurer and endurance athlete, has...

September 7, 2022

Meta adds more women athletes to NIL program

Meta unveiled its second NIL Empower class, giving 30 female student-athletes from across nine conferences the opportunity to increase their NIL value on Facebook and Instagram. Each athlete will be associated with a brand as part of the deal; Meta has "already signed five athletes to a partnership with the...

September 6, 2022

prAna Announces Adventurer Program and 2022 Roster

CARLSBAD, Calif. - September 6, 2022 /SPORTSWIRE WOMEN/ – prAna, a leader in sustainable, outdoor apparel, announced today its Adventurer Program, which has been three years in the making. This collective of unique individuals represent prAna’s ethos and share experiences of adventure, wellness, and mindful living with a wide audience....

September 6, 2022

Zeinab Rezaie Will Be First-Ever Afghan Woman To Toe The Line At IRONMAN 70.3 World Championship

LOS ANGELES /SPORTSWIRE WOMEN/ – Punch Gunk has announced its sponsorship of endurance athlete Zeinab Rezaie, who will soon become the first-ever female athlete from Afghanistan to compete in the IRONMAN 70.3 World Championship. The award-winning pain relief brand is backing Rezaie and nonprofit She Can Tri as they advocate...

September 5, 2022

Women’s sports sponsors are trustworthy leaders, industry report finds

The Shifting the Goal Posts report states that 6.6 million Australians engage with women’s sports, with 41% indicating they are more engaged with women’s leagues than they were five years ago. The report also found that regular spectators of women’s sports have significant levels of sponsorship recall with 82% of...

September 3, 2022

Serena Williams Forever Changed How Brands See Female Athletes

The sisters helped usher in a new era of sponsorships for female athletes over their decorated careers. Jeff Kearney, global head of sports marketing for Gatorade, said Serena has made a permanent impact on marketing budgets everywhere and her overwhelming success convinced the Pepsico Inc. division, which first partnered with...

September 3, 2022

Michelob Ultra Debuts Limited-Edition Serena Williams Cans After Her Final Singles Match

Michelob Ultra is celebrating Serena Williams' storied career. Following her final singles match at the US Open on Friday, the beer company announced that it will release 100 limited-edition packs of 24 cans in honor of the 40-year-old tennis icon. People

September 2, 2022

Paige Bueckers Stands to Earn More in College Than She Would As a Pro

Bueckers has an array of N.I.L. deals that will generate much more than the base salary even for the No. 1 pick in the W.N.B.A. Last November she became the first-ever college athlete to be signed by Gatorade during the N.I.L. era. She also has deals with StockX, a global e-commerce...

August 30, 2022

Women in Sports Tech partners with SRAM to help grow opportunities for women in cycling

SRAM and Women in Sports Tech (WiST) are announcing their partnership to promote and increase opportunities and representation of women in cycling, including electronics, app development, and engineering. WiST has a strong reputation globally for its impactful work. In five short years, WiST's unique programs and engaging original content have...

August 29, 2022

World Rugby and IWG on Women and Sport launch four-year strategic partnership

World Rugby and the IWG on Women and Sport aim to use their partnership to increase awareness regarding the need to establish positive transformation across sports by organising several shared initiatives. The length of the partnership means it is set to incorporate the 2021 and 2025 Rugby World Cups in...

August 25, 2022

Rutgers Women’s Sports Athletes Sign NIL Deal to Commemorate Title IX

Athletes will promote the city of New Brunswick, and will be featured in a video that Knights of The Raritan president Jon Newman and DEVCO’s president Chris Paladino collaborated on. FOS

August 25, 2022

Five WNBA Players Who Have Made The Crypto Leap

The WNBA has officially entered the wide world of cryptocurrency. The league joined forces with Coinbase in October, making the company the league’s exclusive cryptocurrency platform partner. As part of the partnership, all 144 members of the WNBA Players’ Association will receive Coinbase accounts and crypto funds to become more...

August 25, 2022

Supersapiens Welcomes British Triathlete Lucy Buckingham as its Newest Ambassador

Atlanta – 25 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s only real-time energy management system, designed for athletes to unlock better performance and recovery, adds Olympian Lucy Buckingham to its strong lineup of ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, will work with Buckingham to deliver valuable...

August 24, 2022

MSU Women’s Gymnastics Team Makes History with Teamwide Name, Image and Likeness (NIL) Deal

In a historic move, all 19 members of the 2022-2023 women’s gymnastics team at Michigan State University have received name, image and likeness (NIL) contracts with an emphasis on charitable giving—an agreement that will strengthen Spartan athletics while empowering student-athletes to change the world. This marks the first time in NCAA history that...

August 23, 2022

Barcelona score Heura Foods partnership for women’s team

Heura Foods will become a partner of the women’s team Barcelona for the next three seasons. From the start of the 2022/23 season, Heura’s plant-based products will be available at the team’s Johan Cruyff Stadium home, with the brand also set to receive LED promotion at the venue, as well...

August 18, 2022

Dick’s Sporting Goods Named Official Sporting Goods Retailer and Marketing Partner of Defending WNBA Champions, The Chicago Sky

PITTSBURGH, Aug. 18, 2022  -- With the WNBA playoffs underway, DICK'S Sporting Goods today announced a partnership with the Chicago Sky, making DICK'S the Official Sporting Goods Retailer and Marketing Partner for the team. This multi-year partnership furthers the company's investment in women's sports, player development, youth athlete engagement and the Chicago community. Effective...

August 11, 2022

Professional Road and Track Runner Maggie Montoya Joins Salomon Athlete Team

OGDEN, Utah (August 11, 2022)/SPORTSWIRE WOMEN/ – Today, Salomon is expanding its roster of U.S. road running athletes with the addition of professional road and track runner, Maggie Montoya. Montoya joins the Salomon team with an impressive resume of running accomplishments, including her debut marathon time of 2:29:08 from the Chevron...

August 11, 2022

Standout Gravel Superstar Lauren De Crescenzo Joins Supersapiens as Advisor and Ambassador

Atlanta – 11 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly welcomes versatile American professional cyclist Lauren De Crescenzo to its ever-growing list of professional ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is eager to support De Crescenzo as she...

August 5, 2022

Liv Celebrates Shirin Van Anrooij, White Jersey Winner of The Tour De France Femmes Avec Zwift

NEWBURY PARK, Calif. (Aug. 5, 2022)/SPORTSWIRE WOMEN/ –  Liv, the company dedicated to getting more women on bikes and sponsor of the ‘Best Young Rider Classification’ at the inaugural Tour de France Femmes avec Zwift, extends its congratulations to Shirin van Anrooij of team Trek-Segafredo.r of the White Jersey. “As a...

August 4, 2022

IRONMAN Champion Sarah True Partners with Bonk Breaker© to Celebrate Real-Food Nutrition and Record-Breaking Performance

Thousand Oaks, Calif. — August 4, 2022 /SPORTSWIRE WOMEN/ - Bonk Breaker, the nutrition and energy bar long-favored by elite athletes and professional sports teams, welcomes former Olympian Sarah True to its team of pro athletes. True won the IRONMAN Lake Placid recently, with a record-breaking time of 9 hours...