Ally inks sponsorships with Disney/ESPN, ACC
February 20, 2023
Ally Financial has finalized a one-year, multimillion-dollar sponsorship deal with ESPN and Disney that funnels 90% of its overall investment into women’s sports, as well as a separate 3 1/2-year agreement to become the first title sponsor of the ACC Women’s Basketball Tournament.
Ally will sponsor a monthly ESPN “SportsCenter” segment called Moment Worth Saving presented by Ally that will feature top plays from female athletes.
Ally is also creating custom content alongside the Disney Creative Works team that will air exclusively during the Women’s World Cup and highlight Ally’s novel 50-50 pledge to create media parity between women’s and men’s sports. As a result of the deal, Ally will become the umbrella sponsor of the ACC’s women’s basketball, lacrosse and soccer championships. SBJ