Press Release Archive for dates of Sunday, May 22, 2022 thru Saturday, June 4, 2022
- Anyone who has gone bra shopping can attest to the fact that finding a bra for everyday wear is frustrating on its own, but finding the right sports bra for running can take that...
- The league, like most women’s sports organizations, is experiencing record growth. More people are watching. The league’s 2022 draft averaged 403,000 viewers, or 20% more than last year. That’s picking up on the increase in overall...
- Lululemon just reported better-than expected results for the first quarter, in part driven by the brand’s successful launch into new categories like footwear, golf and tennis. The Vancouver, British Columbia-based athleisure brand reported that first...
- The research found that those who drank moderate amounts of coffee, even with a little sugar, were up to 30 percent less likely to die during the study period than those who didn’t drink...
- Under Armour is accelerating its efforts to attract the female athlete. Lisa Collier, chief product officer for Under Armour, explained that traditional women’s running shoes are created from a men’s last, just made smaller...
- NCAA partners including Capital One, Coca-Cola and Buffalo Wild Wings head to Oklahoma City as attendance and ratings rise. Cups fashioned into hats, halos and headsets gave Coca-Cola’s Powerade huge visibility during the NCAA’s...
- The women’s peloton got a big boost this week with two major races announcing significant developments for 2022. The organizers of the Women’s Tour in the UK confirmed that it would have live television...
- Portland, Philadelphia and Oakland are among cities with interest, and the potential financial backing, to add a team. The Athletic (paywall)
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June 1, 2022, Orlando, Florida /SPORTSWIRE WOMEN/ – Be Inspired Brands, the owner of Skirt Sports, Momentum Jewelry and ZOOMA Women’s Race Series has acquired She RUNS This Town/Moms RUN This Town, effective June 1,...
- A debate over whether Albany High School girls’ track and field athletes can wear sports bras without jerseys during practices has resulted in suspensions, disrupted the team’s season and soured the relationship among students,...
- Disney Advertising Sales is kicking off the 50th anniversary of Title IX with its sweeping Fifty/50 initiative, signing on Champion, Gatorade and Google as sponsors. Title IX, signed into law in June 1972 as...
- Pepsi is shifting its focus from the biggest U.S. sports leagues to college athletes, women’s sports, and the metaverse. Months after declining to renew its sponsorship deal for the Super Bowl Halftime Show, the...
- Nike’s messaging impacts both legging and bra offerings, which will have the consumer prioritize choosing a style they love first and then working to tailor support, size, color and other accompanying features. The brand...
- SAN DIEGO, California – June 1, 2022/SPORTSWIRE WOMEN/ – 100%® the San Diego-based sports performance company, has released NORVIK®, a new Sport Performance sunglass that sets a standard in versatility by tastefully blending style with...
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/SPORTSWIRE WOMEN/ – Allyson Davis and Jill Yesko – both avid cyclists – are working in tandem on film director Yesko’s latest documentary, “Uphill Climb: The Women Who Conquered the Impossible Race.” Davis, an award-winning...
- Michelle Wie West will lead a new women’s partnership initiative with golf equipment company LA Golf, aiming for equitable and fair support on and off the course for LPGA players. Pledging to treat women...
- World No. 1 amateur Rose Zhang became not only the first college golfer, but the first student athlete to sign an NIL (Name, Image, and Likeness) deal with Adidas. The announcement came Tuesday, just...
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PRINCE OF WALES, Alaska /SPORTSWIRE WOMEN/ – Andrea Peet has become the first person diagnosed with ALS to finish 50 marathons in 50 states, following her completion of the Prince of Wales Island Marathon...
- Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more. The 100 Influential Black Women in Sports series aims...
- Mumbai-based sports management company ENGN solely aims to invest its effort in Indian sportswomen and give them the platform they deserve. It also wants to encourage young girls across India to take sports as...
- Last week, the U.S. Soccer Federation reached a historic collective bargaining agreement with the U.S. men’s and women’s national teams, which encompasses identical game payments for all players. Workforce expert Joan Kuhl argues the...
