Belgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner
February 16, 2023
The collaboration includes an exclusive line of BWR nutrition and recovery drink mixes available on course at all 2023 Belgian Waffle Rides.
Cincinnati, Ohio, February 16, 2023 /SPORTSWIRE WOMEN/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier gravel race series in the world, the Quadrupel Crown of Gravel.
The collaboration includes the creation of exclusive BWR nutrition and recovery drink mixes formulated for the rigors of endurance gravel racing, which will be available at all BWR events and online at infinitnutrition.us.
“Our races are among the most demanding bike races in the world,” says Michael Marckx, creator of the BWR. “You are either going up or down for hours or attempting to traverse extremely challenging ‘unroad sectors,’ so fueling can be a challenge. We worked with INFINIT to design a complete endurance drink with protein, so our riders can fuel with all liquid without getting hungry.”
Riders will have the ability to fill their bottles on course with race feed zones stocked with the BWR Belgian Berry Endurance Blend: An all-in-one endurance fuel formulated with all the calories and electrolytes athletes need for gravel rides spanning 3 hours or more.
INFINIT CEO Michael Folan is excited about the opportunity to continue the company’s growth within the rapidly growing gravel scene, saying, “It’s an amazing opportunity to work with BWR to create a formula designed specifically for their brutally hard events. At 300 calories per bottle, the new Belgian Berry Blend should eliminate most of the gels and food. 10,000+ feet of climbing, 130+ miles, 10+ hours. That’s what INFINIT is made for.”
INFINIT has been proudly fueling gravel cycling for over a decade, including a longstanding partnership with Michigan-based Barry Roubaix Killer Gravel Road Race. Gravel riders have come to appreciate the simplicity of using INFINIT Nutrition to make sure they are getting the most out of their training and race days.
2021 Unbound XL champion Taylor Lideen explains why the product suits the unique needs of these demanding endurance cycling events. “With INFINIT, I’m confident my nutrition and hydration needs are covered, and I can eliminate any external stressors because everything is in a bottle rather than counting individual gels/bars/etc.”
In addition to the BWR Belgian Berry Endurance Blend, INFINIT has also created an exclusive BWR Speed Mixdesigned for shorter 1-3 hour rides, as well as the BWR Recovery Mix featuring a three protein blend, which will help promote faster recovery times after training and racing.
The official BWR Blends are available for purchase online exclusively at INFINITnutrition.us (25 serving package, $59.99-$62.99). The 2023 Belgian Waffle Ride series kicks off the first race of the Quadruple Crown of Gravel on March 5 in Scottsdale, AZ, followed by BWR California on April 16, BWR Canada on May 28, BWR North Carolina on June 11, BWR Utah on August 26, BWR Kansas on October 15, and BWR Mexico on November 26.
ABOUT INFINIT NUTRITION
INFINIT Nutrition is a worldwide sports nutrition company based out of Cincinnati, Ohio with production facilities in the US, Australia, and the Czech Republic. Specializing in personalized nutrition, INFINIT manufactures customizable drink mixes designed by dietitians for athletes to naturally maximize athletic performance and fitness results. Developed with the company’s proprietary Osmo-FIT™ system, INFINIT hydration and protein ready-to-mix supplements are made with clean, natural ingredients and are formulated to be easy to digest, even in the most extreme conditions. For more information, visit infinitnutrition.com.
ABOUT MONUMENTS OF CYCLING
Monuments of Cycling is committed to delivering the most unique cycling events in the country, offering experiences for the most elite athletes on the planet as well as those in awe of them, through the creation of world class races that engage riders in myriad and unexpected ways. Our mission is to inspire riders of all stripes to reach, grow and aspire to new levels of fulfillment and joy, finding unusual ways to test their physical and mental fortitude. To learn more, visit www.MonumentsofCycling.com.