APPAREL NEWS

June 19, 2023

Jelenew Debuts Luxury Women’s Cycling and Fitness Apparel Blending Proprietary Tech and Style at Outdoor Retailer Summer 2023

SALT LAKE CITY (June 19, 2023)/SPORTSWIRE WOMEN/ – Jelenew, the premium high-performance female sports brand, is launching cycling and fitness apparel for women at this year's Outdoor Retailer Summer blending proprietary technology and French couture style. On display at booth 29036-RC, the line includes short and long-sleeved jerseys, base layers, bib...

June 15, 2023

Google introduces generative AI virtual try-on tool

In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is only usable on women’s tops to start. Shoppers can hit products with a “Try On” badge...

June 13, 2023

Nike’s New Well Collective to Shift Focus From Sports to Holistic Health

In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life, serving as a guide for “wellness journeys” for all of its consumers. Nike will be transforming...

May 26, 2023

Athleta’s Q1 Revenues Stumble Again, Hires New Chief Creative Director

Gap Inc. reported Athleta’s sales fell 11 percent in the first quarter to $321 million due to “continued product acceptance challenges.” On an analyst call, Gap officials said Julia Leach has been hired as its new chief creative officer to help revive assortments. Leach was most recently chief brand officer...

May 25, 2023

Lululemon Launches Blissfeel Trail Running Shoe With Enhanced Grip & Springy Cushioning

Lululemon made waves when it debuted its first-ever Blissfeel sneaker last summer. The athleisure brand has continued to expand its collection by adding a new style to its lineup — the Blissfeel Trail Running Shoe. The new sneaker is the first one from the company that’s designed specifically for trail...

May 23, 2023

Alpen Outdoors Launches The Ridge Pant, Made for Women and Built for Adventure

Bozeman, MT. (May 23, 2023)/SPORTSWIRE WOMEN/ – Today, Alpen Outdoors, makers of outdoor apparel for women, is excited to announce their debut product, the Ridge Pant. Built to last and designed to endure any adventure, the Ridge Pant is a sustainably sourced, high-quality pant any adventurous woman will be proud...

May 18, 2023

A growing number of sports bras, shirts and leggings brands found with high levels of toxic chemical, watchdog warns

After warning customers in October about BPA in athletic clothes, the Center for Environmental Health (CEH) said it sent legal notices to brands whose leggings, shorts, sports bras, and athletic shirts after testing showed the clothing could expose wearers to up to 40 times the safe limit of BPA, based...

May 18, 2023

Lululemon Makes Minority Investment in Samsara Eco

Announced Thursday, the athleticwear brand made a minority investment in Australian start-up Samsara Eco, a company that has a patented enzymatic process which breaks down high-performance nylon and polyester polymer blends for use as new fibers. Details were not disclosed but Lululemon is the first equity apparel partner in Samsara...

May 11, 2023

This Black Female Founder Launched Her Own Size Inclusive Shoe Brand and Landed a Macy’s Retail Partnership

When Ahriana Edwards couldn’t find shoes in her size, she did something a college student might only dream about — she started her own brand. This issue came to a head when Edwards, who is now 24, began preparing for college graduation and had a hard time finding dressier shoes...

May 10, 2023

Salomon introduces “Shortney” running shorts worn by Courtney Dauwalter

Annecy, France (May 10, 2023)/SPORTSWIRE WOMEN/ – Two-time UTMB® winner, Hardrock 100 winner, and now trendsetter. Salomon trail running athlete Courtney Dauwalter has won just about every ultra-trail race one can enter, and she won them all wearing her signature loose-fitting, knee-length Salomon prototype shorts. Along the way, fans on social...

May 9, 2023

Under Armour Hits $1.4B in Revenue, Turns Focus Toward Women’s Apparel

Under Armour’s fourth-quarter earnings beat Wall Street estimates — but its stock still fell 5.7. Revenue for the company’s fourth quarter was up 8% to $1.4 billion, driven by $862 million from North America.  FOS

May 9, 2023

Specialty Sports Bra Brand Lume Six Outpaces Leading Brands in Dry Time Test

Santa Cruz, Calif. (May 9, 2023)/SPORTSWIRE WOMEN/ – Lume Six, the specialty sports bra brand designed by longtime outdoor industry professional and the first woman to climb a million feet on her bike in a year, Margaux Elliott, is proud to announce its industry-leading results from a dry time test conducted...

May 8, 2023

Jelenew, Luxury High Performance Female Sports Brand With Cycling Focus, Launches SOMAtique Indoor Apparel

EDISON, N.J. (May 8, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, today launches the SOMAtique collection of indoor cycling apparel consisting of bras, bib shorts, leggings, bike shorts, and skorts. Each product combines the brand’s proprietary technology CurveTec™ for best in class support...

