Paige Bueckers’ Major NIL Deal Only Leads to More Questions

November 30, 2021

On Monday, UConn guard Paige Bueckers made history as the first NCAA athlete to sign an endorsement deal with Gatorade, joining pro basketball players such as Elena Delle Donne, Candace Parker, Zion Williamson and Jayson Tatum. This groundbreaking signing isn’t Bueckers’ first endorsement deal in the NIL era, however. On November 10, Bueckers signed her first deal with the online marketplace and clothing reseller StockX. BR