APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.-
May 9, 2023
Under Armour Hits $1.4B in Revenue, Turns Focus Toward Women’s Apparel
Under Armour’s fourth-quarter earnings beat Wall Street estimates — but its stock still fell 5.7. Revenue for the company’s fourth quarter was up 8% to $1.4 billion, driven by $862 million from North America. FOS
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May 8, 2023
The Pretty People Are Coming For Your Hokas
It’s not often that triathletes, social media influencers, sneakerheads, and service workers have a similar fashion interest. But one brand born in the French Alps that fuses performance and a distinct aesthetic point of view seems to have united people all over the world—to the extent that it’s quickly pacing...
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May 4, 2023
The North Face Launches Brand’s First Ever Women’s Himalayan Suit
Today we are humbled and excited to announce the launch of The North Face’s first Himalayan Suit designed specifically for women. Frankly, it is long overdue. The original Himalayan Suit was designed to protect high-altitude climbers on expeditions to the world’s highest peaks and most extreme environments. This technology quickly...
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April 27, 2023
Arc’teryx Is Redesigning Its Women’s Gear to Accommodate More Body Types
Over the past 34 years, the Canadian brand with a namesake fossil logo has developed a reputation for highly-technical performance gear and steep price tags. Few will argue: Arc’teryx has developed a reputation for top-tier ski gear by creating a damn good product with timeless style and durability. But historically,...
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April 21, 2023
Hoka Continues to Grow With Expansion Into Kids’ Shoes
After teasing the launch earlier this month, Hoka has finally unveiled its first kids’ collection as it continues its growth path. According to the Deckers Brands-owned athletic label, the collection will launch with three styles inspired by Hoka’s adult line, including the Speedgoat 5 Youth, Clifton 9 Youth and Ora...
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April 13, 2023
My Hips Don’t Lie: The Problem (And Some Solutions) With Women’s Wetsuits
The surf industry has made progress in bringing attention to this niche market of wetsuits, but women still have gripes over fit. Here's what surfers, women, and brands are doing about it. Gear Junkie
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April 12, 2023
Reebok partners Milk Makeup to launch limited-edition apparel and vegan shoes
The Reebok and Milk Makeup collab is an unusual merger of beauty with sports. Reebok has launched a limited-edition footwear and apparel range dubbed Equipment Essentials. The release is in collaboration with Milk Makeup, the vegan beauty company of New York-based creative agency Milk Studios. Totally Vegan Buzz
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April 10, 2023
The Runners Changing Course on Uniform Expectations
Uniforms for women grow smaller and tighter as they ascend from high school to college to professional running, while men’s uniforms typically remain suspended in the high-school look — a loose jersey and flowing shorts or knee-length spandex for sprinters. A growing number of amateur and elite runners are challenging...
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March 30, 2023
Nike World Cup kits will feature shorts with period leak protection
The sportswear brand announced a new product line Thursday designed to help minimize the risk of period leaks, and all 13 national teams partnered with Nike will be provided with the new shorts. This new product will be released for sale in April as part of the Nike One Short....
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March 28, 2023
Lululemon’s Revenue Rises 30% to $2.8B During Quarter
Athleisure giant Lululemon reported strong global sales for the fourth quarter and 2022 fiscal year. The company announced that revenue rose 30% to $2.8 billion for the quarter ending Jan. 29, 2023. Income from operations decreased 47% to $314.4 million, but adjusted income from operations increased 33% to $785.3 million....
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March 24, 2023
Adidas Reportedly Parting Ways With Another Big Name: Beyoncé
The German sneaker giant and Beyoncé have mutually agreed to end their global business partnership for the singer’s Ivy Park lifestyle brand, according to The Hollywood Reporter. The decision will end a collaboration between the Grammy-winning singer and German sneaker giant that began in 2019. It comes only weeks after...
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March 22, 2023
In New Study, Majority of Women Say They Feel Unsafe While Running — Here’s What Adidas Is Doing About it
Adidas is shining a light on women’s safety. Earlier this month, the athletic company released “The Ridiculous Run” ad campaign to drive greater awareness around the ridiculous realities women face every time they go for a run. In the clip, the female runners can be seen starting their night-time run...
