ACTIVISM
Want to stay up to date on the latest press releases and news about activism within the women's sports industry? Scroll below to view all women's sports activism news.-
April 12, 2022
Meet the Texas Lady Crushers, Climbing’s Newest Women-Led Group
The Texas Lady Crushers offer rock climbing clinics, retreats, and volunteer opportunities to women and nonbinary individuals. Perhaps the broader lesson here is that everyone wants to feel and be seen. And the Texas Lady Crushers give traditionally underrepresented folks an empowering place at the table. Plus, they make space...
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April 6, 2022
Pepsi unveils ‘Cracker Jill’ version of ‘Cracker Jack’ to promote women’s sports
PepsiCo announced this week it is unveiling new characters named “Cracker Jill” as part of its “Cracker Jack” brand in an effort to promote the accomplishments of women in sports. NY Post
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April 6, 2022
Athletes repeat call for independent investigation into “toxic culture” at Gymnastics Canada
Over 300 gymnasts have called for an independent investigation into a "toxic culture and abusive practices" at Gymnastics Canada. The call was initially made by more than 70 current and former Canadian gymnasts, which the Global Athlete group claimed has now risen to more than 300 signatories. Inside The Games
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April 4, 2022
Gender Equity Fuels Debate Over Moving Final Fours to Same City
The NCAA has traditionally hosted the men’s and women’s Final Fours in different cities, but that setup has been called into question because of gender equity issues. In 2013, Big East commissioner Val Ackerman suggested hosting both Final Fours in the same city in a white paper — though the...
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March 28, 2022
How Black Women Surfers Are Transforming a White-Dominated Sport
A growing number of women of color are promoting surfing as a recreational and professional sport for Black women and girls. Others include SurfearNEGRA, Textured Waves and Brown Girls Surf. According to an article in Surfer Today, 23 million people surf worldwide, around 2.8 million of them in the United States. But there are...
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March 23, 2022
Brittney Griner meets with U.S. officials for first time since Russian detainment in February
U.S. consular officials were able to visit with WNBA star Brittney Griner in Russia for the first time Wednesday and reported that she was in "good condition," a State Department spokesman told CNN. Griner has been in custody since Feb. 17 on charges that she attempted to smuggle vape cartridges...
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March 22, 2022
Adidas Hopes to Tackle Female Runner Safety By Engaging Male Runners
As part of the new Ultraboost 22 launch, Adidas is leveraging the all-female designed release to spotlight a new commitment to female runners globally. Adidas has a network of run clubs that span the globe, and realized an opportunity to use that network for good: to educate the male runners...
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March 19, 2022
Olympic snowboard coach Foley suspended by US Center for SafeSport after sexual misconduct probe
U.S. Ski & Snowboard has confirmed head coach Peter Foley will have no contact with the snowboard cross team while he remains under investigation by the US Center for SafeSport over allegations of sexual misconduct. Inside The Games
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March 18, 2022
The Battle for Equity in NCAA Basketball
An extensive report commissioned by the NCAA found inequity is baked into the very fabric of the tournaments. Conducted by Kaplan Hecker & Fink, it found that revenue distribution, contracts, and even the culture prioritize Division I men’s basketball over everything else. Despite this, women’s basketball has grown exponentially. Ratings have...
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March 17, 2022
A Gender Revolution Is Brewing in New Zealand Rugby
One in five rugby players in New Zealand are now women, and their numbers are rising. But persistent stereotypes are proving hard to dismantle. New York Times (paywall)
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March 17, 2022
Nike Invests In Women’s Sport With Athlete Think Tank Initiative
Nike continues its commitment to supporting women athletes with a new initiative called the Athlete Think Tank. The Athlete Think Tank was established so that Nike could hear directly from its elite women athletes from around the world, translating their expertise into valuable insights that improve the experience of girls...
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March 8, 2022
Milestones in women’s history from the year you were born
Stacker dug through historical records and selected inspirational or important moments in women’s history every year from 1919 to 2021. Read on to find out when women in the U.S. and around the world won rights, the names of women who shattered the glass ceiling, and which country’s women banded...
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March 8, 2022
When Will We Finally Stop Commenting on Women Athlete’s Bodies?
