APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.-
August 20, 2024
New Balance to Release Coco Gauff’s Second Signature Tennis Shoe Ahead of the 2024 US Open
Coco Gauff has a new signature shoe with New Balance. The athletic powerhouse revealed a new look for Gauff on Tuesday, the Coco CG2, which will arrive at retail this week in the launch “Power and Grace” colorway. “I had as much fun designing and collaborating on the Coco CG2 as I...
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August 15, 2024
Spanx Founder Sara Blakely Launches New Footwear Company, Sneex
Spanx founder Sara Blakely is going back to her roots. The businesswoman has a new startup venture in the works and this time around she’s tackling shoes. On Aug. 20, Blakely is launching Sneex, a footwear company focused on making comfortable high heels. The patented design features a sneaker-stiletto hybrid (cheekily...
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August 13, 2024
Female Activewear Brand Teams Up With Fertility Experts For Collection Release
From too-tight sports bras to suffocating waistbands, it’s evident that athletic wear has often overlooked the specific needs of women, despite representing about 60% of activewear sales. Out of the hope of designing comfortable and practical activewear for women, the FemTech Collection was born. Women’s athletic brand Sweaty Betty has paired up with Hertility, a fertility...
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August 12, 2024
Former Backcountry Colleagues Take the SENIQ Route
For Valentina Thompson and Madison Hilson, the benefits of spending time outdoors go far beyond exercise. Connecting with nature through movement has massive mental health benefits as well. The two met in high school, but reconnected as they launched retail careers working at Victoria’s Secret, Outdoor Voices, and Backcountry. Over...
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July 31, 2024
How Women’s Sports Uniforms Became One Of The Biggest Controversies At The 2024 Paris Olympics
At least once every four years, a controversy erupts over female athletes’ sports apparel. And following Nike’s reveal of one 2024 Team USA Olympic track and field kit, athletes and fans have been questioning yet again what a uniform says about women’s place in elite sports. The one-piece bodysuit in question, modeled...
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July 25, 2024
Olympic fashion: best and worst team uniforms ranked
If you use any sort of social media, you’ve probably seen countless TikTok or Instagram posts of athletes showing off their Paris Olympic team gear. Since some of us don’t get to enjoy wearing these uniforms ourselves, we at least deserve to have some fun comparing the outfits. Here are...
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July 16, 2024
WNBA Star Angel Reese Teases Her Upcoming Reebok Collection — and it Includes a Shoe
Angel Reese always wears something fresh during her pre-game tunnel walks. Ahead of Tuesday night’s matchup against the Las Vegas Aces, the Chicago Sky star offered a look at what she’s been working on with Reebok. During her tunnel walk, Reese teased her upcoming Reebok collection, which includes the brand’s Lux Bodysuit...
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June 22, 2024
Nike Reveals WNBA Star A’ja Wilson’s Logo
This week, WNBA star A’ja Wilson teased fans with news of an upcoming announcement with Nike on social media. On Saturday, the athletic giant revealed the logo for the leader of the Las Vegas Aces. “A’yyyyyyyyy,” Nike captioned the logo reveal on Instagram. “Can’t match that @aja22wilson shine. Hyped to reveal the A’ logo.” Nike revealed the logo...
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June 18, 2024
Athleta Introduces First TV Commercial
Athleta introduced its first TV commercial to support its “Power of She” campaign ahead of the 2024 Olympic Games in Paris. The spot features gymnast Simone Biles. Running from June 15 through Aug. 11, the campaign video will be visible on NBC platforms as well as on Netflix preceding the...
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June 6, 2024
lululemon (LULU) Gains on Q1 Earnings Beat, Raised FY24 EPS View
LULU reported first-quarter fiscal 2024 results, wherein revenues and earnings surpassed the Zacks Consensus Estimate and improved year over year. The results were driven by strong momentum in the international business as its products resonate well with customers. Innovative product offerings and progress on optimizing the U.S. product assortments also...
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June 4, 2024
J.Crew Partners with USA Swimming on Exclusive Collection for Summer 2024
In partnership with USA Swimming, J.Crew celebrates its heritage with a campaign with a limited-edition collection starring U.S. swimming athletes. J.Crew announced that it has partnered with USA Swimming on a limited-edition collection and campaign timed for summer—the partnership aligns with the American brand’s coastal lifestyle theme and DNA, “showcasing the joys of being...
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May 30, 2024
Amid WNBA Mania, Foot Locker Says It’s Gaining Female Consumers in Basketball
Foot Locker says it is winning over more female consumers, especially in the basketball category. Female participation, athlete innovation, fan excitement and media coverage will continuously accelerate, making the game of basketball bigger, stronger and more inclusive than ever. And Foot Locker looks forward to being a critical access point to female consumers...
