- The Pro Volleyball Federation (PVF) has announced CBS as its first official television partner in a multi year deal that will see matches broadcast on the CBS Sports Network. The broadcast deal continues CBS’s commitment to women’s...
- The list of the world’s highest-paid female athletes has a new No. 1: 22-year-old Polish tennis star Iga Świątek, who made an estimated $23.9 million in 2023 (before taxes and agents’ fees). Since Forbes introduced...
- The pinnacle of motorsport, F1, has long been considered a male-dominated sport. However, in recent years, there has been a growing movement to increase female participation. The F1 Academy was created with the idea...
- 2023 saw many records shattered in women’s sports, including a women’s NCAA volleyball game with over 25,000 more fans than attended the 2023 Super Bowl between the Kansas City Chiefs and Philadelphia Eagles. Between Coco Gauff’s...
- SheFit, a sports bra brand and activewear company dedicated exclusively to women, is launching a trio of new products and SheFit Studio, an experiential concept meant to create a better sports bra with the...
- According to data from non-profit organization Canadian Women & Sport, there is a dramatic drop in girls playing sports as their bodies change during puberty, with one in three girls leaving sport by their late...
- The popularity of women’s sports and the number of women sports fans are accelerating, according to a new study by one of Portland’s largest ad agencies. Rain the Growth Agency’s newly published research explores women’s...
- Finding the right partnership can be a slam dunk for a business–and women-led businesses are increasingly finding that partner in the Women’s National Basketball Association. There’s good reason for increased interest in the league; the WNBA...
- A new study led by ultrarunner Keely Henninger demonstrates complex connections between energy availability, over-dependence on running, and fuel intake on the run. (TrailRunner)
- Your run is more than a workout for your muscles–it’s keeping your brain healthy, as well. Researchers out of the University of Zurich have unraveled the protective effects of physical and social activities on...
- You may think you know how the U.S. women’s national team’s 2023 World Cup journey ended. One millimeter, a tense penalty kick shootout against Sweden and a heartbreaking Round of 16 exit. There’s more...
- Even with a rock-solid design framework, creating durable and dependable footwear for tradespeople is not easy or simple. For one, making shoes and boots for some of the toughest wear environments can be aesthetically...
- Alison Lee and Nasa Hataoka, who tied for second, each won $445,000. The big payday follows the rising popularity of women’s golf, and it’s a sign of the larger sponsor commitments supporting the earnings...
- In 1995, Nike released an ad called “If You Let Me Play,” which emphasized the benefits of sports for girls and women at a time when fewer of them were encouraged to be athletes....
- Ikea, best known for its budget-friendly furniture and decor, is capitalizing on the rising consumer trend toward health and fitness with plans to launch a limited 19-piece at-home workout collection that gives a new...
- [Australia, Brisbane, 9 December 2023] /SPORTSWIRE WOMEN/ – This World Llama Day, Chicks Who Ride Bikes (CWRB) – Australia’s largest women’s cycling community – announced today that they have launched a new and improved...
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