APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.-
October 27, 2021
Take a Look at Lululemon’s Uniforms For the Olympic Athletes of Canada
Lululemon has unveiled its official apparel line for Team Canada in the 2022 Olympic and Paralympic Winter Games. The line includes apparel and accessories for the team to wear at the Opening Ceremony, Closing Ceremony, on the podium, in media interviews, and around the Olympic village. The 2022 Olympic Winter...
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October 23, 2021
Beyonce Joins Forces With Peloton For An Upcoming Ivy Park Line
Beyonce is preparing for another release through her beloved line Ivy Park, and it sees her partnering with Peloton, the popular fitness company. According to Women’s Wear Daily, the upcoming line includes lifestyle and performance footwear and apparel in neon, olive, and black colors. In total, 29 pieces will be...
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October 20, 2021
Blackstone buys majority stake in shapewear maker Spanx
Investment firm Blackstone Inc will buy a majority stake in Spanx, valuing the shapewear maker at $1.2 billion, allowing Spanx to further expand globally and help it strengthen its online business. The New York Post
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October 18, 2021
Lululemon Awarded Patent for Branded Shoe Line
Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers who previously worked for Nike, Under Armour, and Adidas. Front Office Sports
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October 1, 2021
Nike CEO John Donahoe on How Serena Williams Changed the Swoosh and Improving Hispanic Representation
Nike Inc. president and CEO John Donahoe participated in a fireside chat during the American culture-focused media event L’Attitude, alongside its co-founder, Sol Trujillo. His most compelling narrative shared was how tennis icon Serena Williams, through her recently-formed Serena Williams Design Crew, has helped change the way Nike approaches recruiting...
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September 29, 2021
Nike Expands Its New York City Retail Footprint With a Hyperlocal and Women-Led Williamsburg Store
Nike said its footwear and apparel offering is popular with women in the neighborhood, and the store will offer services such as individual bra fitting and styling sessions. And for the first time in a Nike Live store format, the second floor will feature genderless mannequins, which also includes a...
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September 9, 2021
Outdoor brands’ apparel sizes don’t match customer demand, study shows
Outdoor e-commerce brand Cairn analyzed 70,000 data points to prove gear companies are skewing apparel sizes lower than what consumers want and need. Outside
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September 8, 2021
Lululemon Surges on Post-Pandemic Growth
Lululemon posted $1.45 billion in second quarter earnings, a 61% rise from the same period last year, when the pandemic had shuttered much of its in-person retail. The growth represented more than just a pandemic bounceback: Revenue was also up 64% from Q2 2019. FOS
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September 1, 2021
Veloine’s pregnancy cycling kit wins Eurobike award
Veloine, a three-year-old Munich brand devoted to women's cycling apparel, has won a Eurobike Gold award for its Pregnancy Cycling Kit. The shorts and jersey feature a very soft fabric with low compression. The shorts have an extended waistband that covers a growing belly. BRAIN More information: veloine.cc/collections/pregnancy-cycling-wear.
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August 26, 2021
Athleta parent company Gap acquires Berkeley startup that allows customers to try on fits virtually
Ahead of its second quarter earnings call Thursday, Gap Inc. announced it has acquired e-commerce startup Drapr, a recent Y Combinator alum that has built technology that lets customers try on clothing virtually to ensure a better fit from home. SF Business Times
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August 17, 2021
Serena Williams and Nike unveil shoe and apparel collection
Serena Williams is pairing up with Nike to try to bring more people of color into the world of fashion design. On Tuesday, the 39-year-old tennis legend joined Nike in unveiling a collection of women's athleisure wear and accessories, created by a group of 10 up-and-coming designers known as the Serena Williams...
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