Super Bowl Ads Are Increasingly Aimed at Women. Here’s Why.

February 12, 2023

Armchair critics like to opine on everything about the Super Bowl—not just the game itself but the halftime show, the announcers, and of course, the ads. But attentive viewers who stay in front of the screen this year instead of going to the bathroom or getting a refill in the kitchen during the commercials will notice a shift in whom some advertisers are hoping to influence with their $7 million, 30-second spots. The Bulwark