SPONSORSHIP NEWS

May 17, 2023

CarMax expands WNBA sponsorship, becomes ‘Changemaker’

CarMax will remain as the official auto retailer of the WNBA and NBA and the presenting partner of WNBA Tip-Off. CarMax will work on driving brand awareness of the league and its players through player visibility in sponsorship ads, host annual personal brand building sessions with players, and collaborate with...

May 9, 2023

WNBA No. 1 Pick Aliyah Boston Signs With Adidas

Aliyah Boston, the newest member of the Indiana Fever, has signed an endorsement deal with Adidas. The German sportswear giant announced today it has added the no. 1 overall pick at the 2023 WNBA Draft to its roster of athletes. FN

April 27, 2023

LSU gymnast Livvy Dunne signs NIL deal, joins 2023 SI Swimsuit edition

Livvy Dunne has a multi-year partnership as the face of Vuori Clothing. She is the most followed college athletes on social media. Now she’s signed an NIL deal with Sports Illustrated to join the company’s swimsuit edition this year. SI

April 26, 2023

World Champion Torri Huske Signs With WME Sports for NIL Representation

2022 world champion and Tokyo Olympic medalist Torri Huske has signed with WME Sports for a NIL representation. Huske, a rising junior at Stanford University, will remain in college and compete in the NCAA as her deal falls under the NCAA’s NIL (name, image and likeness) agreement that started in July 2021....

April 26, 2023

Real Food, Real Energy: Maghalie Rochette x HOLOS Helmet Collaboration

Québec City – April 26, 2023 /SPORTSWIRE WOMEN/ – HOLOS, the Canadian organic overnight muesli ‘superfood’ brand fueling athletes of all kinds to new personal bests, and Maghalie Rochette, elite Canadian off-road cyclist and host of the ‘Fever Talk’ podcast, are thrilled to announce a new custom helmet sponsorship. While...

April 14, 2023

NCAA March Madness generates $174m in sponsor media value for brands

Television broadcasts of the Final Four of ‘March Madness’, the NCAA men’s and women’s college basketball tournaments, generated $174 million in sponsor media value (SMV), according to a new report. Sportcal

April 13, 2023

NWSL sponsor increases Challenge Cup prize pool to $1 million

The NWSL Challenge Cup once again will offer an increased payout. Challenge Cup partner UKG has committed $1 million in prize money to the tournament, which will be distributed among the four teams to reach the semifinals. The tournament will run concurrently with the regular season for the first time,...

April 11, 2023

Visa Adds 33 Players to Sponsor Roster Ahead of Women’s World Cup

The sponsorship provides crucial financial support for many of the athletes involved given the large discrepancies that remain between FIFA’s World Cup prize pools for the men’s and women’s tournaments. The $110 million to be divided between this summer’s participants marks a major jump over the $30 million awarded in...

April 4, 2023

Where Are the Beauty Sponsorships in Women’s Basketball?

On April 2, the NCAA Women's Basketball National Championship game aired to much fanfare. With 9.9 million people watching from all over the country, according to The Athletic, Louisiana State University beat the University of Iowa by 17 points. The conversations that followed were about sportsmanship, double standards, and even...

March 31, 2023

Science in Sport (SiS) announces an exclusive partnership with Eilish McColgan, Britain’s top female long-distance runner

31st March - London, UK /SPORTSWIRE WOMEN/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds up to her eagerly awaited marathon debut at the London Marathon at the end of April...

March 28, 2023

Women’s Sports Network signs sponsor deal with Michelob Ultra as the network continues to expand OTT approach

The fledgling Women’s Sports Network — the streaming platform that claims it is to women athletes what the NFL Network is to football players — just had its OTT risk pay off. Only five months after its launch, the free ad-supported streaming television (FAST) channel announced on Tuesday its first-ever...

March 23, 2023

Cannondale Welcomes Anita Naidu to Athlete Roster

Wilton, Conn. – March 23, 2023 /SPORTSWIRE WOMEN/ – Today, Cannondale is thrilled to welcome gravity athlete, acclaimed mountain bike coach and anti-racism consultant, Anita Naidu, to its athlete roster for 2023. A pioneer in diversifying the outdoors, Naidu was the first professional mountain biker of East Indian heritage. She brings...

March 23, 2023

Why PepsiCo’s women’s soccer sponsorship is about more than signage

Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. Marketing Dive

March 20, 2023

New LPGA Tour Title Sponsor Announces Full Field of 120 Players to Receive Complimentary Lodging Accommodations During The Inaugural Mizuho Americas Open

Jersey City, NJ, – Mizuho Americas, the NYC-headquartered arm of one of the largest financial institutions in the world and new title sponsor on the LPGA Tour, today announced the full field of 120 LPGA players will receive complimentary lodging accommodations during the inaugural Mizuho Americas Open, May 29th – June...

