Coco Gauff ties up New Balance extension

November 1, 2022

US tennis star Coco Gauff has signed a long-term extension to her endorsement deal with sportswear brand New Balance.

Gauff first signed with the Boston-based company in 2018, when she was only 14 years old. The renewal will be marked with the launch of a new ‘All in the Family’ colourway design of Gauff’s signature Coco CG1 performance tennis shoe. SP