- Only a small fraction of all sports media coverage is devoted to reporting on women’s games. Two of the biggest players in women’s sports media are joining forces to change that metric. The Next — a premier...
- The Women’s Sports Network has launched a free channel on Roku to stream original shows and programming from partners such as the Athletes Unlimited, the WNBA, LPGA Tour, Street League Skateboarding, U.S. Ski &...
- TORONTO, CANADA – December 2, 2022 /SPORTSWIRE WOMEN/ – The Toronto Women’s Run Series, the country’s largest women’s running series today announced global sports brand PUMA as the title sponsor of the race series....
- On Wednesday, ESPN announced a new feature of its coverage for the Division I women’s volleyball tournament: a RedZone-like whiparound show, which will complement ESPN’s broadcasting of every tournament match on one of its...
- CHICAGO– First Women’s Bank announced that Allyson Felix, the most decorated track and field Olympian in history, Founder and President of Saysh, and advocate for women’s equity, has joined Billie Jean King, Nia Batts...
- The UCI received the Special Jury Prize for its actions to support female cyclists from Afghanistan by helping evacuate them from the country following the Taliban take-over in 2021, welcoming athletes to its headquarters...
- TAMPA, Fla. (Nov. 30, 2022) /SPORTSWIRE WOMEN/ – Following the first-ever two-day IRONMAN World Championship and a continued commitment to providing women and men their own dedicated day of racing, IRONMAN announced today that...
- On Wednesday, all three referees at a men’s World Cup match will be women, according to FIFA. The Costa Rica-Germany Group E match on Thursday will feature Karen Dia, Neuza Back, and Stephanie Frappart...
- NEW YORK, Nov. 30, 2022 – The Women’s Sports Foundation (WSF) announced the 2022 grant recipients of the Sports 4 Life program – a national initiative, co-founded with espnW and supported by Gatorade, to increase...
- FIFA, international soccer’s governing body, outlined the prize money teams would receive in the World Cup in Qatar and those that finished 9th through 16th will get $13 million each. According to the CBA, the...
- An innovation in eyewear, Kimeze was born of a “lightbulb” moment when its founders realized eyewear companies do not design sunglasses and opticals for black and brown customers like them. Combining craftsmanship with luxurious materials,...
- After two years of discovery brought on by the pandemic, Merrell spent much of 2022 focused on promoting a more diverse vision of the outdoors, while also delivering compelling and accessible product to the...
- When the Vancouver, British Columbia-based brand debuted its first sneaker line this year, it created the shoes from a last specifically designed from a woman’s foot. And the collection — which consists of four...
- UConn women’s basketball stars Paige Bueckers and Azzi Fudd announced name, image and likeness deals with Nerf by posting a video on social media in which the two competed in a challenge using Nerf...
- /SPORTSWIRE WOMEN/ – Women’s sports thrive because of their fans, and at Parity we’re always looking for innovative ways to connect these passionate supporters with their favorite athletes. That’s why we’re thrilled to be working...
- Long an afterthought to men’s sports, women’s sports have seen huge gains in viewership in recent years, albeit from very small bases. While no women’s sports outside of Olympic gymnastics or ice skating can...
- A new mathematical model incorporates the influence of social interactions on community exercise patterns, implying that connecting with moderately active individuals may motivate sedentary people to become more active. Ensela Mema of Kean University...
- Las Vegas is a city known for its glitz and glamour. Neither, though, were found during what was supposed to be a showcase of some of the nation’s top women’s basketball teams this holiday...
- Manchester City’s have become the first Barclays Women’s Super League side to partner with a British womenswear brand. The Fold will be the Official Formalwear Partner of Manchester City Women, providing access to a...
- Recent breakthroughs have helped usher female athletes and their organizations closer to the mainstream than they’ve ever been. According to a 2018 Nielsen report on the rise of women’s sports, 84% of general sports...
- The Athletic plans to double its coverage of professional women’s sports through a multiyear partnership with Google, its chief commercial officer Seb Tomich told Axios. Beginning this week, The Athletic will start to post...
- From pumping tents at start villages to lactation stations along the course, here’s how major races are making changes to better support new moms. Runners World (paywall)
- Michelle Parker. Caite Zeliff. Brooklyn Bell. This next film is full of big names, big lines, and big smiles, and it carries a big accomplishment. ‘Nexus’ is the first feature-length film entirely directed and...
- With the resale industry predicted to grow, activewear brand On has added men’s and women’s apparel to its resale program, the company announced on Friday. After launching Onward in September for footwear only, the...
- After months of imploring the federal government to clean up their sport, Canadian gymnasts will finally have the floor in Ottawa. Gymnasts will be among the first to testify before members of Parliament today...
- Athleta’s comps were flat year-over in the third quarter as the chain continues to feel the impact of a demand shift from athleisure to occasion and work-based categories. However, success with lifestyle offerings led...
- Former World No.1 Naomi Osaka in collaboration with Nike, launched her new capsule collection on Thursday. The 25-year-old signed a partnership with the apparel giant back in 2019. Since then, she has been associated...
- Prior to her appointment as interim CEO Brumfield served as USA Triathlon’s Chief of Staff and Chief Business Development Officer, where she built a reputation as an innovative and results-driven leader for the sport...
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