March 16, 2023

Science in Sport (SiS) announces a multi-year partnership with women’s world marathon champion Gotytom Gebreslase and the Elite Running Team

16th March 2023 - London, UK /SPORTSWIRE WOMEN/ – Science in Sport has signed a multi-year partnership with women’s world marathon champion Gotytom Gebreselase and the Elite Running Team. Science in Sport is the official sports nutrition partner to over 320 elite athletes and professional sports teams including the INEOS Grenadiers...

March 14, 2023

2023 Women’s March Madness Ad Inventory Sells Out

On Tuesday, ESPN announced that it had filled all “in-game sponsorship opportunities” for the women’s tournament. Theresa Palmieri, VP of Disney Advertising Sports Brand Solutions, said that advertisers have “flocked to these offerings.” In total, ESPN has galvanized 15 broadcast sponsors and close to 100 advertisers, from Aflac and Under...

March 13, 2023

Women’s Tennis Association Secures $150M Investment

The Women’s Tennis Association (WTA) announced that CVC Capital Partners, the global private equity firm, had become a commercial partner after making a $150 million investment that would give CVC a 20 percent stake in a new commercial subsidiary named WTA Ventures. SGB Media

March 10, 2023

4x World Champion Triathlete Mirinda “Rinny” Carfrae Retires

March 10, 2023. Boulder, Colorado /SPORTSWIRE WOMEN/ – 4x  World Champion Mirinda Carfrae officially retires after successful 20+ year pro career, including 3 IRONMAN® World Championship titles and an IRONMAN® 70.3® World Championship crown. Fast, skillful, but short, Rinny was urged by her basketball team physiotherapist (who was also a triathlon...

March 9, 2023

Women’s Tour announces 2023 route with ‘urgent’ call for sponsors

Women’s Tour organiser SweetSpot has stated that the race is in "urgent" need of additional commercial income for the 2023 edition. The revelation came as the route of this year’s event was announced on Thursday. After featuring six stages in recent years, the Women's Tour returns to a five-day format...

March 8, 2023

Milk Aims to Sponsor Every Woman Running a Marathon This Year

A powerful, experiential initiative, 26.2 is not only a commitment to sponsor this year's female marathon runners but an effort to generate awareness for the many gender inequalities in sport. As part of the campaign, Milk is launching the Every Women Sponsored Fund in a continued partnership with Girls on...

March 8, 2023

Marathon Goddess, Julie Weiss Reaches Milestone: Competitive Runner Raises One Million Dollars for Pancreatic Cancer Research

LOS ANGELES, Calif., March 8, 2023 /SPORTSWIRE WOMEN/ - Ten years ago, at the Los Angeles Marathon, Julie Weiss finished her journey of 52 marathons in 52 weeks, in a quest to raise one million dollars for pancreatic cancer research, and eventually became known as the Marathon Goddess. On Sunday,...

March 3, 2023

Athletes Unlimited extends Nike sponsorship

Athletes Unlimited, the startup network of women's professional sports leagues, has extended its partnership with Nike in a multi-year deal that will keep the American manufacturer as the uniform, athletic apparel, and footwear partner of Athletes Unlimited sports. The deal covers all four Athletes Unlimited sports - softball, lacrosse, volleyball,...

March 1, 2023

Angel City FC score partnership with PNC Bank

In accordance with the agreement, PNC will support Angel City’s 10-per cent sponsorship investment reallocation scheme and cooperate with the club to develop projects for “women financial decision-makers” in the Los Angeles region. PNC will assist the club’s retirement programme, Player 22, for NWSL players who want to start social...

March 1, 2023

Athleta Partners with 11 Elite Athletes to Continue its Mission of Empowering Women and Girls

SAN FRANCISCO-- Today, in honor of Women's History Month and the upcoming International Women's Day, Athleta announced a new, dynamic community of inspirational brand partners who are both accomplished athletes and champions of women supporting women. Aligned with Athleta’s mission to empower women and girls, The Power of She Collective...

February 24, 2023

NCAA Issues First NIL Ruling, With Cavinder Twins at the Center of It

The NCAA issued its first ruling in a name, image and likeness infractions case Friday, wading into what until now had been uncharted waters in terms of rules enforcement. A case involving Miami women’s basketball players Haley and Hanna Cavinder reached a negotiated resolution that resulted in a three-game suspension...