APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.-
February 17, 2025
đž Adidas Unveils (Stunning) Kits for Women’s Euro 2025 đ
This Monday, Adidas unveiled the away jerseys of the teams it equips. Germany, Italy, Belgium, Sweden: we're getting a good look! Yahoo Sports
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February 13, 2025
Celebrating the Women Who Run This Business
More so than most industries, running specialty is literally run by women - as retailers, brand execs, ambassadors and athlete. issu
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February 12, 2025
Nike Made New Exclusive âThink Pinkâ Kobe Sneakers for the Kay Yow Cancer Fund
Another flip of Nikeâs ongoing partnership with the Kay Yow Cancer Fund, the non-profit organization which honors Kobe Bryant, they introduce "Kobe Sneakers." The Nike Kobe 9 Low Protro EM âThink Pinkâ has recently been spotted on the feet of several womenâs college basketball teams including the Oregon Ducks and...
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February 5, 2025
Brand New Womenâs-Exclusive Air Jordan 4 With Premium Materials Is Expected to Be Released This Year
Newly leaked information from @zsneakerheadz describes a new âCozy Girlâ Air Jordan 4 womenâs exclusive set to hit retail before the end of the year. Footwear News
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February 4, 2025
Aâja Wilsonâs release of Nike shoe, apparel collection shows growth and interest in womenâs sports
Aâja Wilson, the two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic apparel collection in her hometown of Columbia, South Carolina. AP News
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January 29, 2025
Plus-Size Outdoor Apparel Company Alpine Parrot Shutters
After five years of trailblazing as a plus-size apparel entrepreneur, Raquel Vélez recently shuttered her outdoor apparel company, Alpine Parrot, due to a lack of profit. Since announcing the decision in late 2024, she said she has had legions of customers and fans reach out disappointed because they were rooting for...
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December 21, 2024
Nike and Togethxr Team Up to Create âEveryone Watches Womenâs Sportsâ G.T. Cut 3 Basketball Shoe
Fans of womenâs basketball have long had Saturdayâs matchup between UConn and USC circled on their calendars. Nike and Togethxr are making the most of the moment. Nike and Togethxr â the media and commerce company founded by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird â a special edition of the G.T. Cut 3 basketball shoe. Both UConn Womenâs Basketball and USC Womenâs Basketball revealed team-inspired...
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December 11, 2024
New Nike Book Spotlights Womenâs Sportswear Through the Years
Nike has been shining a spotlight on women over the last several years and its latest project is a continuation of that mission. The sports brand has teamed with Phaidon Press on the first book to offer a visual history of womenâs sportswear and Nikeâs place in the business over the past...
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December 10, 2024
Under Armour Named as Unrivaledâs Official Uniform Partner
Unrivaled has a new teammate: Under Armour. Under Armour and Unrivaled â the womenâs basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier â announced a multiyear partnership on Tuesday. With the deal, Under Armour is now the official and exclusive uniform partner and performance outfitter of Unrivaled. Under Armour also stated it will also provide...
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December 8, 2024
Paige Bueckers, UConn Teammates Wear Starâs History-Making Nike Sneakers That Are Available Now
UConn star Paige Bueckers made history Saturday by becoming the first collegiate basketball player to receive a Nike sneaker release â and her teammates went all-out to show their support. Footwear News
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November 26, 2024
Watch: Running Industry Leaders Talk About Making Gear for Women, Finally.
On November 17 at The Running Event trade show in Austin, Texas, Outside senior contributing editor Lisa Jhung led a panel discussion about the making and marketing of womenâs running shoes, apparel, and accessories. Women's Running
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October 31, 2024
How Often Should You Replace Your Sports Bra?
It turns out there are a handful of factors that can affect the lifespan of your sports brasâlike how you clean them and the materials theyâre made of. While it can be tempting to wear the same one for years if it seems to be working well enough, replacing your...
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September 21, 2024
Under Armour Releases WNBA Star Kelsey Plumâs Mental Health Awareness Basketball Shoes for Women
Under Armour has kept WNBA star Kelsey Plum in eye-catching player edition (PE) shoes throughout the season, and now, the brand is giving her fans a chance to buy another one of her exclusive looks. Available now is the Under Armour Breakthru 5 âMental Health Awareness (MHA)â PE. Under Armour said this PE is dedicated to...
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September 5, 2024
Fashionâs Fitness Takeover Is Just Getting Started
On a typical sunny Malibu morning in late December 2023, a reserved Kaia Gerber stands on a beachside patio, decked out in all-black fitness gear. Shot by Hedi Slimane himself, the model is in head-to-toe Celine, from the shiny leather baseball hat and oval sunnies to her fur-lined boots. The notable...
