APPAREL NEWS

May 10, 2023

Salomon introduces “Shortney” running shorts worn by Courtney Dauwalter

Annecy, France (May 10, 2023)/SPORTSWIRE WOMEN/ – Two-time UTMB® winner, Hardrock 100 winner, and now trendsetter. Salomon trail running athlete Courtney Dauwalter has won just about every ultra-trail race one can enter, and she won them all wearing her signature loose-fitting, knee-length Salomon prototype shorts. Along the way, fans on social...

May 9, 2023

Under Armour Hits $1.4B in Revenue, Turns Focus Toward Women’s Apparel

Under Armour’s fourth-quarter earnings beat Wall Street estimates — but its stock still fell 5.7. Revenue for the company’s fourth quarter was up 8% to $1.4 billion, driven by $862 million from North America.  FOS

May 9, 2023

Specialty Sports Bra Brand Lume Six Outpaces Leading Brands in Dry Time Test

Santa Cruz, Calif. (May 9, 2023)/SPORTSWIRE WOMEN/ – Lume Six, the specialty sports bra brand designed by longtime outdoor industry professional and the first woman to climb a million feet on her bike in a year, Margaux Elliott, is proud to announce its industry-leading results from a dry time test conducted...

May 8, 2023

Jelenew, Luxury High Performance Female Sports Brand With Cycling Focus, Launches SOMAtique Indoor Apparel

EDISON, N.J. (May 8, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, today launches the SOMAtique collection of indoor cycling apparel consisting of bras, bib shorts, leggings, bike shorts, and skorts. Each product combines the brand’s proprietary technology CurveTec™ for best in class support...

May 8, 2023

The Pretty People Are Coming For Your Hokas

It’s not often that triathletes, social media influencers, sneakerheads, and service workers have a similar fashion interest. But one brand born in the French Alps that fuses performance and a distinct aesthetic point of view seems to have united people all over the world—to the extent that it’s quickly pacing...

May 4, 2023

The North Face Launches Brand’s First Ever Women’s Himalayan Suit

Today we are humbled and excited to announce the launch of The North Face’s first Himalayan Suit designed specifically for women. Frankly, it is long overdue.  The original Himalayan Suit was designed to protect high-altitude climbers on expeditions to the world’s highest peaks and most extreme environments. This technology quickly...

April 27, 2023

Arc’teryx Is Redesigning Its Women’s Gear to Accommodate More Body Types

Over the past 34 years, the Canadian brand with a namesake fossil logo has developed a reputation for highly-technical performance gear and steep price tags. Few will argue: Arc’teryx has developed a reputation for top-tier ski gear by creating a damn good product with timeless style and durability. But historically,...

April 25, 2023

Jelenew, Luxury High Performance Female Sports Brand with a Cycling Focus, Launches Expanded Lines for Spring Combining French Couture Design and Technical Features

Edison, N.J. (April 25, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, is launching expanded lines for spring, combining French couture design and technical performance technology. Designed for outdoor and indoor cycling, as well as everyday fitness activities, Jelenew’s cycling jerseys, bibs, shorts,...

April 21, 2023

Hoka Continues to Grow With Expansion Into Kids’ Shoes

After teasing the launch earlier this month, Hoka has finally unveiled its first kids’ collection as it continues its growth path. According to the Deckers Brands-owned athletic label, the collection will launch with three styles inspired by Hoka’s adult line, including the Speedgoat 5 Youth, Clifton 9 Youth and Ora...

April 19, 2023

Women’s Apparel Brand Peppermint Cycling Co. Rolls into US Market

MONTREAL (April, 2023) /SPORTSWIRE WOMEN/ – Peppermint Cycling Co., the premium women’s cycling apparel brand based in Quebec, is expanding sales and distribution into the US marketplace. Founded in 2015, Peppermint offers high-quality, stylish women’s apparel for road, mountain bike, and gravel riding. Peppermint’s Spring 2023 line is available online...

April 18, 2023

Women-First Cycling Brands, Wild Rye And Juliana Bicycles Join Forces to Launch Limited-Edition Apparel Collection

Sun Valley, ID (April 18, 2023) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, today announces a special collaboration with fellow women-first bike brand, Juliana Bicycles. The collection features five limited-edition pieces all offered in the hand-illustrated “Juliana Fern” print and...

