All Posts by Parity.
Parity Bolsters Team with Industry Veterans Devon Krivec And Marianne Schroer
[New York, NY, October 19, 2023] /SPORTSWIRE WOMEN/ – Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced industry executives Devon Krivec and Marianne Schroer have…
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Parity Appoints Leela Srinivasan as CEO
New York, May, 2023 /SPORTSWIRE WOMEN/ – Parity, and its parent company Group 1001, today announced the hiring of Leela Srinivasan as its chief executive officer. Srinivasan, an experienced executive whose 25-year career has spanned roles in…
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Hockey icon Jayna Hefford drops first NFT with Parity Legends Collection
/SPORTSWIRE WOMEN/ – Women’s sports thrive because of their fans, and at Parity we’re always looking for innovative ways to connect these passionate supporters with their favorite athletes. That’s why we’re thrilled to be working with…
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Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales
NEW YORK (August 29, 2022)/SPORTSWIRE WOMEN/ – Retired Olympic gold medalist BJ (Bedford) Miller joins Parity as its new vice president of sales, Parity announced Monday. Miller’s hire signals continued growth and new opportunities for the…
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Parity and HEARTLENT Group team up for NFT collection benefiting the WNBPA and Rock The Vote
NEW YORK (July 22, 2022) /SPORTSWIRE WOMEN/ – The Parity NFT Marketplace – one of Parity’s verticals driving revenue to women athletes – is collaborating with HEARTLENT Group, the WNBPA, and Rock The Vote on…
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Parity welcomes Group 1001 as majority stakeholder, partner in promoting elite women athletes
NEW YORK (March 29, 2022) /SPORTSWIRE WOMEN/ – In a bold step to create lasting and meaningful change in women’s sports, Group 1001 will become a majority stakeholder in Parity, a startup created for both…
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Sport legends Jackie Joyner-Kersee, Cynthia Cooper-Dyke, and Jayna Hefford join forces with Parity and Aventus to headline the first NFT marketplace exclusively dedicated to women athletes
NEW YORK – January 19, 2022 /SPORTSWIRE WOMEN/ Three legends of women’s sport will headline the launch of the Parity NFT Marketplace (powered by Aventus Network), the first non-fungible token (NFT) marketplace created to exclusively…
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Parity and Morgan Stanley Global Sports & Entertainment to launch financial education-focused campaign, “Practice Makes Perfect”
NEW YORK (December 2, 2021) /SPORTSWIRE WOMEN/ — Parity, an online sponsorship platform, announced today it has teamed up with Morgan Stanley (NYSE: MS) to collaborate on a joint mission to empower women athletes through…
WNBPA, Parity Join Forces to Create Marketing Opportunities and Drive Revenue to WNBA Players
NEW YORK (August 26, 2021) – OneTeam Partners is proud to announce a multi-year partnership between the Women’s National Basketball Players Association (“WNBPA”) and Parity, an online sponsorship platform for women athletes that aims to…
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