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August 29, 2024
Saucony and Black Girls Run! Unveil a Vibrant Collaboration on the Endorphin Speed 4 Running Shoe
For its latest collaboration, Saucony has teamed up with Black Girls Run! (BGR), an organization dedicated to motivating Black women to practice a healthy lifestyle. The two worked together to create a limited-edition iteration of the Endorphin Speed 4. The BGR version of the Saucony Endorphin Speed 4 neutral running shoe is executed...
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August 28, 2024
The 5 Trends to Watch in Athleisure, Per Report
The global athleisure market size â projected to grow by $176.3 billion from 2024 to 2028 â is being driven by online shopping, per Technavio. That may not come as a surprise, but other key insights from Technavioâs latest global athleisure market research report underscore how mainstream athleisure has become, whatâs fueling...
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August 27, 2024
Nike Women by Yoon Collection Taps Naomi Osaka as Muse
Yoon Ahn has blessed us with many great Nike sneaker collaborations over the years. Often, these collaborations come with clothing capsules that are just as good as the Swoosh-branded footwear. Surprisingly, there aren't any shoes for Ahn and Nike's latest team-up. But the pair has cooked up â or served...
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August 21, 2024
Under Armour Celebrates WNBA Star Kelsey Plumâs 30th Birthday With Two Limited-Edition Sneakers
Kelsey Plum doesnât turn 30 until Aug. 24, but Under Armour is already celebrating. To honor the WNBA star, Under Armour has released a limited-edition iteration of its court-ready basketball shoe for women, the Breakthru 5, in an aptly named âPlumâ colorway. FN
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August 20, 2024
New Balance to Release Coco Gauffâs Second Signature Tennis Shoe Ahead of the 2024 US Open
Coco Gauff has a new signature shoe with New Balance. The athletic powerhouse revealed a new look for Gauff on Tuesday, the Coco CG2, which will arrive at retail this week in the launch âPower and Graceâ colorway. âI had as much fun designing and collaborating on the Coco CG2 as I...
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August 15, 2024
Spanx Founder Sara Blakely Launches New Footwear Company, Sneex
Spanx founder Sara Blakely is going back to her roots. The businesswoman has a new startup venture in the works and this time around sheâs tackling shoes. On Aug. 20, Blakely is launching Sneex, a footwear company focused on making comfortable high heels. The patented design features a sneaker-stiletto hybrid (cheekily...
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August 13, 2024
Female Activewear Brand Teams Up With Fertility Experts For Collection Release
From too-tight sports bras to suffocating waistbands, itâs evident that athletic wear has often overlooked the specific needs of women, despite representing about 60% of activewear sales. Out of the hope of designing comfortable and practical activewear for women, the FemTech Collection was born. Womenâs athletic brand Sweaty Betty has paired up with Hertility, a fertility...
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August 12, 2024
Former Backcountry Colleagues Take the SENIQ Route
For Valentina Thompson and Madison Hilson, the benefits of spending time outdoors go far beyond exercise. Connecting with nature through movement has massive mental health benefits as well. The two met in high school, but reconnected as they launched retail careers working at Victoriaâs Secret, Outdoor Voices, and Backcountry. Over...
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July 31, 2024
How Womenâs Sports Uniforms Became One Of The Biggest Controversies At The 2024 Paris Olympics
At least once every four years, a controversy erupts over female athletesâ sports apparel. And following Nikeâs reveal of one 2024Â Team USAÂ Olympic track and field kit, athletes and fans have been questioning yet again what a uniform says about womenâs place in elite sports. The one-piece bodysuit in question, modeled...
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July 25, 2024
Olympic fashion: best and worst team uniforms ranked
If you use any sort of social media, youâve probably seen countless TikTok or Instagram posts of athletes showing off their Paris Olympic team gear. Since some of us donât get to enjoy wearing these uniforms ourselves, we at least deserve to have some fun comparing the outfits. Here are...
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July 16, 2024
WNBA Star Angel Reese Teases Her Upcoming Reebok Collection â and it Includes a Shoe
Angel Reese always wears something fresh during her pre-game tunnel walks. Ahead of Tuesday nightâs matchup against the Las Vegas Aces, the Chicago Sky star offered a look at what sheâs been working on with Reebok. During her tunnel walk, Reese teased her upcoming Reebok collection, which includes the brandâs Lux Bodysuit...
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