Nike, Adidas, and Reebok are all elbowing each other to become the shoe brand of the WNBA

June 14, 2024

Back in April, news broke that the swoosh had signed newly-minted WNBA rookie Caitlin Clark to a reported multi-year, $28 million signature shoe deal, and Wilson fans rightly wondered where the two-time champ and MVP’s shoe was. There were media headlines and social media debates, all asking why a WNBA rookie had a signature shoe before an established star. It was also the kind of debate typically reserved for men’s basketball, now swirling around female athletes.

A few weeks after the initial controversy, Wilson walked into South Carolina Gamecocks Arena ahead of a Las Vegas Aces exhibition game against Puerto Rico wearing a hoodie that featured a web address: ofcourseihaveashoe.com. Turns out, Wilson had been working with Nike on her own shoe and signature collection all along. Fast Company