- Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train...
- Saudi Arabia will host the 2024 West Asian Football Federation (WAFF) Women’s Championship this month – the first official 11-a-side women’s tournament to be held in the Kingdom. A milestone for women’s football in...
- Watkinsville, GA (February 6, 2024) /SPORTSWIRE WOMEN/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with marathoner, certified run coach, physical therapist, and content creator, Stephanie Pi. As...
- The legendary Italian bike manufacturer Pinarello has made its first entry into the Women’s WorldTour, with the Treviso-based brand announced as the official bike partner of Swiss WorldTeam Roland Cycling. The Italian bike manufacturer will supply bikes to...
- New York, NY, /SPORTSWIRE WOMEN/ – We are pleased to announce the new release Go Multisport: Add Fun, Challenge & Exploration to Your World by endurance athlete Jennifer Strong McConachie. This all-in-one resource and first...
- O’Keeffe turned in a stunning and blistering performance at the U.S. Olympic marathon trials in Orlando, crossing the finish line in 2:22:10 to not only win her marathon debut but break the event record....
- February 1, 2024. Mt. Pleasant, SC /SPORTSWIRE WOMEN/ – Charleston based She Tris Triathlon events announced this week an agreement with Jeremey Davis of Set Up Events to purchase and rebrand the NC based all...
- Brooks on Monday announced a new footwear deal with Kara Goucher, the two-time Olympian and three-time NCAA Champion runner. The deal includes a footwear sponsorship as well as speaking engagement and athlete collaboration opportunities....
- If the benefits of physical activity were distilled into a pill, everyone would be on it. Studies show that moving improves nearly every aspect of health: boosting sleep, strength, and mental well-being while slashing...
- The Kansas City Current’s $117 million stadium will become the first specifically built for a women’s pro team when it opens this spring. Its importance to the NWSL, to women’s sports generally, is immense....
- PORTLAND, OREGON (January, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa...
- More than 90,000 fans showed up for an outdoor volleyball match in Nebraska’s football stadium last summer, and the NCAA semifinal and championship matches set attendance and television viewership records. Opening night was everything...
- Carlsbad, California /SPORTSWIRE WOMEN/ – Zoot Sports, the global leader in triathlon apparel, is thrilled to announce the signing of elite professional triathlete Holly Lawrence in a multi-year sponsorship. Lawrence is a World Champion...
- Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech...
- Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition,...
- There is a seismic shift happening in mountain culture and outdoor adventure right now. Female athletes, rescuers, guides, and recreationalists are getting more representation, becoming more prevalent, and gaining the respect they’ve always deserved....
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