Fortune 500s overinvest in NWSL: ‘If this scares a partner, they’re not the right partner’

November 1, 2022

The National Women’s Soccer League championship became the most-viewed game in league history Saturday, averaging 915,000 viewers for the first primetime NWSL title game on CBS.

The viewership smashed previous numbers, increasing 71% from the 2021 championship, according to CBS Sports. It was also the most-streamed NWSL game for the company’s streaming service, Paramount+. USA Today