Athletes Unlimited extends Nike sponsorship

March 3, 2023

Athletes Unlimited, the startup network of women’s professional sports leagues, has extended its partnership with Nike in a multi-year deal that will keep the American manufacturer as the uniform, athletic apparel, and footwear partner of Athletes Unlimited sports.

The deal covers all four Athletes Unlimited sports – softball, lacrosse, volleyball, and basketball – and comes as Athletes Unlimited celebrates its third anniversary. Sport Business