- As interest in the premier North American women’s basketball competition continues to surge, an expanded schedule of 36 games per team will mark the league’s longest ever season as it looks to capitalise on its growing popularity. The 2022 campaign will also...
- The National Women’s Soccer League (NWSL) has named HR, payroll and workforce management company UKG as the first-ever title sponsor of the Challenge Cup. The multi-year, multimillion dollar deal will see the prize pot...
- Writer, actor and producer Mindy Kaling is teaming up with Pepsi’s Propel enhanced water brand to promote JOWO — the joy of working out — no matter where you are on your fitness journey....
- Scientists are doing experiments to see whether sensors might be added to wearables to tell us even more about our health based on gases released by our skin. WebMD
- Nike is continuing its efforts to emphasize employee well-being as it starts the process of bringing employees back into the office. The sportswear giant will once again close all of its offices worldwide for...
- Their faith in the sports’ appeal is borne out by intriguing new TV data from the National Hockey League. The NHL’s female cable TV viewership across ESPN and TNT in the U.S. rose a...
- PORTLAND, Ore., and CARLSBAD, Calif. – May 5, 2022 /SPORTSWIRE WOMEN/ – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition...
- Since the 2010 launch of the espnW brand, ESPN has done various projects there, including a website vertical, films, summits, and more. On Wednesday, around this year’s summit in New York City, ESPN announced...
- An investment company co-founded by Brooklyn Nets star Kevin Durant is joining the Gotham FC’s ownership group. Thirty Five Ventures, or 35V, co-founded by Durant and entrepreneur Rich Kleiman, has joined the North Jersey-based professional women’s...
- A new study from the American College of Cardiology suggests that regular exercise can decrease the likelihood of heart complications by 22 per cent in individuals with anxiety and depression, compared to 10 per...
- Heineken, which last year expanded its UEFA sponsorship to the women’s game, is on a mission to tackle gender bias affecting soccer players and fans. The campaign marks a new direction for Heineken’s 25-year UEFA sponsorship...
- Today ESPN announced the roster of sponsors for The espnW Summit NYC. The one-day event will gather a distinctive group of leaders and change-makers at the intersection of sports, business, and entertainment for a...
- Four-time Grand Slam winner Naomi Osaka, who has been open about her battle with depression, has joined workplace wellness and mental health platform Modern Health as an advocate for de-stigmatizing mental health care and...
- Callaway’s TravisMathew brand is well-known for its men’s clothing and golf apparel, but on Tuesday the company unveiled something new: a women’s line. TravisMathew was acquired by Callaway in 2017 for $125.5 million, and...
- Golf’s world No. 3 Lydia Ko has been praised for her honest answer about being on her period which left her interviewer lost for words. During the final round of the Palos Verdes Championship...
- The formal change in designation is a significant development because it opens a new path to secure Griner’s freedom. Instead of waiting for her drug smuggling case to play out in the Russian legal...
- An almost 20-year veteran of the Swoosh, Gauger most recently served as Nike’s global VP of marketplace, where she led a team of more than 150 people to execute Nike’s B2B platform, according to...
- New research has found that around seven hours of sleep is the ideal night’s rest, with insufficient and excessive sleep associated with a reduced ability to pay attention, remember and learn new things, solve...
- Serena Williams is widely regarded as the best tennis player to ever grace the court. Her sporting success has made her a household name but her business ventures are just as fascinating. In fact, her...
- On a patch of grass in Exposition Park, with 22,000 people in Banc of California stadium watching a Friday-night soccer match, history was made. Angel City FC, Los Angeles’ first professional women’s soccer team...
- Walmart is unveiling an elevated activewear and swim brand, Love & Sports, created with fashion designer Michelle Smith and SoulCycle instructor Stacey Griffith. The fashion-forward clothing collection is another sign of the retailer’s efforts...
- Golf history will be made when players tee off on the opening hole of this year’s Australian Open with the men’s and women’s events to be played at the same time and at the...
- The WNBA recently celebrated its 26th anniversary and in that span of time, not only has the league grown exponentially but so have its players’ business portfolios. Many of the league’s superstars have truly...
- This year’s NCAA women’s gymnastics championship drew its largest audience in a decade as the Oklahoma Sooners edged out the Florida Gators, Utah Utes, and Auburn Tigers for the 2022 title. Women’s college gymnastics...
- The Women’s National Basketball Association’s (WNBA) Los Angeles Sparks have announced a new jersey sponsorship deal with UCLA Health. The multi-year, seven-figure partnership also designates UCLA Health as the Sparks’ official healthcare partner. SportsPro
- As the 50th anniversary of Title IX arrives in June, historians are reflecting on the legacy of women’s sports teams and whether it’s time to stop segregating some sports by sex. NY Times (paywall)
- /SPORTSWIRE WOMEN/ – LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announces the launch of the new Women’s Trail Tights....
- LA’s newest professional soccer team, Angel City Football Club (ACFC), today announced the launch of the “ACFC Inaugural Fan Pass Collection” in partnership with club founding partner Crypto.com, the world’s fastest-growing cryptocurrency platform. Sports...
- The sports broadcasting giant struck a deal with AU to exclusively carry its softball and lacrosse competitions for the next two years. In total, fans will be able to tune in live for more...
- Addressing media last week during a walkthrough of the Serena Williams Building, which was designed by Portland architecture firm Skylab Architecture, longtime Nike exec John Hoke explained the athlete’s influence on the facility. The chief...
- BOULDER /SPORTSWIRE WOMEN/ – To celebrate decades of supporting the world’s best athletes in the running and fastpacking space, Ultimate Direction is launching an all-new Signature Apparel Collection this spring designed by athletes, for...
- Developed in 2007 to give women foundational life skills, technical training and support, GAP’s Personal Advancement and Career Enhancement (P.A.C.E.) program reached its 2022 goal of reaching 1 million women and girls in the...
- South Carolina star Aliyah Boston, the women’s Player of the Year, has announced what may be her highest-profile deal yet: a multi-faceted partnership with Under Armour. The deal aims to “continue building and growing the women’s...
- There is an imbalance between the number of riders or teams and the current competition calendar, and soon, the UCI will have to say ‘no’ to major organizers when they sign up for the...
- Sasha DiGiulian should know the value of quality nutrition. The first American woman to climb 5.14d/9a in 2011, the 29-year-old has stayed at the top of her game for more than a decade. Now,...
- or generations, men have been faster than women in races of all distances, but over the last couple of decades, we’ve begun to see a shift. More and more women’s names are showing up...
- Los Angeles-based Fast Studios has revealed partnerships with four leagues and organizations to beef out the programming slate for its new Women’s Sports Network streaming channel. The dedicated 24-hour streaming channel for women’s sport...
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Kristin Kohler Burrows Joins Executive Leadership Team of OrthoLite and Cirql as Chief Brand OfficerAMHERST, Mass. (April 25, 2022)/SPORTSWIRE WOMEN/ – OrthoLite®, the 25-year global leader of branded, high-performance and comfort footwear solutions and the company behind the recent launch of Cirql, the world’s first EVA plastics-free, recyclable, biodegradable and...
- Charleston, South Carolina (April 25, 2022)/SPORTSWIRE WOMEN/ – Most of the time people hear the word triathlon and think, “WHY?”. Most of the time they also equate any triathlon with an Ironman distance –...
- From Six-Day stars to record-breaking world champions, the stories of these women and their rivalries deserve to be told. Cycling Tips
- For years Hamm waged a tireless, lonely crusade for the return of women’s professional soccer to Southern California, a hotbed for the sport. That work eventually paid off when entrepreneur Julie Uhrman, venture capitalist...
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