APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.-
July 25, 2023
TaylorMade to release limited-edition Barbie-inspired pink bags for Evian Championship
TaylorMade to release limited-edition Barbie-inspired pink bags for Evian Championship. The bag won’t only reference the blockbuster Mattel smash Barbie, but it will also feature allusions to the event and the gorgeous locale, the French Alps and Évian-les-Bains region. Golf Digest
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July 21, 2023
Do Women Need Gender-Specific Running Shoes?
Brian Beckstead, co-founder of shoe company Altra—a brand that’s offered men’s and women’s-specific fits in all of their models since the brand launched in 2011—explains how the differences between men’s and women’s-specific lasts are found around three main places in the foot. Outside Online
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July 17, 2023
EXEC: Nike Hit by Lawsuit Over Pocket Bras
Nike is facing a lawsuit in Boston Federal Court by an inventor who claims the sportswear giant stole her technology for a line of sports bras with pockets. In court papers, SherryWear, LLC said its founder, Sherry Goff, first pitched her patented Pocket Bra to Nike in 2015. SGB
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June 28, 2023
Can workout clothes improve posture?
In fact, that 2021 study in the International Journal of Industrial Ergonomics declared “the PMSS is not intended as a therapeutic device to correct posture abnormalities or as a long-term solution to less-than-ideal posture.” Rather, the study authors wrote, it should be viewed as an instant posture corrector or, essentially,...
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June 26, 2023
LAIRD Apparel Debuts Women’s Line: GABBY
The new line builds on the functional performance prowess of LAIRD Apparel’s men’s line. The Daily Outdoor Retailer
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June 20, 2023
Can Tri Gear Be Cool? We Put a Hollywood Stylist to The Test
Tri style has certainly evolved over the years (for proof, check out the OG Triathlete Magazine covers) but few would ever accuse a triathlete of being fashionable. Even with the recent surge in athleisure trends and Hoka’s must-have status among the Hollywood set, society has yet to reach the point...
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June 15, 2023
Google introduces generative AI virtual try-on tool
In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start. Shoppers can hit products with a “Try On” badge...
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June 13, 2023
Nike’s New Well Collective to Shift Focus From Sports to Holistic Health
In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life, serving as a guide for “wellness journeys” for all of its consumers. Nike will be transforming...
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May 26, 2023
Athleta’s Q1 Revenues Stumble Again, Hires New Chief Creative Director
Gap Inc. reported Athleta’s sales fell 11 percent in the first quarter to $321 million due to “continued product acceptance challenges.” On an analyst call, Gap officials said Julia Leach has been hired as its new chief creative officer to help revive assortments. Leach was most recently chief brand officer...
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May 25, 2023
Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning
Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...
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May 18, 2023
Lululemon Makes Minority Investment in Samsara Eco
Announced Thursday, the athleticwear brand made a minority investment in Australian start-up Samsara Eco, a company that has a patented enzymatic process which breaks down high-performance nylon and polyester polymer blends for use as new fibers. Details were not disclosed but Lululemon is the first equity apparel partner in Samsara...
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May 11, 2023
This Black Female Founder Launched Her Own Size Inclusive Shoe Brand and Landed a Macy’s Retail Partnership
When Ahriana Edwards couldn’t find shoes in her size, she did something a college student might only dream about — she started her own brand. This issue came to a head when Edwards, who is now 24, began preparing for college graduation and had a hard time finding dressier shoes...
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May 9, 2023
Under Armour Hits $1.4B in Revenue, Turns Focus Toward Women’s Apparel
Under Armour’s fourth-quarter earnings beat Wall Street estimates — but its stock still fell 5.7. Revenue for the company’s fourth quarter was up 8% to $1.4 billion, driven by $862 million from North America. FOS
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May 8, 2023
The Pretty People Are Coming For Your Hokas
It’s not often that triathletes, social media influencers, sneakerheads, and service workers have a similar fashion interest. But one brand born in the French Alps that fuses performance and a distinct aesthetic point of view seems to have united people all over the world—to the extent that it’s quickly pacing...
