Wild Rye and Skida Launch Exclusive Collaborative Collection for Title Nine
October 18, 2022
Designed specifically for Title Nine, the collection is made for women, by women.
Ketchum, ID, Emeryville, CA, Burlington, VT, (Oct. 18, 2022) /SPORTSWIRE WOMENSte/ – Women-owned, led, and founded mountain and active lifestyle brands, Wild Rye and Skida, are proud to announce a new bike and snow apparel and accessories collaborative collection, designed exclusively for women-founded retailer, Title Nine. Founded in 1989, Title Nine is the first women-focused retailer to support women in sport, business and life and since its founding has played an active role in bringing more women-founded businesses into the retailer space.
Wild Rye, the brainchild of outdoor enthusiast and entrepreneur Cassie Abel, is a mountain apparel brand designed to empower women to thrive in the outdoors with beautifully crafted gear and apparel. Skida, a women-owned headwear and accessories company, was founded by Corinne Prevot, with the intent to bring color into the outdoors through an assortment of outdoor accessories that are vessels for self-expression.
The collection includes a combination of crossover products within the mountain bike and snow sport space, including a collaborative pattern named “Frosty Ranunculus”, a wild floral pattern with a frosty vibe that transcends the seasons all three brands play in. The Frosty Ranunculus (also known as Ranunculus Jade) collection will be available at TitleNine.com, with accessories also available at Skida.com and Wild-Rye.com.
“Title Nine is honored to support both brands in launching and offering these products to a wide demographic of women exclusively on our site,” said Alice Lee, VP of Brands and Partnerships at Title Nine. “Cassie was the second winner of our Pitchfest program in 2019, and we are proud to help share her products with the world. We look forward to more collaborations with Cassie and Corinne, as well as involving them in mentoring and empowering the next generations of female founders.”
“Skida and Wild Rye have combined forces for five prior collaborative collections, but this is the first time we have worked alongside a retailer, in this case, a retailer founded by one of my mentors and closest allies, to bring a collection to life,” said Abel.
Skida offers the print on an assortment of their most popular styles including the cult favorites– the Snow Tour and Brim Hat. Title Nine will carry these two products on their site and Skida and Wild Rye will both carry the full collection of Nordic, Alpine and L\\festyle products.
Wild Rye features the print on the Gone Wild (Kaweah) short (MSRP $99), designed with a durable 90% recycled polyester and 10% spandex blend that offers breathability, wicking and finished with a DWR treatment for weather-resistance. The Ranunculus Jade Gone Wild (Kaweah) short is available now, on Title Nine and Wild Rye.
To cap off the collection, the Wild Rye base layers in the collaboration print for winter adventures include Wild Rye’s new What The Bluff (Hailey) half-zip baselayer top ($129) and Wild Rye’s signature What The Bluff (Jane) ⅞ base layer leggings ($109), complete with iconic Ranunculus Jade print. The base layers are made from 100% ethically sourced merino wool and are designed for active pursuits on chilly days and evenings relaxing by the fire. The base layers will be available Oct. 18 only at Title Nine.
What Does Title Nine Mean to a Small Business:
Abel, Founder of Wild Rye: “Working with Missy and the Title Nine team has been a dream relationship. We’re thrilled to unite our dedication to inspiring and empowering more women to get outdoors and to uplift one another with this exclusive collaboration.”
Prevot, Founder of Skida: “The products we’ve designed truly are emblematic of the power in numbers, particularly for women and women in business. We’re proud to have created a line that crosses over seasonality, and offers something for every type of woman and women-identifying adventurer.”
“I remember getting our first order from Title Nine while I was in college. It felt like a significant breakthrough moment for Skida and pushed me to level up. Nothing felt more validating than being taken seriously by a women-owned, legendary brand like Title Nine!”
About Wild Rye
Founded in August 2016, Wild Rye™ brings beautiful and technical mountain apparel to all who identify as women, and aims to inspire confidence and get more women outside. Wild Rye apparel never compromises on fit, performance, and contemporary style and is committed to creating a welcoming and inclusive access point to the outdoors, cycling and snowsports, by building confidence and community, protecting the places we play. Wild Rye is proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and Wood River Trails Coalition Business, and a SheJumps partner. Wild Rye is a shape inclusive brand that celebrates all women and is continually working to improve both brand and product experience for consumers. Wild Rye products are designed and tested in its Sun Valley, Idaho mountain home and are available in specialty retailers across the country and REI, Title Nine and more. Learn more at wild-rye.com. @wild_rye
Founded in 2008 by Corinne Prevot, Skida offers an assortment of outdoor accessories that are vessels for self-expression. We go to great lengths to lessen our impact, whether that’s through using scrap fabric to make new accessories or cutting our fabric in ways to best use every single bit.
Corinne brought Skida to Burlington, Vermont, surrounded herself with a fun-loving and hardworking team. Our office headquarters is home to our distribution, planning, design, and teamwork. Meanwhile, as production continues in northern Vermont, we continue to believe in our mission of local production, limited edition products, and a fresh perspective. We bring color into the outdoors. We strive for inclusivity and bringing people together through responsible practices and trustworthy products. We offer a range of products and prints to let personal expression shine. We are committed to creating an inclusive, motivated, and cheerful community. We’re here to listen, learn and invite. We create with our community in mind and pride ourselves on our Vermont roots.
About Title Nine
Title Nine was founded in 1989 as a women’s outdoor performance wear company whose goal is to outfit and inspire women to take risks, lead in their communities, and seek their own adventures. Today, the woman-owned company employs over 300 people and has 17 stores in 8 states, and online at titlenine.com. Selling a range of top brands curated for active women who are on-the-go, the brand has increasingly devoted much of its collections to its own brand creations ranging from swimwear to performance dresses. The company advocates forcefully for women’s issues, including creating Pitchfest Outdoor Edition, the yearly event that partners with small, women-owned brands to find a voice — and a sales platform and Pitchfest Nonprofit Edition, an annual gathering of women leaders in the nonprofit sector.