April 13, 2023

My Hips Don’t Lie: The Problem (And Some Solutions) With Women’s Wetsuits

The surf industry has made progress in bringing attention to this niche market of wetsuits, but women still have gripes over fit. Here's what surfers, women, and brands are doing about it. Gear Junkie

April 12, 2023

Reebok partners Milk Makeup to launch limited-edition apparel and vegan shoes

The Reebok and Milk Makeup collab is an unusual merger of beauty with sports. Reebok has launched a limited-edition footwear and apparel range dubbed Equipment Essentials. The release is in collaboration with Milk Makeup, the vegan beauty company of New York-based creative agency Milk Studios. Totally Vegan Buzz

April 10, 2023

The Runners Changing Course on Uniform Expectations

Uniforms for women grow smaller and tighter as they ascend from high school to college to professional running, while men’s uniforms typically remain suspended in the high-school look — a loose jersey and flowing shorts or knee-length spandex for sprinters. A growing number of amateur and elite runners are challenging...

March 30, 2023

Nike World Cup kits will feature shorts with period leak protection

The sportswear brand announced a new product line Thursday designed to help minimize the risk of period leaks, and all 13 national teams partnered with Nike will be provided with the new shorts. This new product will be released for sale in April as part of the Nike One Short....

March 28, 2023

Lululemon’s Revenue Rises 30% to $2.8B During Quarter

Athleisure giant Lululemon reported strong global sales for the fourth quarter and 2022 fiscal year. The company announced that revenue rose 30% to $2.8 billion for the quarter ending Jan. 29, 2023. Income from operations decreased 47% to $314.4 million, but adjusted income from operations increased 33% to $785.3 million....

March 24, 2023

Adidas Reportedly Parting Ways With Another Big Name: Beyoncé

The German sneaker giant and Beyoncé have mutually agreed to end their global business partnership for the singer’s Ivy Park lifestyle brand, according to The Hollywood Reporter. The decision will end a collaboration between the Grammy-winning singer and German sneaker giant that began in 2019. It comes only weeks after...

March 22, 2023

In New Study, Majority of Women Say They Feel Unsafe While Running — Here’s What Adidas Is Doing About it

Adidas is shining a light on women’s safety. Earlier this month, the athletic company released “The Ridiculous Run” ad campaign to drive greater awareness around the ridiculous realities women face every time they go for a run. In the clip, the female runners can be seen starting their night-time run...

March 20, 2023

Olympian Justine Fédronic Brings Cultural Heritage to Running Fashion

Justine Fédronic, 31, is an Olympian with family roots in France and Martinique, currently living in Seattle, Washington, and she sees running fashion as capable of existing in dialogue with performance, culture, environmental responsibility, and style. This spring, Fédronic teamed up with Janji to create the French West Indies Collection, part...

March 9, 2023

Why Adidas Terrex Created a Hiking Boot Designed Specifically for Women

The Adidas Terrex WMN Hiker Mid Rain.Rdy, according to the brand, is a hiking shoe developed specifically for the female anatomy. To develop a women’s-specific hiking style, Adidas Terrex said its design team explored the ways the female foot hits the ground and the impact this has on the Achilles...

March 7, 2023

Lululemon updates the Blissfeel running shoe

Lululemon has updated its Blissfeel running shoe for women, introduced a year ago. The Blissfeel 2 has a revamped seamless upper that’s designed to be even more “blissfully” comfortable and well-fitting than the first version. It has a new look, but it still has that great step-in comfort when you...

March 6, 2023

Adidas launches women’s day campaign featuring their women athletes

On International women’s day, adidas launched a campaign featuring their women athletes. The film encourages women in sport & beyond to embrace their multiplicities and express them in an unfiltered way. Through this film, adidas celebrates the power of moving freely, rising above all distractions, and enabling one to achieve...

March 6, 2023

How Salomon Sportstyle Emerged as a Favorite of the Fashion Elite

According to StockX, Salomon was the fastest-growing sneaker brand on the marketplace, experiencing 2,277% trade growth in 2022 over 2021. Salomon launched its Sportstyle category in fall 2018, but George Egan, Salomon North America director of Sportstyle, said the blueprint for the business unit began when The Broken Arm reached...

March 1, 2023

Soccer’s Orlando Pride ditches players’ white shorts over period concerns

The Orlando Pride is ditching white shorts for players wearing their secondary uniforms in favor of black ones. The goal is to make players more "comfortable and confident" when playing while menstruating, the team said. NPR

February 28, 2023

Thanks to Enterprising Runners, Sports Bras Don’t Suck As Much As They Used To

A 2016 survey of more than 2,000 adolescent girls in the UK found 46 percent reported that their breasts affected their participation in sports. In the same survey, 73 percent reported at least one breast-specific concern, relating to the sports they played. Women's Running