May 8, 2023

The Pretty People Are Coming For Your Hokas

It’s not often that triathletes, social media influencers, sneakerheads, and service workers have a similar fashion interest. But one brand born in the French Alps that fuses performance and a distinct aesthetic point of view seems to have united people all over the world—to the extent that it’s quickly pacing...

May 4, 2023

The North Face Launches Brand’s First Ever Women’s Himalayan Suit

Today we are humbled and excited to announce the launch of The North Face’s first Himalayan Suit designed specifically for women. Frankly, it is long overdue.  The original Himalayan Suit was designed to protect high-altitude climbers on expeditions to the world’s highest peaks and most extreme environments. This technology quickly...

April 27, 2023

Arc’teryx Is Redesigning Its Women’s Gear to Accommodate More Body Types

Over the past 34 years, the Canadian brand with a namesake fossil logo has developed a reputation for highly-technical performance gear and steep price tags. Few will argue: Arc’teryx has developed a reputation for top-tier ski gear by creating a damn good product with timeless style and durability. But historically,...

April 25, 2023

Jelenew, Luxury High Performance Female Sports Brand with a Cycling Focus, Launches Expanded Lines for Spring Combining French Couture Design and Technical Features

Edison, N.J. (April 25, 2023)/SPORTSWIRE WOMEN/ – Jelenew, a luxury high performance female sports brand with a cycling focus, is launching expanded lines for spring, combining French couture design and technical performance technology. Designed for outdoor and indoor cycling, as well as everyday fitness activities, Jelenew’s cycling jerseys, bibs, shorts,...

April 21, 2023

Hoka Continues to Grow With Expansion Into Kids’ Shoes

After teasing the launch earlier this month, Hoka has finally unveiled its first kids’ collection as it continues its growth path. According to the Deckers Brands-owned athletic label, the collection will launch with three styles inspired by Hoka’s adult line, including the Speedgoat 5 Youth, Clifton 9 Youth and Ora...

April 19, 2023

Women’s Apparel Brand Peppermint Cycling Co. Rolls into US Market

MONTREAL (April, 2023) /SPORTSWIRE WOMEN/ – Peppermint Cycling Co., the premium women’s cycling apparel brand based in Quebec, is expanding sales and distribution into the US marketplace. Founded in 2015, Peppermint offers high-quality, stylish women’s apparel for road, mountain bike, and gravel riding. Peppermint’s Spring 2023 line is available online...

April 18, 2023

Women-First Cycling Brands, Wild Rye And Juliana Bicycles Join Forces to Launch Limited-Edition Apparel Collection

Sun Valley, ID (April 18, 2023) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, today announces a special collaboration with fellow women-first bike brand, Juliana Bicycles. The collection features five limited-edition pieces all offered in the hand-illustrated “Juliana Fern” print and...

April 13, 2023

My Hips Don’t Lie: The Problem (And Some Solutions) With Women’s Wetsuits

The surf industry has made progress in bringing attention to this niche market of wetsuits, but women still have gripes over fit. Here's what surfers, women, and brands are doing about it. Gear Junkie

April 12, 2023

Reebok partners Milk Makeup to launch limited-edition apparel and vegan shoes

The Reebok and Milk Makeup collab is an unusual merger of beauty with sports. Reebok has launched a limited-edition footwear and apparel range dubbed Equipment Essentials. The release is in collaboration with Milk Makeup, the vegan beauty company of New York-based creative agency Milk Studios. Totally Vegan Buzz

April 10, 2023

The Runners Changing Course on Uniform Expectations

Uniforms for women grow smaller and tighter as they ascend from high school to college to professional running, while men’s uniforms typically remain suspended in the high-school look — a loose jersey and flowing shorts or knee-length spandex for sprinters. A growing number of amateur and elite runners are challenging...

March 30, 2023

Nike World Cup kits will feature shorts with period leak protection

The sportswear brand announced a new product line Thursday designed to help minimize the risk of period leaks, and all 13 national teams partnered with Nike will be provided with the new shorts. This new product will be released for sale in April as part of the Nike One Short....

March 28, 2023

Lululemon’s Revenue Rises 30% to $2.8B During Quarter

Athleisure giant Lululemon reported strong global sales for the fourth quarter and 2022 fiscal year. The company announced that revenue rose 30% to $2.8 billion for the quarter ending Jan. 29, 2023. Income from operations decreased 47% to $314.4 million, but adjusted income from operations increased 33% to $785.3 million....