- Swin Cash is one of women’s basketball’s all-time greats. Now, she’s making strides in the men’s game and blazing a trail along the way. In a recent interview with Sports Illustrated, Cash said that...
- Soccer player Alex Morgan and others are leveraging their growing popularity to push for change; ‘we’ve been undervalued as athletes our whole lives.” WSJ (paywall)
- Golf star Michelle Wie West is stepping away from the LPGA Tour full-time after 2023. Wie West, 32, penned a thoughtful message to her social media followers on Thursday morning, confirming her decision. Yahoo...
- /SPORTSWIRE WOMEN/ – Elevate MultiSport Endurance Training 4 Women, Parathletes & Beginners (an affiliate of the LA Tri Club) is very excited to announce the inaugural Women’s only training program at the Toyota Legacy...
- LAKEWOOD, Colo. (May 26, 2022)/SPORTSWIRE WOMEN/ – The Natural Grocers® Cycling Team (with the support of their title sponsor, Natural Grocers by Vitamin Cottage, Inc.) is proud to support women’s bike racing at the...
- The partnership will include two friendlies, the first at Banc of California Stadium in Los Angeles on Aug. 10 and the second in Monterrey, Mexico, next season. The organizations also will cooperate in other...
- Sports Illustrated (SI) reports Ken Goldin, founder of Goldin Auctions, tweeted that a 2003 Serena Williams NetPro signed rookie trading card sold for $266,000 last weekend. The Athletic added the sale more than doubled...
- Kaitlin Marie Armstrong, the woman suspected of fatally shooting elite cyclist Anna Moriah “Mo” Wilson in Texas, is believed to have traveled to New York City after the killing, authorities said Wednesday. Armstrong, 34,...
- North America’s top women’s hockey players are teaming up with former tennis star Billie Jean King and Los Angeles Dodgers chairman Mark Walter to explore launching a pro league within the next year, a...
- The LPGA’s Epson Tour and Ascensus announced a three-year partnership Tuesday at a press conference at Newport Group’s Orlando office. Ascensus will sponsor the Epson Tour’s “Race for the Card,” which awards the top...
- For many people, exercise is a whole lot more than just a way to make physical progress. And if you’ve been running for awhile, you’ve probably read about (or experienced) the many ways exercise...
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Los Angeles, California, May 24, 2022 /SPORTSWIRE WOMEN/ – Girls Soccer Network is excited to announce their kit sponsorship with debutants WPSL team Miss Kick FC for the upcoming summer season! This brings together...
- Tennis world champion Serena Williams and Oscar-nominated actor Jake Gyllenhaal are collaborating with Eat Just’s JUST Egg to showcase the benefits of plant-based protein. The two major celebrities will join Eat Just’s newest ad...
- With details still forthcoming, at least one thing is clear: the future of women’s hockey was built on history. Lessons from the generations of women’s hockey players and leaders who pushed the sport to...
- Vonn is in her fourth year in partnership with the sports apparel and equipment company for its Legacy line of upscale women’s winter sportswear, though the brand has been supplying the athlete with hard...
- Double Olympic champion Caster Semenya said she offered to show her vagina to athletics officials when she was just 18 years old to prove she was a female. In an interview with HBO Real...
- The Women’s National Basketball Association (WNBA) is one of America’s most popular sports leagues. Still, many basketball fans were upset about their league partnering with a crypto exchange company, Coinbase, amid a market crash....
- The Adidas Terrex Agravic Flow 2, according to the brand, was made with long-lasting speed and control for runners of all skill levels in mind. How Hall helped, according to Adidas Terrex, was by...
Saturday, June 4, 2022
Friday, June 3, 2022
Thursday, June 2, 2022
Wednesday, June 1, 2022
Tuesday, May 31, 2022
Monday, May 30, 2022
Friday, May 27, 2022
Thursday, May 26, 2022
Wednesday, May 25, 2022
Tuesday, May 24, 2022
Monday, May 23, 2022
Sunday, May 22, 2022
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