APPAREL NEWS

April 25, 2024

From inspiration to innovation — NNormal’s Trail Cropped Top

April 25, 2024 /SPORTSWIRE WOMEN/ – Developed by women and for women, the NNormal trail running top arises from the shared need of many women to find a trail running top that is lightweight, comfortable, and functional, taking into account the needs of female runners. Some time ago, in a...

April 16, 2024

BRANWYN Performance Innerwear Debuts the Essential Racerback Bra

Bend, OR – April 16, 2024 /SPORTSWIRE WOMEN/ – BRANWYN Performance Innerwear, the only ethical, sustainable, and next-to-body Performance Innerwear made by and for active women, proudly unveils the Essential Racerback Bra, engineered with a seamless Merino construction to provide unparalleled comfort and support for women on the move. After...

April 4, 2024

Asics’ Pearl-Covered GT-2160 Sneakers Will Sell for up to $30,000

Asics is partnering with a Japanese jeweler for a run of its GT-2160 sneakers leaning into the coquette trend with various pearl dressings. The price: anywhere from $1,000 to $1,300. The Tasaki x Asics GT-2160 starts by rendering the hit silhouette with a tonal color scheme featuring cream, white and grey as well as pearlescent detailing. Where...

March 5, 2024

lululemon’s First-of-its-Kind Women’s Ultramarathon, FURTHER, Begins March 6 to Better Understand Human Performance and Challenge World Records

lululemon, as part of its FURTHER initiative aimed at showcasing just how far women can go with support and access to resources and product innovations typically reserved for men, unveiled new products developed with and for the female athletes competing in the brand’s first-ever women’s ultramarathon. Head-to-toe athlete kits, including...

February 28, 2024

Yes, Your Sports Bra Really Can Restrict Your Breathing

Studies have found that more supportive bras reduce oxygen consumption—a proxy for how much energy you’re burning at a given running pace—by 7 percent, perhaps by enabling subtle changes in your running stride. In Medicine & Science in Sports & Exercise, Shalaya Kipp, a former Olympic steeplechase runner and an exercise scientist at...

February 13, 2024

Athleta Reimagines Performance Product with the Debut of Revolutionary Train Collection

SAN FRANCISCO, Feb. 13, 2024 /PRNewswire/ -- Today, Athleta, a Gap Inc. brand (NYSE: GPS), ushered in a new era of unparalleled performance technology with the debut of its new Train Collection. A brand rooted in performance and innovation, its new 8-piece collection is the culmination of more than three years of rigorous,...

January 23, 2024

Dick’s Sporting Goods Unveils Women’s Activewear Line for All-Day Use

Calia, a women’s performance wear brand sold exclusively at Dick’s Sporting Goods, has launched a new apparel collection, Inspire, featuring a revolutionary new fiber. The highlight of Calia’s new collection is Lycra Adaptiv technology, a new-to-the-market fiber offering lightweight support that responds to body movement by expanding in motion while...

January 19, 2024

Krimson Klover Debuts Fall/Winter 2024 Collection at Coterie New York and Chicago Collective Women’s Edition

Boulder, Colo. (Jan. 19, 2024)/SPORTSWIRE WOMEN/ – For the first time in the brand’s history, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, will introduce its Fall/Winter 2024 apparel collection at premier fashion trade events, Coterie New York and Chicago Collective Women’s Edition. Coterie New York happening February...

January 12, 2024

BC Brands Acquires Bandier, Carbon38 in Women’s Activewear Play

A consortium of investors has acquired Bandier and Carbon38 in a move meant to reinvigorate the activewear space. Formerly plagued with supply chain challenges, Bandier had been actively seeking a buyer as recently as last month for its assets, inventory, intellectual property and certain commercial real estate leases. BC Brands, led by...

January 11, 2024

Tracy Anderson Launches Activewear Line

Fitness guru Tracy Anderson is launching an activewear line Thursday called Tracy Anderson Collection. The first piece to drop from the collection is the Power Mesh Shrug. Designed to keep one’s muscles warm during Anderson’s arm sequences, the Power Mesh Shrug comes in two colorways, black and beige, in a...

January 11, 2024

Dovetail Workwear Announces 2024 Maven Brand Ambassadors

PORTLAND, OREGON (January 11, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in...

January 1, 2024

Betty Designs to Launch New Sportswear Line and Site Redesign In 2024

PARK CITY, UTAH/SPORTSWIRE WOMEN/ - Over a decade after taking triathlon fashion from boring to badass, Betty Designs aims to shake the sphere once more with BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman. Since its inception, Betty Designs has thrived off disrupting the racecourse,...

