APPAREL NEWS
Want to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.-
January 31, 2023
Meet Megan LaMothe — The Woman Changing The Golf Game
Megan LaMothe never asked for any handouts. As a small business owner she's earned every success and taken every failure on the chin. LaMothe is the founder and CEO of Foray Golf, a lifestyle apparel brand founded in 2016 that stands out in the golf space by making products for...
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January 31, 2023
Nike Sues Lululemon Over Sneakers, Claiming Patent Infringement
In a lawsuit filed Monday in a New York District Court, Nike alleged that Lululemon’s Chargefeel Mid, Chargefeel Low, Blissfeel and Strongfeel sneakers infringe on Nike’s patents related to its Flyknit technology. Specifically, Nike’s claims relate to the way the shoes in question are manufactured as well as textile and...
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January 28, 2023
Specialized dissolves inclusionary women’s clothing brand Machines For Freedom
The brand was founded in 2014 by Kriske following an inability to find cycling shorts that fit. In the years since it has been at the forefront of championing inclusivity within cycling and beyond. Cycling News
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January 27, 2023
Merrell and Unlikely Hikers Team Up to Release a Size-Inclusive Footwear and Apparel Collection
The timing of the launch comes months after Merrell — the 2022 FNAA Brand of the Year — revealed in its Inclusivity in the Outdoors Report that nearly one in five people experience discrimination when outside. Also, Merrell revealed in its report, which released in November 2022, that the LGBTQ+...
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January 25, 2023
Black-Owned Femtech Apparel Brand Oya Raises $1.3 Million
Black-owned femtech apparel brand Oya Femtech Apparel has recently announced that it has raised $1.3 million in an oversubscribed pre-seed round. The round is led by the Sixers Innovation Lab, with additional investors including REI Path Ahead Ventures, R/GA Ventures, an SPV managed by Union Heritage Venture Partners and Techstars Sports. SB
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January 19, 2023
The Femtech Founder Creating Sportswear That Prevents Vaginal Infections Secures $1.3M To Scale
Within the months to follow Gilbert conducted research that concluded that the doctor was right. Most leggings with spandex blends have the potential to trap moisture in the vaginal area which can throw off the balance of healthy feminine bacteria and create an environment for pathogens that cause infection to...
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January 18, 2023
Under Armour Scores Trademark Win Against Women’s Wear Brand
Does Armorina look and sound a bit too much like Under Armour? That was a core question for Baltimore jurors who last week sided with Under Armour in the sports clothing and accessories company’s trademark lawsuit against Armorina, a women’s activewear and lifestyle brand. Sportico
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January 18, 2023
Lindsey Vonn Is Peak Luxury on the Slopes
Greatness attracts greatness. So it makes sense, then, that Gucci Vault is teaming up with champion skier Lindsey Vonn to launch “Vault Altitude,” a curation of exclusive collections by eight different brands inspired by the whimsy of bluebird powder days and opulent après-ski fêtes. “No one does it like Gucci...
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January 10, 2023
Fun and Functional: 10 Women-Owned Brands You’ve Likely Never Heard Of
Here, we’ve curated a list of distinctive outdoor brands created by women for women. So, whether your interests are cycling, fishing, hiking, trekking, snowboarding, skiing, or climbing — these brands will have something to set you apart. Gear Junkie
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January 2, 2023
Adidas, Nike, Vans: women’s sneakers – not just pink – are on the rise and it is a move that is ‘long overdue’
While it has been a long time in coming, the sneaker industry is finally focusing on creating shoes for women that are designed by women. This perfectly comes in the advent of a new focus on women - Adidas and Nike are focusing on releases for women, big streetwear labels...
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December 30, 2022
Golf Female Pros Upping The Fashion Stakes – What To Expect In 2023
Golf fashion has developed at a steady pace over the last decade. It's a competitive market and there is no sign of it slowing down. Golf Monthly
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December 28, 2022
Navy developing smart bra, undershirt for fighter pilots
In 2023, the Navy plans to design a biosensing bra and undershirt intended to monitor the vital signs of aircrew while in flight. These compressive garments feature built-in sensors that measure breathing, heart rate and acceleration, offering a new way to detect early signs of trouble in the cockpit before...
