APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.-
January 23, 2024
Dick’s Sporting Goods Unveils Women’s Activewear Line for All-Day Use
Calia, a women’s performance wear brand sold exclusively at Dick’s Sporting Goods, has launched a new apparel collection, Inspire, featuring a revolutionary new fiber. The highlight of Calia’s new collection is Lycra Adaptiv technology, a new-to-the-market fiber offering lightweight support that responds to body movement by expanding in motion while...
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January 12, 2024
BC Brands Acquires Bandier, Carbon38 in Women’s Activewear Play
A consortium of investors has acquired Bandier and Carbon38 in a move meant to reinvigorate the activewear space. Formerly plagued with supply chain challenges, Bandier had been actively seeking a buyer as recently as last month for its assets, inventory, intellectual property and certain commercial real estate leases. BC Brands, led by...
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January 11, 2024
Tracy Anderson Launches Activewear Line
Fitness guru Tracy Anderson is launching an activewear line Thursday called Tracy Anderson Collection. The first piece to drop from the collection is the Power Mesh Shrug. Designed to keep one’s muscles warm during Anderson’s arm sequences, the Power Mesh Shrug comes in two colorways, black and beige, in a...
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December 19, 2023
SheFit Enters Next Chapter With Sports Bra Studio, New Products
SheFit, a sports bra brand and activewear company dedicated exclusively to women, is launching a trio of new products and SheFit Studio, an experiential concept meant to create a better sports bra with the help of its customer base. Athletech News
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November 9, 2023
Athleta Hits the Road for Experiential Fitness Tour Across the U.S.
Gap Inc.’s Athleta is kicking off a new experiential fitness series next week in New York City that will then travel to cities across North America into 2024, including Los Angeles, Miami, Boston and San Francisco. Move with Athleta events invite women to sweat, connect and celebrate the “Power of She,” reflecting the...
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November 1, 2023
CorePower Yoga, Venus Williams’ EleVen Partner on Activewear Collection
CorePower Yoga, the nation’s largest yoga studio brand, has unveiled a collaboration with EleVen by Venus Williams. The collection launched today and brings to life a custom collection of yoga-ready activewear. The line of yoga-ready activewear includes a bra, leggings, tank and pullover in high-performance fabric. Athletechnews
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September 20, 2023
Apparel 50 2023
Nike retains its position as the world's most valuable apparel brand with a brand value of USD 31.3 billion, despite a 6% decrease, according to Brand Finance's 2023 report. Brand Directory
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September 13, 2023
Allyson Felix has created a runner just for women
Allyson Felix, the most decorated female Olympian in athletics history, has only just begun creating the change she hopes to achieve in women’s sports. On Wednesday, the American track and field star, known for her fierce advocacy for women and mothers, unveiled a women’s performance runner for the shoe brand Saysh she co-founded...
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September 7, 2023
Saucony Uses a Corn-Based Midsole for Its Most Sustainable Sneaker Ever
Saucony is launching its most sustainable sneaker yet with today’s release of the Triumph RFG, which stands for “Running for Good.” The runner boasts a corn-based midsole and utilizes plant-based dyes for its upper. It arrives as part of Saucony’s pledge to feature organic, recycled, or renewable materials in 90...
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September 6, 2023
Sports & Fashion Have Joined Forces In A Game-Changing Way
When the 2024 Olympic Games make their long-awaited debut next July, it won’t just be car manufacturers and technology corporations that you’ll see advertised in every stadium and on every commercial break. Instead, you’ll catch LVMH and its maisons, including Louis Vuitton, Dior, and Loewe, paying $166 million to design the medals,...
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August 21, 2023
How Women’s Outdoor Brand Hikerkind Uses Community to Build Awareness
Up-and-coming women’s outdoor brand Hikerkind wants its products to fit into the everyday lives of its customers, and what they want is not a simple answer. To help create a sense of community around the brand, Hikerkind hosts weekly hiking club meetups across the country as well as a range of events...