Athletes are public figures, and their bodies are foundational to their jobs. It’s easy to home in on aesthetics in order to make sense of how athletes do what they do. But while body composition certainly plays a role, it’s just one of many physical factors. Aerobic capacity, power, strength,...
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March 7, 2022
How the Women’s Sports Network intends to cover female athletes “through a new lens”
Female athletes are set to have a US channel exclusively dedicated to them. Ahead of International Women’s Day, SportsPro caught up with Carol Stiff, the former ESPN executive now serving as an advisor to the Women’s Sports Network, to hear how the free, ad-supported, 24/7 streaming destination plans to provide...
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March 3, 2022
Pro Surfers to Honor ‘Female Heroes’ in Upcoming World Surf League Tour
World Surf League (WSL) is acknowledging International Women’s Day this March with a celebration of inspirational women in sports history. Every single surfer — men and women — in WSL’s upcoming Championship Tour in Portugal will be honoring and celebrating a slew of female heroes on special competition jerseys. Gear...
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March 1, 2022
New training seeks to prevent sexual harassment in the outdoor industry
On March 4, Seekhaven Family Crisis and Resource Center—a Utah-based violence and sexual-assault shelter—will partner with Futures Without Violence in a virtual training seminar - Seekhaven - that will give attendees a toolkit to effectively respond to gender-based violence and harassment in outdoor-industry work settings. Some of the topics discussed...
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February 24, 2022
WNBA players and their unrelenting activism
Collective activism is hard to orchestrate. Getting groups of people to act in concert is challenging enough, even when participants aren’t asked to risk their livelihood. In the aftermath of the podium protest, Smith and Carlos lost everything. One group of sportswomen have continued to overcome the challenges of collective...
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February 23, 2022
Having Kids Mid-Career is now a Viable Option for Female Pro Cyclists
With teams like Trek-Segafredo and Uno-X supporting maternity leave in sport, the culture around giving birth mid-career is changing. The announcement that Deignan would be taking 2022 off to have a second child came with a second piece of news that signals another tonal shift in women’s cycling: her team...
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February 22, 2022
American Women Players Settle Suit Vs US Soccer for $24M
U.S. women soccer players reached a landmark agreement with the sport’s American governing body to end a six-year legal battle over equal pay, a deal in which they are promised $24 million plus bonuses that match those of the men. US News
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February 21, 2022
Women Led Team USA’s Medal Count but Gender Inequity Persists in Olympics
Female athletes on Team USA took home 17 medals, the most by any nation at the winter Games, with 13 from women’s events and four more in mixed-gender competitions. The Olympic Games tend to inspire more coverage of women’s sports than is typically in the mainstream, but the difference in the ways...
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February 19, 2022
One of the themes of the 2022 Winter Olympics: Women supporting women
Sportsmanship is as much a hallmark of the Olympics as winning a medal, endearing athletes to fans (hello, Brittany Bowe!) and searing heartwarming scenes that personify the Olympic ideals of excellence, friendship and respect into memory. But demonstrations of support between fellow women competitors in Beijing have provided a fresh take...
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February 18, 2022
adidas Build Statues in Honor of Female Athletes and Changemakers
The Three Stripes have immortalized their commitment to grow and support women’s sport by unveiling a series of statues representing several trailblazers in the worlds of football, basketball, dance and rugby. Versus
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February 18, 2022
Meet the Incoming All-Ages Sports Bar Celebrating Women in Sports
The Sports Bra will play women’s sports on the TVs, pour beers and spirits made by women, and welcome girls to celebrate potential role models. In 2020, Nguyen watched protest and social activism bloom around the country, especially surrounding representation in various industries. As a woman in food, the reckoning...
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February 16, 2022
Abby Wambach Wants More Women In Charge Of Women’s Sports
The soccer icon is turning that mantra into action with her latest project. Wambach, who sits on Gatorade’s Women’s Advisory Board, is teaming up with the company to launch a new campaign dedicated to equal opportunities in sport. Gatorade’s “Fuel Tomorrow” initiative will include funding for community programs, access to sports...
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February 13, 2022
Even on Olympic stage, Asian American women experience racist abuse
Across two pandemic Olympics set in Asian countries, Asian American women fronting the Games have encountered a whiplashing duality — prized on the global stage for their medal-winning talent, buffeted by the escalating crisis of racist abuse at home. Yahoo Sports