December 19, 2023

SheFit Enters Next Chapter With Sports Bra Studio, New Products

SheFit, a sports bra brand and activewear company dedicated exclusively to women, is launching a trio of new products and SheFit Studio, an experiential concept meant to create a better sports bra with the help of its customer base. Athletech News

November 9, 2023

Athleta Hits the Road for Experiential Fitness Tour Across the U.S.

Gap Inc.’s Athleta is kicking off a new experiential fitness series next week in New York City that will then travel to cities across North America into 2024, including Los Angeles, Miami, Boston and San Francisco. Move with Athleta events invite women to sweat, connect and celebrate the “Power of She,” reflecting the...

November 1, 2023

CorePower Yoga, Venus Williams’ EleVen Partner on Activewear Collection

CorePower Yoga, the nation’s largest yoga studio brand, has unveiled a collaboration with EleVen by Venus Williams. The collection launched today and brings to life a custom collection of yoga-ready activewear. The line of yoga-ready activewear includes a bra, leggings, tank and pullover in high-performance fabric. Athletechnews

October 30, 2023

Skims Named Official Underwear Partner of the NBA, WNBA and USA BASKETBALL

NEW YORK, Oct. 30, 2023 -- The National Basketball Association (NBA) and SKIMS today announced a multiyear partnership, making SKIMS the official underwear partner of the NBA, the Women's National Basketball Association (WNBA) and USA Basketball. "I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing...

October 18, 2023

Krimson Klover Releases Winter and Outerwear 2023 Apparel Collection

Boulder, Colo. (Oct. 18, 2023)/SPORTSWIRE WOMEN/ – As the snow begins to fly, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, introduces its winter 2023 apparel collection. With cozy layers that are both practical and fashionable the collection is made for enjoying a crisp morning stroll through snow-covered...

October 12, 2023

Derby based boobydoo pledge to fit 1000 women with the best sports bras for them

12th October 2023 - Derby, UK /SPORTSWIRE WOMEN/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. The choice of elite...

September 28, 2023

MEC Expands Sizing for Both Technical Hiking and Skiing Collections

VANCOUVER, B.C. — (September 28, 2023) /SPORTSWIRE WOMEN/ – Mountain Equipment Company(MEC), Canadian retailer and outdoor gear brand, is beyond excited to announce the addition of plus sizes to their technical apparel collections for fall and winter. MEC believes that every woman should have the opportunity to participate in and enjoy...

September 20, 2023

Apparel 50 2023

Nike retains its position as the world's most valuable apparel brand with a brand value of USD 31.3 billion, despite a 6% decrease, according to Brand Finance's 2023 report. Brand Directory

September 13, 2023

Allyson Felix has created a runner just for women

Allyson Felix, the most decorated female Olympian in athletics history, has only just begun creating the change she hopes to achieve in women’s sports. On Wednesday, the American track and field star, known for her fierce advocacy for women and mothers, unveiled a women’s performance runner for the shoe brand Saysh she co-founded...

September 7, 2023

Saucony Uses a Corn-Based Midsole for Its Most Sustainable Sneaker Ever

Saucony is launching its most sustainable sneaker yet with today’s release of the Triumph RFG, which stands for “Running for Good.” The runner boasts a corn-based midsole and utilizes plant-based dyes for its upper. It arrives as part of Saucony’s pledge to feature organic, recycled, or renewable materials in 90...

September 6, 2023

Sports & Fashion Have Joined Forces In A Game-Changing Way

When the 2024 Olympic Games make their long-awaited debut next July, it won’t just be car manufacturers and technology corporations that you’ll see advertised in every stadium and on every commercial break. Instead, you’ll catch LVMH and its maisons, including Louis Vuitton, Dior, and Loewe, paying $166 million to design the medals,...

August 30, 2023

Wondery Outdoors Relaunches Toward Greater Diversity, Inclusivity, Empowerment

August 30, Los Angeles, Calif. /SPORTSWIRE WOMEN/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is relaunching to consumers, today. Beyond new paths of engagement through messaging, visuals, and social channels, Wondery is looking...

August 24, 2023

Nike U-turns, will sell goalkeeper jerseys after Earps outcry

Nike will make its women's teams goalkeeper kits available for fans to buy, the sportswear giant said on Thursday following a petition supported by England's Mary Earps. While fans were able to buy their national teams' replica kits, the goalkeeper's jersey was not on sale during the Women's World Cup, which led...