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March 20, 2023
Olympian Justine Fédronic Brings Cultural Heritage to Running Fashion
Justine Fédronic, 31, is an Olympian with family roots in France and Martinique, currently living in Seattle, Washington, and she sees running fashion as capable of existing in dialogue with performance, culture, environmental responsibility, and style. This spring, Fédronic teamed up with Janji to create the French West Indies Collection, part...
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March 9, 2023
Why Adidas Terrex Created a Hiking Boot Designed Specifically for Women
The Adidas Terrex WMN Hiker Mid Rain.Rdy, according to the brand, is a hiking shoe developed specifically for the female anatomy. To develop a women’s-specific hiking style, Adidas Terrex said its design team explored the ways the female foot hits the ground and the impact this has on the Achilles...
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March 7, 2023
Lululemon updates the Blissfeel running shoe
Lululemon has updated its Blissfeel running shoe for women, introduced a year ago. The Blissfeel 2 has a revamped seamless upper that’s designed to be even more “blissfully” comfortable and well-fitting than the first version. It has a new look, but it still has that great step-in comfort when you...
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March 6, 2023
Adidas launches women’s day campaign featuring their women athletes
On International women’s day, adidas launched a campaign featuring their women athletes. The film encourages women in sport & beyond to embrace their multiplicities and express them in an unfiltered way. Through this film, adidas celebrates the power of moving freely, rising above all distractions, and enabling one to achieve...
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March 6, 2023
How Salomon Sportstyle Emerged as a Favorite of the Fashion Elite
According to StockX, Salomon was the fastest-growing sneaker brand on the marketplace, experiencing 2,277% trade growth in 2022 over 2021. Salomon launched its Sportstyle category in fall 2018, but George Egan, Salomon North America director of Sportstyle, said the blueprint for the business unit began when The Broken Arm reached...
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March 1, 2023
Soccer’s Orlando Pride ditches players’ white shorts over period concerns
The Orlando Pride is ditching white shorts for players wearing their secondary uniforms in favor of black ones. The goal is to make players more "comfortable and confident" when playing while menstruating, the team said. NPR
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February 28, 2023
Thanks to Enterprising Runners, Sports Bras Don’t Suck As Much As They Used To
A 2016 survey of more than 2,000 adolescent girls in the UK found 46 percent reported that their breasts affected their participation in sports. In the same survey, 73 percent reported at least one breast-specific concern, relating to the sports they played. Women's Running
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February 8, 2023
Sales of Beyoncé’s Ivy Park streetwear line with Adidas fall far below expectations, report says
Ivy Park had sales of $93 million in 2021, per a WSJ investigation based on company documents and interviews with people familiar with the matter, and 2023 sales are projected to reach $65 million. Adidas was on track to lose at least $10 million on the partnership in 2022, according...
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February 2, 2023
adidas Launch New Label, Sportswear, with Actress, Advocate, Producer and Style Icon, Jenna Ortega
Global superstar, Jenna Ortega, makes her adidas debut fronting the all-new label and its Spring Summer 23 collection. Cementing herself as a next generation icon; often seen moving through the heart of culture with style, passion and purpose, unapologetically expressing all that she is and all that she stands for....
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January 31, 2023
Meet Megan LaMothe — The Woman Changing The Golf Game
Megan LaMothe never asked for any handouts. As a small business owner she's earned every success and taken every failure on the chin. LaMothe is the founder and CEO of Foray Golf, a lifestyle apparel brand founded in 2016 that stands out in the golf space by making products for...
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January 31, 2023
Nike Sues Lululemon Over Sneakers, Claiming Patent Infringement
In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s claims relate to the way the shoes in question are manufactured as well as textile and...
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January 28, 2023
Specialized dissolves inclusionary women’s clothing brand Machines For Freedom
The brand was founded in 2014 by Kriske following an inability to find cycling shorts that fit. In the years since it has been at the forefront of championing inclusivity within cycling and beyond. Cycling News
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January 27, 2023
Merrell and Unlikely Hikers Team Up to Release a Size-Inclusive Footwear and Apparel Collection
The timing of the launch comes months after Merrell — the 2022 FNAA Brand of the Year — revealed in its Inclusivity in the Outdoors Report that nearly one in five people experience discrimination when outside. Also, Merrell revealed in its report, which released in November 2022, that the LGBTQ+...
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