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May 18, 2024
Nike Reveals WNBA Star Sabrina Ionescu’s New Signature Shoe, the Sabrina 2
The Sabrina 2, according to Nike, is built for players “who want to accelerate and cut with quickness.” What’s more, Nike said via statement that its design teams worked closely with Ionescu “to combine the best of the Sabrina 1 with fresh upgrades,” resulting in a shoe that is 28...
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May 13, 2024
DSG and WNBA Announce Exclusive Girls’ Apparel Collection
As the Official Sporting Goods Retail Partner of the WNBA, DICK'S Sporting Goods is continuing its commitment to promote women's sports, encourage youth participation, and increase visibility of the league, its teams, and players through this apparel collection. While DICK'S currently carries an assortment of authentic WNBA sports apparel and...
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April 4, 2024
Asics’ Pearl-Covered GT-2160 Sneakers Will Sell for up to $30,000
Asics is partnering with a Japanese jeweler for a run of its GT-2160 sneakers leaning into the coquette trend with various pearl dressings. The price: anywhere from $1,000 to $1,300. The Tasaki x Asics GT-2160 starts by rendering the hit silhouette with a tonal color scheme featuring cream, white and grey as well as pearlescent detailing. Where...
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March 5, 2024
lululemon’s First-of-its-Kind Women’s Ultramarathon, FURTHER, Begins March 6 to Better Understand Human Performance and Challenge World Records
lululemon, as part of its FURTHER initiative aimed at showcasing just how far women can go with support and access to resources and product innovations typically reserved for men, unveiled new products developed with and for the female athletes competing in the brand’s first-ever women’s ultramarathon. Head-to-toe athlete kits, including...
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February 28, 2024
Yes, Your Sports Bra Really Can Restrict Your Breathing
Studies have found that more supportive bras reduce oxygen consumption—a proxy for how much energy you’re burning at a given running pace—by 7 percent, perhaps by enabling subtle changes in your running stride. In Medicine & Science in Sports & Exercise, Shalaya Kipp, a former Olympic steeplechase runner and an exercise scientist at...
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January 23, 2024
Dick’s Sporting Goods Unveils Women’s Activewear Line for All-Day Use
Calia, a women’s performance wear brand sold exclusively at Dick’s Sporting Goods, has launched a new apparel collection, Inspire, featuring a revolutionary new fiber. The highlight of Calia’s new collection is Lycra Adaptiv technology, a new-to-the-market fiber offering lightweight support that responds to body movement by expanding in motion while...
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January 12, 2024
BC Brands Acquires Bandier, Carbon38 in Women’s Activewear Play
A consortium of investors has acquired Bandier and Carbon38 in a move meant to reinvigorate the activewear space. Formerly plagued with supply chain challenges, Bandier had been actively seeking a buyer as recently as last month for its assets, inventory, intellectual property and certain commercial real estate leases. BC Brands, led by...
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January 11, 2024
Tracy Anderson Launches Activewear Line
Fitness guru Tracy Anderson is launching an activewear line Thursday called Tracy Anderson Collection. The first piece to drop from the collection is the Power Mesh Shrug. Designed to keep one’s muscles warm during Anderson’s arm sequences, the Power Mesh Shrug comes in two colorways, black and beige, in a...
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December 19, 2023
SheFit Enters Next Chapter With Sports Bra Studio, New Products
SheFit, a sports bra brand and activewear company dedicated exclusively to women, is launching a trio of new products and SheFit Studio, an experiential concept meant to create a better sports bra with the help of its customer base. Athletech News
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November 9, 2023
Athleta Hits the Road for Experiential Fitness Tour Across the U.S.
Gap Inc.’s Athleta is kicking off a new experiential fitness series next week in New York City that will then travel to cities across North America into 2024, including Los Angeles, Miami, Boston and San Francisco. Move with Athleta events invite women to sweat, connect and celebrate the “Power of She,” reflecting the...
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November 1, 2023
CorePower Yoga, Venus Williams’ EleVen Partner on Activewear Collection
CorePower Yoga, the nation’s largest yoga studio brand, has unveiled a collaboration with EleVen by Venus Williams. The collection launched today and brings to life a custom collection of yoga-ready activewear. The line of yoga-ready activewear includes a bra, leggings, tank and pullover in high-performance fabric. Athletechnews
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September 20, 2023
Apparel 50 2023
Nike retains its position as the world's most valuable apparel brand with a brand value of USD 31.3 billion, despite a 6% decrease, according to Brand Finance's 2023 report. Brand Directory
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September 13, 2023
Allyson Felix has created a runner just for women
Allyson Felix, the most decorated female Olympian in athletics history, has only just begun creating the change she hopes to achieve in women’s sports. On Wednesday, the American track and field star, known for her fierce advocacy for women and mothers, unveiled a women’s performance runner for the shoe brand Saysh she co-founded...