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August 8, 2023
From the World Cup to Wimbledon, Female Athletes Are Fighting For Their Uniforms
In the wake of Title IX, and the fight for equal access to sports, after the (ongoing) battle for pay equity in competition, comes the war for uniform equity. It’s not just about clothes. It’s about choice. At a time when controlling women’s bodies is at the forefront of political and cultural...
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August 3, 2023
Luxury brands like Prada and Burberry are stepping into the sports arena
Luxury brands are increasingly becoming bigger players in the world of sports sponsorship. Prada announced its partnership with the Chinese women’s soccer team last month for this summer’s FIFA Women’s World Cup. Soccer-inspired lifestyle brand Able Made teamed up with luxury fashion house Burberry to introduce a soccer apparel collection...
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July 25, 2023
TaylorMade to release limited-edition Barbie-inspired pink bags for Evian Championship
TaylorMade to release limited-edition Barbie-inspired pink bags for Evian Championship. The bag won’t only reference the blockbuster Mattel smash Barbie, but it will also feature allusions to the event and the gorgeous locale, the French Alps and Évian-les-Bains region. Golf Digest
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July 21, 2023
Do Women Need Gender-Specific Running Shoes?
Brian Beckstead, co-founder of shoe company Altra—a brand that’s offered men’s and women’s-specific fits in all of their models since the brand launched in 2011—explains how the differences between men’s and women’s-specific lasts are found around three main places in the foot. Outside Online
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July 17, 2023
EXEC: Nike Hit by Lawsuit Over Pocket Bras
Nike is facing a lawsuit in Boston Federal Court by an inventor who claims the sportswear giant stole her technology for a line of sports bras with pockets. In court papers, SherryWear, LLC said its founder, Sherry Goff, first pitched her patented Pocket Bra to Nike in 2015. SGB
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June 28, 2023
Can workout clothes improve posture?
In fact, that 2021 study in the International Journal of Industrial Ergonomics declared “the PMSS is not intended as a therapeutic device to correct posture abnormalities or as a long-term solution to less-than-ideal posture.” Rather, the study authors wrote, it should be viewed as an instant posture corrector or, essentially,...
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June 26, 2023
LAIRD Apparel Debuts Women’s Line: GABBY
The new line builds on the functional performance prowess of LAIRD Apparel’s men’s line. The Daily Outdoor Retailer
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June 20, 2023
Can Tri Gear Be Cool? We Put a Hollywood Stylist to The Test
Tri style has certainly evolved over the years (for proof, check out the OG Triathlete Magazine covers) but few would ever accuse a triathlete of being fashionable. Even with the recent surge in athleisure trends and Hoka’s must-have status among the Hollywood set, society has yet to reach the point...
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June 15, 2023
Google introduces generative AI virtual try-on tool
In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start. Shoppers can hit products with a “Try On” badge...
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June 13, 2023
Nike’s New Well Collective to Shift Focus From Sports to Holistic Health
In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life, serving as a guide for “wellness journeys” for all of its consumers. Nike will be transforming...
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May 26, 2023
Athleta’s Q1 Revenues Stumble Again, Hires New Chief Creative Director
Gap Inc. reported Athleta’s sales fell 11 percent in the first quarter to $321 million due to “continued product acceptance challenges.” On an analyst call, Gap officials said Julia Leach has been hired as its new chief creative officer to help revive assortments. Leach was most recently chief brand officer...
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May 25, 2023
Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning
Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...
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May 18, 2023
Lululemon Makes Minority Investment in Samsara Eco
Announced Thursday, the athleticwear brand made a minority investment in Australian start-up Samsara Eco, a company that has a patented enzymatic process which breaks down high-performance nylon and polyester polymer blends for use as new fibers. Details were not disclosed but Lululemon is the first equity apparel partner in Samsara...
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May 11, 2023
This Black Female Founder Launched Her Own Size Inclusive Shoe Brand and Landed a Macy’s Retail Partnership
When Ahriana Edwards couldn’t find shoes in her size, she did something a college student might only dream about — she started her own brand. This issue came to a head when Edwards, who is now 24, began preparing for college graduation and had a hard time finding dressier shoes...
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