Science in Sport (SiS) announces an exclusive partnership with Eilish McColgan, Britain’s top female long-distance runner
March 31, 2023
Leading global endurance nutrition brand Science in Sport (SiS) signs partnership with three-time Olympian, Commonwealth 10,000m champion and multiple British and European record holder Eilish McColgan ahead of her London Marathon debut.
31st March – London, UK /SPORTSWIRE WOMEN/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds up to her eagerly awaited marathon debut at the London Marathon at the end of April – and beyond that, the 2024 Olympic Games.
McColgan has competed for Great Britain in the last three Olympics and in a stellar 2022 she broke the British 5K, 10K and half marathon records on the road, also winning gold in the Commonwealth Games 10,000m in Birmingham. She holds the European records for 10K and 10 miles. In her first track race of 2023 McColgan broke Paula Radcliffe’s 2002 British 10,000m record.
Science in Sport will support the Scotswoman in her training and racing with its science-proven endurance nutrition products, enabling her to optimise her fuelling, hydration and recovery so that she performs at her peak as she faces her greatest challenges in what promises to be a career-defining year.
SiS is the official sports nutrition partner to over 320 elite athletes and professional sports teams including the INEOS Grenadiers cycling team, Tottenham Hotspur FC and the Milwaukee Bucks basketball team. Recently it signed a multi-year partnership with women’s marathon world champion Gotytom Gebreslase and the Elite Running Team, positioning itself as the number-one brand in endurance running.
Not only will McColgan have access to – and exclusively fuel with – Science in Sport’s complete endurance nutrition range, but she will also take part in SiS’s research studies to inform practice and performance for the brand’s next generation of custom-made products.
The first race McColgan will run in with SiS’s logo on her vest is the Berlin Half Marathon on 2nd April, where she will aim to break her own British record and PB of 66:26. Next, in the iconic London Marathon on 23rd April, she hopes to emulate her mother and coach, Liz McColgan, who won in 1996.
Eilish McColgan will share her journey with SiS across her social media channels, where she has a large, engaged and informed following. She said: “Ensuring I’m fuelling correctly is vital, and I’m totally confident that with Science in Sport we have the right set of products – I’ve been using some of them for a very long time. For a professional athlete it’s crucial to know that the products are of the highest quality and to know exactly what’s in them. We have a winning formula right now and I’m just excited to get on the start line.”
Sam Driver, Science in Sport’s Commercial Director of Performance Solutions, said: “Not only are Science in Sport proud to partner with Eilish McColgan, we’re in a unique position that we can provide tailored solutions that will enable her to continue to excel on the road and on the track. As a direct result, the team at SiS will gain a better understanding of the elite female athlete – and this will feed into the future development of our world-class endurance sports nutrition products.”
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About Science in Sport PLC
Headquartered in London, Science in Sport plc is a leading sports nutrition business that develops, manufactures, and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the active lifestyle community. The Company has two highly regarded brands, PhD Nutrition, a premium active-nutrition brand targeting the active lifestyle community, and SiS, a leading endurance nutrition brand among elite athletes and professional sports teams.
The two brands sell through the Company’s phd.com and scienceinsport.com digital platforms, third-party online sites, including Amazon and Tmall, and extensive retail distribution in the UK and internationally, including major supermarkets, high street chains and specialist sports retailers. This omnichannel footprint enables the Company to address the full breadth of the sports nutrition market, worth $42.9bn in 2022 and forecast to grow CAGR 7.4% from 2023 to 2030.1
PhD has grown rapidly since its launch in 2005 having developed a reputation for high quality products and innovation. The range now comprises powders, bars, and supplements, including the high protein, low sugar range, PhD Smart. PhD brand ambassadors include leading endurance and strength athlete Ross Edgley and influencer Gabby Allen.
SiS, founded in 1992, has a core range comprising gels, powders and bars focused on energy, hydration, and recovery. SiS is an official endurance nutrition supplier to over 320 professional teams, organisations, and national teams worldwide. SiS supplies more than 150 professional football clubs in the UK, Europe, and the USA.
SiS is Performance Solutions partner to INEOS Grenadiers cycling team, Tottenham Hotspur, New York City and OGC Nice football clubs, as well as Official Nutrition Partner to the Milwaukee Bucks, 2021 National Basketball Association Champions.