Zoot Sports Signs World Champion Triathlete, Holly Lawrence

January 25, 2024

Carlsbad, California /SPORTSWIRE WOMEN/ – Zoot Sports, the global leader in triathlon apparel, is thrilled to announce the signing of elite professional triathlete Holly Lawrence in a multi-year sponsorship.

Lawrence is a World Champion long-course triathlete, with a major victory at the IRONMAN 70.3 World Championships in 2016. As part of the newly signed partnership, Lawrence will compete exclusively in Zoot’s industry-leading performance apparel as she trains for the 2024 season and looks to capture another world title in New Zealand in 2024.

“I am so excited to race in Zoot’s Ultra P1 triathlon suit this coming year. The P1 suit is super comfortable, breathable, and aero-tested incredibly fast for me. I can’t wait to see what we can achieve together in 2024!”

As a Zoot Sports triathlon ambassador, Lawrence will provide valuable input to the Zoot team on characteristics most important to professionals racing at the sport’s highest level. Lawrence’s input will influence future Zoot triathlon gear to balance maximum aerodynamic advantage, cooling ventilation, moisture management, and comfort over long-course distances.

“Holly is one of the sport’s most talented and focused athletes.” said Shawn O’Shea, Global Head of Triathlon for Zoot Sports. “We are committed to providing Holly and all Zoot athletes with apparel that helps them to achieve their highest potential. We can’t wait to build a custom P1 Racesuit for Holly as she attempts to win another World Championship in 2024!”

Lawrence’s 2024 plans include racing the PTO series, competing at the IRONMAN 70.3 World Championship in New Zealand, and competing in several IRONMAN and IRONMAN 70.3 events across North America leading up to worlds.