Female athletes make up 52% of top 100 college stars with NIL deals

March 20, 2024

Female athletes made up more than half (52 per cent) of a list of college athletes with the most number of name, image and likeness (NIL) deals during the 2023/24 season – an increase from 38 per cent year-on-year, according to SponsorUnited’s NIL Marketing Partnerships 2023/24 report.

The increasing popularity of women’s college basketball has led to a 60 per cent year-on-year (YoY) jump in the number of NIL deals for leading players. This is helped by the growing influence of players such as Caitlin Clark and Angel Reese, with the latter seeing a 4.8 million increase in total followers across her social media accounts. SP