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May 4, 2023
The North Face Launches Brand’s First Ever Women’s Himalayan Suit
Today we are humbled and excited to announce the launch of The North Face’s first Himalayan Suit designed specifically for women. Frankly, it is long overdue. The original Himalayan Suit was designed to protect high-altitude climbers on expeditions to the world’s highest peaks and most extreme environments. This technology quickly...
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April 27, 2023
Arc’teryx Is Redesigning Its Women’s Gear to Accommodate More Body Types
Over the past 34 years, the Canadian brand with a namesake fossil logo has developed a reputation for highly-technical performance gear and steep price tags. Few will argue: Arc’teryx has developed a reputation for top-tier ski gear by creating a damn good product with timeless style and durability. But historically,...
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April 21, 2023
Hoka Continues to Grow With Expansion Into Kids’ Shoes
After teasing the launch earlier this month, Hoka has finally unveiled its first kids’ collection as it continues its growth path. According to the Deckers Brands-owned athletic label, the collection will launch with three styles inspired by Hoka’s adult line, including the Speedgoat 5 Youth, Clifton 9 Youth and Ora...
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April 13, 2023
My Hips Don’t Lie: The Problem (And Some Solutions) With Women’s Wetsuits
The surf industry has made progress in bringing attention to this niche market of wetsuits, but women still have gripes over fit. Here's what surfers, women, and brands are doing about it. Gear Junkie
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April 12, 2023
Reebok partners Milk Makeup to launch limited-edition apparel and vegan shoes
The Reebok and Milk Makeup collab is an unusual merger of beauty with sports. Reebok has launched a limited-edition footwear and apparel range dubbed Equipment Essentials. The release is in collaboration with Milk Makeup, the vegan beauty company of New York-based creative agency Milk Studios. Totally Vegan Buzz
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April 10, 2023
The Runners Changing Course on Uniform Expectations
Uniforms for women grow smaller and tighter as they ascend from high school to college to professional running, while men’s uniforms typically remain suspended in the high-school look — a loose jersey and flowing shorts or knee-length spandex for sprinters. A growing number of amateur and elite runners are challenging...
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March 30, 2023
Nike World Cup kits will feature shorts with period leak protection
The sportswear brand announced a new product line Thursday designed to help minimize the risk of period leaks, and all 13 national teams partnered with Nike will be provided with the new shorts. This new product will be released for sale in April as part of the Nike One Short....
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March 28, 2023
Lululemon’s Revenue Rises 30% to $2.8B During Quarter
Athleisure giant Lululemon reported strong global sales for the fourth quarter and 2022 fiscal year. The company announced that revenue rose 30% to $2.8 billion for the quarter ending Jan. 29, 2023. Income from operations decreased 47% to $314.4 million, but adjusted income from operations increased 33% to $785.3 million....
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March 24, 2023
Adidas Reportedly Parting Ways With Another Big Name: Beyoncé
The German sneaker giant and Beyoncé have mutually agreed to end their global business partnership for the singer’s Ivy Park lifestyle brand, according to The Hollywood Reporter. The decision will end a collaboration between the Grammy-winning singer and German sneaker giant that began in 2019. It comes only weeks after...
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March 22, 2023
In New Study, Majority of Women Say They Feel Unsafe While Running — Here’s What Adidas Is Doing About it
Adidas is shining a light on women’s safety. Earlier this month, the athletic company released “The Ridiculous Run” ad campaign to drive greater awareness around the ridiculous realities women face every time they go for a run. In the clip, the female runners can be seen starting their night-time run...
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March 20, 2023
Olympian Justine Fédronic Brings Cultural Heritage to Running Fashion
Justine Fédronic, 31, is an Olympian with family roots in France and Martinique, currently living in Seattle, Washington, and she sees running fashion as capable of existing in dialogue with performance, culture, environmental responsibility, and style. This spring, Fédronic teamed up with Janji to create the French West Indies Collection, part...
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