IRONMAN Champion Sarah True Partners with Bonk Breaker© to Celebrate Real-Food Nutrition and Record-Breaking Performance

August 4, 2022

Coming off of a record-shattering performance at IRONMAN Lake Placid, True launches partnership with Bonk Breaker to support real food energy bars

Thousand Oaks, Calif. — August 4, 2022 /SPORTSWIRE WOMEN/ – Bonk Breaker, the nutrition and energy bar long-favored by elite athletes and professional sports teams, welcomes former Olympian Sarah True to its team of pro athletes.

True won the IRONMAN Lake Placid recently, with a record-breaking time of 9 hours and 22 seconds in the 140.6-mile triathlon; she broke the course record for the women’s 140.6 miler by nearly 10 minutes. True also won in June of this year at the IRONMAN 70.3 Eagleman in Maryland with a time of 4 hours, 3 minutes, and 52 seconds. She will be carrying this momentum into the IRONMAN World Championship in Kona in October.

“I love what Bonk Breaker stands for and am excited to be working with the brand and its people,” said True. “Bonk Breaker is a perfect partnership for me. They have really fun and interesting flavors that my entire family absolutely love. Their products are nutritionally well-balanced, made with real food ingredients and, most importantly, delicious. Whether for training or as an emergency snack on a stroller walk, Bonk Breaker helps to fuel my busy life!”

“We found a lot of common values with Sarah,” said Bonk Breaker Founder and President Jason Winn. “Bonk Breaker was born out of the triathlon world, and we have nothing but love for people who find a way to balance intense, elite competition with family life. We are excited to begin this partnership and see great things in the future for Sarah.”

Bonk Breaker has a full portfolio of delicious products that have powered competitors across the spectrum of elite, professional and amateur athletics. The Bonk Breaker lineup includes our signature Peanut Butter + Jelly Energy Bar, as well as a full portfolio of Real Food Energy Bars, Plant-Based Protein Bars, and Collagen Bars, each designed for optimal performance and recovery.

The entire line up of Bonk Breaker products is now available on the online store.

About Bonk Breaker

Bonk Breaker creates real food energy bars, electrolyte energy chews, plant-based protein bars, and collagen bars that provide healthy nutrition for weekend warriors, families and world-class athletes alike. Founded in 2005 by Jason Winn, Bonk Breaker was created to provide the best nutrition-fueling products for better health, taste-approved by the most discerning testers around: kids. Bonk Breaker has previously been selected as the Official Nutrition Partner of top professional sports teams and endurance athlete events. Visit Bonk Breaker at www.bonkbreaker.com.

About Alete Active Nutrition

At Alete Active NutritionTM, we believe in the health benefits of living an active life. Alete Active Nutrition LLC is creating a portfolio of athlete-focused sports nutrition brands, including SaltStick®, Vitassium®, JoJé Bar® and Bonk Breaker®, that provide the people, prowess and products to activate an athlete’s potential for a healthy life. Backed by American Pacific Group, Alete hopes to build upon these investments with additional high-quality sports nutrition brands. Alete is committed to the development and support of a diverse, inclusive and collaborative community of athletes and sees a tremendous opportunity to bring the benefits of athletics and sports nutrition to athletes of all sports, skill levels, genders, geographies, ethnicities, abilities and backgrounds. Learn more at www.AleteNutrition.com.


Danny Pettey