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December 15, 2022
GoFluo Cycling Apparel Enters U.S. Market
GoFluo, the Belgian cyclist apparel brand, reported it will enter the U.S. market in 2023. Founded by fashion industry executive Julie Vets, the company specializes in fashion-forward, high-visibility apparel for the bike, run and outdoor community. SBG Media
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December 9, 2022
Welcoming ‘Every Body’: Airblaster Announces Body-Positive Ski Apparel Sizes
Airblaster has been working to refine its sizes for a while. This past November, it followed through — finally delivering a new fit collection that aims to ‘welcome every body.’ A project that started over 2 years ago was announced to the public last month. The shredder brand Airblaster is implementing...
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December 9, 2022
Scientists Found BPA in Sports Bras and Shirts. Should You Be Worried?
New testing by a consumer advocacy group warns that a number of sports bras and athletic shirts on the market contain high levels of bisphenol A, or BPA, an industrial chemical that has been linked to cancer and other health concerns when exposed to the human body. The finding is...
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December 7, 2022
Reebok Celebrates Equity and Access in Sport With New Collection
According to Reebok, the latest “Human Rights Now!” collection is designed to “bring awareness to equity and access in sport, celebrating the progress we’ve made, but also recognizing the much-needed work that still needs to be done.” The sneakers include new iterations of the Club C Revenge ($90), Classic Leather...
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December 5, 2022
The Plus-Size Outdoor Apparel Market Is Booming
As a consultant who helps brands connect with the plus-size market (projected to become a trillion dollar industry in the next decade, growing from $601.7 billion in 2022, according to Research and Markets), I find getting people to believe in the business potential of extended sizes is also an uphill...
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November 30, 2022
How Merrell’s Focus on Women and Product Innovation Earned It the 2022 FNAA Brand of the Year Award
After two years of discovery brought on by the pandemic, Merrell spent much of 2022 focused on promoting a more diverse vision of the outdoors, while also delivering compelling and accessible product to the marketplace. That resulted in big sales gains. In the third quarter ended Oct. 1, Merrell posted...
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November 30, 2022
How Lululemon Created a Female-First Footwear Line That Landed It FN’s Launch of the Year Award
When the Vancouver, British Columbia-based brand debuted its first sneaker line this year, it created the shoes from a last specifically designed from a woman’s foot. And the collection — which consists of four different silhouettes that dropped throughout 2022 — underwent a rigorous process of creation that included multiple...
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November 22, 2022
Running brand On adds apparel to resale program
With the resale industry predicted to grow, activewear brand On has added men’s and women’s apparel to its resale program, the company announced on Friday. After launching Onward in September for footwear only, the brand decided to extend the resale program to include tops, pants, running tights, jackets and other...
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November 21, 2022
Athleta Sees Q3 Sales Stabilize, Looks To Open 30 Stores In 2023
Athleta’s comps were flat year-over in the third quarter as the chain continues to feel the impact of a demand shift from athleisure to occasion and work-based categories. However, success with lifestyle offerings led to significant improvement versus recent quarters. Athleta’s total sales of $340 million were up 6 percent...
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November 19, 2022
Naomi Osaka Partners with Nike to Launch New Capsule Collection, focused on Self Discovery and Personal Expression
Former World No.1 Naomi Osaka in collaboration with Nike, launched her new capsule collection on Thursday. The 25-year-old signed a partnership with the apparel giant back in 2019. Since then, she has been associated with the brand on several apparel pieces. Tennis Up to Date
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November 9, 2022
Lululemon didn’t change activewear, it changed apparel
A search for “athleisure” in SEC filings yields more than 650 results going back to 2001. That includes Lululemon’s filings, as well as athletics retailers like Dick’s Sporting Goods and Foot Locker, but the term is also listed in filings by a host of general apparel retailers, including PVH, Stitch...
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October 31, 2022
Get to Know Megan LaMothe & the Incredible Story Behind Foray Golf
LaMothe, whose daughter Rae is who her fast-growing women’s golf clothing company (Foray) is named after, has quickly become one of the game’s key voices when it comes to women’s fashion. Foray, with a factory in New York’s garment district and with green-grass presence at hundreds of clubs, has given...
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October 24, 2022
The Women’s Basketball Shoe Company Taking on Nike, Adidas, and UA
In 2020, Boston College graduate Natalie White launched Moolah Kicks, a women’s basketball shoe company that, unlike competitors, sells sneakers built for “female biomechanics.” Since then, the 24-year-old has built a small empire — and isn’t concerned about competing with the big three of Nike, Adidas, and Under Armour. FOS
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